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E.g., 13/08/2022
E.g., 13/08/2022
November 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
545-09 Telstra - Sensis Pty Ltd
Telstra Sensis - Yellow Pages(545/09)TV statue of naked child holding his private parts and urinating when fountain turned on
Dismissed Telecommunications 25/11/2009
556-09 Essential Beauty Franchising
Essential Beauty Franchising TV 556/09. Image of womens pubic area with voice over saying "don't let the tasmanian grow wild"
Dismissed 25/11/2009
January 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
December 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
546-09 Toyota Motor Corp Aust Ltd
Toyota - (546/09) RAV4SUV a couple met and behaved in passionate way with male removing his jacket
Dismissed 09/12/2009
547-09 Beiersdorf Aust Ltd
Beiersdorf- Nivea (547/09)Print. Feel touched by irresistibly smooth body lotion
Dismissed Toiletries Print 09/12/2009
552-09 Parmalat Australia Ltd
Parmalat - Ice Break: milk (552/09) portrays someone stealing the product
Dismissed Food/Bev Groceries TV - Pay 09/12/2009
553-09 Parmalat Australia Ltd
Parmalat - Ice Break: Milk (553/09) TV. High speed unsafe driving to break into back of truck to get milk
Dismissed Food/Bev Groceries 09/12/2009
554-09 Nando's Australia Pty Ltd
Nando's Print 554/09. Promotional cards at takeaway outlets with txt "achieve a bigger Portugasm"
Dismissed Food/Bev Groceries Print 09/12/2009
558-09 Centrefold Lounge/Men's Gallery
Centrefold Lounge (558/09) Car panels with images of women in provactive poses dressed in sparkly underwear wearing runners
Dismissed Sex Industry Outdoor 09/12/2009
559-09 Genesis Fitness
Genesis Fitness - (559/09)Print. Man with smile on his face sitting on photocopier with his pants down
Dismissed Health Products Mail 09/12/2009
560-09 Coty Australia Pty Ltd
Coty Australia - Rimmel (560/09) young person used to promote makeup to "get the London look"
Dismissed Toiletries 09/12/2009
564-09 Advanced Medical Institute
AMI - (564/09)cold call mobile phone - male problems in bedroom Press 1; Female Press 2
Dismissed 09/12/2009
566-09 Nova 106.9 Brisbane
Nova 106.0 (566/09) Bus shelters. 3 radio hosts WTF
Dismissed Entertainment Outdoor 09/12/2009
569-09 McDonald's Aust Ltd
McDonald's - (569/09). Free TV. Girl trying to attract positive attention by having a party at McDonalds
Dismissed Food/Bev Groceries TV - Pay 09/12/2009
January 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
547-08 Fish 'n Bits Bait & Tackle
Fish n Bits Bait & Tackle - People pig hunting in 4WD - dog chases down a wild pig
Dismissed 21/01/2009
549-08 Telstra Corporation Ltd
Telstra Corp - men in tents - 'where is Barry?' - implies Barry may be homosexual??
Dismissed Telecommunications 21/01/2009
550-08 Domino's Pizza Australia Pty Ltd
Domino's Pizza - Jim Beam Flavoured Pizza
Dismissed Food/Bev Groceries 21/01/2009
551-08 Activision Pty Ltd
Activision - Playstation - Guitar Hero - Woman playing air guitar in white business shirt and socks
Dismissed 21/01/2009
552-08 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - Young men on rooftop with propellor strapped to back
Dismissed Food/Bev Groceries 21/01/2009
554-08 Nando's Australia Pty Ltd
Nando's - bilboard - woman licks plate in sexualised manner
Dismissed Outdoor 21/01/2009
555-08 Advanced Medical Institute
AMI - Men do it LONGER
Dismissed Outdoor 21/01/2009
556-08 Mazda Australia Pty Limited
Mazda - Mazda 6 - Double page ad, one page is image of 'how Mazda looks' (road vehicle), other page 'how Mazda feels' (racing car)
Dismissed Print 21/01/2009
557-08 Yum Restaurants International
Yum Restaurants - KFC - Guys and girls splashing drinks - sexualised licking of fingers etc
Dismissed Food/Bev Groceries 21/01/2009
March 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-00 Transport Accident Commission
Transport Accident Commission - 'frigging taxi'
Dismissed Community Awareness 14/03/2000
57-00 Sydney Morning Herald (The)
Sydney Morning Herald - male homosexual
Dismissed Media 14/03/2000
March 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-01 Smith's Snackfood Co Ltd The
Smith's Snackfood - Lay's Potato Chips - 'Digimon'
Dismissed 13/03/2001
56-01 Holden Ltd
Holden - Utility - ‘New Holden Ute. Create a storm’ - man rubs hands in dust, then drives in circles with eddies of dust creating a "storm"
Dismissed 13/03/2001
March 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-02 Holden Ltd
Holden - Monaro - computer game - "The Monaro is back" and "Game Over"car negotiating bends, tunnel, bridge and passing Australian landmarks
Dismissed 12/03/2002
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
57-02 Lexus Australia
Lexus Australia - SC430 - convertible attracts young woman to older man "He's witty, charming, smart, really smart, knows a lot about music & art, incredably kind & generous, adventurous, sensitive, & sexy - man of my dreams" Caption "She's lying"
Dismissed 12/03/2002
March 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-03 Samsung Electronics Aust Pty Ltd
Samsung - Digital Flaunt - image of naked woman.
Dismissed Telecommunications Outdoor 11/03/2003
April 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-05 McDonald's Aust Ltd
McDonald's - train drivers shown as incompetent in face of emergency - McDonald's crew "save the day"
Dismissed 12/04/2005
57-05 ACP Publishing Pty Ltd
ACP Publishing - Madison magazine launch based on detective series, uses words "God damned"
Dismissed 12/04/2005
March 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-06 Empire Events
Empire Events - Desperate & Dateless Ball (billboard)- "Suck it and see"
Dismissed Entertainment Outdoor 14/03/2006
56-05 Empire Events
Empire Events - Desperate & Dateless Ball (print)- "Suck it and see"
Dismissed Entertainment Print 14/03/2006
March 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-07 Skin Ski & Surf
Skin Ski & Surf - children in sexy poses, sexy voices and sexual connotations
Dismissed Clothing 13/03/2007
57-07 The Kebab Co
The Kebab Co - cartoon image of woman eating kebab
Dismissed Food/Bev Groceries Cinema 13/03/2007
February 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-08 Housing Industry of Australia
Housing Industry of Australia - "Dob A Dumper" - warning not to dump rubblish in building site hoppers as there is now a fine
Dismissed Real Estate Radio 13/02/2008
May 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-98 Peugeot Concessionaires Pty Ltd
Peugeot - "Car & train at speed"
Dismissed 12/05/1998
56-98 Triple M Broadcasting Company Pty Ltd The
Triple M Broadcasting - "flick knife"
Dismissed Media 12/05/1998
March 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
55-99 Craft Décor Pty Ltd
Craft Décor - "Man in cowboy attire and Monica"
Dismissed Retail 09/03/1999
56-99 Frasers True Value Hardware
Frasers True Value Hardware
Dismissed Retail 09/03/1999
January 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
550-09 Rivers (Aust) Pty Ltd
Rivers Print - 550/09. Hot summer sizzle sale. Image of lady on chair.
Dismissed Clothing Print 20/01/2010
563-09 Advanced Medical Institute
AMI - Radio 563/09. Can we practice?
Dismissed Radio 20/01/2010
April 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
56-03 Swift & Moore Pty Ltd
Swift & Moore - Canadian Club Whisky - men spray-paint polar bears.
Dismissed Alcohol 08/04/2003
April 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
56-04 Ella Bache
Ella Bache - "Make your face your best asset" - head to knee naked woman with wording covering her body
Dismissed Toiletries Outdoor 13/04/2004
57-04 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Neutrogena sunless tanning lotion - "No more streaks"-naked woman with scarf over shoulder
Dismissed Toiletries Outdoor 13/04/2004
February 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
56-10 Australian Egg Corporation Ltd
Australian Egg Corp - Print (56/10) "Not just fool proof but male proof as well"
Dismissed Food/Bev Groceries Print 10/02/2010
April 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
57-01 FOXTEL Management Pty Ltd
FOXTEL - 'Jesus'
Dismissed Media 10/04/2001
March 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
57-08 TMG Asia Pacific Pty Ltd
TMG - Shellgame - win $4000 by answering questions to move up each level
Dismissed Gambling 12/03/2008

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