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E.g., 13/08/2022
E.g., 13/08/2022
September 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0365-15 Woolworths Supermarkets
It is a brochure advertising the products for sale of HOME Timber & Hardware features the words "Get Dad to Harden up this Father's Day' and includes a picture of a drill bit beneath the text.
Dismissed Hardware/Machinery Mail 23/09/2015
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
Dismissed Hardware/Machinery TV - Free to Air 23/09/2015
August 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0369-18 Sydney Forklift Trucks Pty Ltd
There was a painting of a naked woman on the back of the cab of the truck.
Upheld - Not Modified or Discontinued Hardware/Machinery Transport 22/08/2018
October 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0388-14 Worx
A man uses a power saw to cut various different materials. A range of stores that sell the product is given at the end of the advertisement. The man is holding a piece of wood with his hand which would be very dangerous if he slips with the saw.
Dismissed Hardware/Machinery TV - Pay 08/10/2014
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0395-15 National Stockyard Systems Pty Ltd
Full back page advert, to sell a new "award-winning" Cattle Crush. Large half page sized photo of cattle crush on grass. Lots of negative space on advert with green border around the outside.
Dismissed Hardware/Machinery Print 14/10/2015
September 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0404-16 Energizer Australia Pty Ltd
Ad promoting flashlights
Dismissed Hardware/Machinery TV - Free to Air 28/09/2016
0406-16 HTH Group
A tradesman is depicted cutting his salad role with a drop saw while not watching what he is doing, using an overly aggressive and rapid motion while advertising the brand and paying far more attention to the camera crew and laughing throughout the entire stunt.
Upheld - Modified or Discontinued Hardware/Machinery TV - Free to Air 28/09/2016
September 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0413-18 Kerr's Hire
The ad they have talks about a memorable day in 1982 with a husband going on about how wonderful that day was and he talks at the end that this is the year that Kerrs Hire started operating and his wife thought he was referring to the year they were married
Dismissed Hardware/Machinery Radio 26/09/2018
0414-18 Kerr's Hire
The talk is of questions in a training seminar and one guy keeps saying a brand of equipment. He ends the ad saying he feels the woman conducting the quiz is a bit of a "wacker" herself.
Dismissed Hardware/Machinery Radio 26/09/2018
November 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0448-16 Makita
Man in his front yard behind a white picket fence. He sees a lady running bye- she turns to say hello and he smiles and then there is a shot of him of him sexual gesturing behind the fence- the women gives him a disgusted look. The fence then falls down to reveal the action was actually the vibrating power tool.
Dismissed Hardware/Machinery TV - Free to Air 09/11/2016
0460-16 HTH Group
To promote the Home Hardware chain.
Dismissed Hardware/Machinery TV - Pay 09/11/2016
December 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0471-11 Beehive Vinyl
A woman wearing denim shorts, a cropped white shirt and a white hard hat models various items for sale at Beehive Vinyl as a male voice over describes the products.
Dismissed Hardware/Machinery 07/12/2011
November 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0489-14 NECA Victoria
Over the top of the circuit breaker stands a lady which is mostly legs with wording written in lipstick that reads "Size does matter."
Dismissed Hardware/Machinery Print 26/11/2014
November 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0491-17 Total Tools
The advert is swearing whilst bleeping out the word "fuck" and using an overlay such as #*+%!It is clear they are saying fuck and my children are seeing this and hearing it.They clearly say in the advert "we fucking swear by our prices"...bleeping out the fuck section of fuck-ing and keeping the "ing"
Dismissed Hardware/Machinery TV - Free to Air 08/11/2017
January 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0496-11 Brakemart
Radio advertisement featuring a man exclaiming as he nearly runs over a dog. The expletives are beeped out and the tagline is that Brakemart is so good "you'll swear by them".
Dismissed Hardware/Machinery Radio 04/01/2012
January 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0538-10 Ryobi
This TVC for Ryobi’s One Garden tools shows three gardeners using Ryobi garden tools and one battery to create an unexpected and larger than life object – in this instance a giant chess set. The three gardeners are working around a giant lazy susan/turntable.
Dismissed Hardware/Machinery 19/01/2011
January 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0550-16 NQ Hunting and Fishing Supplies
The ad features a woman holding a gun underneath her bottom.
Dismissed Hardware/Machinery Transport 07/12/2016
January 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
10-09 Jimy Tools
Jimy Tools - catalogue featuring two women - one in bikini & one with thumb in waist band of denim shorts exposing underwear
Upheld - Modified or Discontinued Hardware/Machinery Print 21/01/2009
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
10-10 Gill & Co Pty Ltd
Gill & Co - John Gill the Timber Man (10/10) TV. Scantily clad women prominent in foreground when timber products displayed
Dismissed Hardware/Machinery 10/02/2010
August 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
101-98 John Deere Ltd
John Deere Ltd - Blowervac
Dismissed Hardware/Machinery Print 11/08/1998
108-98 LPG Auto Power
Melbourne Gas Conversions - 'With LPG you won't go bust'
Dismissed Hardware/Machinery Print 11/08/1998
109-98 HomeRight Paintstick
HomeRight Paintstick - cleaning
Dismissed Hardware/Machinery 11/08/1998
April 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
121-00 Valvoline (Aust) Pty Ltd
Valvoline - 2 men talking about cars and women
Dismissed Hardware/Machinery TV - Pay 11/04/2000
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
122-03 Stihl Pty Ltd
Stihl - chainsaw in back of utility.
Dismissed Hardware/Machinery 13/05/2003
May 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
150-08 Bunnings Group Ltd
Bunnings - *uck
Dismissed Hardware/Machinery 19/05/2008
175-08 Kartaway Qld Pty Ltd
Kartaway Qld (202/99)- Dog hit by 4 x 2
Upheld - Modified or Discontinued Hardware/Machinery Radio 19/05/2008
June 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
159-99 Goulburn Valley Rubber Products
Goulburn Valley Rubber Products - "Couple in a utility"
Dismissed Hardware/Machinery 08/06/1999
179-99 Am-Boss Access Ladders Pty Ltd
Am-Boss Access Ladders
Dismissed Hardware/Machinery Print 08/06/1999
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
172-06 Stihl Pty Ltd
Stihl - chainsaw - a wife tells dealer she caught her husband frolicking on his desk with his secretary - when salesman advises they're a specialist dealership providing machinery such as chainsaws, the wife replies "Exactly!"
Dismissed Hardware/Machinery 09/05/2006
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
204-09 Billy the Toolman
Billy the Toolman - Radio ad using abusive bad language barely "bleeped" out
Dismissed Hardware/Machinery Radio 14/05/2009
June 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
182-03 Stihl Pty Ltd
Stihl - chainsaw used to fell tree with cat in it.
Dismissed Hardware/Machinery 10/06/2003
186-03 Stihl Pty Ltd
Stihl - Blower - man blowing leaves into gutter.
Dismissed Hardware/Machinery 10/06/2003
July 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
202-99 Kartaway Qld Pty Ltd
Kartaway (Qld) - "Amongst the gumtrees"
Dismissed Hardware/Machinery Radio 13/07/1999
227-99 Port Mini Mix Pty Ltd
Port Mini Mix - "Pouring concrete can now be more rewarding"
Dismissed Hardware/Machinery 13/07/1999
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
205-03 Central Queensland Pumps
Central Qld Pumps - girl wearing tight top with company name on it - camera zooms in.
Dismissed Hardware/Machinery 08/07/2003
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
224-06 Ramset
Ramset - "Win the model of your choice" - model wearing skimpy clothing holding tools - competition to win a Holden
Dismissed Hardware/Machinery Print 13/06/2006
September 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
226-01 LPG Auto Power
LPG Auto Power - 'Still too good to refuse!'
Dismissed Hardware/Machinery Print 11/09/2001
October 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
233-02 Stihl Pty Ltd
Stihl - brush cutter - man trimming grass around power pole, when he leaves pole falls down across road and smashes onto a parked car whose alarm goes off
Dismissed Hardware/Machinery 08/10/2002
March 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
25-01 Fielders Steel Roofing
Fielders Steel Roofing - gun pointed at reader
Dismissed Hardware/Machinery Print 13/03/2001
August 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
November 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
295-00 South Pacific Tyres
South Pacific Tyres - Dunlop tyres - family in car driving into wall
Dismissed Hardware/Machinery 14/11/2000
July 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
299-09 Statewide Steel
Statewide Steel - (299/09) TV features woman with large breasts and low cut top (Geraldton)
Dismissed Hardware/Machinery 08/07/2009
303-09 Stanley Australia
Stanley Australia - 303/09 Radio -2 men attacked by do when attempting to ateal Sidchrome Tools from back of ute -"around my friggin neck"
Dismissed Hardware/Machinery Radio 08/07/2009
February 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
November 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
318-05 Quality Timbers Mareeba Pty Ltd
Quality Timbers - man with NZ accent "can you give me a hand with my dick?"; reply "it's too small mate" - play on NZ accent for "deck"
Dismissed Hardware/Machinery Radio 08/11/2005
December 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
340-01 Mitre 10 (Australia) Pty Ltd
Mitre 10 - funeral scene and fountain
Dismissed Hardware/Machinery 11/12/2001
March 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
35-00 Selleys Chemical Co Pty Ltd
Selleys - Liquid Nails
Dismissed Hardware/Machinery 14/03/2000
January 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
431-07 Robert Bosch (Aust.) Pty Ltd
Robert Bosch - Bosch Power Drill - 15% more power so "tradies can drive 15% faster"
Dismissed Hardware/Machinery Radio 21/01/2008

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