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E.g., 09/08/2022
E.g., 09/08/2022
June 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0227-10 Toyota Motor Corp Aust Ltd
A car freighter truck is driving along a remote country road, loaded up with Toyota Corollas. Out in the distance, the driver notices something on the road: a puppy. The driver gets out and walks towards the puppy. Then a person in camouflage leaps up and sounds a horn. This causes many different people, in various forms of camouflage to jump out and they all run towards the Corollas. The voice over says “some people would do almost anything to get their hands on the new look Corolla hatch”.
Dismissed Vehicle TV - Pay 09/06/2010
May 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0229-18 Ford Motor Co of Aust Ltd
A 4 wheel drive vehicle being driven at speed through a pristine stream and dogs late running through delicate sand dune retention growth vines
Dismissed Vehicle TV - Free to Air 09/05/2018
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
0246-13 Nissan Motor Co (Aust) Pty Ltd
The advertisement is a modified version of the original Pulsar Turbo Hatchback that appeared during the month of June 2013. The vehicle is being driven by what one assumes is the husband, with his pregnant wife in the passenger seat (the pregnancy is later revealed to be fake at the end of the advertisement). The vehicle is driven to the Emergency Department of a hospital in order to have a baby delivered.
Upheld - Modified or Discontinued Vehicle Internet 10/07/2013
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0230-16 Bentley Motors Ltd
Wheels Magazine placed this advertisement on their web-site.  From the text below, they claim: " Late last year, Pommie journo Ben Oliver thought he could do better than that. So he arranged for Bentley to lend him a Continental GT Speed. Bowe had previously maxed out the Continental himself, having been hired by Bentley to drive it for a video they produced of the event. He even got a bit more speed out of it."So clearly Bentley paid the driver so they could produce the video and they lent them the car.
Upheld - Modified or Discontinued Vehicle Internet 08/06/2016
0231-16 Mercedes-Benz Aust/Pacific P/L
While driving at a sedate speed through picturesque mountains a couple reach a ferry stop. One character suggests to the other, 'if we take the ferry we could save an hour'. The suggestion is the ferry is an hour faster than how long it takes to drive the route. The other member of the couple accepts this as a challenge to shave an hour off the time and equal or beat the ferry , 'challenge accepted', and the couple race back to their car. The music speeds up, the car is shown at various swelling curves of the road, and the suggestion is that the race is on.
Dismissed Vehicle Internet 08/06/2016
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0231-14 KIA Automotive Australia
The advert has a lady driving a Kia Sportage with 1 hand on the steering wheel all the way through the advert. She and her passengers including a child in the rear are singing to loud music.
Dismissed Vehicle TV - Free to Air 09/07/2014
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0235-11 BMW Group Australia Ltd
A BMW X1 being driven in a variety of settings – on the road, on the beach, through the snow etc with 4 passengers on board. At the 15 second mark in the commercial the moving footage of the car is replaced with a still shot of the BMW X1 sDRIVE18i and the voice over says “The BMW X1 sDrive18i with Automatic Transmission now available from $49,900 drive away, for a limited time. Unplanned adventures begin at your participating BMW Dealer today”. The commercial ends with the BMW logo and picture of the car.
Dismissed Vehicle 13/07/2011
0248-11 Carworks
A man wearing an Essendon Guernsey stands in front of an image of an AFL stadium and says "Bugger the Dream time brother, when you have specials like these..." then introduces cars for sale at Carworks.
Dismissed Vehicle 13/07/2011
May 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0242-18 Volkswagen Group Australia Pty Limited
A new VW utility vehicle is being advertised and the tag line is something like “makes you say yeah” with a seagull squawk.
Dismissed Vehicle TV - Free to Air 23/05/2018
0254-18 Skoda
Skoda SU adFamily driving around with young daughter (maybe 9 or 10 yo) singing Black Velvet. She transforms from hair tied up to releasing her hair and shaking it around in slow motion to lyrics that include "black velvet in that little boys smile, black in that slow southern style . Black velvet that will bring you to our knees."
Dismissed Vehicle TV - Free to Air 23/05/2018
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0245-11 Volkswagen Group Australia Pty Limited
An image of a lady holding an inverted umbrella with a pipe leading down to her mouth so she can drink the collected rainwater is accompanied by the text, "Yumbrella. Say no to bottled water." The next image shows the woman in the same pose but stood next to a Volkswagen and the tagline reads, "Why be environ-mental when you can be environ-normal?"
Dismissed Vehicle Poster 27/07/2011
0259-11 Volkswagen Group Australia Pty Limited
Three informercial style advertisements for Volkswagen. Each advertisement features an invented environmental product which is shown in a comical light: a shopping shirt which has a sewn-in pocket for carrying groceries hands-free, a magnifryer which allows you to use the sun's rays to cook food, and the yumnbrella which allows you to catch and drink rain water. Each product is then compared to the environmental aspects of the new Volkswagen with the tagline of "Why be environ-mental when you can be environ-normal?"
Dismissed Vehicle Internet 27/07/2011
0265-11 Chrysler Australia Pty Ltd
The advert shows different people doing internet searches for a weekend escape, child minding, rock track, luxury and nice butt. Their searches all yeild the same result: a Chrysler Jeep Cherokee. A male voiceover then says, "New Grand Jeep Cherokee Diesel. It's the ultimate search engine."
Dismissed Vehicle 27/07/2011
0272-11 Renault Australia
The Fluence vs Megane TV commercial highlights Renault's competitive spirit, which has driven Renault's progress since 1899. Two different cars, the Fluence and Megane are featured throughout in a fantasy environment designed to highlight the differences between the two vehicles.
Dismissed Vehicle 27/07/2011
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0245-15 Mitsubishi Motors Aust Ltd
A group of females and one man doing yoga in park. As the group bends over, the man stares at a females bum.
Dismissed Vehicle TV - Free to Air 24/06/2015
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0251-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle Internet 11/07/2012
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0251-13 Honda Australia Pty Ltd
The new Honda Accord advertisement introducing the new Honda Accord Luxury Model. It depicts a younger male driver overtaking and passing other more expensive vehicles.
Dismissed Vehicle 14/08/2013
0259-13 Chrysler Australia Pty Ltd
A young woman in a bathrobe is drying her hair. Her female friend/housemate questions why she has had a shower in the middle of the day and then goes on to suppose it was because 'Richard' with the Alpha Romeo had visited.
Dismissed Vehicle 14/08/2013
0260-13 Chrysler Australia Pty Ltd
A female comes home at 3pm to find her housemate/friend just out of the shower. The inference is she has just had sex with Richard, the owner of an Alfa Romeo. (If men buy one they will have sex with women.)
Dismissed Vehicle TV - Pay 14/08/2013
0261-13 Chrysler Australia Pty Ltd
A woman in a lift who is taller than the man - is quite sneering and scathing to the man about the fact that she doesn’t have a new car' "It’s an Alfa Romeo".
Dismissed Vehicle TV - Pay 14/08/2013
0280-13 Ford Motor Co of Aust Ltd
Ford advertising their city active braking system
Dismissed Vehicle 14/08/2013
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0256-18 Jaguar Land Rover Australia Pty Ltd
My reason for complaining is safety. The public is told over and over about the dangers of driving through flood waters, but the land Rover Discovery advertisements recommend exactly that. "Through rivers deep" is the wording I complain about.
Dismissed Vehicle TV - Free to Air 06/06/2018
0261-18 Nissan Motor Co (Aust) Pty Ltd
The advertisement is a series of shots of a woman going about her daily business, all the while being bombarded with input from other people in her day to day life. The footage then shifts to her driving a Nissan SUV.The video is available in full on the Nissan youtube channel https://www.youtube.com/watch?v=Lg0zkBK_AEM
Dismissed Vehicle TV - Free to Air 06/06/2018
June 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0259-10 NRMA Ltd
Larger than life babies are shown crawling on driveways and roads, performing functions normally associated with a car: stopping at a zebra crossing to allow a pedestrian to cross, filling up at a garage (with milk instead of petrol), overtaking each other on a highway. The words "Who else would you trust to look after your baby?" appear on the screen followed by "Car servicing and repair centres. NRMA MotorServe."
Dismissed Vehicle 22/06/2010
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0262-16 Isuzu UTE Australia Pty Ltd
The driver of the car is saying how wonderful it is to get away from "the worst apprentice".
Dismissed Vehicle TV - Free to Air 22/06/2016
0272-16 KIA Automotive Australia
The man in red KIA car is reversing free hands and waves to a girl being carried by a man.
Dismissed Vehicle TV - Free to Air 22/06/2016
0273-16 KIA Automotive Australia
While the car was reversing the camera moved to a man with his back to us with a little girl over his shoulder.
Dismissed Vehicle TV - Pay 22/06/2016
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0266-15 Nissan Motor Co (Aust) Pty Ltd
Commercial centred on the release of a new Nissan 4x4 utility vehicle, where it drove through a large pipe that was not restrained properly to a semi-trailer, falling off onto the ground.
Dismissed Vehicle TV - Free to Air 08/07/2015
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0274-18 Fiat Chrysler Australia Pty Ltd
The ad starts with a crowd scene of the back of many heads. Then other scenes of many motor vehicles from above, then people lying on mats - then a building, then traffic at night sped up dramaticallyVoice over: "When did we all become so confused and conformed, confined to conventions, controls and codes. We are the conservative, we've been conned." Then we see an Alfa Romeo being driven at high speed along a winding road, while the sound of a very high revving vehicle is played commensurately while the tachometer is seen to jump dramatically.
Dismissed Vehicle TV - Free to Air 20/06/2018
0281-18 Jaguar Land Rover Australia Pty Ltd
Its is the dragon challenge in which an Asian professional driver showcases the "climbing" capability of a landrover on stairs. There is no possible way that a person who buys the car would ever be allowed to do this.
Dismissed Vehicle TV - Pay 20/06/2018
August 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0278-14 KIA Automotive Australia
A group of people travelling in a Kia vehicle, all semingly happy and bouncing around
Dismissed Vehicle TV - Pay 13/08/2014
0285-14 Lander Toyota
A series of voices exclaiming how good the service is as Lander Toyota
Dismissed Vehicle Radio 13/08/2014
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0281-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground. The advertisement has been modified to include the following disclaimer when the tow chain is being used: "Rated shackle and chain used for safe recovery."
Dismissed Vehicle Internet 25/07/2012
0287-12 Toyota Motor Corp Aust Ltd
The television commercial features world famous driver Keiichi Tsuchiya who maps out the ultimate track for this car by driving it on a temporary proving ground. He leaves behind an imprint of what he believes is the ultimate track for the 86 based on his experience in driving and creating race tracks.
Dismissed Vehicle 25/07/2012
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0286-10 Mazda Australia Pty Limited
A man and a woman are shown driving a red mazda through a cafe: the woman passenger leans out and grabs two drinks as they pass the counter, but the car does not stop. The next scene shows 2 women driving in a white mazda: the passenger is reading a party invitation for an hour's time and the car is shown to apparantly drive through a clothes shop. When it emerges, the two women are wearing party clothes. Then a blue mazda is shown driving through a surf shop. There are two men seated in the front and a female seated in the middle back seat.
Dismissed Vehicle 14/07/2010
0298-10 Porsche Cars Australia Pty Ltd
Double page advert featuring a photograph of a silver Porsche 911 Turbo. The car is stationary and is surrounded by bushland. The type underneath the car reads, "If you haven't saved yourself for this car, prepare to drink deeply from the cup of regret." There then follows a paragraph about the car's features in smaller type.
Dismissed Vehicle Print 14/07/2010
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0286-13 Nissan Motor Co (Aust) Pty Ltd
With the amount of deaths and complaints about drivers not doing the right thing -  for Nissan to have an ad that with a couple faking a trip to hospital speeding to hospital, gives the opinion ofl fluanting the law, when in fact there is no emergency, no baby, just making out the car can go really fast - Nission is being plain irrisponsible .
Dismissed Vehicle 28/08/2013
0294-13 Hyundai Motor Company Australia Pty Ltd
The avertisment is a badly loaded small truck losing its load inn front of a car following.
Dismissed Vehicle 28/08/2013
0295-13 Hyundai Motor Company Australia Pty Ltd
This advert appears on page 26 of the 10th August edition of the Sydney Morning Herald Good Weekend magazine. It includes a picture of a blue Hyundai i40 car and an image of a motorcyclist with the reflection of a dog shown in the left hand mirror of the motorcycle.
Dismissed Vehicle Print 28/08/2013
July 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0288-17 MG Motor Australia
A variety of people promoting the enjoyment of owning an MG car. During the advertisement a number of people, men and women smack a person on the bottom. The action is accompanied by sound which accentuates the notion of smacking.
Dismissed Vehicle TV - Free to Air 12/07/2017
0297-17 Hyundai Motor Company Australia Pty Ltd
Hyundai advertising a 4 day sale and $1000 factory bonus.
Dismissed Vehicle TV - Free to Air 12/07/2017
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0290-15 Berwick Chrysler Jeep
It advertises that they have women car sales people there so women can shop for cars comfortably
Dismissed Vehicle Radio 22/07/2015
September 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0296-13 Holden Ltd
The advertisement if for the Holden "Malibu" and depicts a couple in a car entering a city street from a side laneway/driveway. They drive down the road, and all the people on the road (they are all pedestrians or cyclists) stop to look at the car.
Dismissed Vehicle Internet 11/09/2013
0298-13 Citroen Automobiles Australia
Shows a young girl riding a horse along a beach then cuts to a Citroen Cabrio.
Dismissed Vehicle 11/09/2013
0299-13 Holden Ltd
Two people leave a street full of boring people and get into a Holden Malibu. They drive recklessly through the street, forcing a bicycle user to have an accident, hide from the Police and then accelerate off into countryside.
Dismissed Vehicle 11/09/2013
July 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0296-16 Mazda Australia Pty Limited
Three cars were driving across grasslands.
Dismissed Vehicle TV - Free to Air 13/07/2016
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0301-15 Centralian Motors
The ad opens with a white man in sunglasses on the right side of the picture (from the perspective of the audience) saying "We've declared war on prices". The left side of the picture has Centralian Motors and logo, as well as the conditions of the offer being advertised.The ad progresses with the right side of screen changing to alternate between displaying cars, the man, and a white woman.
Dismissed Vehicle TV - Free to Air 12/08/2015
0302-15 New Pioneer Motors
The advertisement concerns new vehicle promotions of Holden. The conclusion of the advertisement shows two Holden utilities speeding and racing each other which is clearly in breach of the code of practice of not promoting speed as a feature.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/08/2015

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