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Ad Standards Community Panel Cases

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E.g., 10/08/2022
E.g., 10/08/2022
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0488-11 iSelect Pty Ltd
Mr. iSelect is sat in a hot tub in his office with a suited man. The suited man is searching for health insurance on his laptop whilst Mr. iSelect talks about how iSelect does all the hard work for you. In the final scenes, Mr iSelect goes under the water and emerges with two ice cream cones.
Upheld - Modified or Discontinued Insurance 04/01/2012
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0490-15 Toyota Motor Corp Aust Ltd
TV advert for new model of Toyota Landcruiser
Upheld - Modified or Discontinued Vehicle TV - Free to Air 20/01/2016
0505-15 Honey Birdette
An extremely sexualised image of a woman in lingerie and stockings, with Santa next to her having fainted on the ground.
Upheld - Modified or Discontinued Lingerie Poster 20/01/2016
0511-15 Patties Foods Pty Ltd
The TV advertisement promotes Patties Party Pies. The advertisement opens with a mother taking Party Pies out of the oven and calling, “Daniel, the Party Pies are ready”. Music similar to the Star Wars theme then begins as the family heads towards the kitchen in slow motion to eat the Party Pies, chanting to the song. Their son then appears dressed as an astronaut walking slowly down the stairs to the kitchen, as the parents continue chanting to the music and thumping the table. The boy sits at the table and takes off his helmet as the father passes him a party pie.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 20/01/2016
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0490-16 Cairns tyre specialist
A large bikini cleavage close up followed by pictures of tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/11/2016
0512-16 Unilever Australasia
The advertisement is for Paddle Pop Twirly Pop and was released on YouTube in August 2016. The advertisement has also been played on subscription television. The advertisement can be found at the following link: https://www.youtube.com/watch?v=ZQQj_Q22xf0The advertisement is a 15 second film clip showing two young children playing on a beach who discover a treasure chest with a Paddle Pop Twirly Pop hovering inside. When one of the children tastes the Twirly Pop, an animated scene with the Paddle Pop lion appears.
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 23/11/2016
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0491-14 Camel Tanks
A man shows his friend his new water tank, his wife slaps him on the head.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 26/11/2014
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0492-17 NEDS
The NEDS ads show characters who are addicted to gambling. For example it shows  somebody pressing every button on an elevator so that they have more time to gamble. All the ads show total gambling addiction!
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/11/2017
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0494-10 Nissan Motor Co (Aust) Pty Ltd
Two families driving a Nissan X-TRAIL to their holiday destination. One family travels with surfboards to the beach, the other travels with a kayak and bikes to a campground.
Upheld - Modified or Discontinued Vehicle TV - Pay 08/12/2010
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0494-16 Ubet Upheld - Modified or Discontinued Gambling Internet 07/12/2016
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0510-16 Allpest WA
A pest control company advertising frequently and daily on Radio 6PR in Perth
Upheld - Modified or Discontinued Professional Services Radio 07/12/2016
0513-16 SBS Corporation
The caption on the ad say Fu*k that was delicious.
Upheld - Modified or Discontinued Entertainment Poster 07/12/2016
0532-16 Super Cheap Auto Pty Ltd
The advertisement features 4 raised 4WD Ute being driven furiously and dangerously on a beach and on public roads. Super Cheap Auto and the producers of this advertisement should hang their heads in shames, as should Shell and Castrol. I have uploaded a copy of the ad to YouTube: https://youtu.be/V6eH-2u2Rw
Upheld - Modified or Discontinued Automotive TV - Free to Air 07/12/2016
0535-16 Muzz Buzz
Adult pouring drink on child's hair for his satisfaction.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 07/12/2016
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
0497-11 Queensland Theatre Company
A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, "Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au."
Upheld - Modified or Discontinued Entertainment Print 18/01/2012
0507-11 Icebreaker
A man stands in the foreground and behind him there are two almost naked women; their bottoms are naked and they are removing their bras/tops. The headline reads "Would You Believe? They Won't Smell You Coming. One Shirt, One Week, No Stink. Icebreaker.com"
Upheld - Modified or Discontinued Clothing Print 18/01/2012
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0496-12 RJ Graphics
A large poster on the rear panel of the bus. The featured image is of a man with glasses being punched in the face. Blood and saliva are spraying from his mouth.
Upheld - Modified or Discontinued Professional Services Transport 16/01/2013
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0498-15 First Home Buyers Direct
First Home Buyers Direct advertisement featuring a female-voiced jingle addressing her landlord about the landlord's lack of attention to the tenant's needs and complaints and ending with a line that she hopes one day a tenant "kicks you in the balls".
Upheld - Modified or Discontinued Finance/Investment Radio 10/02/2016
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0503-18 Bras n' Things
The shop was in the shopping centre and had a large poster covering the window with three women in their underwear.
Upheld - Modified or Discontinued Lingerie Poster 28/11/2018
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-17 Grosvenor Hotel
Pizza or jugs? (Double meaning)
Upheld - Modified or Discontinued Food/Bev Venue Billboard 22/11/2017
0514-17 Honey Birdette
A woman in a very seductive pose wearing nothing but scant-materially clad lingerie, mostly sheer with a little lace pattern.
Upheld - Modified or Discontinued Lingerie Poster 22/11/2017
0517-17 Coca-Cola South Pacific
Coca Cola company implying the need to haved a coke when your stomach gives you a hunger message.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/11/2017
0519-17 Bras n' Things
A window display, in video form moving provocatively in an overtly sexual manner.
Upheld - Modified or Discontinued Lingerie TV - Out of Home 22/11/2017
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0513-14 Advanced Medical Institute
"do you want longing lasting sex" "Do you want to make her moan?"
Upheld - Modified or Discontinued Health Products Radio 10/12/2014
0517-14 Clean and Fit Wear
A paper flyer containing six photographs of the back of muscular males wearing items of clothing, including a t-shirt with writing on it stating: "I come fuck shit up and leave" and a jumper with writing on it stating: "No pain no gain so shut the fuck up and train."
Upheld - Modified or Discontinued Clothing Print 10/12/2014
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-10 Aussie Boat Loans
On the left hand side of the Billboard there is a close up of a woman wearing a pink bikini. She has her arms raised above her head, which we cannot see, and she has a belly button piercing. The background is of a sandy beach and the sea, and the text on the right of the Billboard reads, "Boat loans should be this good... Apply on line now www.aussieboatloans.com.au. Aussie Boat Loans 'We'll beat the banks!' 1300 769 999."
Upheld - Modified or Discontinued Insurance Billboard 19/01/2011
0521-10 One Teaspoon
A woman wearing a black bodice style top has one hand on her hip and the other hand is holding a cigarette. She is looking directly at the camera lens and is blowing smoke from her mouth.
Upheld - Modified or Discontinued Clothing Internet 19/01/2011
0523-10 McDonald's Aust Ltd
The banner begins with a boy holding his arms in the air. The banner pans up and reveals that the boy was holding a yellow board with copy that says "Kids it's your call. It's called Mighty Me, Mighty Us". After a few seconds the sign drops down out of the frame. The next copy frame is revealed and it says "10c from this month's Happy Meal goes to Ronald McDonald House Charities". The sign features the Happy Meal circle logo, the Ronald McDonald House Charities house logo and the Mighty Me, Mighty Us logo. The copy frame then drops down again.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 19/01/2011
0537-10 Sportscene
The advertisement is a montage of audio-visual footage advertising the pre-Christmas prices of various sporting goods for sale at Sportscene stores at Port Pirie and Port Augusta. The advertisement contains images of Sportscene employees demonstrating various sports equipment that is on sale including a brief scene of an employee throwing a dart at a dart board held by another. The employees shown in the image are clearly adults.
Upheld - Modified or Discontinued 19/01/2011
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0529-18 Gun World Australia
It is a large billboard featuring a hand gun wrapped in Christmas paper under a Christmas tree with the slogan "Whats under your tree this Christmas" It also features a target with an outline of Australia.
Upheld - Modified or Discontinued Sport and Leisure Billboard 12/12/2018
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0540-17 Warner Village Theme Parks
Cinema advertisement for Movie World Fright Night event prior to 6pm screening of Bladerunner 2049 on 6 October 2017.
Upheld - Modified or Discontinued Entertainment Cinema 06/12/2017
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0544-16 Honey Birdette
Girl in red bra in shop front window in shopping mall. Nipples visible through garments pointed out to me by my eight year old daughter.
Upheld - Modified or Discontinued Lingerie Poster 18/01/2017
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
0547-16 Bees Nees City Realty
A Google paid advertisement for Property Management of rental properties for Brisbane
Upheld - Modified or Discontinued Real Estate Internet 18/01/2017
0551-16 Make A Wish Australia
Advert is for make a wish lotto using minors talking about what they 'wish' for if they won.
Upheld - Modified or Discontinued Gambling TV - Free to Air 18/01/2017
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-18 McDonald's Aust Ltd
The advertisement is a McDonald’s app called ‘Happy Studio’, available for download on mobile devices. The app provides interactive games and activities for children, with the character that the child controls being an animated Happy Meal box.
Upheld - Modified or Discontinued Food/Bev Venue App 06/02/2019
0551-18 Alka Power
Web page with images and text promoting Alkalne Water.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 06/02/2019
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0552-16 Lottoland
Lottoland. All the lotto land with the grandma hiding her gambling habits on her mobile.
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/02/2017
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0556-17 Surfstitch
Young women on a beach in bikinis with their legs spread and close ups on g-stringed bikini bottoms.
Upheld - Modified or Discontinued Clothing TV - On Demand 19/12/2017
0565-17 Stan
I’m not sure the rating of Kath n Kim however the brief ads for the new show “SMILF” I’m Stan that came up during its “on demand” viewing on 9now involved frequent use of “fuck” and also in another ad for the same show, the star of the show tells us why we should watch SMILF is because “there is a lot of full frontal nudity” and goes on to spell it out: there is a lot of cock, lot of “peen”, lot of dick etc
Upheld - Modified or Discontinued Entertainment TV - On Demand 19/12/2017
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0573-17 Brand Collective
Large text saying "FUCK OFF".
Upheld - Modified or Discontinued Clothing Billboard 24/01/2018
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
06-10 Go Transit
Go transit 06/10 Advertisement on a bus with a woman in a bikini showing off her tatoos and smoking
Upheld - Modified or Discontinued Other Transport 10/02/2010
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-99 Officeworks Superstores Pty Ltd
Officeworks Superstores - "Hey Weenie"
Upheld - Modified or Discontinued Radio 09/02/1999
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
10-09 Jimy Tools
Jimy Tools - catalogue featuring two women - one in bikini & one with thumb in waist band of denim shorts exposing underwear
Upheld - Modified or Discontinued Hardware/Machinery Print 21/01/2009
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
101-09 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (M rating)
Upheld - Modified or Discontinued Entertainment 08/04/2009

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