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E.g., 20/06/2022
E.g., 20/06/2022
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0235-11 BMW Group Australia Ltd
A BMW X1 being driven in a variety of settings – on the road, on the beach, through the snow etc with 4 passengers on board. At the 15 second mark in the commercial the moving footage of the car is replaced with a still shot of the BMW X1 sDRIVE18i and the voice over says “The BMW X1 sDrive18i with Automatic Transmission now available from $49,900 drive away, for a limited time. Unplanned adventures begin at your participating BMW Dealer today”. The commercial ends with the BMW logo and picture of the car.
Dismissed Vehicle 13/07/2011
0236-11 Advanced Medical Institute
A man wearing a pair of white boxer shorts goes in to his bathroom whilst a woman's voice calls out to him that he should come back to bed. The man replies that he wishes he could last longer in bed. A small, female genie then appears and says, "your wish is AMI genie's command". She then steps on to a green mint strip which floats up and lands on the man's tongue. The voice over says, "Over 50% of men suffer from premature problems....Call or text LONGER to 1800 211 211."
Dismissed Professional Services 13/07/2011
0244-11 McDonald's Aust Ltd
Two young men are sitting at a table in a McDonald's restaurant about to enjoy a "Mates Meal". Upon opening the Mates Meal Box, the first man whistles appreciatively at the contents. Unfortunately, as the camera pans around, we see he has whistled at an inopportune time, as a young woman has just walked past with her boyfriend and they stare back at him as if to say "what are you whistling at?".
Dismissed Food/Bev Groceries 13/07/2011
0248-11 Carworks
A man wearing an Essendon Guernsey stands in front of an image of an AFL stadium and says "Bugger the Dream time brother, when you have specials like these..." then introduces cars for sale at Carworks.
Dismissed Vehicle 13/07/2011
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0235-12 EMAP Australia Pty Ltd
The Advertisement depicts two men going to a late night kebab shop. A woman wearing a low cut dress serves them a very large kebab. The Advertisement then cuts to the front cover of Zoo magazine followed by several others pages from the magazine featuring different women wearing bikinis.
Dismissed Media 27/06/2012
0236-12 Nando's Australia Pty Ltd
Dramatic, blockbuster style music is played throughout the entire advertisement and we see dinosaurs, trucks and cars like some sort of disaster scene from a movie with leaves in the foreground and steam in the background. We then see that the leaves are lettuce in a salad and the steam comes from some chips. We then see the boy who has created these scenes looking at some chicken. The boy plays with his toys, his dinosaur takes a bite out of a car and his plane flies over the chips. His fork hits the chicken, pulls out a piece and makes the journey to the boy's mouth.
Dismissed Food/Bev Groceries 27/06/2012
0241-12 Hungry Jacks
An alternatively styled girl with piercings and tattoos gradually loses her piercing and tattoos as she eats a Hungry Jack's Chicken TenderGrill burger. By the time she has finished eating her clothes have also changed to a floral dress and both the girl and her band mates look horrified by the transformation. A female voiceover says, "There is nothing naughty about the new Hungry Jack's TenderGrill...Hungry Jack's makes it better."
Dismissed Food/Bev Groceries 27/06/2012
0244-12 Kimberly-Clark Aust Pty Ltd
The advertisement opens on a close up image of a girl looking through binoculars and a voice over says, "Ever been out and had the feeling that you're leaking?" We then see various images of girls in different situations as well as an image of a goldfish swimming in a plastic bag which is leaking water from numerous holes. The voiceover ends the advertisement by saying "We know you, and U know what works." and we see an image of a packet of tampons.
Dismissed Toiletries 27/06/2012
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0236-10 ANZ Banking Group Ltd
A female customer goes in to "A Bank" to discuss her credit card reward system. Bank employee "Barbara" is dismissive of the customer's complaint that she has not accumulated enough points to be entitled to any rewards (CARROT - Can't Achieve Rewards Regardless Of Time). Barbara tells her she needs to spend more, then the male voiceover states that Barbara lives in Bank World and describes ANZ's reward system.
Dismissed Finance/Investment 09/06/2010
0237-10 Vodafone Network Pty Ltd
An elderly gentleman walks in and takes his shoes off, revealing grey socks, before climbing onto an inflatable bouncy castle. While talking about Vodafone’s new MBB Plans, he does a somersault, lands perfectly and continues bouncing.
Dismissed Telecommunications 09/06/2010
0238-10 Unilever Australasia
The TVC plays in a unisex vestibule of a nightclub’s bathrooms where men and women come out of their respective bathrooms and wash their hands. A woman turns on the tap and the water comes gushing out of the tap with much more force than she was expecting. The water ricochets off the inside of the basin and directly onto her top. A young man is standing at the next basin. He gives her a big, flirtatious smile. His hand is up against the wall and we can see that there are big wet sweat patches on his shirt under his armpits.
Dismissed Toiletries 09/06/2010
0239-10 National Foods Limited
In an office environment, females are shown eating foods such as crackers, celery, lettuce and tuna and looking miserable. Three females are shown saying no to a plate of chocolate biscuits. Then a voice over says "Free yourself from Hunger" and a female is shown eating a Yoplait yoghurt. The voice over then continues to describe the yoghurt as "No fat. High in protein and fibre to help you feel fuller for longer".
Dismissed Food/Bev Groceries 09/06/2010
0242-10 Transperth WA
The advertisement depicts various cars caught in a traffic jam on the freeway. The cars then merge and transform into a robot (likened to a transformer). The voiceover talks about decreasing the levels of CO2. The robot then transforms into a train, leaving less cars on the freeway.
Dismissed Community Awareness 09/06/2010
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0238-13 Sanofi Aventis
Ad shows Bear Grylls demonstrating how much fish you need to eat to get the equivalent omega oils from fish. He goes into the water with a tree branch he has made into a spear. He catches a fish and the eats is raw; with the appearance that the fish is still basically alive.
Dismissed Health Products 24/07/2013
0239-13 Sony Computer Entertainment Aust Pty Ltd
The product is a video game called "The Last of Us".
Dismissed Toys and Games 24/07/2013
0241-13 Kimberly-Clark Aust Pty Ltd
U by Kotex advertisement features images of women exercising and being embarrassed by perspiration marks on their gym clothing around their private areas.
Dismissed Toiletries 24/07/2013
0244-13 McDonald's Aust Ltd
Cartoon characters painting a wall and playing games and laughing in the tone of an excited child. The characters get paint on each other and one of them is in the shape of a McDonald's meal box. 
Upheld - Modified or Discontinued Food/Bev Venue 24/07/2013
0247-13 Mondelez Australia Pty Ltd
The advertisement is for Oreo chocolate biscuits. The advertisement shows a bright blue background with animated Oreo cookies arranged neatly in even rows, as if ready for a game. As the catchy “wonder filled” theme jingle begins, Oreos flip over in time with the music to show their white filling, and the word “wonder” appears on the screen, with an Oreo for the ‘o’. An animated sequence then begins with a cartoon hand holding an Oreo zooming through the sky spelling out words in time with the jingle.
Upheld - Modified or Discontinued Food/Bev Groceries 24/07/2013
0248-13 Goodyear & Dunlop Tyres (Aust) Pty Ltd
The voice of Billy Conelly is used; he is saying something similar to "I was driving through the bush when something was going down on me." Vision goes to a man standing with his back to the audience and someone kneeling down in front of him. It goes on to talk about his tyre going down.
Dismissed Hardware/Machinery 24/07/2013
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0248-12 Star City
The ad depicts a lounge singer playing a moving piano, taking the viewer on a tour of The Star casino. As the piano moves throughout the various entertainment venues at The Star, the lead character sings a tongue-in-cheek lounge version of the popular 1990s rock song 'Welcome to the Jungle' by Guns N' Roses. In the background various other stories are taking place - for example a motorbike being lifted from the pool and an ostrich in the penthouse suite.
Dismissed Other 11/07/2012
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
0254-12 Lingerie Football League
A voiceover talks about the forthcoming Lingerie Football All Star Game being played in Brisbane on 2nd June and we see footage of the women playing lingerie football as well as shots of women in their playing attire but not playing the game.
Dismissed 11/07/2012
0257-12 GIO Australia
Two men are hoisting a BBQ into the air, whilts having a conversation about a new car. The central character imagines into the future what could happen if his friend let go of the rope. The BBQ bottle falls out of the BBQ whilst it is in the air. The BBQ bottle falls to the ground, bounces into air and through the sunroof of a new car. The vehicle explodes. The central character drives away in car.
Dismissed Insurance 11/07/2012
0258-12 Stuart Alexander & Co Pty Ltd
A silver convertible, with three males inside, attracts the attention of three women walking on the street. Until... a blue convertible car pulls up with a young male driving. The man eats a piece of Mentos gum and then transforms his car into three cars stacked on top of each other. The three women join him in the transformed three stack car and drive off with one in a spa, another playing music. The screen then ends with a pack shot of Mentos® 3D gum product and the tag line “Triple Awesomeness”.
Dismissed Food/Bev Groceries 11/07/2012
0261-12 Yum Restaurants International
The Advertisement depicts a rural Australian setting. A sequence of shots follows with two KFC staff members driving along in a van. The Advertisement cuts to a close up of an Australian farmer on his farm where canola plants are grown. The Advertisement then shows the KFC staff members arriving in the van and greeting the farmer at his homestead on the farm. We then see scenes of a group at an outdoor dining table at the homestead eating pieces of KFC chicken.
Dismissed Other 11/07/2012
0263-12 Kraft Foods Ltd
We see close-up photography and hear sound effects to make the viewer believe they are seeing and hearing a love scene. There is a close up on two pale shapes that look a lot like two bodies in a romantic scene. We then see what we think is a bed-spring bouncing up and down accompanied by the sound of the springs squeaking. It then cuts to a close-up of a woman’s lips speaking a man’s name. It all turns out to be a production line for the confectionery.
Dismissed Food/Bev Groceries 11/07/2012
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0249-10 QBE Insurance
The TV Advert in question promotes QBE's 4 Year New Car Replacement product. The 15 second ad begins with a woman taking groceries out of the car as her husband, overloaded with fishing gear, walks past her. Because he is carrying too much, he drops everything, sending his equipment sprawling over the driveway. His wife, frustrated, talks to camera asking if she can replace her husband as easily as can the car.
Dismissed Insurance 22/06/2010
0251-10 Lion Nathan Aust Pty Ltd
In the TVC, part of the 'Beer Economy' campaign, a situation is explored, whereby a man is thanking his neighbours in advance of a party he is organising. As the TVC progresses, the 'party' is progressively exaggerated - first by way of the amount of bands playing, then by calling it a festival, then by setting up the merchandise tent at the neighbours' house and so on. The significance of the 'thank you' beer increases in line with these exaggerations.
Dismissed Alcohol 22/06/2010
0253-10 Johnson & Johnson Pacific Pty Ltd
The 30 second advertisement describes a young empowered businesswoman on her way to a job interview. She hurries down a city street and as she is passing by a large department store she has an idea, checks her watch, heads for the make-up counter where she cheekily samples some lip gloss, then visits the bathroom where she takes out a Carefree Acti-Fresh liner from her bag. The ad then shows a product benefits sequence.
Dismissed Toiletries 22/06/2010
0255-10 Cadbury Pty Ltd
A young man brings a young woman back to his home and there is a giant Boost bar on the chair. It is not in any wrapping. It has a conversation with the man, asking him who the woman is and telling the man that "she is picturing me naked". The ad ends with the tagine "That's how you do it smooth pants."
Dismissed Food/Bev Groceries 22/06/2010
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
0257-10 Ashley Madison - Avid Life
A man and a woman are shown walking towards a double bed whilst stripping down to their underwear. They are shown kissing and embracing on the bed and then the shot changes to them stood in front of a window. They are still in their underwear and the camera lingers over the woman's bra and stomach, before panning out to show the man stood behind her kissing her neck and mouth. The words "This couple is married....but not to each other" appear in bold yellow type on a black screen, before fading out to show the woman smiling seductively at the camera.
Dismissed Professional Services 22/06/2010
0259-10 NRMA Ltd
Larger than life babies are shown crawling on driveways and roads, performing functions normally associated with a car: stopping at a zebra crossing to allow a pedestrian to cross, filling up at a garage (with milk instead of petrol), overtaking each other on a highway. The words "Who else would you trust to look after your baby?" appear on the screen followed by "Car servicing and repair centres. NRMA MotorServe."
Dismissed Vehicle 22/06/2010
0261-10 Yum Restaurants International
The advertisement for "SweetBites" opens with a close up head shot, which focuses on the mouths of two people, smiling, as they eat the mouthsize muffin and then to a longer shot of two young people dressed in black with heavy makeup. Voiceover: "For a sweet treat that will bring a smile to anyone's face, KFC SweetBites in delicious triple chocolate and banana caramel for a sweet 99cents each". End caption: "KFC SweetBites - can't beat that taste".
Dismissed Food/Bev Groceries 22/06/2010
0262-10 ACARA
The ad shows a number of children sitting in a bus and as they look out their windows they draw moving cartoon illustrations on the windows representing their future, imagined, occupations.
Dismissed Education 22/06/2010
0263-10 Cerebos Foods
A boy and a girl are sat at a table waiting for dinner. A plate of vegetables is placed in front of them and they don't look too impressed. Gravox Cheese Sauce is poured over the vegetables and the children look happier. The young girl dips her finger into the edge of the plate to taste the sauce, and the boy is then shown happily eating a carrot covered in the sauce. Two other sauces in the Gravox range are shown, along with the words 'gluten free'. Finally a family are shown sitting around a table eating a meal that includes vegetables with Gravox Cheese sauce.
Dismissed Food/Bev Groceries 22/06/2010
August 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0251-13 Honda Australia Pty Ltd
The new Honda Accord advertisement introducing the new Honda Accord Luxury Model. It depicts a younger male driver overtaking and passing other more expensive vehicles.
Dismissed Vehicle 14/08/2013
0254-13 Unilever Australasia
New Radox product for shower "Come to life..."
Dismissed Toiletries 14/08/2013
0255-13 Tatts Lotteries
Yesterday evening I saw this ad twice, at 6:15 and at 6:58 during the news and during the 7:30 report. However, I have previously also seen this ad on channel 10 during The Doctors program between 13:00 and 14:00 hours. The ad portrays young people sitting on the front of a cruise boat with their legs over the side. A program about water police pulled up a boat for this reason and explained that it was unlawful and very dangerous.
Dismissed Gambling 14/08/2013
0256-13 Pharmacare Laboratories
A redwin moisturiser commercial starring Jennifer Hawkins in her underwear dancing to a children's song.
Dismissed Toiletries 14/08/2013
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0259-13 Chrysler Australia Pty Ltd
A young woman in a bathrobe is drying her hair. Her female friend/housemate questions why she has had a shower in the middle of the day and then goes on to suppose it was because 'Richard' with the Alpha Romeo had visited.
Dismissed Vehicle 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
0263-13 Boost Tel Pty Ltd
The second is a masked man on a motorbike and there are zombies in the street and near a school bus.
Dismissed Mobile Phone or SMS 14/08/2013
0264-13 Fire and Rescue NSW
The advert was warning about Fire Safety in the Home and promoting having a Fire Safety Audit at home. The logo said NSW Government with GIO insurance and the NSW Fire Service.
Upheld - Modified or Discontinued Community Awareness 14/08/2013
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
0258-11 Colgate Palmolive Pty Ltd
The advertisement depicts a young lady brushing her teeth in front of a bathroom mirror, with her outfit and accessories changing several times. There is background music played (instrumental only) and a voice over throughout the advertisement. The advertisement is for Colgate Max White ONE toothpaste.
Dismissed Toiletries 27/07/2011
0263-11 Deals2u
Infomerical promoting the Magic Bullet which can be used to chop or blend different foods. In one of the kitchen scenes, a woman is seen with a cigarette in her mouth.
Dismissed House Goods Services 27/07/2011
0265-11 Chrysler Australia Pty Ltd
The advert shows different people doing internet searches for a weekend escape, child minding, rock track, luxury and nice butt. Their searches all yeild the same result: a Chrysler Jeep Cherokee. A male voiceover then says, "New Grand Jeep Cherokee Diesel. It's the ultimate search engine."
Dismissed Vehicle 27/07/2011

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