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E.g., 02/07/2022
E.g., 02/07/2022
August 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
190-04 Atari Australia Pty Ltd
Atari - "Driv3r" - man holding gun out of car window
Dismissed Transport 10/08/2004
192-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Grandis - couple in car kissing
Dismissed 10/08/2004
195-04 Ford Motor Co of Aust Ltd
Ford - Territory - high-rise city building with sand trickling and flowing down over it
Dismissed 10/08/2004
196-04 Nestle Ice Cream
Nestle - Peters Entice - "just bcs you try to kill someone, it doesn't mean you don't love them"
Dismissed 10/08/2004
198-04 Toyota Motor Corp Aust Ltd
Toyota - Corolla - Annaliese Braakensiek kissing man in car, another man outside shouting he loves her
Dismissed 10/08/2004
199-04 Oporto Franchising Pty Ltd
Oporto - graphic sounds of couple reaching orgasm
Dismissed Radio 10/08/2004
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
190-06 Vodafone Network Pty Ltd
Vodafone - Txter - young large-breasted female in yellow patterned dress with very low cleavage using "textspeak"
Dismissed 13/06/2006
195-06 Sunshine Toyota
Sunshine Toyota - late 40s men dressed as rappers with scantily-clad girls
Dismissed 13/06/2006
199-06 Ultra Tune (SA) Pty Ltd
Ultra Tune - Welshman using Welsh idioms amongst English words describing his car making "clunk clunk clunk" sound - the Ultra Tune guy understood him
Dismissed 13/06/2006
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
190-98 Coca-Cola South Pacific Pty Ltd
Coca-Cola - women in office
Dismissed 13/10/1998
June 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
190-99 Kellogg (Aust) Pty Ltd
Kellogg - Special K - "99% fat free"
Dismissed Print 08/06/1999
193-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Coca-Cola - "Traffic jam"
Dismissed 08/06/1999
July 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
191-00 Volvo Car Aust Pty Ltd
Volvo - V70 - boy and girl in rear seat with skateboard
Dismissed Print 11/07/2000
194-00 Toyota Motor Corp Aust Ltd
Toyota - Echo - Wear Sensible Shoes
Dismissed Print 11/07/2000
196-00 Nestle Foods & Beverages
Nestle - Nescafe - 'hallelujah'
Dismissed 11/07/2000
August 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
191-02 Sony Computer Entertainment Aust Pty Ltd
Sony Computer Entertainment - Playstation - Logitech Driving Force steering wheel - rolled pink condom over text - 'feel nothing'; high tech steering wheel "Feel everything"
Dismissed Print 12/08/2002
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
196-02 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Harpic - woman advises us her husband is "really strong, and a bit thick"
Dismissed 12/08/2002
199-02 Kraft Foods Ltd
Kraft Foods - Toblerone - priest with cheeks bulging from chocolate - caption "What? Share them?'
Dismissed Print 12/08/2002
June 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
191-03 McDonald's Aust Ltd
McDonald's - Breakfast - 'Dirty Denim' - elderly men talking about modern women's clothing.
Dismissed Radio 10/06/2003
192-03 Froggy Internet Services
Froggy Internet - frog croaking covers up man saying 'f***'.
Dismissed Radio 10/06/2003
193-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton Ute - swear words bleeped out (radio).
Dismissed Radio 10/06/2003
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
192-98 InvestorWeb
InvestorWeb - "23rd Psalm"
Dismissed Print 10/11/1998
193-98 Arthur Yates & Co Ltd
Arthur Yates & Co - Thrive - "It makes everything grow real big"
Dismissed 10/11/1998
195-98 Mitsubishi Motors Aust Ltd
Mitsubishi - 'You'll be mad if you miss it'.
Dismissed 10/11/1998
196-98 Pepsico Australia Holdings Pty Ltd
Pepsi-Cola - "Twin boys drinking Pepsi & Coca Cola"
Dismissed 10/11/1998
197-98 The Australian Society of Plastic Surgeons Inc
Australian Society of Plastic Surgeons (The) - Feel good about themselves
Dismissed Print 10/11/1998
199-98 Charcoal Chicken
Charcoal Chicken - hitch-hiking girl
Dismissed 10/11/1998
August 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
193-01 Toyota Motor Corp Aust Ltd
Toyota - Rav 4 - Kung Fu
Dismissed 14/08/2001
197-01 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Jarrah Just Add Water Hot Chocolate - nun
Dismissed 14/08/2001
July 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
193-07 Sydney Breast Enlargement & Cosmetic Surgery
Sydney Breast Enlargement & Cosmetic Centre - flabby unsightly floppy stomachs
Upheld - Modified or Discontinued Radio 10/07/2007
196-07 Roofmart Pty Ltd
Roofmart - installers walking on roof trusses with no fall protection in place
Dismissed 10/07/2007
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
194-03 Honda Motorcycle Power Equipment Pty Ltd
Honda - MPE TRX 350/450 - swear words cut off by other words.
Dismissed Radio 08/07/2003
195-03 Holden Ltd
Holden - Astra - dog unrestrained in rear seat.
Dismissed 08/07/2003
197-03 Ceramic World & Home Improvement Centre
Ceramic World - 'Why settle for inferior Asian tiles?'
Dismissed Radio 08/07/2003
June 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
196-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX? - B&W print ad with an image of a man and woman in bed smiling at each other
Dismissed Print 11/06/2008
198-08 AdultShop.com Ltd
Adultshop.com - naked woman (breasts covered with black bar) touching her breasts
Dismissed 11/06/2008
July 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
197-06 McDonald's Aust Ltd
McDonald's - Happy Meals - Kitty/Spy Gear - little girl walking around store calling "Here Kitty" looking unhappy till she finds it in her meal box; while a boy acts like a spy sneaking up on "target" then stealing a chip and saying "Target is tasty"
Dismissed 11/07/2006
August 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
199-05 Ford Motor Co of Aust Ltd
Ford - Focus C307 - Jackie O puts bag with chihauhau dog on top of car, then drives off, forgetting it's on the roof
Dismissed 09/08/2005
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
199-09 Joyce Mayne
Joyce Mayne - (TV) Stylised figure of woman. With 'strip'off the prices dialogue.
Dismissed 14/05/2009
July 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
199-99 Dairy Farmers
Dairy Farmers - Ski Yoghurt - 'This is fire drill'.
Dismissed 13/07/1999
February 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-00 Catalina Country Club
Catalina Country Club - truant golfer in rocking car
Dismissed 08/02/2000
February 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-01 GE Lighting Aust Ltd
GE Lighting - nurse and doctor
Dismissed 13/02/2001
20-01 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine O Cleen - males make mess, female cleans up
Dismissed 13/02/2001
February 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-02 Toyota Motor Corp Aust Ltd
Toyota - Corolla - three cars driving dangerously thru paddocks and round tractor, halting just short of two cows
Dismissed 12/02/2002
20-02 AWB Photo & Film Company
AWB Photo & Film - 'Shoot your kids for Christmas'
Dismissed Print 12/02/2002
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
February 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-07 Dean's Tackle & Outdoors
Dean's Tackle & Outdoors - Bait Pump - man puts pump to his ear while another pulls back the plunger
Upheld - Modified or Discontinued 13/02/2007
January 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-09 Totally Whild
Totally Whild - A person painting a sign is abused by passersby for incorrect spelling
Dismissed 21/01/2009
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-99 Shortland Wetlands Centre
Shortland Wetlands Centre - "Family enjoying a day at the wetlands"
Dismissed 09/02/1999

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