1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 29/10/2020
E.g., 29/10/2020
February 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-02 Simon de Winter
Simon de Winter - Kayser Perfects - image of woman from calf to waist in black lace underpants - competition to win a year's worth of bras and briefs
Dismissed Clothing Print 11/02/2003
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0422-18 Tribe Breweries
The Instagram post dated July 3rd 2018 (https://www.instagram.com/p/BkvyvkvAD3p/?taken-by=wilde_beer) depicts two social media influencers with one drinking a bottle of Wilde Beer.
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
0426-18 Invocare
There is a moderately sized billboard with a picture of a lady dressed in white, holding a flower and smelling it. The billboard says "white lady funerals", then says "a woman's understanding."
Dismissed Professional Services Billboard 26/09/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0097-19 The Good Foundation
Billboard with the text "1 in 4 children are obese. This is not ok"
Dismissed Community Awareness Billboard 03/04/2019
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0101-17 SBS Corporation
#fuRacism was the banner headline
Dismissed Community Awareness Poster 08/03/2017
November 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0430-16 Stan
Whilst watching Yu-Gi-Oh (rated PG) with my children this afternoon I was very unhappy to see an advert for Stan being played.
Dismissed Entertainment TV - Free to Air 26/10/2016
0434-16 BCF
BCF.......ING fun
Dismissed Sport and Leisure TV - Free to Air 26/10/2016
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
0132-14 Mayo Hardware
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
Dismissed House Goods Services 23/04/2014
October 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0438-14 Coalition for the Protection of Racehorses
Billboard pictures a horse lying on its side and the text reads: "is the party really worth it." The website is horseracingkills.com
Dismissed Community Awareness Billboard 22/10/2014
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-12 Adult Toybox
A cartoon style image of a woman wearing a pink slip. The text reads, "Adult Toybox" and says they sell XXX DVDs, have thousands of products to choose from and are discreet and private. The contact details are: www.adulttoybox.net.au.
Dismissed Sex Industry Billboard 28/03/2012
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
337-09 Ssangyong Motors Australia
Ssangyong print 337/09 - You can throw your tools in the back, and the missus.
Dismissed Print 22/07/2009
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0442-14 Woolworths Supermarkets
Pages 32 & 33 men's underwear.
Dismissed Clothing Print 12/11/2014
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-13 SSAA
Large outdoor poster showing a man posing with a large rifle.A smaller picture shows the same man dressed in work clothes labelled "John 26, Electrician".The headline reads "Electrician by Day - Hunter by Choice"A logo is the corner which reads "2013 Year Of The Hunter ssaa.org.au".
Dismissed Sport and Leisure Billboard 01/05/2013
December 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
340-04 Bendon Ltd
Bendon - Elle Macpherson Intimates - print - woman in underwear standing behind schoolboy playing piano
Dismissed Clothing Print 07/12/2004
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0446-15 Beiersdorf Aust Ltd
The ad was for skin cream by Nivea Visage
Dismissed Toiletries TV - Free to Air 11/11/2015
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
0459-16 Microsoft Pty Ltd
Ad showed cars racing at high speed, side by side on a winding road. One car on the wrong side of the road.
Dismissed Toys and Games TV - Free to Air 09/11/2016
0495-16 Volkswagen Group Australia Pty Limited
An advertisement that promotes the Tiguan as so good that you forget that it is a family car. Segments depict a child in the back seat with her parents in the front talking as if they have forgotten the child is there. Well-made and funny segments.
Dismissed Vehicle TV - Pay 09/11/2016
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
348-05 Hearts Abroad
Hearts Abroad - introduction agency "are you looking for a beautiful devoted Russian wife?" and "find love in Russia" - feature girl Olga Kulikova
Dismissed Other Print 13/12/2005
366-05 Target Australia Pty Ltd
Target - Underwear for everyday - lacy bra for "get lucky day"
Dismissed Clothing Print 13/12/2005
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0455-12 Suntory Australia
The advertisement features a woman standing with her back to the camera, looking over her shoulder. She is wearing shorts. The advertisement states: "Midori. Best mixed with short shorts."
Dismissed Alcohol Billboard 28/11/2012
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-18 Honey Birdette
A poster of a woman wearing harness- and choker-style fetish lingerie with suspenders in a highly sexualised posed with her rear-end pushed out behind her in what is referred to as 'presenting' when talking of animals. The image can be seen at 
Dismissed Lingerie Poster 21/03/2018
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
359-00 Tigerlily Swimwear
Tigerlily - evangelists - young man and woman in underwear
Dismissed Clothing Cinema 13/02/2001
378-00 Montezuma's Mexican Restaurants
Montezuma's Restaurant - 'The Last Supper'
Dismissed Radio 13/02/2001
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0139-15 MPM Marketing Services
Large banners at point of sale highlighting the environmental benefits of their products."Eco-Smart Hot Cup Lids, truly biodegradable plasticTruly biodegradable plastic - the smart choice for sustainabilityEco-Smart allows plastic to biodegrade through a series of chemical and biological processes when disposed of in a microbe-rich landfill environment.Eco-smart allows microorganisms to break down the plastic into natural bi-products
Dismissed Other Poster 29/04/2015
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0473-12 Nissan Motor Co (Aust) Pty Ltd
I saw this ad on TV during the X Factor final on channel 7 the other night, and it shows the car skidding around and driving erratically on the road. I found it on youtube here: http://www.youtube.com/watch?v=DTuYiLT9oMw
Dismissed Vehicle 12/12/2012
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0477-17 General Pants Group
Kids shop here. Primary school kids and toddlers. There is a poster of an adult male with his middle finger up. Why? 
Dismissed Clothing Poster 22/11/2017
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0146-13 Misschu
The chain misschu offers delivery of their food and uses the slogan "you ling we bling". It is uses all over their website (inc. social media) as well as being used on their delivery scooters.
Dismissed Food/Bev Venue Internet 22/05/2013
0153-13 Global Shop Direct
The commercial was for a knife sharpener called “Edge of Glory”, no big deal I thought UNTIL they demonstrated that you can use this same sharpener to sharpen your credit card. They then demonstrated how a ‘blunt’ credit card could not cut a tomato, but a sharpened one worked you like a razor.
Dismissed House Goods Services TV - Pay 22/05/2013
0160-13 Expedia
Online advertising for getting hotel accommodation via phone apps. A male and woman meet up in an elevator and have implied sex only to be caught by a family.
Dismissed Travel Internet 22/05/2013
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-14 Nupipe Plumbing
They are advertising a plumbing service that uses a camera to inspect and locate a problem in the sewer pipe. The voiceover in the advertisement has an Irish accent.
Dismissed House Goods Services Radio 26/11/2014
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-18 Billabong International Limited
Photo of Children exposing their bottom cheeks in a surf advertisement on an outside window the size of the entire shop wall
Dismissed Clothing Poster 11/04/2018
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0486-17 Coca-Cola South Pacific
The ad describes coffee roasting "in the sun" with roasted beans lying on deck chairs.
Dismissed Food/Bev Groceries TV - Pay 08/11/2017
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0156-19 Aston Martin
The ad features an Aston Martin on an asphalt road. 
Dismissed Vehicle Print 12/06/2019
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
November 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
386-03 Tricon Restaurants International
Tricon - KFC - fountain breaks and water sprays everywhere.
Dismissed 11/11/2003
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
05-10 RHS Australia Pty Ltd
RHS Australia 05/10 Poster of a woman standing naked with her arms over her breasts and leaves covering her body.
Dismissed Clothing Poster 10/02/2010

Pages