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E.g., 26/02/2020
E.g., 26/02/2020
October 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
0287-11 Recreate Yourself
The advert displayed a woman in tights and top sitting with a cat between her legs with the tag line whats new pussy cat. The ad was advertising a waxing service in which we would donate apercentage of the revenue to the Queensland Animal welfare league.There is no nudity, no swearing, and no mention of sex.
Dismissed Professional Services Print 27/07/2011
July 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
170-04 Toyota Motor Corp Aust Ltd
Toyota - Hilux - man joins feminist protest march wearing t-shirt saying "Make my dinner"
Dismissed 13/07/2004
173-04 Sanitarium Health Food Company
Sanitarium - Weetbix - Rugby union players eat 9 Weetbix (RADIO)
Dismissed Radio 13/07/2004
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
278-05 Kittens
Kittens - large bus painted black with near naked woman laying with head turned away imposed on the background
Dismissed Entertainment Transport 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
156-06 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Zero - "We now have real taste and zero sugar. Now demand hot women with zero miniature pets".
Dismissed Food/Bev Groceries Print 09/05/2006
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0283-13 Target Australia Pty Ltd
An advertisement about Bras and the fact that all target stores have the ability to assist with sizing of BRAs.
Dismissed Clothing TV - Pay 14/08/2013
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
283-04 Sachi Australia Pty Ltd
Sachi - naked woman lying on stomach wearing only shoes
Dismissed Clothing Outdoor 09/11/2004
298-04 Volkswagen Group Australia Pty Limited
Volkswagen - Golf - "Before it was quick. Now the new 100kw 2.0FSI with 6-speed manual gearbox accelerates from 0 - 100kph in just 8.8 seconds"
Dismissed Print 09/11/2004
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0290-18 McMillan Law
This is an ad for a legal company. It depicted two Policemen entering a house and arresting a male. Escorting the male from the house and a female then hits the police.  
Dismissed Professional Services TV - Free to Air 11/07/2018
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
165-02 Travelworld
Travelworld - 'Thrillseeker' - girl in bikini photographed from behind lying in shallow water with man.
Dismissed Travel Outdoor 09/07/2002
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
286-08 Brisbane Marketing
Brisbane Marketing - (Print) - image of naked couple in trapeze harness
Dismissed Entertainment Print 13/08/2008
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0294-17 Craveable Brands
Email promotion of "Mash and Gravy Balls".
Dismissed Food/Bev Venue Email 12/07/2017
0320-17 Coffey Ford
Refers to men working, women needing to buy a workhorse to spend their day driving the kids around, shopping, having coffee with the girls, etc etc
Dismissed Vehicle Radio 12/07/2017
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
289-09 Advanced Medical Institute
AMI 289/09 - Billboard Making Love - Do it Longer.
Dismissed Outdoor 08/07/2009
309-09 Rheem Hot Water
Rheem TV - images of children showering with voice over
Dismissed 08/07/2009
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0298-14 Murray Goulburn
The campaign is based around who should be running our milk companies. A woman in a business suit climbing over a fence.
Dismissed Food/Bev Groceries TV - Free to Air 27/08/2014
0309-14 Just Cremations
Elderly female voice is telling her husband how she ran into an old school friend. The friend asks about her husband and tells how he would like to get a 'gig' like theirs in advertising the services of Just Cremations.
Dismissed Professional Services Radio 27/08/2014
0313-14 Sony Pictures Releasing Pty Ltd
The entrance to the cinema hosts a large sign, perhaps 1.5 metres high with the words "Sex Tape" in bright red lettering. A smaller sign on a nearby post also has this.
Dismissed Entertainment Poster 27/08/2014
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-10 96.5 Wave FM
A man and a woman are heard talking about the woman being "ready to do this" with the man noting that it is her "first time". A male voice over then says, "Lose your virginity at Thredbo. Home of Australia's best beginner's area. Thredbo. Are you in?"
Dismissed Radio 14/07/2010
December 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
295-02 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - group of men singing: 'A billion bottles of beer in the ute '.
Dismissed Radio 10/12/2002
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0305-16 Cotton On
Giant hanging poster photo of a huge almost-naked women's bum advertising 'Brazilian briefs'
Dismissed Lingerie Poster 27/07/2016
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
302-07 Holeproof
Holeproof - Rio men's briefs - male wearing 7 pairs of hipster brief - take one off for each day of the week - when Sunday shows the last pair to be removed a Fifi Box says she likes Sundays
Dismissed Clothing 11/09/2007
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0317-11 ILG Little Bottler
Page 6 of the Little Bottler #7 catalogue (Jul/Aug) features a half page ad for 'Infused Rush' RTDs, depicting a cartoon style image of a female's face and a sky background.
Dismissed Alcohol Print 24/08/2011
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
306-06 Austereo Pty Ltd
Austereo - SAFM - Milly, Lehmo & Louie show - "We've been making waves across the world" - copycat shows all over - depicts German, Eskimo & Japanese people copying their format
Dismissed Media 08/08/2006
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0325-11 Australian Pork Corporation
We hear people talking in a bar and one of the woman asks her friends to look after her boyfriend whilst she goes off for a second. Her friends comment that their relationship appears to be going well and ask him if he has porked her yet. We then hear some eating/dining sound effects and some appreciative noises as the voiceover says, "when you make your spag bol using pork mince, everyone'll want a piece of the action. Ger some pork on your fork."
Dismissed Food/Bev Groceries Radio 14/09/2011
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
312-01 Australian Polish Review
Australian Polish Review - planes into World Trade Centre
Dismissed Other 13/11/2001
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0328-18 VIMN
As we got off the train, a moving billboard featured a segment advertising the MTV show ‘Geordie Shores’. A lady was discussing rumors a girl on the show was pregnant. Eg. “On Geordie Shores, after you have been dating someone a few months, there’s a good chance you are pregnant.’ The boyfriend responded to the rumors.
Dismissed Entertainment TV - Out of Home 25/07/2018
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-15 Pacific Brands Holdings Pty Ltd
Bonds womens underwear advertisement. A bunch of almost naked girls dancing around and shaking their butts.
Dismissed Lingerie TV - Free to Air 14/01/2015
February 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
315-02 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton Ute - 'Ken Beauty' (radio).
Dismissed Radio 11/02/2003
321-02 Simon de Winter
Simon de Winter - Kayser Perfects - image of woman from calf to waist in black lace underpants - competition to win a year's worth of bras and briefs
Dismissed Clothing Print 11/02/2003
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0332-18 Mars Wrigley Confectionery
MARS Bar - advert sees a young guy go to an art class. He looks up and the nude model is his mother. Son has to draw his nude mother then she approves of the nude artwork.
Dismissed Food/Bev Groceries TV - Free to Air 08/08/2018
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
October 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
318-07 Virgin Money (Aust) Pty Ltd
Virgin Money - Print - Everlasting Love - elderly couple semi-naked kissing while outdoors clipping hedge "long term familiarity"
Dismissed Finance/Investment Print 09/10/2007
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-14 Frucor Beverages Australia
V energy - Manic lane changing energy banner on a taxi.
Dismissed Food/Bev Groceries Transport 29/01/2014
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0014-14 Meat & Livestock Australia Ltd
Sam Kekovich and his Lambassador 2014 ad.
Dismissed Food/Bev Groceries 24/01/2014
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0344-17 The Man Shake
A commercial for "Man Shake" - three men at a bar discussing the "shake". The commercial features Adam Macdougall.
Dismissed Health Products TV - Free to Air 09/08/2017
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0017-19 Museum of Old and New Art
Television advertisement for MONA exhibition.
Dismissed Entertainment TV - Free to Air 23/01/2019

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