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Ad Standards Community Panel Cases

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E.g., 18/06/2022
E.g., 18/06/2022
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-13 Gleamous
A man talks about his continuous hot water system which his girlfriend cannot believe never runs out. He apparently has been using it for some time and then demonstrates to her by putting her hand under running hot water. He closes by saying she is now suing him.
Upheld - Modified or Discontinued House Goods Services Radio 22/05/2013
0155-13 Global Herbal Products
I was disgusted to see, a sexual enhancement product that is shown on a full wrapped surfside bus on the Gold Coast. This advertisement mentions sex, enhancement and has nudity, a girl topless, showing a small area of her breast while intimately cuddling a man.
Upheld - Modified or Discontinued Food/Bev Groceries Transport 22/05/2013
0162-13 The Professionals
The advertisement contains a picture of a man, from the back, opening up a coat and exposing himself. There are words across the back of the man EXPOSE YOURSELF. I have already spoken with the agent and he agreed to change the sign, but it has not happened.
Upheld - Modified or Discontinued Real Estate Outdoor 22/05/2013
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-11 General Pants Group
Image on the webpage for General Pants which features a topless woman with what looks like masking tape covering her nipples. A pair of male hands are reaching from behind her ready to remove her unzipped jeans. The word SEX is written in large letters behind them.
Upheld - Modified or Discontinued Clothing Internet 11/05/2011
0151-11 General Pants Group
A topless young woman with black Electrical tape across each nipple. There is man behind her but you can't see his face and he is in the process of removing her jeans. The word SEX appear above her head in huge bold type.
Upheld - Modified or Discontinued Clothing Poster 11/05/2011
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-14 Valvoline (Aust) Pty Ltd
Men driving round in cars doing burn outs/doughnuts.
Upheld - Modified or Discontinued Automotive 14/05/2014
0154-14 Yum Restaurants International
Families of generally 4 persons consuming fast food.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 14/05/2014
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0151-10 ACON Inc.
The print advertisement is a black and white photographic image of three men who appear to be naked. The image is overlaid by large block text in white and blue, which reads ‘BEFOREPLAY’, supported by accompanying text. The material features a SLIP IT ON campaign logo as well as the ACON organisational logo.
Upheld - Modified or Discontinued Community Awareness Print 28/04/2010
0164-10 Pharmacare Laboratories
There are four videos which are accessible after download via a person's mobile device. All four videos commence focusing on a woman's chest. The woman is wearing a t-shirt with the word Code and a code number on the shirt. the camera gradually pans back to show the face and torso of the woman and each woman takes off her t-shirt to reveal a bikini top. The camera focuses on the woman's top half and each woman poses then winks. Once the women have removeed their top text appears explaining what the particular Code number means (see below).
Upheld - Modified or Discontinued Toiletries Outdoor 28/04/2010
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0152-11 Supre Pty Ltd
Brunette girl wearing a pair of jeggings and beige high heeled shoes and no top. She is standing with her thumbs hooked in to the pockets of the jeggings and her long hair is covering her breasts. To the right of her there are 3 close up images of the features of the product. The text at the bottom reads, "It's all about Jeggings. supre.com.au."
Upheld - Modified or Discontinued Clothing Poster 25/05/2011
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-15 Club Shoop
Club Shoop Adult entertainment in Dandenong.Large billboards of female strippers scantily dressed advertising their strip venue.
Upheld - Modified or Discontinued Sex Industry Transport 29/04/2015
0154-15 Restore Australia
Stop halal Australia..
Upheld - Modified or Discontinued Community Awareness Mail 29/04/2015
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-18 Goldfingers Mens Club
The posters are always featuring one or two girls in extremely explicit and sexually suggestive poses such as one where a girl was sitting topless with a guitar between her legs, legs spread wide open and her finger in her mouth in abbey suggestive way.
Upheld - Modified or Discontinued Sex Industry Poster 11/04/2018
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-15 Tom Ford Beauty
It is a banner poster approx 1 metre high x 2 metres wide in the cosmetics area of Myer Bourke Street, displayed in a prominent position above head height in the central area. It shows a totally naked woman laying in a pool of water with her buttocks presented.
Upheld - Modified or Discontinued Toiletries Poster 13/05/2015
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
0170-15 Bathroom Warehouse
It was advertising sales products and depicting a couple in a house with pictures to tell the story and then the male had done something wrong by not going to bathroom warehouse and so he then needed to go in.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/05/2015
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-16 Grill'd
Posters that say "The Good SHIT" which is meant to be clever, because it's about ScHnITzel, but it is a poster with "SHIT" on it in a damn shopping centre food court, which has little enough class as it is.
Upheld - Modified or Discontinued Food/Bev Venue Poster 13/04/2016
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-18 Village Cinemas Australia
It was an ad for an upcoming movie titled "Blockers" which is rated MA 15+
Upheld - Modified or Discontinued Entertainment Radio 09/05/2018
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-19 Suzuki Australia Pty Limited
Advertisement for Suzuki with the slogan ‘for fun’s sake’. The ad features a car careering through water and mud, and circling a suburban roundabout. The ad begins by talking about driverless vehicles.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/06/2019
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0161-17 Brand Collective
The poster (1 image) shows people riding a motorcycle.
Upheld - Modified or Discontinued Retail Billboard 26/04/2017
0162-17 Brand Collective
The online advertising (2 images) at https://www.volley.com.au/campaign.html, shows people riding a motorcycle.
Upheld - Modified or Discontinued Retail Internet 26/04/2017
0170-17 Red Bull Aust Pty Ltd
GPS voice is tired from 7 hours driving- drivers not tired cos he's had a red bull
Upheld - Modified or Discontinued Food/Bev Groceries Radio 26/04/2017
0175-17 Red Bull Aust Pty Ltd
Advertisement had audio of a GPS giving directions and then yawning. The driver then spoke to the GPS, saying that he did not think GPS could get tired. GPS replied that they don't but we've been driving for 7 hours and I can't stop for a Redbull like you can. Driver replies, well its true then that Redbull gives you wings.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 26/04/2017
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0167-12 Symex
A steel knife in a plastic bag marked as evidence with the names of a victim of assault as well as the alleged perpetrator and the police officer in charge of the investigation. The words “Case Dismissed” are in small print below the corner of the plastic bag. An image of Sunlight Power dishwashing foam is also featured on the bottom right hand corner of the advertisement.
Upheld - Modified or Discontinued House Goods Services Print 23/05/2012
0188-12 Nova
The advertisement is for an upcoming gig at The Met Hotel, Brisbane, featuring Tom Piper and Daniel Farley at which they would perform their popular song “LGFU”. The lyrics of this song are played with the F word beeped out.
Upheld - Modified or Discontinued Entertainment Radio 23/05/2012
0193-12 Strike Bowling Bar
Poster which reads, "It's all fun and games until you shoot your girlfriend" - Laser Skirmish coming soon to level 3 at Strike Melbourne Central.
Upheld - Modified or Discontinued Outdoor 23/05/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0174-14 Universal Pictures
A 30 second video trailer for the film "A million ways to die in the west".
Upheld - Modified or Discontinued Entertainment Internet 28/05/2014
0192-14 Valvoline (Aust) Pty Ltd
A young man driving a car
Upheld - Modified or Discontinued Automotive TV - Pay 28/05/2014
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-16 Ultra Tune Australia
Add shows two women in a car that has broken down on a railway level crossing suggesting that if there car had been serviced by Ultratune this would not have happened.
Upheld - Modified or Discontinued Automotive TV - Free to Air 11/05/2016
0176-16 Ultra Tune Australia
Two women dressed quite provocatively in a car while it breaks down on train tracks.
Upheld - Modified or Discontinued Automotive TV - Pay 11/05/2016
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-19 BelleLily
It was just a pop up ad with a a woman with her bum to the camera wearing knickers that didn’t cover much at all. They had a string up one cheek & a string up the other. It looked like porn. I screenshot it for this complaint I was so unimpressed.
Upheld - Modified or Discontinued Lingerie Internet 26/06/2019
0185-19 The Firm Gentlemens Club
The screen in the window out the front of the venue plays mainly video, and some static images. The video shows a woman in black lingerie moving her hands over her body and moving her body in sexy ways, including moving her hands from her chest down to and over her groin. It then shows her removing her pantyhose in a provocative and suggestive manner. The next video switches between two women individually dancing provocatively in lingerie (one in red lingerie, one in black lingerie).
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 26/06/2019
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-10 Choice Magazine
This Print advertisement depicts image of man sitting in fridge wearing a beenie and and white coat with caption "After testing 48 fridges, Petr has gone to all extremes to get you the best buy". A special subscription offer '4 issues for just $4' is featured with caption in small print 'Petr has been a Product Tester for 11 years'.
Upheld - Modified or Discontinued Media Print 12/05/2010
0180-10 Australian National Prescription Service
This print advertisement with large coloured copy ' Sex! Harder! Longer! Stonger!' Do you want longer lasting, better sex?" includes Q&A items on such things as erectile dysfunction and premature ejaculation. An image of a woman dressed in lingerie and helmet is posed beside the copy with ANPS logo and toll free number.
Upheld - Modified or Discontinued Health Products Print 12/05/2010
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0184-13 Just Group Ltd
Poster announcing a OMG sale of $20 - $25 items. Then they have an OMFG sale starting from $5.
Upheld - Modified or Discontinued Clothing Poster 12/06/2013
0186-13 Yellow Brick Road Super
Opens with female with a child in pram, moves to Mark Bouris advertising superannuation then short shot of a male and female.
Upheld - Modified or Discontinued Finance/Investment 12/06/2013
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0181-18 Charlotte Pass Alpine Resort
A radio ad for Charlottes pass alpine resort that “jokes” that a blonde snowman takes longer to “build because you need to hollow out the head”.
Upheld - Modified or Discontinued Travel Radio 24/04/2018
0184-18 NGU Real Estate
NGU real estate agency selling a multi-million dollar house using near naked women with multiple references to sexual innuendos
Upheld - Modified or Discontinued Real Estate Internet 24/04/2018
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018
0189-18 Squarespace Inc
It is in the category of internet. A man riding a motor bike in a reckless, illegal way on a public road!
Upheld - Modified or Discontinued Information Technology TV - Free to Air 24/04/2018
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-11 Enhance Clinic
White sign with a naked lady in colour on it. She has a hand between her legs obscuring her private parts and the text describes the services on offer at Enhance Clinic.
Upheld - Modified or Discontinued Professional Services Billboard 08/06/2011
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0189-14 Kinki Gerlinki
The advertisement is for a 'flash' three day sale. It depicts a male Figure holding open his coat to a female figure who is facing him with her face covered by her hands.
Upheld - Modified or Discontinued Clothing Internet 11/06/2014
0191-14 Adult Wonderland
Black and white photographs covering shop front windows
Upheld - Modified or Discontinued Sex Industry Poster 11/06/2014
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0193-15 Universal Pictures
The poster is of a search bar with only the words "laura", followed by a few possibilities (suicide, passed out are some examples)
Upheld - Modified or Discontinued Entertainment Poster 27/05/2015
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0195-13 Nissan Motor Co (Aust) Pty Ltd
TV advertisement for Nissan Pulsar Hatch.
Upheld - Modified or Discontinued Vehicle 19/06/2013

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