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E.g., 20/06/2022
E.g., 20/06/2022
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0195-13 Nissan Motor Co (Aust) Pty Ltd
TV advertisement for Nissan Pulsar Hatch.
Upheld - Modified or Discontinued Vehicle 19/06/2013
0203-13 Nissan Motor Co (Aust) Pty Ltd
The ad showed a couple one of whom was pregnant timing their trip from home to the hospital in a car .The car gave the impression that it was speeding and when they arrived at the hospital the couple congratulated each other on the time they took as it was only a practice for the real event.
Upheld - Modified or Discontinued Vehicle TV - Pay 19/06/2013
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
0199-11 Steer Bar & Grill
Postcard ad. Double sided. One side features female legs with short skirt and high heels with the text: 'Find a great bit of skirt at Steer.' Reverse side features a meat tray and a cooked steak with text detailing steak varieties etc available at Steer.
Upheld - Modified or Discontinued Mail 22/06/2011
0201-11 Peregrine Corp (Smokemart & Gift Box)
Smokemart Gift Catalogue which features products with the logo HTFU on them, as well as products containing the F word spelled out in full.
Upheld - Modified or Discontinued House Goods Services Mail 22/06/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-12 Subway Franchisee Advertising Fund
TV advertisement promoting the $7 Subway Footlong(R) Chicken Fillet Sub.
Upheld - Modified or Discontinued Food/Bev Groceries 13/06/2012
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
0221-12 McDonald's Aust Ltd
Happy Meal Website - www.happymeal.com.au The homepage includes images of zoobles and bright coloured animations and things to win.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/06/2012
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0201-13 Solahart
The advertisement begins with a female watching a sports program while her male counterpart is asleep on the lounge next to her and then the television goes off. A young boys voice is heard saying 'Sorry, Ma' at which point she gets up and hits the child with the magazine or newspaper she has in her hand to make him wake up and begin pedalling the bicycle that is wired to the television so her program will come back on. The advertisement then informs the viewer that they can avoid missing their programs by installing a Solar Hart system.
Upheld - Modified or Discontinued House Goods Services 26/06/2013
0202-13 Dads 4 Kids
Shows different ways that Dads can interact with their kids and the "imaginative" ways kids see this interaction / play.
Upheld - Modified or Discontinued Community Awareness 26/06/2013
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0203-15 Mars Petcare Australia
Advert starts with a group of boys fighting in the street, pushing each other onto the road, then a dog comes on the road and they go to save it!
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/05/2015
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-15 Coca-Cola South Pacific
The Fanta ‘My Fanta Tastes Like…’ ad is a fun cartoon fantasy featuring animated figures talking about “what their Fanta tastes like”. The opening scene features six characters sitting on a lawn drinking Fanta. The first character says her Fanta tastes like “an awesome ride” and a rollercoaster is visible in the background.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
0206-15 Coca-Cola South Pacific
The Fanta “Fruit Slam 2” app is an interactive device marketing Fanta to children. The app opens with bottles filled with oranges and depicts the ‘Fanta crew’ (as cross promoted through the Fanta website and TV advertisement, the subject of separate complaints) drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
Upheld - Modified or Discontinued Food/Bev Groceries App 10/06/2015
0225-15 Nestle Australia Ltd
The television commercial is a recent commercial for Uncle Tobys Oats.The scene is a family in a kitchen consisting of a middle aged man, his wife and daughter. The man proceeds to prepare a bowl of oats and says to his wife, did you know that Uncle Toby's Oats with milk are naturally rich in protein, which helps build muscles and they're a superfood.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
0234-15 Victorian Hearing
A woman has a picture of a prawn behind her ear with the tag line "Hearing aids are UGLY"
Upheld - Modified or Discontinued Health Products Internet - Social - Other 10/06/2015
0237-15 Ashley Madison - Avid Life
A woman wields a baseball bat indicating she may wish to harm, injure or kill her spouse. So to feel alive again and save her marriage or to prevent her harming her spouse, she is encouraged to have an affair.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/06/2015
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0207-17 Motley Fool Australia
Email received via an email subscription with a title of "Shall I slit my wrists now". The email then goes on to talk about why the current share market is depressing, then asks the question in the body "Shall I Slit My Wrists Now?"
Upheld - Modified or Discontinued Finance/Investment Email 24/05/2017
0217-17 Wicked Campers
To ride on their bus a person has to offer fuel, drugs or sex to get on board.
Upheld - Modified or Discontinued Travel Transport 24/05/2017
0234-17 Sportsbet
Featuring Ben Johnson -Gold medallist 1988 Olympics
Upheld - Modified or Discontinued Gambling TV - Free to Air 24/05/2017
0235-17 Sportsbet
Gambling app promoted by ben Johnson
Upheld - Modified or Discontinued Gambling TV - Pay 24/05/2017
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
0237-17 Sportsbet
Ben Johnson promoting new Sportsbet app.
Upheld - Modified or Discontinued Gambling Internet 24/05/2017
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0208-18 McDonald's Aust Ltd
The 'Man of the match' certificate issued to children following a soccer match includes a $5 voucher for McDonald's. 
Upheld - Modified or Discontinued Food/Bev Venue Print 09/05/2018
0213-18 Moranbah Dental
Murray portrays himself sitting on a park bench looking a young lady up and down in a very sexualized manner.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 09/05/2018
0230-18 Smith's Alternative
Offensive language on an a-frame billboard. Event promotion for ‘Fuckday, 20 April’ 
Upheld - Modified or Discontinued Food/Bev Venue Outdoor 09/05/2018
0237-18 Windsor Smith Pty Ltd
Naked (light stockings only covering) legs cut off from the waist up with the model wearing a pair of boots.
Upheld - Modified or Discontinued Clothing Billboard 09/05/2018
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0210-11 Channel Seven (NSW)
Image of a woman's torso in a bikini holding the bikini up by the strings and the text "100% guidette". Also an image of a man's torso in only shorts with some tatooing on his arms and chest and the text "100% Guido".
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
0226-11 The Tool Shop
Billboard features an image of three tradeswomen; a mechanic, a builder and a landscaper standing proudly in uniform with tools and equipment in hand. The ad title reads "Imagine All Three At Once? We Can..." followed by the company logo "The Tool Shop" and tag line "The Tradey's Candy Shop".
Upheld - Modified or Discontinued Hardware/Machinery Billboard 13/07/2011
0228-11 Diesel Clothing Australia
The advertisement is an image of a couple fully dressed, kissing and being intimate inside a commercial size dryer.The tagline reads "Trust Stupid." Be Stupid - Diesel.
Upheld - Modified or Discontinued Clothing Billboard 13/07/2011
0238-11 Bimbo Deluxe
A pink cartoon baby wearing a black sandwich board with the words, "Fuck Gluten" written in white. The text below reads, "Gluten free option now available. Extra $2" and there are contact details for Bimbo Delux.
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0215-13 Boost Tel Pty Ltd
Boost mobile ad: A person on a motorbike having to get petrol during a zombie apocalypse, who then turns on a radio with a baby crying, and then cuts down and shoots the zombies with an arrow, and drives over them.
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 10/07/2013
0216-13 Nude Muse magazine
The company’s car has a photo of a nude model on the side and one across the back of the car. It was a white hatchback. The inappropriate parts of the models seemed to be blurred out.
Upheld - Modified or Discontinued Sex Industry Transport 10/07/2013
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-10 Sexpo Pty Ltd
Billboard image includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Billboard 25/06/2010
0217-10 Sexpo Pty Ltd
Image on bus includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Transport 25/06/2010
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-16 Honey Birdette
The poster in the shop front is a girls bare bottom with her legs apart and you can see a girl in the background sitting ....shop knickers
Upheld - Modified or Discontinued Lingerie Poster 11/05/2016
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0218-16 ANZ Banking Group Ltd
A young man of Middle Eastern appearance is attempting to pay for a carton of milk and offers his mobile phone by holding it up, ready to push the button. The shop assistant and customers all look concerned - the ad zooms in on the eye of the purchaser and people walking into the store view what is going on and back out. Once the EFTPOS machine is ready, the young man pays for his milk and everyone breathes a sigh of relief. The young man looks at the shop assistant and looks puzzled as to why everyone is concerned.
Upheld - Modified or Discontinued Finance/Investment TV - Free to Air 25/05/2016
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-10 Kittens
This advertisement features a picture of a blonde woman in lingerie painted onto the side, front and back of a bus. The woman in the image is shown from the side, lying on her back, looking away and wearing only lingerie and high heels.
Upheld - Modified or Discontinued Sex Industry Outdoor 09/06/2010
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-14 Mars Leathers
Advertising leather clothing for motorbike riders. Depicts a young nude boy (around 10yo, just wearing a pair of boots) standing in the front of numerous men in leather clothing with big beards behind a fence - looked like they were on a farm.
Upheld - Modified or Discontinued Clothing Poster 09/07/2014
0230-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for a free serving of French fries (small) with any menu purchase at specified McDonalds: Shepparton South, Shepparton City, Shepparton North, Echuca and Mooroopna in Victoria. We understand the voucher was handed out upon a child’s admission to the SPC Ardmona KidsTown Adventure Playground (Playground) which is located between Shepparton and Mooroopna in Victoria. Pictures and branding from the Playground are also featured on the voucher.
Upheld - Modified or Discontinued Food/Bev Venue Print 09/07/2014
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-16 Bentley Motors Ltd
Wheels Magazine placed this advertisement on their web-site.  From the text below, they claim: " Late last year, Pommie journo Ben Oliver thought he could do better than that. So he arranged for Bentley to lend him a Continental GT Speed. Bowe had previously maxed out the Continental himself, having been hired by Bentley to drive it for a video they produced of the event. He even got a bit more speed out of it."So clearly Bentley paid the driver so they could produce the video and they lent them the car.
Upheld - Modified or Discontinued Vehicle Internet 08/06/2016
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0231-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries 27/06/2012
0239-12 ShearEwe
Image of a woman wearing a oink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Mail 27/06/2012
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-17 Sportsbet
Sportsbet'a new android app
Upheld - Modified or Discontinued Gambling Radio 07/06/2017

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