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E.g., 02/07/2022
E.g., 02/07/2022
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0015-17 Yum Restaurants International
Backyard cricket game. Dad delivers drinks break on a ride on lawn mower.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
0017-17 Coles
People jumping into a swimming pool and partying. Then cut to advertising drink specials with pool in back ground. Was clear association between summer/pool activity and drinking alcohol?
Dismissed Alcohol TV - Free to Air 08/02/2017
0020-17 Australian Insurance Holdings
Captian risky had crashed something into a lone tree in the outback and was hanging from a tree [ hanging upside down ] stuck in the tree. he was asking a lone kangaroo for help , but it showed the last long distance vision of him hanging in the tree which depicted a person had committed suicide and and was hanging there because of the crash.
Dismissed Insurance TV - Free to Air 08/02/2017
0021-17 Reckitt Benckiser (Aust) Pty Ltd
Moretein ad featuring a family sitting at dinner and the grandmother starts to spray fly spray. The ad is for an automatic fly spray.
Dismissed House Goods Services TV - Free to Air 08/02/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0015-18 McDonald's Aust Ltd
Shows an older couple with lots of children around playing and eating McDonald's
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
0016-18 Lotterywest WA
"It's just not Christmas without scratchies"
Dismissed Gambling Poster 07/02/2018
0017-18 The Firm Gentlemens Club
Ad features woman in underwear, including stilletto heals and suspenders, leaning on the back of couch with her butt in the air and face pressed against a wall.
Dismissed Sex Industry Print 07/02/2018
0018-18 Reckitt Benckiser (Aust) Pty Ltd
In the add the woman drags her child in a pram up a staircase. This is not good behaviour and should not be shown as a thing somebody should be doing. It is dangerous and irresponsible as the pram could slip and the child could be hurt.
Dismissed Health Products TV - Free to Air 07/02/2018
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0015-19 Pixelberry Studios
Asking the player to ‘PLAY NOW’ after showing a video of a female coming home and walking into the bedroom to find her partner in bed with another female.
Dismissed Entertainment App 06/02/2019
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-11 Greener Energy
A male voice over describes the benefits of Greener Energy's "un-*beeping*- believable" offer. The word bleeped out begins with an F but it is not clear which word it is.
Dismissed Other Radio 09/02/2011
0017-11 3D Inspiration Paint Store
A man and woman standing near a ladder and painting a white brick wall red, the man makes a comment about the choice of colour, the woman gets him to hold the paint roller and moves off screen. Woman walks back in with a frying pan and hits man over the back of his head with the frying pan, he falls down. Woman then pushes over the ladder and mockingly calls out for help. Ad then shows Bathurst 3D paint centre.
Dismissed Retail 09/02/2011
0018-11 Victa Mowers
A man is cutting his grass. A woman emerges from the house next door and they exchange glances, smiles and waves. A male voice over describes the features of the mower and how it can reduce your mowing time “by up to 40%” The voice over then goes on to say that the mower is so efficient “you’ll have time to cut your neighbour’s grass” and we see the man about to enter the woman’s house, where she is waiting for him.
Dismissed Hardware/Machinery 09/02/2011
0019-11 Coles
Chef Curtis Stone in a butcher’s apron talking about “no added hormones” beef sold in Coles Supermarkets. We see close ups of beef in the supermarket, and posters on the walls of the supermarket promoting the same message.
Dismissed Food/Bev Groceries 09/02/2011
0021-11 Coca-Cola South Pacific Pty Ltd
There are three out of home advertisements in the campaign. Each one features one of the marionette characters from the diet Coke TVC, with the following text: “Sales shopping is my kind of cardio”, “3 little words every girl wants to hear…It’s. On. Sale.” and “Shoes on sale? Get ‘em! Shoes not on sale? Get ‘em anyway!” In each advertisement the marionette is leaning against a can of diet Coke.
Dismissed Food/Bev Groceries Billboard 09/02/2011
0022-11 Cancer Council Victoria
The advertisement featuring a girl opens with a girl taking off a shirt at the beach, preparing to sunbake. A male voice over states, "Tanning is skin cells in trauma" and then continues to explain how a melonoma can form and spread. Images of a melanoma growing inside a body are shown during the explanation. The advertisment ends with the voice over stating, "There's nothing healthy about a tan".
Dismissed Community Awareness Cinema 09/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-12 Mars Food Australia
Scenes of puppets are shown with Mama in the kitchen passing on secret family recipes to 'Sophia'. Mama uses one of the flavour sachets in the recipe book to provide a new and different meal for the family.
Dismissed Food/Bev Groceries 08/02/2012
0017-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology 08/02/2012
0018-12 My Foot Doctor
Semi circle topped sign on supports. Contains an image of a female nude, from the waist to feet, with her face down and one foot kicked in the air. The text reads, "We fix feet! 07 3720 6200. myFootdr" along with information on the services offered.
Dismissed Professional Services Outdoor 08/02/2012
0019-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology TV - Pay 08/02/2012
0020-12 Unilever Australasia
Image of a woman wearing a nude coloured swimsuit cuddling a large teddy bear. There is a beach vista in the background and the text reads, "New Cornetto Enigma. Your soft side is irrestistible. Try it" and there are two images of Cornettos to the right of the wording.
Dismissed Food/Bev Groceries Billboard 08/02/2012
0021-12 Coca-Cola South Pacific Pty Ltd
Three women are running in to the surf, with one of the women turning to smile at the camera. The image is in black and white and the women are wearing bikini bottoms. There is an image of a diet coke can at the top of the advertisement with the text "one calorie burnt in a moment of spontaneity" written in red and black lettering to the left of the can.
Dismissed Food/Bev Groceries Print 08/02/2012
0022-12 Ripley's Odditorium
The advertisment shows scenes from the venue with people of various ages looking at the exhibits and participating in the interactive parts of the venue also. There are very brief visuals of the shrunken heads mentioned and the voiceover decribes these as well.
Dismissed Entertainment 08/02/2012
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-13 One Harvest
Little older lady in store, and she passes a man with a tray of mangoes in his trolley. She looks at them, with that certain expression on her face, and man stops at shelf to reach for an item. Lady stands next to him and tries to reach up, so man says "Can I help you?" He reaches up and asks "Which do you want. Is this it?" All that time lady is taking mangoes out of his tray and puts them into her trolley. She stops taking mangoes when he turns and looks at her. Then she says "Thank you very much. What a nice man", and walks away. Then mangoes picture appears.
Dismissed Food/Bev Groceries 30/01/2013
0017-13 Fosters Australia, Asia & Pacific
It's the VB Sweat ad.. It talks about sweat and VB.
Dismissed Alcohol 30/01/2013
0018-13 Fosters Australia, Asia & Pacific
It's the VB Sweat ad.. It talks about sweat and VB.
Dismissed Alcohol TV - Pay 30/01/2013
0019-13 Fosters Australia, Asia & Pacific
It's the VB Sweat ad.. It talks about sweat and VB.
Dismissed Alcohol Internet 30/01/2013
0020-13 Bras n' Things
Three women in bras, knickers and their suspenders, posing with their boobs out.
Dismissed Clothing Transport 30/01/2013
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-14 Expedia
Expedia has been running a series of advertisements to use them as a booking agent for overseas destinations. The one I am complaining about shows a solitary bonsai plant sitting on a vacant desk in an unkept condition as the owner of the plant has gone overseas on holidays
Dismissed Travel 29/01/2014
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-15 Nimble Australia
The advertisement is about a lady having a phone bill they can't afford for posting too many 'selfies' and so they get a loan to pay the phone bill.
Dismissed Finance/Investment TV - Free to Air 28/01/2015
0017-15 RACQ
RACQ ad. Closing scene depicts a woman who has broken down on a isolated rural road. Following scenes depict Good Samaritan who stops to offer assistance. Woman confidently responds she is all good and waiting for RACQ service to arrive. Closing segment of ad shows RACQ vehicle arriving on scene. Good Samaritan vehicle & broken down vehicle can both clearly be seen in the shot. Both these vehicles are parked on the through traffic lanes which are obstructing through traffic.
Dismissed Automotive TV - Free to Air 28/01/2015
0018-15 SKYN
Full page newspaper advertisement "stating":"Why is everyone talking about the Designer Vagina?" The contact details for SKYN - petitlady are included.
Dismissed Professional Services Print 28/01/2015
0019-15 Nimble Australia
During a child's extravagant 1st birthday a man in a costume suggests to the parents they should contact nimble and get a quick loan to pay a DJ because they've spent all their money
Dismissed Finance/Investment TV - Free to Air 28/01/2015
0020-15 Bingle Insurance
The advert was promoting how easy it is to get a quote online from Bingle's website.A monkey is shown blindfolded, with one arm behind its back, whilst skydiving.
Dismissed Insurance TV - Free to Air 28/01/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-16 Unilever Australasia
The advertisement depicts a Bubble O'Bill ice cream and a Splice ice cream. The latter is wearing a bikini and has a bite taken out of it so that the white ice cream is showing. The Bubble O'Bill says: 'I can see your white bits'. Please also see article at: :http://mumbrella.com.au/streets-aussie-ice-cream-ads-337640 regarding this advertising campaign as other advertisements are questionable and would be worthy of ASB consideration.
Dismissed Food/Bev Groceries Billboard 10/02/2016
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-19 Sexyland
Sexy land ads at 7.59am advertising a sexy land sale with clear direction to purchase a rabbit and lubricant and other sex toys on sale.
Dismissed Sex Industry Radio 23/01/2019
0017-19 Museum of Old and New Art
Television advertisement for MONA exhibition.
Dismissed Entertainment TV - Free to Air 23/01/2019
0018-19 Hungry Jacks
15 second ad, man dancing to a song singing 'Summer bbq pineapple whopper'
Dismissed Food/Bev Venue Internet - Social - Other 23/01/2019
0019-19 ACON Inc.
Billboard with two people on top of each other, on a bed, without clothing. Text encouraging people to get tested for HIV, including the phrase "we test".
Dismissed Community Awareness Billboard 23/01/2019
0020-19 Specsavers Pty Ltd
Male subject attaching basketball ring to a car garage door instead of above it.
Dismissed Health Products TV - Free to Air 23/01/2019
0021-19 Yes Loans
There are two television commercials. In each, a man addresses the camera and describes being left in financial difficulty due to the actions of his former female partner.
Dismissed Finance/Investment TV - Free to Air 23/01/2019
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0017-14 Ozkleen
Advert describes how it's oven cleaning product is so simple that even the man of the house can use it.
Dismissed Toiletries 12/02/2014
0018-14 Good Time Burgers
The advertisement was a full page photo of a woman's bottom, in very skimpy, ripped denim shorts. Her legs are spread apart in a provocative manner. Text overlaid the photo.
Dismissed Food/Bev Venue Print 12/02/2014
0019-14 Gold Coast Tata
Man or two caucasian men sitting in a white car/ute with two caucasian women dressed in indian saris standing by the car.
Dismissed Vehicle 12/02/2014
0020-14 Woolworths Supermarkets
There are two BWS ads with the same theme just different scenarios. The thrust is every day and any event, regardless of how trivial it may seem is a special day to celebrate and have a drink.
Dismissed Alcohol TV - Free to Air 12/02/2014
0021-14 Yum Restaurants International
2 men, 1 with English accent and the other with Australian accent discussing 'The Ashes' cricket. Reference made to green and yellow bucket on head instead of hat and bad singing from 'barmy army'.
Dismissed Food/Bev Venue Radio 12/02/2014
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0017-16 Meat & Livestock Australia Ltd
The basis of the ad is to bring Australians home from other countries for Australia Day to have lamb chops on the barbeque.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2016
0018-16 Meat & Livestock Australia Ltd
An ad bringing Australians home for 2016 to enjoy lamb, because lamb brings people together.
Dismissed Food/Bev Groceries Internet 18/01/2016
0019-16 Meat & Livestock Australia Ltd
Australia day operation boomerang ad. For lamb features a scene where a man is cowering in a corner and his table is set on fire.
Dismissed Food/Bev Groceries Internet - Social - Other 18/01/2016
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0021-15 Advertising Advantage
Shows women wearing clothing that is available to purchase. There is a woman in a yellow one piece and her vagina appears visible.
Dismissed Clothing TV - Pay 11/02/2015
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013

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