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E.g., 30/11/2020
E.g., 30/11/2020
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
264-01 FOXTEL Management Pty Ltd
FOXTEL - FOX Footy Channel - 2 ads - footballer at confessional (3) and Pope's head on referee (1)
Dismissed Media Print 13/11/2001
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
May 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0245-12 Fosters Australia, Asia & Pacific
Depictions of a husband and wife with similar appearance and styling and the question "Spending too much time with the wife?" There is a picture of a bottle of Carlton Mid beer next to the image of the couple, and the text, "Stay a little longer".
Dismissed Alcohol Print 27/06/2012
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-20 Height 4 Hire
This radio advertisement states: G’day Allan Langer here. Did you know there’s a surgeon in Russia who will chop your legs off at the ankle and extend your Femurs by up to 6 inches? You’d have to be “barking” to go through all that for a crappy 6 inches. Stuff that for a game of marbles. Thanks to Height 4 Hire I’ve found a better way. Take her up boys! **(Scissor Lift beeping)** Need Height? Hire it right. Height 4 Hire. Call 1800 Height or go to Height 4 Hire dot com dot au.
Dismissed Hardware/Machinery Radio 22/01/2020
0027-20 Weeks Building Group
This television advertisement features a couple in a taxi at night. As the taxi meter gets higher, the man becomes agitated. He requests that the taxi driver stop and let the couple out, and then the woman is shown walking ahead of him on a footpath. The advertisement cuts to scenes of a new home.
Dismissed Professional Service TV - Free to Air 22/01/2020
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-15 Department of Health and Ageing
There were three different ads about Ice awareness. These might have run several times during the program we were watching however we switched off.
Dismissed Community Awareness TV - On Demand 24/06/2015
0250-15 Darwin Red Devil Fishing Charters
Fishing charters a shark is being caught and a women is screaming loudly.
Dismissed Sport and Leisure TV - Free to Air 24/06/2015
0254-15 Jim's Mowing SA
The cartoon version of Jim's Mowing and garden maintenance.
Dismissed House Goods Services TV - Free to Air 24/06/2015
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
146-99 Just Jeans Group
Just Jeans - Jay Jays - theft - Anzac Day
Dismissed Clothing 11/05/1999
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-20 Yum Restaurants International
This transport advertisement features a person holding a large KFC bucket of chicken with the words 'Bucket why not?'.
Dismissed Food/Bev Venue Transport 12/02/2020
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-20 GMHBA
The television advertisement depicts two boys in a backyard hideout after school. The boys are discussing how much money they will get from the "Tooth Fairy" for their recently lost baby teeth. One boy says he receives $1 while the other receives $2. The boys share a look. The next sceen depicts the second boy putting an extra tooth under his pillow, and then the scene shows him giving the first boy money in the hideout. The boy then start wiggling their teeth. One boy asks if the big ones are worth more.
Dismissed Insurance TV - Free to Air 08/04/2020
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
140-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - man wears rabbit ears and tail and sent out to race in front of dogs - commentator remarks "What an ugly rabbit!"
Dismissed Food/Bev Groceries 11/04/2006
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-20 Runaway The Label
This Instagram advertisement is two posts made by influencer Sophie Batzloff.
Dismissed Clothing Internet - Social - Instagram 13/05/2020
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-10 Kimberly-Clark Aust Pty Ltd
This television advertisement features a series of vignettes with a young boy and young girl on different sides of a split screen. The advertisement shows the children playing with different toys, sleeping, dressing up in different outfits, reading books and getting messy in different ways. The advertisement then shows a boy and girl Huggies Nappy, demonstrating that Huggies Nappies have tailored absorbency for boys and girls. The advertisement finishes with the split screen disappearing to reveal both children coming together to hug their mum.
Dismissed Toiletries 22/06/2010
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0269-16 Roadshow Film Distributors Pty Ltd
hearing parts of the horror movie . And unnerving , scary voices and wording
Dismissed Entertainment Radio 22/06/2016
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-20 Stan
This television advertisement is promoting the Stan programme 'Relic'.
Dismissed Entertainment TV - Free to Air 12/08/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
285-08 Brisbane Marketing
Brisbane Marketing - (Internet) - image of naked couple in trapeze harness
Dismissed Entertainment Internet 13/08/2008
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0273-14 Sony Pictures Releasing Pty Ltd
The advertisement contains the images of a male and a female. The male appears to be in a running pose fully clothed while the female is in a Jumping Jack position in underwear. Behind the people in large red lettering are the words "SEX TAPE". At the top of the advert appears the names Cameron Diaz and Jason Segel.
Dismissed Entertainment Transport 13/08/2014
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
288-98 Westfish - Seafood Marketing Group of WA
Westfish - Seafood Marketing Group of WA - "Mussels"
Dismissed Print 09/02/1999
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
152-02 Windsor Smith Pty Ltd
Windsor Smith - 'Wicked' - man sitting on bed putting on his shoes, with two tousled women behind him.
Dismissed Clothing Outdoor 09/07/2002
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0277-16 Pretty Little Thing
Skinny girlsSkimpy clothes
Dismissed Clothing TV - Pay 13/07/2016
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0281-18 Jaguar Land Rover Australia Pty Ltd
Its is the dragon challenge in which an Asian professional driver showcases the "climbing" capability of a landrover on stairs. There is no possible way that a person who buys the car would ever be allowed to do this.
Dismissed Vehicle TV - Pay 20/06/2018
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-09 Big W
Big W - Print ad for Kayser underwear with models topless with only their hands covering their breasts.
Dismissed Clothing Print 22/04/2009
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014
December 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
305-03 Cottons Pty Ltd
Cottons - images of sanitary pads moving across screen.
Dismissed Toiletries Cinema 14/10/2003

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