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E.g., 24/01/2021
E.g., 24/01/2021
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-20 Stan
This television advertisement is promoting the Stan programme 'Relic'.
Dismissed Entertainment TV - Free to Air 12/08/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
285-08 Brisbane Marketing
Brisbane Marketing - (Internet) - image of naked couple in trapeze harness
Dismissed Entertainment Internet 13/08/2008
308-08 Haggle co
Haggle Co - 'little person' called Little Mark - pun on furniture has a 'little mark'
Dismissed 13/08/2008
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0009-11 Unit
Woman in black bikini and baseball cap sat astride a motorbike which is partly submerged in a swimming pool. The UNIT logo is on the bottom left of the advertisement.
Dismissed Clothing Poster 09/02/2011
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
288-98 Westfish - Seafood Marketing Group of WA
Westfish - Seafood Marketing Group of WA - "Mussels"
Dismissed Print 09/02/1999
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-15 Unicharm Australasia (VIC)
The advertisement for Sofy Befresh aims to promote their product by way of generalising the experience of those who menstruate. It shows that those who menstruate are at once fat, hostile and selfish. In the clip the person who has their period and is not using the Sofy Befresh product is mirrored by a their thinner and happier counterpart. Unicharm shows that a person on their period in an unfavourable context, and as such buys into common, negative assumptions about those who bleed and their disposition. This ultimately is fatphobic and shames those who bleed about their periods.
Dismissed Toiletries Internet 09/09/2015
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media Cinema 22/08/2012
December 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0357-20 Toyota Motor Corporation
This television advertisement features a couple packing up in the bush and realising their dog is completely covered in mud. They use Siri in the vehicle to navigate to a dog groomer. The muddy dog is bundled out of the backseat and the scene changes to the clean dog re-entering the car. The woman looks at the man and notices that he also looks different and cleaner. They then have a conversation where he sheepishly says that he took up a 2-for-1 offer at the dog groomer.
Dismissed Vehicle TV - Free to Air 16/12/2020
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-17 Australian Insurance Holdings
Captian risky had crashed something into a lone tree in the outback and was hanging from a tree [ hanging upside down ] stuck in the tree. he was asking a lone kangaroo for help , but it showed the last long distance vision of him hanging in the tree which depicted a person had committed suicide and and was hanging there because of the crash.
Dismissed Insurance TV - Free to Air 08/02/2017
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-10 Scotty's Beach House
Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km"
Dismissed Billboard 25/08/2010
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0353-20 PD Insurance
This television advertisement depicts a mother driving her car and listening to her daughter questioning whether she will be able to use the car once she gets her drivers licence. The mother does not respond verbally but rather her reactions/responses are captured in thought bubbles. The daughter reaches the conclusion that she should get her own car and look for a job. Her mother turns to her daughter briefly with a pleased look.
Dismissed Insurance TV - Free to Air 25/11/2020
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-18 Hotels Combined
A man and woman are looking at booking a hotel with a pool. The man rips off his clothing to be standing in just a bikini.
Dismissed Travel TV - Free to Air 07/02/2018
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-15 St John Ambulance WA
 It depicts a child being burnt with a woman talking to the Ambulance trying to work out what to do.
Dismissed Community Awareness Radio 11/02/2015
December 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-18 H & R Block Tax Consultants
There is a man and a women sitting in chairs, in front of them and in the middle of the ad they have a full size statue of a naked man with it private parts fuzzed out. The man is talking nothing that makes a lot of sense and then you hear water leaking, which has the innuendo of the statue taking a leak.
Dismissed Finance/Investment TV - Free to Air 08/08/2018
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-13 Blairgrove Hotel Group
A glossy A6 flyer advertising free entry to Sefton Playhouse where $4.50 schooners of VB are available and you can 'Be entertained all day and night' with a 'Shower Show' @ 3.00, 6.00 & 9.00 everyday. The background of the text is an image of a woman in a bikini from the neck down to the upper legs.
Dismissed Entertainment Poster 30/01/2013
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
305-03 Cottons Pty Ltd
Cottons - images of sanitary pads moving across screen.
Dismissed Toiletries Cinema 14/10/2003
314-03 Saab Automobile Australia Pty Ltd
Saab - 9-3 Series - 'Aerotic'.
Dismissed Print 14/10/2003
326-03 Channel Nine Perth
Channel Nine Perth - 'a new generation of news' - picture of two new young women newsreaders.
Dismissed Media Transport 14/10/2003
336-03 Austereo Pty Ltd
Austereo - Triple M - 'Freq Club' - man in leather, pretending to be donkey, being whipped by woman in lingerie.
Dismissed Media 14/10/2003
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-18 Best & Less
Woman lying on side in bed with bra on and big cleavage on display, looks like she's about to fall out of her bra.
Dismissed Lingerie TV - Free to Air 22/08/2018
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
Dismissed Hardware/Machinery TV - Free to Air 23/09/2015
0370-15 Pacific Brands Holdings Pty Ltd
Semi naked lady, center scene for whole duration
Dismissed Lingerie TV - Free to Air 23/09/2015
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0041-11 Australian Pork Corporation
Australian Pork’s Get Some Pork on Your Fork – script one radio reminder establishes a lunch setting with four women aged around 35-40. The group of women discuss Jude’s relationship with Rob. Jude comments that the relationship is now going well as she ""porked him”. The advertisement then continues by delivering a health message, followed by a driver to pork.com.au for recipes, and finally ending with Australian Pork’s well known tagline “Get Some Pork on Your Fork”.
Dismissed Food/Bev Groceries Radio 23/02/2011
0045-11 Kellogg (Aust) Pty Ltd
Yellow background with image of box and bowl of Coco Pops. In one image, the Coco Pops have raised up out of the bowl to form large slides, and the accompanying text reads, "Splash into chocolatey fun" and in the other image the Coco Pops have formed a diving board and the text reads, "Spring into chocolatey fun."
Dismissed Food/Bev Groceries Billboard 23/02/2011
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-99 King Wally Car Sales
King Wally Car Sales - "All hail the king"
Dismissed Retail 14/09/1999
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0374-14 KMart Australia Ltd
The K-mart ad that starts with a stool.
Dismissed Retail TV - Pay 24/09/2014
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-19 ANZ Banking Group Ltd
A young person in a wheelchair was being chased/attacked scared for their well-being as they were being hunted down by a tiger.
Dismissed Finance/Investment TV - Free to Air 20/02/2019
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
317-06 City Finance Franchising Pty Ltd
City Finance - couple on couch - man struggling to undo woman's bra strap
Dismissed Finance/Investment 12/09/2006
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
November 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
323-00 Just Jeans Group
Just Jeans - 'Hot Skirts'
Dismissed Clothing 14/11/2000
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0386-10 Status Anxiety
A man dressed like a homeless person, lying on some cardboard with a status anxiety wallet in his hand.
Dismissed Retail Print 27/10/2010
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0389-15 Bank of Western Australia Ltd (Bankwest)
John McEnroe shouting at a female member of the banks' staff.
Dismissed Finance/Investment TV - Free to Air 14/10/2015
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-19 Ubisoft P/L
On demand television advertisement for Far Cry game which featured the lyrics 'it's raining men' and vision of women shooting men in a bar.
Dismissed Entertainment TV - On Demand 06/03/2019
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
329-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panadol (329/09) people sneezing on each other
Dismissed Health Products 12/08/2009
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0393-14 General Pants Group
Girls dressed in swimmers with the words "Wet Dreams".
Dismissed Clothing Internet - Social - Other 08/10/2014
0397-14 AAMI
A man sitting in a bath with a big dog.
Dismissed Insurance TV - Free to Air 08/10/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-17 Nestle Australia Ltd
It was about using this product to lose weight and how this was achieved. References made to ketosis.
Dismissed Food/Bev Groceries TV - Free to Air 22/02/2017
October 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
332-07 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Bueno - young woman in bubble bath says "I love Bueno because I like to please myself" - camera pans back and she seems to be masturbating under the bubbles
Dismissed Food/Bev Groceries 09/10/2007
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
34-03 Coca-Cola South Pacific Pty Ltd
Coca-Cola - 'You know you want it' - man appearing drugged in bath; crowd surfing.
Dismissed 11/03/2003

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