1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 29/10/2020
E.g., 29/10/2020
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
November 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
253-02 St George Group
St George - Advance Funds Management - 'Gearing without the grind'.
Dismissed Finance/Investment Print 12/11/2002
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-19 IAG Insurance
This television advertisement depicts a boy riding his bike. He discovers a displaced koala stranded at the top of a telegraph pole. The boy is shown cycling home to gather a basket in a small wagon. When the boy returns to the telegraph pole, the koala appears to have left. Thinking he’s missed his opportunity to assist, the boy is about to give up when he turns around to see that the koala has made its way down on its own, and into the basket in the boy’s wagon. The boy pedals off. He arrives at a patch of bushland, which appears to have been recently cleared.
Dismissed Insurance TV - Free to Air 25/09/2019
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0336-19 Best and Less
This television advertisement depicts women and girls of various ages walking onto a stage, dancing, twirling and jumping as they showcase the new range of Best&Less floral dresses.
Dismissed Clothing TV - Free to Air 23/10/2019
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
259-05 Triumph International (Aust) Pty Ltd
Triumph - Xtrovert Maximiser - woman wearing bra & undies and looking at viewers in sultry manner
Dismissed Clothing Outdoor 11/10/2005
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on YouTube in April 2016.
Dismissed Food/Bev Groceries Internet 27/07/2016
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0372-19 TATA Global Beverages
This television advertisement for Tetley Cold Infusions features a model and comedian Celia Pacquola.
Dismissed Food/Bev Groceries TV - Free to Air 13/11/2019
September 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-00 Barbarellas
Barbarellas - For Cheeky Lovers of Passion
Dismissed Entertainment Print 05/09/2000
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0402-19 Hanes Brands Inc
This online advertisement is on the Bonds website and features an image of two men wearing boxers kissing. One man is seated on a kitchen bench and holding a bowel of cereal, the other man is standing in between his legs.
Dismissed Lingerie Internet 11/12/2019
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-10 Browne's Foods
We can hear girls giggling in the shower then a male voiceover says, "And now - two hot girls in the shower." The girls can then be heard saying the water is hot and that there are bubbles, before the voiceover continues with "That was awesome. Just like the great new taste of Brownes Choc Chill - now with added awesome."
Dismissed Food/Bev Groceries Radio 14/07/2010
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-20 Weeks Building Group
This television advertisement features a couple in a taxi at night. As the taxi meter gets higher, the man becomes agitated. He requests that the taxi driver stop and let the couple out, and then the woman is shown walking ahead of him on a footpath. The advertisement cuts to scenes of a new home.
Dismissed Professional Service TV - Free to Air 22/01/2020
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0312-10 Pole Perfect Dance Studio
Poster featuring images women performing various poses on a pole. The women are wearing underwear in some poses, gym clothing in others. There is also a picture of a fully clothed man wearing a t-shirt with a bow tie and shirt collars printed on it, and he has two woman either side of him wearing underwear, high heels and fishnet tights. The images are surrounded by text boxes describing the classes on offer at the Pole Perfect Dance Studio, along with details of parties they offer.
Dismissed Poster 28/07/2010
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-20 Yum Restaurants International
This transport advertisement features a person holding a large KFC bucket of chicken with the words 'Bucket why not?'.
Dismissed Food/Bev Venue Transport 12/02/2020
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-18 Moon Active
All ads were created in collaboration with Australian YouTube channel superwog1, known for comedic sketches of a sometimes offensive nature.One ad depicted a husband and wife in bed, both played by male actors, fighting over the husband playing a mobile game. The wife is aggressive and asking for a divorce, so the husband swears under his breath and presses a button in the game which makes the wife get electrocuted and disappear into smoke, something the husband is clearly happy about.
Dismissed Entertainment Internet - Social - Other 25/07/2018
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0319-15 Mitsubishi Motors Aust Ltd
One advert portrays a well dressed women fussing over a poodle telling a man to look after it. Three men in a car lower down on top of the dogs house, crushing it. The man excitedly asks the brand of the ute to which the driver replies "It's a Mitsy" and they drive off.
Dismissed Vehicle TV - Free to Air 12/08/2015
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-20 GMHBA
The television advertisement depicts two boys in a backyard hideout after school. The boys are discussing how much money they will get from the "Tooth Fairy" for their recently lost baby teeth. One boy says he receives $1 while the other receives $2. The boys share a look. The next sceen depicts the second boy putting an extra tooth under his pillow, and then the scene shows him giving the first boy money in the hideout. The boy then start wiggling their teeth. One boy asks if the big ones are worth more.
Dismissed Insurance TV - Free to Air 08/04/2020
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0323-16 Universal Pictures
The advertising was promoting the Jason Bourne movie and was on the side of a bus. The size of the advertisement was the full height and length of the bus. The advertisement depicted Jason Bourne's face and his arm outstretched holding a handgun. You could not see who he was aiming the gun at but his face was menacing as if he was about to pull the trigger.
Dismissed Entertainment Transport 10/08/2016
0327-16 Wesfarmers Kleenheat Pty Ltd
There are several different versions of this advertisement. In each, a man is telling us how we can save money. A man is standing on a road verge when a Giant holding a tree strikes him so hard that he flies through the air and lands flattened in a paddock. He gives a little 'twitch' and then lies still. The second man then says again "Just switch to Kleenheat Gas".
Dismissed House Goods Services TV - Free to Air 10/08/2016
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-20 Runaway The Label
This Instagram advertisement is two posts made by influencer Sophie Batzloff.
Dismissed Clothing Internet - Social - Instagram 13/05/2020
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-15 Target Australia Pty Ltd
It a full sized billboard of about 5 ladies wearing bras shot from the waist up.
Dismissed Clothing Billboard 26/08/2015
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-20 Stan
This television advertisement is promoting the Stan programme 'Relic'.
Dismissed Entertainment TV - Free to Air 12/08/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
285-08 Brisbane Marketing
Brisbane Marketing - (Internet) - image of naked couple in trapeze harness
Dismissed Entertainment Internet 13/08/2008
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0009-11 Unit
Woman in black bikini and baseball cap sat astride a motorbike which is partly submerged in a swimming pool. The UNIT logo is on the bottom left of the advertisement.
Dismissed Clothing Poster 09/02/2011
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
288-98 Westfish - Seafood Marketing Group of WA
Westfish - Seafood Marketing Group of WA - "Mussels"
Dismissed Print 09/02/1999
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-15 Unicharm Australasia (VIC)
The advertisement for Sofy Befresh aims to promote their product by way of generalising the experience of those who menstruate. It shows that those who menstruate are at once fat, hostile and selfish. In the clip the person who has their period and is not using the Sofy Befresh product is mirrored by a their thinner and happier counterpart. Unicharm shows that a person on their period in an unfavourable context, and as such buys into common, negative assumptions about those who bleed and their disposition. This ultimately is fatphobic and shames those who bleed about their periods.
Dismissed Toiletries Internet 09/09/2015
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media Cinema 22/08/2012
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-17 Australian Insurance Holdings
Captian risky had crashed something into a lone tree in the outback and was hanging from a tree [ hanging upside down ] stuck in the tree. he was asking a lone kangaroo for help , but it showed the last long distance vision of him hanging in the tree which depicted a person had committed suicide and and was hanging there because of the crash.
Dismissed Insurance TV - Free to Air 08/02/2017
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-10 Scotty's Beach House
Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km"
Dismissed Billboard 25/08/2010

Pages