1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 06/07/2022
E.g., 06/07/2022
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-11 Platinum Communications
A young professional woman (Susan) driving in traffic, speaking to her mother on the speakerphone. Susan is interrupted by the traffic and she assures her mother that she is still safe to talk on the phone as she is using a handsfree device. The announcer then describes the promotion and where and how to purchase the speakerphone. Susan's mother asks Susan a question relating to a family gathering and Susan is interrupted again by the traffic. Each time Susan is interupted she shouts at the person responsible. Her shouts are beeped out.
Dismissed Telecommunications Radio 09/03/2011
0067-11 My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
Dismissed Health Products Mail 09/03/2011
0069-11 Bardot Pty Ltd
A woman laying on a rug wearing jeans, shoes and jewelry. She is lying on her side and her right arm and the fluffy rug are covering her bosom.
Dismissed Clothing Transport 09/03/2011
0070-11 Australian Therapeutic Supplies
A woman turns up for an interview naked and explains that the advertisement for the job said that naked testers were required. The interviewer explains that the condoms are called naked and tells the woman she has the job.
Dismissed Toiletries Radio 09/03/2011
0071-11 3SR Shepparton Radio
A female voiceover talks about Rawhide which is a club where topless waitresses serve drinks on Fridays. The voiceover tells us that there is no cover charge between 5 and 7pm of Friday afternoons and advises that customers of Rawhide must be over 18. There is a warning that sexually explicit material and the sight of topless waitresses may offend.
Dismissed Sex Industry Radio 09/03/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-12 Three Monkeys Bar
Advertisement includes various images including a group photo of six women in bikinis, a woman holding a bottle of Cuervo tequila and cartoon images of three monkeys in the bottom right corner.
Dismissed Other Print 14/03/2012
0067-12 Coles
Print advertisement for Coles which has images of fruit and vegetables with their corresponding prices as well as pictures of Curtis Stone and the text, "We never freeze we never thaw any of our fresh Aussie fruit and veg."
Dismissed Food/Bev Groceries Print 14/03/2012
0068-12 Puppetry of the Penis
Billboad advertisement featuring the words, "Live on stage Puppetry of the Penis commences March 22" alongside a picture of open-mouthed people wearing 3D glasses.
Dismissed Entertainment Billboard 14/03/2012
0069-12 Yum Restaurants International
The Advertisement opens on a shot of a cricket player biting into a grilled wing. The player then bites into the wing again and the wing appears in a "hot spot" view. "Hot Spot" technology is an infra-red imaging system used during cricket matches to determine whether the ball has struck the batsman, bat or pad. It is used as an adjudication tool. More shots of the grilled wings were then depicted and the Advertisement ends with KFC's Fresh Test logo and So Good trade mark.
Dismissed Food/Bev Groceries 14/03/2012
0070-12 Commonwealth Bank of Australia
This TVC is part of a series that features a range of people delivering simple, but humorous pledges to "start" something. This particular execution follows a cricket theme to help support the Commonwealth Bank's sponsorship of the Australian One Day International team and the Commonwealth Bank One Day International Series.
Dismissed Finance/Investment 14/03/2012
0071-12 Aircon and Heating Solutions
Radio commercial promoting Bernies Aircon and Heating Solutions. The 30 second commercial is voiced by Bernie Damman, the owner of the business. It features Bernie asking people to c-c-c-call him.
Dismissed House Goods Services Radio 14/03/2012
0072-12 Target Australia Pty Ltd
In-store poster showing Dita Von Teese in bra, bottom and suspenders.
Dismissed Clothing Poster 14/03/2012
0073-12 Nestle Australia Ltd
The Advertisement is set in a house, the morning after a party. A man walks downstairs, acknowledging a woman who acknowledges him as well. While there is a level of awkwardness between the characters, the reason for this is not stated this is highlighted by the voice-over; “We all know that ‘after-party’ feeling full of ... complications from the night before...’ Another woman makes her way to the kitchen counter which contains mugs and the Product which is prepared and served.
Dismissed Food/Bev Groceries 14/03/2012
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-13 Kellogg (Aust) Pty Ltd
The ad is about understatements. It has an actor saying that we in Australia play down how good things are, it shows some rocks in the sea (great ocean road) and says to Australians these are just rocks, then he hand feeds a crocodile whilst standing on a log in the middle of the river and says.... to Australians this is just a littley.. http://www.youtube.com/watch?v=KE113G8IsZU
Dismissed Food/Bev Groceries TV - Pay 13/03/2013
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0068-13 Cancer Institute of NSW
It is a photo of a sick little girl, lying in a hospital bed with nasal prongs of oxygen insitu with a statement of "your children suffer from your smoking".
Dismissed Community Awareness Billboard 13/03/2013
0069-13 Billy the Tool Man
It is singing commercial which talks about Billy the Tool Man and what a top bloke he is and how you should let him help you with your tools. There are two versions of this ad. One is sung completely with no 'bleeps'. The second version (which my complaint refers to) is sung where 'bleeps' are placed over swear words.
Dismissed House Goods Services Radio 13/03/2013
0070-13 Bayer Australia Ltd
The advertisement is for advocate a spot on product which is used for fleas, intestinal worms and heart worm in dogs and cats. The advertisement clearly shows a dog after treatment licking a child’s face.
Dismissed Professional Services 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
0072-13 Myer/Grace Bros
It was a Calvin Klein and Sass & Bide lingerie commercial for Myer.
Dismissed Clothing 13/03/2013
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-14 FOXTEL Management Pty Ltd
The advertisement promoted the program 'Manesia'.
Dismissed Entertainment Print 12/03/2014
0067-14 Bomaderry Tyres
They are advertising different types of tyres they are selling. The advertisement is on 94.9 pm Nowra radio station. Bomaderry.
Dismissed Automotive Radio 12/03/2014
0068-14 Sportingbet Australia Pty Ltd
Shane Warne swearing (is beeped out) and carrying on about a spider, yes the swearing is beeped out but my children all looked at TV and said what he swearing for?....is this necessary at this time bracket?
Dismissed Gambling 12/03/2014
0069-14 Johnson & Johnson Pacific Pty Ltd
Carefree pads
Dismissed Toiletries 12/03/2014
0070-14 Johnson & Johnson Pacific Pty Ltd
Talked about blood going straight through her dressA young girl holding a tampon saying they want me to shove it up there.Girl on a bus and tampons fallen out of her bag all over floor of bus in front of everyone.Girl and guy in a car. Scene implies they are going to have sex but she remembers she has her periodYoung teenage girl in gymnastics uniform in group team photo. Picture is displayed on her grandmas mantle with pad showing as she is posing in photo doing the splits
Dismissed Toiletries TV - Pay 12/03/2014
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-15 Australian Drug Foundation
Good Sport trying to bring awareness of drinking culture at sports clubs. Brought to advertising by the Australian Drug Foundation yet the only 'drug' mentioned was alcohol
Dismissed Community Awareness TV - Free to Air 11/03/2015
0069-15 AAMI
This is the tv advertisement for the AAMI Driver Rewards app/promotion/competition. In this ad the 2 men are competing to achieve the best score for their ability to drive economically.
Dismissed Insurance TV - Free to Air 11/03/2015
0070-15 Sportsbet
Betting offers on the Asian Cup (soccer). A voice describes the offers. There is lettering in an old-fashioned 'Asian' style. No actors or actresses are seen.
Dismissed Gambling TV - Pay 11/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-16 Pharmacare Laboratories
Advertising a range of dieting supplements called Skinny from Slim Right - sold by Woolworths
Dismissed Slimming TV - Pay 09/03/2016
0068-16 Aussie Broadband
A man with a dressed chicken taped to his back runs off and another person lets a Rottwheeler dag loose to chase him.
Dismissed Information Technology TV - Free to Air 09/03/2016
0069-16 Merivale
Food and Wine Festival
Dismissed Food/Bev Venue Internet - Social - Other 09/03/2016
0072-16 Coca-Cola South Pacific
It speaks of desire and shows a man standing between the open legs of a woman sitting in front of him and her skirt is up around her upper thighs. Also, he has his hands on her bare thighs.
Dismissed Food/Bev Groceries TV - Free to Air 09/03/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-17 William Hill
Man is shown firing tennis balls from a large gun across the net toward the camera
Dismissed Gambling TV - Free to Air 22/02/2017
0067-17 Coles
Children playing backyard cricket gentle family happy times music it’s all good lazy bear nice like teddy bears for baby’s then really cool lazy bear Bundaberg rum cool mixer drinks.
Dismissed Alcohol TV - Free to Air 22/02/2017
0068-17 Nestle Australia Ltd
It was about using this product to lose weight and how this was achieved. References made to ketosis.
Dismissed Food/Bev Groceries TV - Free to Air 22/02/2017
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-19 Taste my Bean
Radio advertisement which features a woman describing what she saw a barista doing to a coffee as though it were a crime.
Dismissed Food/Bev Venue Radio 06/03/2019
0067-19 Mitsubishi Heavy Industries
The advertisement features a woman inside her home enjoying air conditioning, whilst she watches her daughter playing in a pool outside.
Dismissed House Goods Services TV - Free to Air 06/03/2019
0069-19 Nestle Australia Ltd
Advertising a new breakfast product - an oat breakfast bar. Consists of a father and son discussing in Scottish accents how to make porridge.
Dismissed Food/Bev Groceries TV - Free to Air 06/03/2019
0070-19 Subaru (Aust) Pty Ltd
The father and son are driving on a country road and stop for a train. The father is annoyed about having to wait but turns to the child and sees delight. The next scene they are standing in front of the car past the stop crossed signs watching the train pass
Dismissed Vehicle TV - Free to Air 06/03/2019
0071-19 Sydney Gay and Lesbian Mardi Gras
It was a promoted tweet about the upcoming Mardi Gras in Sydney, with some events being held. It contained 3 images.
Dismissed Entertainment Internet - Social - Twitter 06/03/2019
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0067-16 Specsavers Pty Ltd
The title of the advertisement is " I do everything online, including Pottery classes!"
Dismissed Professional Services Internet 24/02/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0067-18 Suncorp
Ute with no cover
Dismissed Insurance TV - Free to Air 07/02/2018
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-15 Pharmacare Laboratories
It was marketing a type of tattoo cream that aimed to stop the fading of tattoos.
Dismissed Toiletries TV - Pay 25/02/2015
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-18 Ella Bache
Photo of naked women.I do not like to be confronted with a large poster of naked women whenever I go through town
Dismissed Beauty Salon Poster 21/02/2018
0069-18 Brand Developers
Infomercial
Dismissed House Goods Services TV - Free to Air 21/02/2018
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0071-14 Drink Wise Australia
DrinkWise - How to Drink Properly. Has a cartoon style character discussing how to drink 'responsibly' and knowing when to stop.http://youtu.be/WBnoXi4-8WY
Dismissed Community Awareness Internet - Social - Other 26/03/2014
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-11 BCF
A man is in a dark room admiring something on his computer screen. As he is making appreciative noises, his wife enters the room, switches on the light and tells him that he "wouldn't know what to do with it". We then see what the man has been admiring: a fishing reel. A voice over then promotes BCF online shopping and the BCF logo appears on screen.
Dismissed 13/04/2011
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-18 Swarovski International (Aust) Pty Ltd
The ad shows men giving men a ring and a woman giving a woman a ring and a man giving a woman q ring. The man giving a man a ring gives him a passionate kiss. This is unacceptable behavior on television advertising. Gorcing young people and yes teens stay up to 11pm to see this is wrong. It gives them the idea that being gay and givibg open displays of affection is acceptableit is not.It also elevates the idea that their relationship is deeper than a man and a womans.
Dismissed Retail TV - Free to Air 07/03/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-19 Dr Drains
A radio advertisement for Dr Drains which features a Doctor and Nurse talking about Vaporoota.
Dismissed House Goods Services Radio 03/04/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-11 Department of Health and Ageing
A middle-aged father is seen experiencing a ‘smoker’s cough’ in a range of settings. In the final scene his cough produces blood, with the voice-over referencing lung cancer.
Dismissed Community Awareness 23/03/2011

Pages