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Ad Standards Community Panel Cases

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E.g., 13/08/2022
E.g., 13/08/2022
May 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0239-16 McDonald's Aust Ltd
We are writing to complain about an advertisement featured on the McDonald's Australia Face book page. The advertisement, posted on 2 May 2016 at 10:00pm, is for a promotion whereby a free Happy Meal is provided to customers who purchase a Create Your Taste meal (the Promotion).
Dismissed Food/Bev Venue Internet - Social - Facebook 08/06/2016
May 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0253-18 The West Australian
Picture of a man lying on the ground being mauled by a lion. https://imgur.com/a/NnieOOL
Dismissed Media Internet - Social - Facebook 23/05/2018
June 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0286-18 Mondelez International
The TVC was a Facebook post a promoting 'buy any 2 blocks of chocolate and redeem free games board at Woolworths.
Dismissed Food/Bev Groceries Internet - Social - Facebook 20/06/2018
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
0317-16 Cotton On
Facebook wall photo shows a young female wearing a small pair of lace panties. She has her back to the viewer showing most of her buttocks. She is holding the sides of her panties as if she is pulling them down, appearing to be taking off her undies. The text is a play on words, saying Brazilian is our favourite. She has brown hair in waves, and an expression like of a porn actor.
Dismissed Lingerie Internet - Social - Facebook 27/07/2016
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0342-17 Lion
Coles advertising cows milk for sale and claiming it is beneficial for health.
Dismissed Food/Bev Groceries Internet - Social - Facebook 09/08/2017
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-16 Grill'd
Grill’d advertisement - Breach of the AANA Code for Advertising & Marketing Communications to Children We are writing to complain about an advertisement featured on the Grill’d website (www.grilld.com.au/footycomp) and posted on Facebook as a sponsored post at 19:05pm on 18 July 2016.
Dismissed Food/Bev Venue Internet - Social - Facebook 24/08/2016
0355-16 Harvest Education Technical College
An ad with the written text: 'Australian women are being sexually assaulted at twice the rate of women worldwide. There is never a good enough excuse for rape but there is help and now you can be the one to give them the help they need in order to Survive. STUDY a Diploma of Community Services now!' There are three photos in the advertisement of sexy young women, one displaying her midriff and cleavage, all of whom bear bruises and marks of physical assault.
Dismissed Education Internet - Social - Facebook 24/08/2016
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-16 Sony Pictures Releasing Pty Ltd
The trailer for the movie, "The Sausage Movie" ran while I was waiting for a game to download.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 14/09/2016
0390-16 Jetstar Airways Pty Limited
The communication is advertising a sale on airfares, specifically $35 fares from Sydney to Melbourne. The accompanying photo is a young woman in a bikini jumping off a pier. The accompanying slogan reads "Turn putting it off, into taking off."
Dismissed Travel Internet - Social - Facebook 14/09/2016
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0403-16 Bad Man Clothing
Scantily clad young women, heavily tattooed, lying across a motorbike. Behind her head is a man in Bad Man clothing standing with a gun to her head. The advertisement refers to "getting your love muscle pumping this Tuesday morning".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 28/09/2016
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0413-17 Meat & Livestock Australia Ltd
Lord Ganesha sitting around a dinner table eating lamb along with Jesus,and leaders of other faiths.This is an advertisement for promoting eating lamb.
Dismissed Food/Bev Groceries Internet - Social - Facebook 13/09/2017
September 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0428-18 Specsavers Pty Ltd
Here is the link to the Ad https://youtu.be/OoBeg5rI08USpecsavers set up a fake research coming and ask people how much they would sell there eyes for. People are horrified and say no money is worth being blind.
Dismissed Health Products Internet - Social - Facebook 26/09/2018
October 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0441-17 Cotton On
Cotton on kids puma shoe ad on facebook. I can not attach the ad to this but could email separately.
Dismissed Clothing Internet - Social - Facebook 11/10/2017
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
0471-16 Motor Accident Commission SA
The Motor Accident Commission of SA currently has a campaign running bringing community awareness to the benefits of speeding reduction. The campaign features a character, 'The Hairy Fairy', who can be seen on Facebook as well as still images on Facebook.
Dismissed Community Awareness Internet - Social - Facebook 09/11/2016
November 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0479-18 Gifting Life
Facebook advertisement for the promotion of organ donation which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Facebook 14/11/2018
0485-18 Coca-Cola South Pacific
Fanta's current campaign on their Facebook page is Halloween themed, specifically including a music video which has been designed to advertise their product and encourage including Fanta in trick or treating.
Dismissed Food/Bev Groceries Internet - Social - Facebook 14/11/2018
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
0493-16 BMW Group Australia
https://www.facebook.com/BMWAustralia/videos/10154056226852817/ The subject line is: "With looks that set hearts racing, the BMW M4 GTS boasts a 0 to 100 time of just 3.8 seconds." and the advert says "BMW Australia" "Sponsored".
Dismissed Vehicle Internet - Social - Facebook 23/11/2016
0503-16 Riot Stage Youth Theatre
A picture of a girl that looks about 12-13 years old, with 3 or 4 skinless hotdogs stuffed into her mouth, as the image for a show called "F." It's a production by the Riot Stage youth theatre as part of something called the Poppyseedfestival, & is being performed at Trades Hall in Melbourne.
Dismissed Entertainment Internet - Social - Facebook 23/11/2016
November 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0504-17 GK Gluten Free Foods
https://gfoats.com.au/faqs/Shared (14/10/17) from their Facebook page:https://www.facebook.com/gfoats.com.au/This is one of a number of misleading campaigns/advertisements/statements made on both their website and Facebook page. But in this one example, the website states under FAQs:"Q. Are these oats safe for Coeliacs?A.
Dismissed Food/Bev Groceries Internet - Social - Facebook 22/11/2017
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0515-16 NT Official
The CU in the NT campaign. The way their logo is positioned, clearly spells the word "CUNT." https://www.facebook.com/cuinthent/?fref=ts http://www.therebel.media/_cu_in_the_nt_is_this_the_worst_tourism_campaign_of_all_time
Upheld - Not Modified or Discontinued Tourist Attractions Internet - Social - Facebook 07/12/2016
0524-16 Simplot Aust Pty Ltd
It is the Ad for the John West Street Asian range. Specifically, https://youtu.be/Rd2r3O8Q8M0
Dismissed Food/Bev Groceries Internet - Social - Facebook 07/12/2016
0533-16 Motor Accident Commission SA
MAC of SA is running a campaign addressing speeding in cars on the roads, how dangerous it is and how it can affect others around you. It features a character, The Hairy Fairy. This campaign has both still images and video ads which can be seen on Facebook and other social media, as well as bus stops. https://www.mac.sa.gov.au/news/slow-down-before-things-get-hairy
Dismissed Community Awareness Internet - Social - Facebook 07/12/2016
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0534-17 Craveable Brands
Red rooster social media stating that flowers a rip off and that they are better value for money
Dismissed Food/Bev Groceries Internet - Social - Facebook 06/12/2017
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0555-17 Boost Juice Bars Australia
The advertisement is currently live on their Facebook page, the ad depicts a caucasian man in fruit-constructed traditional warrior garb amalgamated from Polynesian/TSI/indigenous cultures. The video on the banner of the page begins with this man acting aggressive in native dress, and then upon drinking a Boost - relaxing and sticking his tongue out, behaving idiotic and simple, correlating these identities.
Dismissed Food/Bev Groceries Internet - Social - Facebook 19/12/2017
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0581-16 Department of Premier and Cabinet (Victoria)
The propaganda I viewed shows a family at a park having a picnic. The dad playing "ball" with his son tells his son to kick the ball at his mum's head. He is encouraged to "kick it as hard as you can at your mum, alright". The ball hits the mum's head and the dad applauds and encourages this. I believe it's a state initiative. The video is called "Family Violence Has No Good days"- youtube.
Dismissed Community Awareness Internet - Social - Facebook 18/01/2017
August 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-19 Aussie Home Loans
This advertisment is set in a suburban salon. A conversation is depicted between a customer and a hairdresser mid-sentence where the hairdresser character asks about her client’s refinancing plans. The hairdresser gives bad advice. As the hairdresser gives the hair a spray to finish styling her customer’s hair, the advertisement transitions to an Aussie broker. The Aussie broker nods empathetically and gives a reassuring smile.
Dismissed Finance/Investment Internet - Social - Facebook 25/09/2019
0305-19 Foxtel
This Facebook advertisement for the Rugby World Cup is a cartoon style and depicts representations of various countries.
Dismissed Entertainment Internet - Social - Facebook 25/09/2019
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
October 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0357-19 Uber Eats
Facebook advertisement for Uber Eats promoting the McDonalds Monopoly promotion.
Dismissed Food/Bev Venue Internet - Social - Facebook 23/10/2019
November 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-19 Yum Restaurants International
This Facebook advertisement is a video - The ad opens with an image of the first product, ‘Colonel’s Dinner’ with the product name and price. A red screen then appears with the text "I’D TAP THAT". The screen changes to another image, ‘Family Burger Deal’ with the product name and price and the red screen appears again. Then the product ‘Burger Combo Deluxe’ with the product name and price.After this, copy appears reading "AMAZING OFFERS ARE JUST A TAP AWAY". The video then changes back to the red screen with the KFC App logo and the copy ‘COLONEL’S OFFERS.
Dismissed Food/Bev Venue Internet - Social - Facebook 27/11/2019
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0395-19 Hanes Brands Inc
This Facebook advertisement features the caption "It's the little moments that make the Christmas season so special. Shop Xmas Gifts..." The post includes an image of two men wearing boxers kissing.
Dismissed Lingerie Internet - Social - Facebook 11/12/2019
0416-19 Gelatissimo
This Facebook advertisement features three children dressed in Halloween costumes and the text "Free scoop for kids. Kids in costume get a free kids scoop on Thursday 31st October".
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/12/2019
February 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0052-20 RaffleTix
This Facebook advertisement features a photo of a woman in white underpants and a white crop-top leaning against a grey Mustang.
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 12/02/2020
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-20 Lust Liquor
This Facebook advertisement features an image of a alcohol bottle being held against a backdrop of a wave. Text states "Available in Perth soon".
Dismissed Alcohol Internet - Social - Facebook 11/03/2020
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0095-20 Woolworths Group Limited
This Facebook advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 25/03/2020
0106-20 Creative Content Australia
This Facebook ad depicts a young man in a police interview room with a detective and a police officer reporting that he has been hacked.
Dismissed Community Awareness Internet - Social - Facebook 25/03/2020
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0127-20 Grill'd
This Facebook advertisement features the text "Student Hack:Streaming leactures from Grill'd. Semesters back. And so is our student deal. Free drinks Monday to Wednesday. Only for Relish Members. Find out more:" and an image of a man standing next to an open locker with books, a burger and an alcoholic drink.
Dismissed Food/Bev Venue Internet - Social - Facebook 08/04/2020
0133-20 Thirsty Camel
This Facebook advertisement is a shared image with the text "People:*stocking up on toilet paper and water* Me: " and an image of a shopping trolley full of wine. The caption of the image is "Stocking up the bunker for the weekend...(series of emojis) and the Thirsty Camel logo is on the image.
Dismissed Alcohol Internet - Social - Facebook 08/04/2020
0115-20 Kayo Sports
This Facebook advertisement features a commuter seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/04/2020
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0145-20 Honey Birdette
This Facebook advertisement features a woman in black strappy lingerie standing near a seated woman in a flight attendant's uniform. The woman in lingerie is cupping the flight attendant's face, the flight attendant has a hand on the thigh of the woman in lingerie. The caption of the image is "LEATHERETTE LOVER. Have a mile-high affair in this sheer seductress. Shop the Jesse collection online."
Dismissed Sex Industry Internet - Social - Facebook 22/04/2020

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