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E.g., 06/07/2022
E.g., 06/07/2022
March 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0063-13 Ford Motor Co of Aust Ltd
Young woman describing her going out shoes - her father advising her to wear sensible driving shoes, and her compromise to still wear her 'wedge' on the clutch foot. Ad emphasises bonus storage beneath passenger seat, ideal for shoes.
Dismissed Vehicle 13/03/2013
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0066-18 Sunraysia Marine
Radio commercial
Upheld - Modified or Discontinued Vehicle Radio 07/02/2018
March 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0070-19 Subaru (Aust) Pty Ltd
The father and son are driving on a country road and stop for a train. The father is annoyed about having to wait but turns to the child and sees delight. The next scene they are standing in front of the car past the stop crossed signs watching the train pass
Dismissed Vehicle TV - Free to Air 06/03/2019
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0074-18 Holden Ltd
This appears to be a facebook campaign by Holden, whether through ignorance or deliberately shifting blame onto other road users. You need to use a touch sensitive screen (it works on an iphone) and shows a cyclist about to hit a suddenly opened door, with text suggesting it's a 'mistake'. In fact, it's a very serious offence and has killed three cyclists in Melbourne alone in recent years. In two cases, the negligent driver opened the door and the cyclist was knocked under a passing truck. It is one of the most common causes of injury to urban riders.
Dismissed Vehicle Internet - Social - Facebook 21/02/2018
0088-18 Illawarra Toyota
The current Illawarra Toyota TV ad includes acts of illegal (woman hanging out of top of car); dangerous (speeding across flooded causeway) and reckless (talking and not concentrating in traffic) driving.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 21/02/2018
March 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0076-11 Holden Ltd
At the very beginning of the advertisement we see a man participating in Base Jumping - he jumps off the side of a tall building wearing a parachute and helmet and is being filmed and supported by others. The voice over talks about the new Commodore Series two and we see footage of various Holden Commodores being driven in different locations.
Dismissed Vehicle 23/03/2011
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0079-16 Chrysler Australia Pty Ltd
The ad displays a older gentlemen with a women in a seductive position. He tries to take a blue pill (clearly viagra) which misses and goes down a drown. It eventually goes into the hole where petrol in the advertised FIAT car where the car becomes bulky and becomes bigger (clearly due to viagra affects)
Dismissed Vehicle TV - Pay 09/03/2016
0090-16 Chrysler Australia Pty Ltd
2 boys attempting to erect a tent, they think they've done it but it then collapses. The ad then shows a perfectly erected and organised tent next door. One boy says to the other, "wish my parents bought a jeep". The other boy replies, "me too", as a boy drops a pile of firewood at the gent next door.
Dismissed Vehicle TV - Free to Air 09/03/2016
March 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0084-12 Toyota Motor Corp Aust Ltd
Open on a guy on top of a mountain, loading old fence posts into his bright shiny HiLux. He forgets to put the hand brake on and it starts to roll down a hill. He runs after it, but it’s no good. From his vantage point he witnesses something that’s difficult to experience.
Dismissed Vehicle 14/03/2012
March 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0089-15 Nissan Motor Co (Aust) Pty Ltd
It was about a car driving through a container yard.. with containers being lifted and the car driving under them. There are no safety features in place.
Dismissed Vehicle TV - Free to Air 25/03/2015
0095-15 Ford Motor Co of Aust Ltd
The latest Ford Kuga motor car advert currently showing on free to air television. A driver completed an overtaking pass on the crest of a hill which is dangerous because of poor visibility.
Dismissed Vehicle TV - Free to Air 25/03/2015
0098-15 Holden Ltd
A man driving a Holden Colorado comes up to a slow moving vehicle towing a caravan. He complains about "Bloody caravaners" and then overtakes the vehicle.
Dismissed Vehicle TV - Free to Air 25/03/2015
0109-15 Holden Ltd
The advert shows car towing caravan across country and getting held up by another vehicle towing a caravan. The young boy in the vehicle mimcks the driver and says "bloody caravaners."
Dismissed Vehicle TV - Pay 25/03/2015
March 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
March 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
March 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0098-18 Jaguar Land Rover Australia Pty Ltd
Jaguar cars
Dismissed Vehicle TV - Free to Air 07/03/2018
April 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0102-19 Holden Ltd
People are seen fleeing a party with men in black chasing them. A red Holden Equinox is seen driving through the streets trying to escape riders on motor bikes. It's then seen driving through a container terminal. At one point, it is seen being reversed, then making what is described as a 180 (ie) where the vehicle makes a sudden 180 degree turn and faces the opposite direction.  
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
0108-19 Fiat Chrysler Australia Pty Ltd
A red Alfa Romeo is seen on a country road being driven at  speed around sharp bends. Below is the caption: Overseas model shown. Professional drivers on closed course. Do not attempt. The sound is to emulate a vehicle accelerating rapidly and being driven at high speed.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0103-16 Hyundai Motor Company Australia Pty Ltd
An advertisement for the Hyundai Santa Fe motor vehicle
Dismissed Vehicle TV - Free to Air 23/03/2016
May 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0114-19 Mitsubishi Motors Aust Ltd
This ad features a 4WD being driven all over the place dodging objects. 
Dismissed Vehicle TV - Free to Air 08/05/2019
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0124-13 Ssangyong Motors Australia
Actor riding on the back of a tray/FWD whist talking.
Dismissed Vehicle 01/05/2013
0128-13 Mini Australia
Guy driving his mini paceman home sees his female partner/sister whatever and races her home. He wins.
Upheld - Modified or Discontinued Vehicle TV - Pay 01/05/2013
0141-13 Ford Motor Co of Aust Ltd
Ford Australia has come up a TV advertising campaign which takes a dig at people living with real mental and neurological disorders or intellectual delay. The ad consist of a series of historical scenes where one person twirls their finger and whistles as though to comment 'that’s nuts' when presented with novel ideas, then everyone laughs.
Dismissed Vehicle 01/05/2013
0142-13 Ford Motor Co of Aust Ltd
Ford Australia has come up an online advertising campaign which takes a dig at people living with real mental and neurological disorders or intellectual delay. The ad consist of a series of historical scenes where one person twirls their finger and whistles as though to comment 'that’s nuts' when presented with novel ideas, then everyone laughs.
Dismissed Vehicle Internet 01/05/2013
April 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0125-15 Isuzu
The advertisement is for their latest Isuzu 4wd trucks. How they can go different places.
Dismissed Vehicle TV - Free to Air 15/04/2015
April 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0127-14 BMW Group Australia Ltd
Advertisement for new BMW 2 series car.
Upheld - Modified or Discontinued Vehicle Cinema 23/04/2014
April 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0128-16 Hyundai Motor Company Australia Pty Ltd
The commercial is for new Hyundai cars and the whole advertisement consists of various people telling the viewer to "get in".
Dismissed Vehicle TV - Free to Air 13/04/2016
0129-16 Isuzu UTE Australia Pty Ltd
Advertising the Isuzu Dmax
Dismissed Vehicle TV - Free to Air 13/04/2016
April 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0129-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle TV - Pay 11/04/2012
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
0133-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. Whilst driving, the car parks sprinklers go off. The car parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle TV - Pay 11/04/2012
April 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0134-10 Chrysler Australia Pty Ltd
The advertisement, a spoof of the classic chase from the Coyote/Roadrunner cartoon, portrays the 'roadrunner' coming along the road. The 'roadrunner' is revealed as a Jeep Patriot, Wrangler and Cherokee (the Jeeps) one by one in an illustrated fantasy desert setting. The Jeeps come to a standstill to avoid obstacles which allows viewers to see the price and special offers available for each Jeep.
Dismissed Vehicle 14/04/2010
April 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
May 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0137-19 HSV
God was being used in the ad as calling upon a man to build an Ark.
Dismissed Vehicle Radio 22/05/2019
0138-19 HSV
God was being used in the ad as calling upon a man to build an Ark.
Dismissed Vehicle TV - Pay 22/05/2019
0140-19 Mitsubishi Motors Aust Ltd
The ad shows several vehicles travelling very close to each other on a gravel road, in a dusty situation in a forest.
Dismissed Vehicle TV - Free to Air 22/05/2019
May 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0138-14 Isuzu
An advertisement promoting the Isuzu MU-X7 motor vehicle.
Dismissed Vehicle 14/05/2014
0144-14 Nissan Motor Co (Aust) Pty Ltd
Suv starts on a road then turns off in to a crop then into a kem plant end with kids covered in goo.
Dismissed Vehicle 14/05/2014
0156-14 KIA Automotive Australia
It is for a new Kia Optima which is being advertised.
Dismissed Vehicle 14/05/2014
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0143-11 BMW Group Australia Ltd
The commercials starts with a car reversing into a garage. Two children are visible in front of the car, out of the way as the car reverses. The floor of the garage is scattered with objects. We then see the driver of the car consulting the BMW Top View TV monitor which allows him to reverse the car knowing exactly what is around the vehicle, allowing the driver to concentrate on maneuvering the vehicle with full knowledge of his surroundings. The Voice over says “Keeping an eye on things……. The BMW 5 series with surround view.
Dismissed Vehicle 27/04/2011
May 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0148-11 Suzuki Australia Pty Limited
A Suzuki Kizashi is shown driving on various roads whilst a male voice over talks about its specifications.
Dismissed Vehicle TV - Pay 11/05/2011
April 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0148-17 Nissan Motor Co (Aust) Pty Ltd
A 4 WD Ute drives through a herd of cattle. They scatter. It's rips up the creek bank. A small child in the car is apparently taught that this is “fun ".
Dismissed Vehicle TV - Free to Air 12/04/2017
0149-17 Holden Ltd
Holden trax. Made for mobile, so this ad was made with Mobil phones, showing making of ad with film crews and driving around.
Dismissed Vehicle TV - Free to Air 12/04/2017
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0148-18 Hyundai Motor Company Australia Pty Ltd
Hyundai I20 - Shows a person sitting in a vehicle whilst being towed on the trailer of a truck on a road, which is illegal on an Australian road
Upheld - Modified or Discontinued Vehicle TV - Free to Air 11/04/2018
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0151-15 Volkswagen Group Australia Pty Limited
A regularly running advertisement for the Volkswagen Jetta. The driver exits the car with a drink in his hand and wearing a pair of thongs.
Dismissed Vehicle TV - Pay 13/05/2015
0157-15 Jaguar Land Rover Australia Pty Ltd
A large billboard at Bridgepoint in Mosman with a photo of a blue 4WD accompanied by the words: RANGE ROVER SPORT SVR - THE FASTEST LAND ROVER EVER.
Dismissed Vehicle Billboard 13/05/2015
June 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0156-19 Aston Martin
The ad features an Aston Martin on an asphalt road. 
Dismissed Vehicle Print 12/06/2019
0160-19 Suzuki Australia Pty Limited
Advertisement for Suzuki with the slogan ‘for fun’s sake’. The ad features a car careering through water and mud, and circling a suburban roundabout. The ad begins by talking about driverless vehicles.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/06/2019
0162-19 Ford Motor Co of Aust Ltd
The New Ford Mustang. Features Tara Moss.
Dismissed Vehicle TV - Free to Air 12/06/2019
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0158-12 BMW Group Australia Ltd
The text, "Saturday In Istanbul" appear on screen next to a mini balancing on the edge of a draw bridge. The driver and passenger quickly begin to search through the vehicle to throw out items and balance back the vehicle. After throwing out a number of items, an older gentleman hands back a wallet, potentially putting the occupants in mortal danger! Throughout the advertisement the folliowing text appears on screen: "OMG. OMFG. WTF. LMFAO".
Dismissed Vehicle TV - Pay 09/05/2012

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