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E.g., 30/06/2022
E.g., 30/06/2022
September 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0350-11 The Edge 96.1 fm
A man asks Norma if he can fiddle with her timing belt and she replies that she will give him a belt and we hear the sound of a slap. A male voice over then talks about Hawkesbury Holden's winter service special.
Upheld - Modified or Discontinued Vehicle Radio 14/09/2011
September 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0357-11 Mercedes-Benz Aust/Pacific P/L
A young couple sitting on a bed contemplating their next trip. The woman suggests going to the mountains or the sea and the man imagines them driving the Mercedes-Benz C-Class Coupe during each of the various trips suggested. The final suggestion of going to Venice (with its lack of roads) is quickly refused by the male as this would not allow the couple to drive the car. The advertisement closes with a standard shot of the Mercedes-Benz C-Class Coupe being driven along a road.
Dismissed Vehicle 28/09/2011
0365-11 Volkswagen Group Australia Pty Limited
TVC shows various scenes of a family in situations where they used their family car to travel to and from different places, including to seek medical attention for the boy who has broken his arm.
Dismissed Vehicle 28/09/2011
0366-11 Volkswagen Group Australia Pty Limited
Various scenes of a family in their car travelling to and from different places.
Dismissed Vehicle Internet 28/09/2011
September 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0365-16 Volkswagen Group Australia Pty Limited
Shows a driver leaning down to a screen in his car which shows a messages button. He then looks like he is touching touching the messages icon so that he can read his messages.
Dismissed Vehicle TV - Free to Air 14/09/2016
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0372-13 Nissan Motor Co (Aust) Pty Ltd
The song "It's not easy being green" (Kermit the Frog) playing while a redheaded child is being overlooked and ignored.
Dismissed Vehicle 13/11/2013
0378-13 KIA Automotive Australia
The ad commences with a man talking about 'turns out she isn't a real woman' before realizing he is 'on air'. He then puts on a formal broadcasting voice and says something along the lines of "well that was uncomfortable, I'd rather be in a Kia Cerato". The ad then 'ends' and you hear him say "haha turns out his real name is Steve... Oh is this still recording".
Dismissed Vehicle Radio 13/11/2013
0379-13 Nissan Motor Co (Aust) Pty Ltd
The ad shows a child who is always left out, or not as important as other siblings, until he gets into the family car which is Nissan.
Dismissed Vehicle TV - Pay 13/11/2013
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0374-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.   The "BMW M Range Too Much." advertisement features footage of BMW M series cars engaged in a range of spirited driving - https://www.youtube.com/watch?v=ebemv2naVIxQ
Dismissed Vehicle Internet 13/09/2017
0375-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M3 Sedan Too Immature - https://www.youtube.com/watch?v=ek2J3FT70og
Dismissed Vehicle Internet 13/09/2017
0376-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M4 Convertible. Too Sensitive. -https://www.youtube.com/watch?v=JL5FEXvOaTE
Dismissed Vehicle Internet 13/09/2017
0377-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M4 Coupe Too Low. - https://www.youtube.com/watch?v=Q7MsWK2MOEo
Dismissed Vehicle Internet 13/09/2017
0385-17 Mitsubishi Motors Aust Ltd
A little girl was riding what appeared to be an all terrain vehicle in this ad she should have been wearing a protective helmet but she was not, in Australia it is illegal to ride such a vehicle without a helmet.
Dismissed Vehicle TV - Free to Air 13/09/2017
0388-17 Honda Australia Pty Ltd
Honda vechivles driving at speed in concentric circles with a couple standing in the centre. The vehicles appear to be moving very fast.
Dismissed Vehicle TV - Free to Air 13/09/2017
0392-17 Cockburn Central Hyundai
The ad depicts someone suiciding off a roof. The man throws himself off the roof at the end of the ad.
Dismissed Vehicle TV - Free to Air 13/09/2017
0393-17 Isuzu UTE Australia Pty Ltd
The advert is heavily aimed at a male purchaser. It narrates a story about a man that has a hard time dealing with a female boss. The narration goes that the boss leaves all the difficult decisions to him but then she changes them later anyway, then she sends emails with large attachments of sarcasm, so the male is relieved when he can escape for the weekend from the "nasty" boss in his Izuzu MU X.
Dismissed Vehicle TV - Free to Air 13/09/2017
September 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0375-18 Mercedes-Benz Aust/Pacific P/L
An advertisement with the The Mercedes-Benz A-Class. Indecorous behaviour, minors in a car kissing in an appropriate way. 
Dismissed Vehicle TV - Free to Air 12/09/2018
0377-18 Toyota Motor Corp Aust Ltd
Parents day at school with parents telling school kids what they do for a living. There's a fireman, a pilot (man). No prizes for guessing the female was a nurse.
Dismissed Vehicle TV - Free to Air 12/09/2018
0388-18 Volkswagen Group Australia Pty Limited
A young man is at a party when a white car driven by young woman pulls up in the driveway. He apologises for overstaying, she is upset. He proceeds to send a text message to the car audio system which converts to a text message imploring the girl to forgive him.
Dismissed Vehicle TV - Free to Air 12/09/2018
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0383-15 Isuzu Australia Limited
Characterisation of tradesmen discussing a colleague buying a new truck, full of obvious swearing.
Dismissed Vehicle TV - Free to Air 14/10/2015
0387-15 Isuzu Australia Limited
General advertisement for current model Isuzu vehicle.
Dismissed Vehicle TV - Pay 14/10/2015
0400-15 Suzuki Australia Pty Limited
The vehicle is shown driving with its front fog lights on but the conditions are clear and dry. This is illegal under NSW road rules which state that fog lights may only be used in fog or rain.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 14/10/2015
October 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0386-11 Ford Motor Co of Aust Ltd
The FPV TVC depicts 4-time Bathurst Winner and all Australian touring car champion, Mr Allan Moffat driving the new V8 Supercharged 335kW GT-P {red car} on the Ford Proving Ground test track. Another FPV model, the 315kW GS {blue car} drives alongside. The GS is driven by Mr Paul Batten, an engineer from Prodrive Automotive Australia (51% owner of FPV}. The voiceover on the FPV TVC highlights the new feature of the vehicles, being the supercharged engines, in addition to their relevant power outputs.
Dismissed Vehicle 12/10/2011
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0396-13 Ford Motor Co of Aust Ltd
A cartoon off a spotty man saying 'be my Facebook friend' and a fiesta car speeding away from him with the caption 'let's get the fiesta out of here'.
Dismissed Vehicle Transport 27/11/2013
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
October 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0398-11 Toyota Motor Corp Aust Ltd
The advertisement features a pair of comedians attempting to recreate an incident (breaking a post) with the football player responsible for the original incident, Leigh 'Lethal' Matthews. Being unable to do so under the same conditions as the original incident, the three men resolve to pull the post down with a rope (after considerable effort). The final shot shows the men jumping in the air and then we see the Toyota slogan, “Oh what a feeling!”
Dismissed Vehicle 26/10/2011
October 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0408-14 Isuzu
Large four wheel drive vehicle, D Max, being driven through a variety of terrains.
Dismissed Vehicle TV - Free to Air 08/10/2014
0412-14 Honda Australia Pty Ltd
The ad shows the several ways in which the Honda CRV is superior to competitors, including having a reversing camera
Dismissed Vehicle TV - Free to Air 08/10/2014
0413-14 Mazda Australia Pty Limited
The SUV is being used to pick children up and drive them, and it shows the features, including blind spot monitoring
Dismissed Vehicle TV - Free to Air 08/10/2014
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0408-16 Holden Ltd
It is about trying a ute. Mentions a new definition for truck stop. Here is the link on YouTube to the ad https://youtu.be/QLbfxriy7vU
Dismissed Vehicle TV - Free to Air 12/10/2016
December 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0412-11 Chrysler Australia Pty Ltd
The Advertisement shows a Jeep Wrangler driving on a beach and features a Kite surfer. The Advertisement cuts from the driving to the Kite surfer surfing a large wave. The following disclaimer is shown on screen: Filmed under controlled conditions using a professional driver.
Dismissed Vehicle 07/12/2011
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0414-15 Toyota Motor Corp Aust Ltd
Shows 2 Toyota Hilux on a test track driving backwards then forward towing three trailers hooked together. The other add showed people riding in the tub of the vehicle.
Dismissed Vehicle TV - Free to Air 28/10/2015
October 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0416-14 Lexus Australia
I am appalled by the image used in the Lexus advertisement, as enclosed. This is currently running, and I cut this one out of The Age of Saturday 6th September 2014. Presumably it is to be seen in many other places. I generally find the objectification of women, so widely used in advertising, offensive. But this ad takes it to new extremes, not only in the excessive representation of the female in a doll-like manner with massive amounts of makeup, beyond all regular use, but particularly the direct sexual implication in the manner of her mouth represented as an orifice.
Dismissed Vehicle Print 22/10/2014
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0417-17 Ford Motor Co of Aust Ltd
"Try one today" it finished with. It shows car doing burn-out, speeding and reaching 6000rpm.
Dismissed Vehicle TV - Free to Air 27/09/2017
September 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0420-18 Volkswagen Group Australia Pty Limited
Driving a new VW Polo car by a young man with his father preceded by his life history of accidents and crazy stunts.
Dismissed Vehicle TV - Free to Air 26/09/2018
December 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0423-13 Renault Australia
The ad featured a dolled up woman and a tradie style man advertising a vehicle.
Dismissed Vehicle 11/12/2013
November 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0425-16 Volkswagen Group Australia Pty Limited
Darren’s mom wasn't expecting him to take corners like this. But a few days ago neither did Darren. See how the Golf GTI brings out the driver in you.
Dismissed Vehicle Internet 09/11/2016
0429-16 Volkswagen Group Australia Pty Limited
Buy a family car - it's easy to forget it's a family car!!
Dismissed Vehicle TV - Free to Air 09/11/2016
0437-16 Volkswagen Group Australia Pty Limited
The button "Learn More" takes you to http://www.skoda.com.au/octavia/buy-the-car-not-the-ad
Dismissed Vehicle Internet 09/11/2016
November 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0428-15 Holden Ltd
During the evening of Sunday the 18th October on GTS BKN Port Pirie on channel 6. Holden VFII.
Dismissed Vehicle TV - Free to Air 11/11/2015
November 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0434-11 Melbourne Hyundai Truck Centre
A radio advertisement announcing the introduction of Hyundai trucks to the range offered for sale at Melbourne Hyundai Truck Centre and Macquarie Hyundai Trucks. The phrases "truck me!" and "trucking good news" are used.
Dismissed Vehicle Radio 23/11/2011
0447-11 KIA Automotive Australia
A man drives an all-new Kia Rio through inner-city urban-suburbia. Driving past shops and houses, we cut between interior and exterior shots of the all-new Rio to showcase its looks and features – all of which are why our driver looks so proud of himself as he drives along. In one scene he cocks his hand at some road workers as though firing an imaginary gun.
Dismissed Vehicle 23/11/2011
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0436-16 Mitsubishi Motors Aust Ltd
The latest Mitsubishi ad shows a vehicle driving through water, among other environments and natural landscapes.
Dismissed Vehicle TV - Free to Air 26/10/2016
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0442-12 KIA Automotive Australia
Kia motor car in drive way being cleaned by dad and two children mum in house doing housework dad and children interacting having fun, dad reading to both children at bedtime mum out in the hall. Mum tries to enter bedroom young daughter gets of bed and closes door on mum so mum cannot enter room.The caption reads its ok to have a bit of Fatherism.
Dismissed Vehicle 28/11/2012
0443-12 Holden Ltd
About the new Holden Colorado 7 seater.
Dismissed Vehicle Internet 28/11/2012
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0445-17 BMW Group Australia
The ad is a video of an American Muscle streetcar pulling up at a red light and revving its engine. Next, a new BMW i3s pulls up beside it and the attractive female driver looks over at the American Muscle streetcar driver insinuating that they will race. The lights go green and the American Streetcar does a burnout with smoke and the drag race up the street. The BMW wins.
Upheld - Modified or Discontinued Vehicle Internet - Social - Instagram 11/10/2017
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0449-17 Lexus Australia
The ad was to sell cars
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/10/2017
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0452-10 Lexus Australia
A man driving in various on-road situations in a black Lexus IS 350. Throughout his journey the man has to be patient as he experiences various traffic-jam situations (peak hour traffic; railway crossing hold-up; sheep surrounding the vehicle on a country road; pedestrian crossings etc). The vehicle is stationary throughout the commercial until the very end. It finishes with the IS 350 using the overtaking lane to pass a 40km/h caravan. The voice over states "Isn't it funny how the more power you have the more patience you require? Introducing the incredibly powerful Lexus IS 350.
Dismissed Vehicle 10/11/2010
October 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0453-18 Ford Motor Co of Aust Ltd
Depicts high speed driving on country dirt roads/tracks as well as “tearing up” ground spinning wheels etc
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
0454-18 Ford Motor Co of Aust Ltd
Ford vehicle that shows a man walking out in front of a car that has automatic breaking.
Dismissed Vehicle TV - Free to Air 24/10/2018

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