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Ad Standards Community Panel Cases

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E.g., 20/06/2022
E.g., 20/06/2022
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0268-16 GlaxoSmithKline Consumer Healthcare Australia
Advertising Panadol for children
Dismissed Health Products TV - Free to Air 22/06/2016
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0269-10 Wyeth Consumer Healthcare Pty Ltd
Scenes alternate between a woman dressed in sportswear entering a building and going for a swim, with the same woman sat on her couch wearing a dressing gown and blowing her nose. A female voice over says "If you think cold and flu...will stop me, you don't know Dimetapp." A male voice over then describes Dimetapp's "fast acting liquid capsules" and the final screen shot has the words "Dimetapp. What a relief".
Dismissed Health Products 14/07/2010
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0269-15 GlaxoSmithKline Australia Pty Ltd
Panadol
Dismissed Health Products TV - Free to Air 08/07/2015
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0272-13 Advanced Medical Institute
This type of advertisement on a massive billboard is highly inappropriate, distasteful and embarrassing. It is morally unethical and contains the type of message normally reserved for late night adult tv. I had hoped that this style of advert on s major road and viewed by thousands daily was a thing of the past!
Upheld - Modified or Discontinued Health Products Billboard 14/08/2013
July 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0287-18 Innova Derma
It is an aid for male masturbation
Dismissed Health Products Internet 20/06/2018
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0290-12 Reckitt Benckiser (Aust) Pty Ltd
The Advertisement is a print ad for Reckitt Benckiser’s Strepsils throat lozenges in the Australian Woman’s Weekly. The Advertisement features a picture of a slice of bread on a plate. The bread appears to be fairy bread. Upon closer examination it is apparent the bread is covered in dressmaker pins with multi-coloured heads. The Advertisement features the tagline ‘Swallowing doesn’t have to feel like this!’ together with a picture of each of the Products, a description of their listed indications and mandatory warning statements.
Dismissed Health Products Print 25/07/2012
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0292-13 Blackmores Ltd
A Blackmores commercial asking for people to commit to visiting their website (blackmores.com.au) for their 'littlelesslittlemore' campaign.
Dismissed Health Products 28/08/2013
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
September 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0303-13 Pfizer Australia Pty Ltd
Nerve pain advertisement This is the link to the specific advertisement https://www.morethanmedication.com.au/Health-Topics/Nerve-Pain/nerve-pain-feels-different/?utm_source=Exponential%20AU&utm_medium=&utm_content=Homepage_Health%20100%%20Sponsorship_&utm_campaign=lyrica
Dismissed Health Products Internet 11/09/2013
July 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0308-18 National Pharmacies
One scene shows a close up of the semi naked rear of a young boy fiddling with his swimming costume and buttocks region, in slow motion.
Dismissed Health Products TV - Free to Air 11/07/2018
July 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0325-17 Aqua Cleanse Pty Ltd
The advert is a very large billboard and reads as follows: "It’s ok to lose your sh*t sometimes because if you don't you'll end up full of sh*t" AquaHealth 1300-802-083"
Upheld - Modified or Discontinued Health Products Billboard 26/07/2017
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0335-10 Reckitt Benckiser (Aust) Pty Ltd
The advertisement opens with a man on a plane saying that he doesn't feel well and that he has a bad cold. He looks hot and drowsy and has a red nose. He then drinks a Lemsip and we can see that he is s sky diver waiting to do a tandem jump. A male voiceover explains that Lemsip can tackle symptoms of colds in under 10 minutes, and a clock starts counting down. When the clock's alarm goes off, the man looks considerably better and jumps out of the plane. The final shot is of a mug, a packet of lemsip and the words "All you need is Lemsip".
Dismissed Health Products 11/08/2010
0340-10 Advanced Medical Institute
Black background with words in bold white lettering: "Want longer lasting sex? Talk to a Doctor at AMI about Nasal Delivery Technology. Call or SMS 'Try' 1800 20 40 90."
Dismissed Health Products Print 11/08/2010
August 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0344-17 The Man Shake
A commercial for "Man Shake" - three men at a bar discussing the "shake". The commercial features Adam Macdougall.
Dismissed Health Products TV - Free to Air 09/08/2017
September 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
0350-15 Johnson & Johnson Pacific Pty Ltd
Advertisement shows two cartoon characters with blocked noses one of the characters loses a load of "snot" for want of a better word all over the "floor" surrounding it. I and my family who were visiting found this disgusting. Even MY GRANDCHILDREN were saying "Yuk that was disgusting Nanna"
Dismissed Health Products TV - Free to Air 09/09/2015
September 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0356-16 Bayer Australia Ltd
The add portrays all the effort required to get through during the guys workday and a berocca will help with all this
Dismissed Health Products TV - Free to Air 24/08/2016
September 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0370-10 Fisherman's Friend
Two men are stood in front of a truck parked next to a busy road. One man opens a packet of Fisherman's Friends and the other man asks if he can have one. He takes a lozenge, puts it in his mouth then both men turn to watch a woman approaching them. She is wearing skintight red pvc with a matching rain hat, and is carrying a large fish. She uses the fish to slap the man eating the Fisherman's Friend across the face. She then turns and walks away as the man smiles and says, "Oh yeah!" A male voice over says, "New resealable Fisherman's Friends.
Dismissed Health Products 08/09/2010
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0386-17 Abbott Australasia Pty Ltd
A health supplement, particularly for over 50's
Dismissed Health Products TV - Free to Air 13/09/2017
September 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0389-12 MSD Australia
The advertisement features a woman slumped over a shopping trolley seemingly deflated and without a body with children looking at her and a passer by turning to look also. The text in the back ground reads “feeling let down by your hayfever treatment?”
Dismissed Health Products Outdoor 26/09/2012
September 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0402-18 Chemist Warehouse
A "Mother" orchestrates a symphony consisting of her "Family" coughing and treats them with the various Duro-Tuss formulations.
Dismissed Health Products TV - On Demand 26/09/2018
0427-18 Specsavers Pty Ltd
This specsavers ad asks people to put a $worth in their eyes. And continues to portray what their life would be like without sight. 
Dismissed Health Products TV - Free to Air 26/09/2018
0428-18 Specsavers Pty Ltd
Here is the link to the Ad https://youtu.be/OoBeg5rI08USpecsavers set up a fake research coming and ask people how much they would sell there eyes for. People are horrified and say no money is worth being blind.
Dismissed Health Products Internet - Social - Facebook 26/09/2018
0429-18 Specsavers Pty Ltd
That vision is priceless and cannot have a price attached to it
Dismissed Health Products Internet - Social - Other 26/09/2018
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0419-12 Natural Health Specialists
Two full colour A4 size brochures with text and pictures. Images included naked men and women. Advertising was for Sex magnet - magnetic chip.
Upheld - Modified or Discontinued Health Products Mail 14/11/2012
0434-12 Muscle Worx
The advertisement has a photograph of both a man ad women on it. They are obviously body builders. The man is not wearing a shirt and the woman is wearing very little. The woman is wearing what looks like a swimsuit. However it appears that the photograph is of her taking off her underwear. It is very difficult to see her underwear and they look to be so low that it shows her pubic area.
Dismissed Health Products Outdoor 14/11/2012
0436-12 Cat Media Pty Ltd
Images of women in bikinis who apparently take the Coconut Detox product to so that they look thin and glamorous.
Dismissed Health Products 14/11/2012
December 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0419-13 Menarini
A couple on bed in a suggestive pose, sexual messages and text.
Dismissed Health Products Print 11/12/2013
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0419-16 Natural Health Specialists
Direct mail promoting 'sexual Rocket Fuel' - potency capsules. Dr Richard Summer. New medical breakthrough. International sexual research test.°
Dismissed Health Products Mail 12/10/2016
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0443-16 OPSM Pty Ltd
To prevent children from being bullied responsible parents should buy their children OPSM glasses. The ad suggests that if a parent does not purchase "cool" OPSM glasses their child will be called "4 eyes"
Dismissed Health Products Internet 26/10/2016
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0444-10 Pfizer Australia Pty Ltd
A man is in the consulting room with his Doctor. The Doctor asks him if there is anything else he wishes to discuss and the man says no. We hear elephant noises in the background and when the Doctor asks the man if he is sure, we see the trunk of an elephant knocking against the man.
Dismissed Health Products 10/11/2010
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0456-12 Bayer Australia Ltd
The advertisement features vitamin supplements which supposedly reduce the likelihood of having a child with the condition Spinabifida, referred to as a 'defect'.
Dismissed Health Products 28/11/2012
October 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0467-18 National Pharmacies
Poster advertisement of a boy scratching his bottom and the text "If you were wondering how to deal with intestinal worms in small children, National Pharmicies has the solution."
Dismissed Health Products Poster 24/10/2018
December 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0471-12 Menopause Centre of Australia
Ad refers to natural HRT treatments. A lady begins the ad by discussing the symptoms of menopause.
Dismissed Health Products 12/12/2012
0478-12 Breast.com
There are 2 empty bras floating around the TV screen with female voices discussing breast enlargement.
Dismissed Health Products 12/12/2012
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0478-10 Advanced Medical Institute
Radio ad with voiceover that describes how the doctors at Advanced Medical are famous for helping men to last longer in lovemaking. What you don’t know is how they could help you to get your partner to say, “yes” more often. After all, what’s the point of trying to fix your erectile problem if the love of your life is still saying no? To find out how to turn her “no” into a “yes”, call 1800 60 60 60, and find the key to having a satisfying bedroom partner. That’s 1800 60 60 60, 1800 60 60 60.
Dismissed Health Products Radio 24/11/2010
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0479-15 House of Smiles
The advertisement presents a driver travelling with a passenger who warns the driver of a speed camera up ahead. The driver in the advertisement is heard to speed up the vehicle and says "smile" (inferring good dental work) so they can be captured by the flashing speed camera.
Upheld - Modified or Discontinued Health Products Radio 09/12/2015
January 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
January 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0507-12 Aspen Pharmacare
A Herron pain relief advertisement with 2 men, one small and one large causing each other pain so they could take the pain relief.
Dismissed Health Products 16/01/2013
January 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0512-10 Totally Natural Products
Female voiceover talks about an 'aphrodisiac formula which may help awaken your Sexual Mojo". She then goes on to say how Male Mojo could help you have the best sex of your life.
Dismissed Health Products Radio 19/01/2011
December 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0513-14 Advanced Medical Institute
"do you want longing lasting sex" "Do you want to make her moan?"
Upheld - Modified or Discontinued Health Products Radio 10/12/2014
January 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0550-18 Insight Timer
Insight Timer, a global meditation app posts regular feel-good quotes on Instagram to inspire users. https://www.instagram.com/p/Bq1ZtQuBjU_/  
Dismissed Health Products Internet - Social - Instagram 23/01/2019
January 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0570-17 VIMN
Showing drastic body image type on a channel with a huge teen demographic, completely irresponsible to impressionable teenagers showing a woman amd guy who work out excessively. With so much pressure already on kids to look ‘perfect’ this promotes a distorted vue of what is ‘healthy’ shame on MTV and Chemist Warehouse for producing and airing such damaging material to young impressionable minds
Dismissed Health Products TV - Pay 24/01/2018
0571-17 Advanced Medical Institute
Ami oral strips for longer lasting sex. Merry sexmas
Dismissed Health Products Radio 24/01/2018
May 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
108-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Energy" man rolls towards woman in bed - she says "Again?" - and turns toward him with a smile - then movements simulating sex
Dismissed Health Products 11/05/2004
110-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Nip & Tuck" woman at party jealous of another's looks, starts speculating why "What will she give up next? Liposuction?"
Dismissed Health Products 11/05/2004
February 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
11-05 Living Well Health Club
Living Well Health Club - banner depicts person in bed under sheet, but with bum showing, and red heart written on it in lipstick
Dismissed Health Products Outdoor 08/02/2005

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