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Ad Standards Community Panel Cases

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E.g., 17/06/2022
E.g., 17/06/2022
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
0377-15 Mojo Homes
The series of adverts for Mojo homes are under the title "Mojo Love dedications" and have implied sexual themes.
Dismissed Real Estate Radio 14/10/2015
September 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
November 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0445-15 Body Bare Beauty
Naked woman squatting down from behind.
Dismissed Beauty Salon Billboard 25/11/2015
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
January 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0575-17 MECCA Brands Pty Ltd
The poster which promotes the beauty product and which is displayed at eye height of a 6-year-old on a stand next to the product reads as follows: "I see a hot, man in your future." I sense he will come in to your life, soon.He used to meet babes online, but now he's out in the real world.It will start with a coffee date, like all good romances do.He'll keep you on your toes with his dirty jokes. But he'll work his smooth moves on you, too. You'll spend a lot of time in the bathroom together.
Dismissed Beauty Salon Poster 24/01/2018
0576-17 Southern Cross Austereo
The advertisement featured wolf whistles, revving of engines and cat calls, as well as lines of copy such as "Make the boys think you are really attractive with your long luscious locks" and something about walking into a bar and making the boys stop in their tracks.
Dismissed Beauty Salon Radio 24/01/2018
0586-17 Nova Entertainment
Female voice describing the cost of breast enlargement:"from as little as $6999".
Dismissed Beauty Salon Radio 24/01/2018
March 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0107-20 Naked Tan
This television advertisement depicts a woman in a peach coloured bikini using an ourdoor shower at the beach. Voiceover states "Every 45seconds a woman is having a Naked Tan. Visit Naked Tan website and use code (REF) to receive a 25% discount."
Dismissed Beauty Salon TV - Free to Air 25/03/2020
May 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020
February 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0038-21 Brand Developers
This television advertisement is for magnetic eyelashes.
Dismissed Beauty Salon TV - Free to Air 24/02/2021
March 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0061-21 Kot Nails
This billboard advertisement features an image of a woman receiving a beauty treatment, a part of a woman's face and hands including her manicured nails, text in english detailing what the business offers and text in Chinese which translates to "If you are not beautiful, how can you have a beautiful life?".
Dismissed Beauty Salon Billboard 24/03/2021
April 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0088-21 Jack of all Fades
The front of this flyer features an image of a hand in a glove holding a tattoo gun, with text promoting the business. The back of the flyer features the text 'It's not just a haircut, it's an experience. A fresh fade gets you laid..." and an image of a bearded man.
Dismissed Beauty Salon Mail 28/04/2021
February 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0030-19 Metricon Homes
The ad displayed a naked woman in the bath tub cleaning her shoulder. 
Dismissed Real Estate TV - Free to Air 06/02/2019
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0034-18 Purplebricks
Two guys building sand castles for their kids and are talking about using agents to sell a house and one of them didn't use 'Purple bricks" and in his frustration proceeds to smash down both the sand castles, much to the kids disappointment.
Dismissed Real Estate TV - Free to Air 07/02/2018
February 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0075-17 Local Agent Finder
Actor walking along street talking loudly about real estate agents. Voice yells shut up.
Dismissed Real Estate TV - Free to Air 22/02/2017
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
March 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0132-18 Purplebricks
The ad shows a woman finding out she sold her property and paid commission on the sale. Had she used Purple Bricks she wouldn't have paid commission. She is using a whipper snipper and violently cuts the flowers and the head off a gnome.
Dismissed Real Estate TV - Free to Air 21/03/2018
May 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0145-14 Boettcher Realty - Rentals
Billboard contains the words "The Perfect Address for Exposure - Phone Darren Anytime for Inspection" with a LARGE photo of the rear view of a man in a raincoat holding the raincoat wide open - with the direct inference he is "exposing" full frontal nudity.
Upheld - Not Modified or Discontinued Real Estate Billboard 14/05/2014
May 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0146-11 Muscle Marketing and Advertising
The image of a woman lying on the kitchen bench top of a property for sale in Rushcutters Bay advertised in the Domain Real Estate insert of the paper - March Edition 2011.
Dismissed Real Estate Print 11/05/2011
April 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0148-12 Rossdale Homes
The TV advertisement in question shows a couple inspecting their new house from their builder. As they walk through the home, they notice things missing that the salesman points out were ‘not’ in the contract like door handles, the kitchen sink and even the toilet. The voiceover asks people not to compare apples with oranges and to ask Rossdale Homes about their fixed price guarantee so as to avoid costly variations to contracts.
Dismissed Real Estate 24/04/2012
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0162-13 The Professionals
The advertisement contains a picture of a man, from the back, opening up a coat and exposing himself. There are words across the back of the man EXPOSE YOURSELF. I have already spoken with the agent and he agreed to change the sign, but it has not happened.
Upheld - Modified or Discontinued Real Estate Outdoor 22/05/2013
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0179-12 Blackwood Park
The advertisement begins with a young married couple leaving their car to walk along what appears to be a country track. The sound track is a blues-type song with the words "Over my head, I hear music in the air" which continues throughout the commercial and is the only spoken word. The couple continue their walk up a rise through woodland to arrive at a cleared pasture of cropped, green grass. There are gum trees in the background. They sit down and unfold white paper bags that they place carefully around the field.
Dismissed Real Estate 23/05/2012
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0184-18 NGU Real Estate
NGU real estate agency selling a multi-million dollar house using near naked women with multiple references to sexual innuendos
Upheld - Modified or Discontinued Real Estate Internet 24/04/2018
May 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0199-10 Meriton Apartments Pty Ltd
Image of a bikini clad woman with wet hair wearing high heels reclining seductively against an image of the proposed building. Caption: "Infinity - Brisbane's tallest residential tower".
Dismissed Real Estate Billboard 26/05/2010
May 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0211-17 Three60
There is a billboard at the site with a topless women trying to cover her boobs.
Dismissed Real Estate Billboard 24/05/2017
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0227-11 Taylor Nicholas
A real estate agent's signboard on a property for lease.
Dismissed Real Estate Billboard 13/07/2011
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0229-15 Whitford Property
A man's voice describing noisy neighbours so what about moving or buying a property from Whitford Property Geelong?
Dismissed Real Estate Radio 10/06/2015
June 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0249-12 RPM Real Estate
The billboard is located on Plenty Rd, Mernda and depicts a woman in a pool, wearing a sun hat and a swimsuit surrounded by the Mandalay logo, with the caption “Make a refreshing move”. A map detailing where the estate is located and a land from price is also shown.
Dismissed Real Estate Outdoor 27/06/2012
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0249-16 realestate.com.au
2 couples are having dinner together and chatting, the successful couple used "realestate.com.au" and the 'fail' couple didn't.
Dismissed Real Estate TV - Free to Air 08/06/2016
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0255-18 Century 21 Medowie
This letter box dropped promotional material is a 20x10cm card featuring a photograph of 'youngish' man looking down the unbuckled and unzipped front of his trousers through a magnifying glass. The title text reads "We're extremely proud of our small vacancy rate". 
Dismissed Real Estate Promotional Material 06/06/2018
June 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0271-17 Smart Homes for Living
A middle aged woman getting lost in the house after going to the bathroom as the house is so big. She needs to call on her mobile to her son to get directions and apologises for getting lost near the second bathroom while others laugh at her
Dismissed Real Estate TV - Free to Air 21/06/2017
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
July 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0302-18 TWT Property Group
I can attach a photo. The full page ad is three quarters full of a partially dressed women - turning to the camera, - looking seductive. She is fully made up and in a ball dress which does not appear to cover her top half
Upheld - Modified or Discontinued Real Estate Print 11/07/2018
August 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0340-17 Purplebricks
The family sit around the table in the backyard while the young husband is cooking, the father in law asks his son in law did they use purple bricks to sell their house because they have no fees, he said "no fees!! I'll be back," then goes and puts his head underwater in the esky for a long time.
Dismissed Real Estate TV - Free to Air 09/08/2017
0348-17 Content Living
Four people are playing cards. A female of Western Asian appearance has drawn a home with no floor coverings etc. A male with a beard draws an average home. A smart-casually dressed male draws an average home with extras. A middle-class looking female draws a home with everything.
Dismissed Real Estate TV - Free to Air 09/08/2017
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0342-16 LK Property Group Pty Ltd
It is a promotional pamphlet/ brochure
Dismissed Real Estate Promotional Material 24/08/2016
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0389-13 John Simpson Real Estate Agent
The ad depicts the agent holding a hand gun (probably fake but looks real enough) with the caption caption in small lettering '…. the straightest shooter in the game'
Dismissed Real Estate Print 27/11/2013
October 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0393-11 All Properties Group (Daniel Mendes)
Image of a cartoon bull defacating drawn within a red circle and with a red line through the middle as if to cross it out. The text 'real estate without the bullshit' is included.
Dismissed Real Estate Mail 26/10/2011
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0407-15 Distinct Property Management
Ad depicted a man who was upset/irrational- had PMS (property management stress)
Dismissed Real Estate TV - Free to Air 28/10/2015
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
October 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0441-18 Geocon
The billboards for the Tryst apartments  contain a close up of one or two women with the suggestion of intimacy. 
Dismissed Real Estate Billboard 10/10/2018
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0448-17 Greg Hocking Real Estate
The billboard is to advertise the property for sale.
Dismissed Real Estate Billboard 25/10/2017
January 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0547-16 Bees Nees City Realty
A Google paid advertisement for Property Management of rental properties for Brisbane
Upheld - Modified or Discontinued Real Estate Internet 18/01/2017
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
106-09 Williams Real Estate
Williams Real Estate - Billboard. "Renovate or Detonate
Dismissed Real Estate Outdoor 08/04/2009
May 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
107-01 L J Hooker Ltd
L J Hooker - 'Have you seen this little girl?'
Dismissed Real Estate Outdoor 08/05/2001
112-01 Francis Street Apartments
Francis Street Apartments - Lumina - woman sitting in armchair
Dismissed Real Estate Print 08/05/2001
April 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
112-07 realestate.com.au
realestate.com.au - man hijacks woman's car and leaves her outside a house for sale "it was fate that led her to the house - as opposed to looking it up on our internet site"
Dismissed Real Estate 10/04/2007

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