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E.g., 20/06/2022
E.g., 20/06/2022
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0263-13 Boost Tel Pty Ltd
The second is a masked man on a motorbike and there are zombies in the street and near a school bus.
Dismissed Mobile Phone or SMS 14/08/2013
August 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0284-14 Apple
People exercising to apps with a soundtrack that's chorus was "go, you chicken fat, go" - JFK's fitness sing. Logos for Apple iPhone and Telstra.
Dismissed Mobile Phone or SMS TV - Pay 13/08/2014
0303-14 Apple
Various people doing various forms of exercise and monitoring this with the use of the phone
Dismissed Mobile Phone or SMS TV - Free to Air 13/08/2014
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0285-15 Samsung Electronics Aust Pty Ltd
Samsung phone new
Dismissed Mobile Phone or SMS TV - Free to Air 22/07/2015
August 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0311-11 Huawei
Large image of a mobile phone with the text on the screen projected out as though it is 3D. The text reads, "The 3 most important things in a relationship: Trust, honesty & stalking on Facebook". The Huawei logo is a the top right of the screen and in the bottom left is another, smaller, image of a phone.
Dismissed Mobile Phone or SMS Billboard 24/08/2011
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0319-10 Crazy John's
Cartoon of a man's head: his eyes are focused in opposite directions, he has one tooth, and his tongue is hanging out of his mouth. Above him is the text "Recharge today!!!" and then the words "and get huge value" appear in a speech bubble coming from the man. Below the speech bubble it says "Crazy John's" and then at the bottom of the poster it says "Available at Crazy John's" followed by contact details of the store in question.
Dismissed Mobile Phone or SMS Poster 28/07/2010
September 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0341-11 Vodafone Network Pty Ltd
A young man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Pay 14/09/2011
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0345-16 Lebara mobile
2 people on a motorbike. Learn mobile plan showing their plan price and data inclusions
Upheld - Modified or Discontinued Mobile Phone or SMS Poster 24/08/2016
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0367-13 Nokia Mobile Phones (Australia) Pty Ltd
Scenes of adults (parents) watching a child's play and the adults begin to get aggressive as they compete for the best position to take photos with their phones.
Dismissed Mobile Phone or SMS 13/11/2013
0377-13 Vodafone Network Pty Ltd
Child using a mobile phone to photograph sights in America
Dismissed Mobile Phone or SMS 13/11/2013
September 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0382-14 Amaysim Australia PtyLtd
2 old people kissing open mouthed on a bus.
Dismissed Mobile Phone or SMS TV - Free to Air 24/09/2014
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0452-17 Telstra Corporation Ltd
A Mobil plan for $99 with free Foxtel to stream on a new phone
Dismissed Mobile Phone or SMS TV - Free to Air 25/10/2017
November 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0480-16 Apple
Two helium balloons meet up and join many other resulting in a massive number of balloons floating into the atmosphere.
Dismissed Mobile Phone or SMS TV - Free to Air 23/11/2016
January 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0566-16 Boost Tel Pty Ltd
The ad was about a particular mobile plan offered by boost mobile
Dismissed Mobile Phone or SMS Radio 18/01/2017
September 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0300-19 Amaysim
The advertisement features a tiled background of eggplant emoji's. Text states "30GB of Tinder for $30. that's 375,000 right swipes (go get 'em tiger)".
Dismissed Mobile Phone or SMS Billboard - Digital 25/09/2019
December 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0374-20 Telstra
This Pay TV advertisement features various people singing in their cars, using a mobile phone to video call each other.
Dismissed Mobile Phone or SMS TV - Pay 16/12/2020
January 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0386-20 Optus Communications
This television advertisement features a woman looking out a window speaking into a phone. A group of children can be seen across the road attempting to retrieve a frisbee from a roof with a makeshift pole and hook. The woman continues to give directions over the phone. They eventually knock the frisbee off the roof.
Dismissed Mobile Phone or SMS TV - Free to Air 20/01/2021
0387-20 Samsung Electronics
This Instagram advertisement has three versions and comprises footage of a Galaxy Note20 being unwrapped as a gift by a man, with the 15 and 30 seconds versions containing additional footage showing two children playing in the background while the man unwraps his gift and then cutting to the man using the Galaxy Note20 to rehearse with his band.
Dismissed Mobile Phone or SMS Internet - Social - Instagram 20/01/2021
April 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0100-21 Optus Communications
This television advertisement features a couple speaking about the mobile service provider. The woman speaks for most of the advertisement and then asks the man to agree with her regarding not requiring other unwanted nonsense in their service. He agrees, but then begins to say that "a little bit of unwanted nonsense now and again wouldn't-". The woman cuts him off by saying "No Ricky". He agrees again and laughs.
Dismissed Mobile Phone or SMS TV - Free to Air 28/04/2021
June 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0168-21 Singtel Optus Pty Ltd
This TV on Demand advertisement features a man parking a forklift by sliding sideways into the spot.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - On Demand 23/06/2021
March 2022
Case number Ad Standards description Determination Categorysort descending Media Determination date
0045-22 Samsung Electronics Australia Pty Ltd
This advertisement promotes the new Samsung S22 phone and features a woman riding a skateboard and a scooter.
Dismissed Mobile Phone or SMS TV - Free to Air 09/03/2022
February 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0041-15 Employment Hero
The advertisement contains the phrase "pour shots until you call the shots. Get a real job"
Dismissed Employment Transport 25/02/2015
February 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0054-16 Seek.com.au
The billboard said something along the lines of whilst you are sitting in traffic on Parramatta Road we could be looking for your next dream job. I took we to mean you and seek.com.au. Next to the phrase there was a picture of a mobile phone with a sick icon and at two new alerts icon.
Dismissed Employment Billboard 24/02/2016
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0087-16 Indeed
Jobs in electronics
Dismissed Employment TV - Free to Air 23/03/2016
June 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0227-17 Celebrity Experience
Invited young sarcastic confident young people to audition where scouts and agents from Disney or Nickalodeon might discover them
Dismissed Employment Radio 07/06/2017
January 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0503-15 Australian Business Academy
In the 'from here to here' section of the ad, they show a mother with children in the 'from here' and the same woman in an office in the 'to here' section.
Dismissed Employment TV - Pay 20/01/2016
April 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
102-00 Clifton & Associates
Clifton & Associates - Ayer's Rock (Uluru) upside down
Dismissed Employment Outdoor 11/04/2000
91-00 Monster.com.au
Monster.com.au - 'sniffing' jellyfish
Dismissed Employment 11/04/2000
February 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
13-00 hotjobs.com
hotjobs.com - 'How to get ahead without giving it'
Dismissed Employment Outdoor 08/02/2000
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
415-99 TMP Worldwide Pty Ltd
TMP Worldwide - Monster.com
Dismissed Employment Radio 08/02/2000
423-99 Defence Force Recruiting Organisation
Defence Force Recruiting - 'I live with my girlfriend; I'm a normal guy'
Dismissed Employment 08/02/2000
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
151-98 Strategic Management Sciences
SMS Consulting Group - Strategic Mangmt Sciences) - "Nurse"
Dismissed Employment Print 13/10/1998
June 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
161-07 Defence Force Recruiting Organisation
Defence Force Recruiting - RMC - "Throughout history we've faced the challenges under a rising sun"
Dismissed Employment 12/06/2007
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
177-06 Wise Employment
Wise Employment - "I can handle anything. I'm a SOLE PARENT"
Dismissed Employment Print 09/05/2006
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
194-06 Jobs.com.au Pty Ltd
Jobs.com.au - billboard - overweight middle-aged white couple shown as "before" shot - "after" shot shows a young black sun-oil slicked couple with woman wearing gold bikini and bald male leaning his neck against her crotch
Dismissed Employment Outdoor 13/06/2006
210-06 Jobs.com.au Pty Ltd
Jobs.com.au - TV - Axel Johnson LIVE - Axel arrives at studio in yellow sports car and advises how he can transform you at jobs.com.au - overweight couple become slim & young, features dancers with pink wigs doing high kicks
Dismissed Employment 13/06/2006
August 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
233-07 Hippo Jobs Pty Ltd
Hippo - young couple kissing - no tops except for her bra with old lady standing over them and the caption "isn't it time to move out?"
Dismissed Employment Print 14/08/2007
September 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
259-00 Eden Ritchie Recruitment Pty Ltd
Eden Ritchie Recruitment - naked child back to camera
Dismissed Employment Print 05/09/2000
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
279-06 Seek.com.au
Seek.com.au - doctor in operating theatre goes to toilet and doesn't wash hands then starts operating procedure
Dismissed Employment 08/08/2006
September 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
284-99 Defence Force Recruiting Organisation
Defence Force Recruiting - Duntroon - a young male officer says ‘Duntroon – you’re ten foot tall and bullet proof as you walk off grad parade’
Dismissed Employment 14/09/1999
December 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
405-07 Recruitment Queensland
Recruitment Qld - male and female "boxercising" - male has hands down by his sides in defeat as woman excels in victory
Dismissed Employment Print 11/12/2007
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
42-10 The Age
The age/my career (42/10)TV. A man and dog growling at each other in aggressive way while CV submitted online - Headhunter
Dismissed Employment 10/02/2010
April 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
97-06 Yooralla
Yooralla - long queue outside ladies' toilets - we see a confident-looking woman coming out of the men's toilet which was empty
Dismissed Employment Transport 11/04/2006
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0179-20 Localsearch
This television advertisement depicts various scenes of people in their workplaces (retail store, office, outdoor, warehouse). The voiceover states “‘Have a go, it’s in our DNA, it’s what makes us who we are. The ability to dust off ourselves, get back on the saddle, to roll up our sleeves, [and] just get on with the job. Nothings too hard, it’s the way we got this country started, hard work, resilience, we get on with things. We’re Aussies”.
Dismissed Employment TV - Free to Air 10/06/2020
March 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0062-15 Kelly's on King
The poster advertises a 'pool comp' showing a woman with pool balls stuffed in her mouth.
Upheld - Not Modified or Discontinued Bars/Clubs Poster 11/03/2015
February 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0081-17 Wilkies Showbar 140
Large outdoor signage in city heart of scantily clad strippers in lingerie and silhouettes of seemingly naked women in suggestive poses. Wording says "COLD BEER HOT GIRLS".
Dismissed Bars/Clubs Outdoor 22/02/2017
April 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0104-13 Pelvis
"Pelvis Serve"- Goodgod Danceteria March 22 11pm.A picture of a naked woman under a table with breasts protruding through the table and the leg of the table between her legs.
Upheld - Modified or Discontinued Bars/Clubs Poster 10/04/2013
April 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0141-15 Clubs NSW
Club NSW advertisement features a range of scenarios of "bringing people together", mainly depicting social events within clubs and celebrations, but including family event.
Dismissed Bars/Clubs TV - Free to Air 29/04/2015
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0224-15 Club Shoop
It was a large mobile billboard on the back of a truck, with women in suggestive stances with the word 'Explicit' across their chest and hips. I also have a photograph of the advertising in question if you require it to be sent in an email, please contact me
Dismissed Bars/Clubs Billboard - Mobile 10/06/2015

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