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E.g., 25/09/2021
E.g., 25/09/2021
November 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
222-98 Bolle Australia Pty Ltd
Bolle - Wearing sunglasses - smoking dope
Dismissed Health Products 10/11/1998
September 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0389-12 MSD Australia
The advertisement features a woman slumped over a shopping trolley seemingly deflated and without a body with children looking at her and a passer by turning to look also. The text in the back ground reads “feeling let down by your hayfever treatment?”
Dismissed Health Products Outdoor 26/09/2012
June 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
October 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0300-20 Modibodi
This Pay-TV advertisement features a promotion for new period underwear.
Dismissed Health Products TV - Pay 07/10/2020
December 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0471-12 Menopause Centre of Australia
Ad refers to natural HRT treatments. A lady begins the ad by discussing the symptoms of menopause.
Dismissed Health Products 12/12/2012
April 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0165-18 The Proactiv Company
TV ad for Proactiv Skin Care
Dismissed Health Products TV - Free to Air 11/04/2018
June 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
111-01 Mountaintop Herbs Pty Ltd
Mountaintop Herbs - Herbal Enhancer - 'Amazing Jane!'
Dismissed Health Products Print 12/06/2001
December 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
407-07 Smart Cup Pty Ltd
Smart Cup - doctor tells woman she's not pregnant - husband is pleased
Dismissed Health Products 11/12/2007
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
15-10 Fernwood Fitness Centres Aust Pty Ltd
Fernwood Fitness 15/10 Billboard with text "Join now for FOX sakes"
Dismissed Health Products Outdoor 10/02/2010
November 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
521-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panandol (521/09)family not wearing hats
Dismissed Health Products 25/11/2009
July 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
218-08 Schering-Plough Pty Ltd
Schering-Plough - Demazin - take two pills & drive kids to soccer
Dismissed Health Products 09/07/2008
October 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
245-01 Herron Pharmaceuticals Pty Ltd
Herron Pharmaceuticals - imbibing of 'urine'
Dismissed Health Products 09/10/2001
March 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
February 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0029-21 Reckitt Benckiser
This television advertisement depicts a woman in a yellow artistic room who stands up from a couch as music plays, and walks down stair steps with glitching effects on her walking, before she ingests a tablet and is able to dance free of the bodily glitches.
Dismissed Health Products TV - Free to Air 24/02/2021
April 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0102-21 GlaxoSmithKline Consumer Healthcare Australia Pty Ltd
This Pay TV advertisement depicts a man going about his hectic and high-pressure workday as a chef. A voiceover discusses the intensity of his day, and how he doesn’t want to let his team down in the kitchen.
Dismissed Health Products TV - Pay 28/04/2021
January 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
December 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
361-05 Schering-Plough Pty Ltd
Schering - Postinor 2 - (radio) - Emergency contraception - morning after pill " I didn't even know what it was till I needed it". No prescription required.
Dismissed Health Products Radio 13/12/2005
May 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
July 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0243-14 Pfizer Australia Pty Ltd
Descriptions of different types of nerve pain, symptoms and possible remedies.
Dismissed Health Products TV - Free to Air 09/07/2014
May 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
144-06 Scinat Australia Pty Ltd
Scinat - Remifemin - husband searching for wife in the middle of the night, finds her curled up in a fridgfe with a pillow, teddy bear and bag of frozen peas
Dismissed Health Products 09/05/2006
December 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
559-09 Genesis Fitness
Genesis Fitness - (559/09)Print. Man with smile on his face sitting on photocopier with his pants down
Dismissed Health Products Mail 09/12/2009
March 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0067-11 My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
Dismissed Health Products Mail 09/03/2011
October 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0419-16 Natural Health Specialists
Direct mail promoting 'sexual Rocket Fuel' - potency capsules. Dr Richard Summer. New medical breakthrough. International sexual research test.°
Dismissed Health Products Mail 12/10/2016
September 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0427-18 Specsavers Pty Ltd
This specsavers ad asks people to put a $worth in their eyes. And continues to portray what their life would be like without sight. 
Dismissed Health Products TV - Free to Air 26/09/2018
September 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
367-09 Meei
Meei TV advertisement features a clad woman rotating and wearing a g-string. Also before and after face shots etc
Dismissed Health Products 09/09/2009
September 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
133-98 Bioplus Healthcare Pty Limited
Bioplus Healthcare - bloody hell
Dismissed Health Products Print 08/09/1998
June 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
158-07 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Nicabate - monster-like creatures with cartoon brains
Dismissed Health Products 12/06/2007
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
51-09 Advanced Medical Institute
AMI - 51/09 - Radio - better toe curler orgasms for females and males, woman moaning 'oh Oh' for phone.
Dismissed Health Products Radio 11/02/2009
January 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
608-09 Valeant Pharmaceuticals Australasia
Valeant Pharmaceuticals (608/09)- Ginger's best friend billboard
Dismissed Health Products Outdoor 20/01/2010
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
74-10 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith-Kline 74/10. Nicabate Pre-Quit Print ad of kangaroo smoking a cigarette.
Upheld - Modified or Discontinued Health Products Print 24/02/2010
August 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
226-07 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - babies 1 month old can have Panadol
Dismissed Health Products 14/08/2007
February 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
23-00 Womans Room (The)
Womans Room (The) - De jour tampons
Dismissed Health Products 08/02/2000
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0119-17 Isherwood Medical Services
The advertisement describes in detail the types of vaginal problems that the advertiser could assist the audience with. The types of issues discussed were; "burning, or itching vaginas or pain during intercourse"...
Dismissed Health Products Radio 22/03/2017
November 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
297-01 Naturopathica
Naturopathica - Horny Goat Weed - Devil horns on 'H' of large-type headline reading 'Get Horny' - man and woman in sexual position
Dismissed Health Products Outdoor 13/11/2001
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0130-19 Medownick Laser Clinic
There are a series of radio advertisements running for Medownick Laser Clinic where they reference a man losing / leaving his glasses behind somewhere, then go on to say there are better places to lose your glasses like Medownick Laser Clinic.One refers to a man who couldn’t find his glasses for a while and his female partner gives them back and says they were found in the back of a female friends car....Another is a shop announcement asking for the gentleman who left his glasses in the lingerie department to please collect them from lost property....
Dismissed Health Products Radio 22/05/2019
July 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0202-21 Asaleo Care - Libra
This television advertisement features a jingle which says "wear, bleed, wash, repeat".
Dismissed Health Products TV - Free to Air 14/07/2021
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0177-11 Queensland Association for Health Communities
In the top left hand corner of the poster is a picutre of a red condom in a wrapper with the words "Rip & Roll" and underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." The main part of the poster is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Poster 08/06/2011
0176-11 Queensland Association for Health Communities
The words "Rip & Roll" are written in large letters across the centre of the Billboard. Underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." To the left is a large image of a red condom in its wrapper, and to the right is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Billboard 08/06/2011
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
126-03 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Mobic - woman on bicycle not wearing helmet.
Dismissed Health Products Print 13/05/2003
July 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
156-04 Orchard Manufacturing Co Pty ltd
Orchard Manufacturing - Nulax - people dancing out of toilets-women with knickers at knees, men shown at crotch level, zipping up with dunny in background
Dismissed Health Products 13/07/2004
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
183-03 Advanced Medical Institute
AMI - 'Restore your sex life'.
Dismissed Health Products Outdoor 10/06/2003
August 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
253-99 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - influenza awareness campaign - virago
Dismissed Health Products 10/08/1999
251-99 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Influenza (Print)
Dismissed Health Products Print 10/08/1999
July 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
291-09 Plant Health Pty Ltd
Planet Health (291/09)Print - Life Stream Bowel Biotecs+ bowel cleansing supplement
Dismissed Health Products Print 08/07/2009
July 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0212-21 Tropeaka
This series of stories posted to the @sarah's_Day Instagram account feature: - a woman's hand holding a bottle ladled 'hair complex' moving it from side to side. Text on the screen says, "I feel like my hair has already come such a long way! I've been taking these of over a month now! @tropeaka" - a close up of the bottle with the ingredient list circled, a line of raised hands emoji's and the words "Based off Chinese medicine". - two pictures, one of a woman holding her hair out and the other pushing her hair back to show the hair line.
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 28/07/2021
December 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0513-14 Advanced Medical Institute
"do you want longing lasting sex" "Do you want to make her moan?"
Upheld - Modified or Discontinued Health Products Radio 10/12/2014
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
343-09 Weight Watchers
Weight Watchers - TV (343/09) fingers superglued to keyboard
Dismissed Health Products 12/08/2009
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
385-09 Enhance Plastic Surgery
Enhance Plastic Surgery - (385/09)Print photos of uncovered breasts in free unrestricted magazine
Dismissed Health Products Print 14/10/2009
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
438-07 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - mother puts powder in food rather than kids eating fresh vegetables for fibre
Dismissed Health Products 16/01/2008
August 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0222-21 Go Bare Skin
This TikTok post on the leahjay_ account features Leah promoting the Go Bare laser hair removal device.
Upheld - Modified or Discontinued Health Products Internet - Social - Other 11/08/2021

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