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E.g., 24/01/2021
E.g., 24/01/2021
July 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
218-08 Schering-Plough Pty Ltd
Schering-Plough - Demazin - take two pills & drive kids to soccer
Dismissed Health Products 09/07/2008
March 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
October 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
245-01 Herron Pharmaceuticals Pty Ltd
Herron Pharmaceuticals - imbibing of 'urine'
Dismissed Health Products 09/10/2001
January 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
September 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
133-98 Bioplus Healthcare Pty Limited
Bioplus Healthcare - bloody hell
Dismissed Health Products Print 08/09/1998
September 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
367-09 Meei
Meei TV advertisement features a clad woman rotating and wearing a g-string. Also before and after face shots etc
Dismissed Health Products 09/09/2009
March 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0067-11 My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
Dismissed Health Products Mail 09/03/2011
December 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
559-09 Genesis Fitness
Genesis Fitness - (559/09)Print. Man with smile on his face sitting on photocopier with his pants down
Dismissed Health Products Mail 09/12/2009
October 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0419-16 Natural Health Specialists
Direct mail promoting 'sexual Rocket Fuel' - potency capsules. Dr Richard Summer. New medical breakthrough. International sexual research test.°
Dismissed Health Products Mail 12/10/2016
September 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0427-18 Specsavers Pty Ltd
This specsavers ad asks people to put a $worth in their eyes. And continues to portray what their life would be like without sight. 
Dismissed Health Products TV - Free to Air 26/09/2018
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
126-03 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Mobic - woman on bicycle not wearing helmet.
Dismissed Health Products Print 13/05/2003
June 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
158-07 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Nicabate - monster-like creatures with cartoon brains
Dismissed Health Products 12/06/2007
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
51-09 Advanced Medical Institute
AMI - 51/09 - Radio - better toe curler orgasms for females and males, woman moaning 'oh Oh' for phone.
Dismissed Health Products Radio 11/02/2009
January 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
608-09 Valeant Pharmaceuticals Australasia
Valeant Pharmaceuticals (608/09)- Ginger's best friend billboard
Dismissed Health Products Outdoor 20/01/2010
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
74-10 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith-Kline 74/10. Nicabate Pre-Quit Print ad of kangaroo smoking a cigarette.
Upheld - Modified or Discontinued Health Products Print 24/02/2010
August 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
226-07 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - babies 1 month old can have Panadol
Dismissed Health Products 14/08/2007
247-07 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Nicorette (Radio) - "Quitting is hard, just cut smoking down a little with gum" - driver of golf cart to another
Dismissed Health Products Radio 14/08/2007
February 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
23-00 Womans Room (The)
Womans Room (The) - De jour tampons
Dismissed Health Products 08/02/2000
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0119-17 Isherwood Medical Services
The advertisement describes in detail the types of vaginal problems that the advertiser could assist the audience with. The types of issues discussed were; "burning, or itching vaginas or pain during intercourse"...
Dismissed Health Products Radio 22/03/2017
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0130-19 Medownick Laser Clinic
There are a series of radio advertisements running for Medownick Laser Clinic where they reference a man losing / leaving his glasses behind somewhere, then go on to say there are better places to lose your glasses like Medownick Laser Clinic.One refers to a man who couldn’t find his glasses for a while and his female partner gives them back and says they were found in the back of a female friends car....Another is a shop announcement asking for the gentleman who left his glasses in the lingerie department to please collect them from lost property....
Dismissed Health Products Radio 22/05/2019
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0177-11 Queensland Association for Health Communities
In the top left hand corner of the poster is a picutre of a red condom in a wrapper with the words "Rip & Roll" and underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." The main part of the poster is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Poster 08/06/2011
0176-11 Queensland Association for Health Communities
The words "Rip & Roll" are written in large letters across the centre of the Billboard. Underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." To the left is a large image of a red condom in its wrapper, and to the right is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Billboard 08/06/2011
November 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
297-01 Naturopathica
Naturopathica - Horny Goat Weed - Devil horns on 'H' of large-type headline reading 'Get Horny' - man and woman in sexual position
Dismissed Health Products Outdoor 13/11/2001
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
343-09 Weight Watchers
Weight Watchers - TV (343/09) fingers superglued to keyboard
Dismissed Health Products 12/08/2009
July 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
156-04 Orchard Manufacturing Co Pty ltd
Orchard Manufacturing - Nulax - people dancing out of toilets-women with knickers at knees, men shown at crotch level, zipping up with dunny in background
Dismissed Health Products 13/07/2004
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
385-09 Enhance Plastic Surgery
Enhance Plastic Surgery - (385/09)Print photos of uncovered breasts in free unrestricted magazine
Dismissed Health Products Print 14/10/2009
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
438-07 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - mother puts powder in food rather than kids eating fresh vegetables for fibre
Dismissed Health Products 16/01/2008
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
183-03 Advanced Medical Institute
AMI - 'Restore your sex life'.
Dismissed Health Products Outdoor 10/06/2003
August 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
253-99 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - influenza awareness campaign - virago
Dismissed Health Products 10/08/1999
251-99 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Influenza (Print)
Dismissed Health Products Print 10/08/1999
December 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0513-14 Advanced Medical Institute
"do you want longing lasting sex" "Do you want to make her moan?"
Upheld - Modified or Discontinued Health Products Radio 10/12/2014
July 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
291-09 Plant Health Pty Ltd
Planet Health (291/09)Print - Life Stream Bowel Biotecs+ bowel cleansing supplement
Dismissed Health Products Print 08/07/2009
May 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
110-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Nip & Tuck" woman at party jealous of another's looks, starts speculating why "What will she give up next? Liposuction?"
Dismissed Health Products 11/05/2004
111-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - man eats soap, woman eats face washer, woman sticks hose in mouth - let natural fibres clean your insides out
Dismissed Health Products 11/05/2004
July 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0269-15 GlaxoSmithKline Australia Pty Ltd
Panadol
Dismissed Health Products TV - Free to Air 08/07/2015
June 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
164-00 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Zantac Relief - 'Down, boy'
Dismissed Health Products 13/06/2000
August 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
August 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
May 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
179-08 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen for children - flying babies
Dismissed Health Products 19/05/2008
March 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
June 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
185-06 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Benefiber - very skinny young female model demonstrates how easy it is to take fibre - struts and bends over to display skinny rear
Dismissed Health Products 13/06/2006
March 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
64-02 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - NicabateCQ- cricketers watching local game, one giving up smoking and showing a patch on his arm. When his turn comes, he grabs a groin protector and says "You can never have enough protection"
Dismissed Health Products 12/03/2002
January 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0570-17 VIMN
Showing drastic body image type on a channel with a huge teen demographic, completely irresponsible to impressionable teenagers showing a woman amd guy who work out excessively. With so much pressure already on kids to look ‘perfect’ this promotes a distorted vue of what is ‘healthy’ shame on MTV and Chemist Warehouse for producing and airing such damaging material to young impressionable minds
Dismissed Health Products TV - Pay 24/01/2018
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0247-16 GlaxoSmithKline Consumer Healthcare Australia
This advertisement shows a large shaggy dog running into the family house leaving footprints and dirt on the floors. The father in the family drags the dog along the floor by its forearms and into the bathroom for a wash. Consequently the man ends up with muscle soreness.
Dismissed Health Products TV - Free to Air 08/06/2016
September 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0312-19 LifeStyles Healthcare
Skyn Lubricant - This TV on demand advertisement depicts various individuals’ hands caressing flowers, while the voice overs describe what they are looking for from their partners regarding their intimacy.
Dismissed Health Products TV - On Demand 25/09/2019
April 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0153-12 Reckitt Benckiser (Aust) Pty Ltd
A mum talks about how she wants her children to be healthy, happy and safe and so she used ‘Nurofen for children’ for her daughter's fever. We then see the mum holding her baby who is wearing a teething bead necklace.
Dismissed Health Products 24/04/2012
February 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0023-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
February 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
February 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0064-20 Wicked Campers
This transport advertisement features the text Slogan "I might have lost my virginity but I've still got the box it came in" on the back of the van. QLD Registration number 108 XUV.
Upheld - Not Modified or Discontinued Automotive Transport 26/02/2020
October 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0291-20 Fiat Chrysler Australia Pty Ltd
This television advertisement opens on an aerial shot of a remote petrol station in Australia. Two men stand out front of a petrol station discussing the new Jeep that has stopped at the petrol station. One man comments "What's a car like that doing in a place like this?".
Dismissed Automotive TV - Free to Air 07/10/2020

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