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E.g., 08/07/2022
E.g., 08/07/2022
August 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
278-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX 278/08 - re-examination of 20/07
Upheld - Modified or Discontinued Outdoor 13/08/2008
281-08 Global One Mobile Entertainment
Global One - Mobile Active - fart.com - fart ringtone used at school to embarrass teacher
Dismissed 13/08/2008
288-08 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Kostya Tszyu & kids driving in boxing gloves
Dismissed 13/08/2008
October 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-00 ChaosMusic Ltd
ChaosMusic - Piss Dad off for the Weekend
Dismissed Print 17/10/2000
280-00 Townsville 4WD Centre
Townsville 4WD Centre - white man painted to look like Aborigine
Dismissed 17/10/2000
283-00 SOCOG
SOCOG - Girl wearing makeup and 'You're crazy if you don't go to the Olympics
Dismissed 17/10/2000
285-00 Laubman & Pank Hearing Centres
Laubman & Pank Hearing Centres - dog flattened by tractor
Dismissed Print 17/10/2000
288-00 Hotline Recycled Auto Parts
Hotline Recycled Auto Parts
Dismissed 17/10/2000
November 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-01 McDonald's Aust Ltd
McDonald's - children's sport on Saturday
Dismissed 13/11/2001
281-01 Jaguar Australia
Jaguar - naked, crouched woman with jaguar printed body
Dismissed Print 13/11/2001
283-01 Ricegrowers' Co-operative Ltd Inc NSW
Ricegrowers' Co-op - SunRice Flavoured Rices - boy unjustly punished
Dismissed 13/11/2001
285-01 Red Bull Aust Pty Ltd
Red Bull - 'gives you wings' - TV reporter entangled in mike cord; Adam & Eve; men rowing boar to slow drum; prisoner flies out of jail after drinking Red Bull
Dismissed 13/11/2001
287-01 TEAC Aust Pty Ltd
TEAC - 2 ads - Reference 100 'Personally, I prefer small' and Reference 300 'Seriously well equipped' and Micro Systems
Dismissed Outdoor 13/11/2001
December 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-02 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero 4WD - speeding across gravel roads "Spirited cars for spirited people"
Dismissed 10/12/2002
280-02 Saab Automobile Australia Pty Ltd
Saab - silver car passes bus on wrong side of road.
Dismissed 10/12/2002
285-02 S C Johnson & Son Pty Ltd
SC Johnson - Raid - toddlers playing with toys slapping each other and laughing as they try to kill insects buzzing round them
Dismissed 10/12/2002
286-02 Goodman Fielder Baking Australia
Goodman Fielder - Helga's Traditional Bakehouse - "Is the bread Helga's?" French waiter lifts top of sandwich.
Dismissed 10/12/2002
288-02 Yamaha Motor Aust Pty Ltd
Yamaha Motors - off road motorcycles and ATVs performing stunts and speeding along trail, doing "donuts".
Dismissed 10/12/2002
October 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-04 Harvey Norman
Harvey Norman - "Feel like shooting the kids during school holidays? Go Digital!"
Dismissed Print 12/10/2004
280-04 Mercedes-Benz Aust/Pacific P/L
DaimlerChrysler - Mercedes Benz - Karma - Buddist monks driving, swerving to avoid killing insects
Upheld - Modified or Discontinued 12/10/2004
October 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-05 Tetley Australia Pty Ltd
Tetley - tea bags - woman catching elephant droppings then has cup of tea
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
281-05 Tricon Restaurants International
Tricon - KFC - Wicked Burger Meal - man driving car while eating chicken
Dismissed 11/10/2005
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
September 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
279-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - Lipsticky - girl applying superglue like lip gloss so she won't blab to her friend about what happened at Thredbo
Dismissed 11/09/2007
282-07 Bay Leather Republic
Bay Leather Republic - nude male and female (with breasts covered) - "Don't look now, we've taken half off!"
Dismissed Print 11/09/2007
283-07 Sleepyhead Bedding
Sleepyhead - The Boss - woman talks about sleeping with her boss - sexual poses and seductive voice
Dismissed TV - Pay 11/09/2007
February 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-02 KIA Automotive Australia
KIA - Rio - wind machine blows woman off-screen - 'What else do you need?'
Dismissed 12/02/2002
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
February 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-04 H J Heinz Co Australia Ltd
H J Heinz - Greenseas Tuna telling dolphin "so dolphin friendly I'll lend you my wife"
Dismissed 17/02/2004
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-05 Lisa De Luca & Co Solicitors
Lisa De Luca & Co Solicitors - Drink Driving - if you are caught "they would do the worrying for you".
Dismissed Radio 08/03/2005
February 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-08 Mercury Mobility Ltd
Mercury Mobility - SMS Holly to 1-99 (19928699)for Playboy model showing butt in g-string
Dismissed 13/02/2008
November 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
281-02 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - police cars and helicopters in pursuit of vehicle - 'It's unbelievably powerful'.
Dismissed 12/11/2002
282-02 Ford Motor Co of Aust Ltd
Ford - Falcon - 'What it is to be alive and not just survive'.
Dismissed Print 12/11/2002
283-02 Ford Motor Co of Aust Ltd
Ford - Falcon - vehicle driven through variety of traffic conditions, tunnel, water, steep streets, sharp corners 'Can't get enough of this / No boundaries'.
Dismissed 12/11/2002
September 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
281-03 Sara Lee Household and Body Care (Aust.) Pty Ltd
Sara Lee - Ambi Pur - Woman mistakes air freshener in car for perfume - 'bitch'.
Dismissed Radio 09/09/2003
284-03 Riviana Foods Pty Ltd
Riviana - Sharwoods Curry Paste - bottom half of man covered only by apron.
Dismissed 09/09/2003
288-03 Clorox Aust Pty Ltd
Clorox - Chux - woman knocked over by stream from fire hose.
Dismissed 09/09/2003
November 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
284-04 Beaumont Bathrooms
Beaumont Bathrooms - young child climbing into bath with one leg up on the edge
Dismissed 09/11/2004
286-04 Tiles Plus
Tiles Plus - sounds of violence because man claims they're too hard to find
Dismissed Radio 09/11/2004
287-04 H J Heinz Co Australia Ltd
H J Heinz - Imperial Garden Instant Noodles - man hit by truck
Dismissed 09/11/2004
February 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
281-98 Tricon Restaurants International
Tricon - KFC - Crispy Strip Combo - teenage boy takes brother to training, sister to ballet and grandma to shops
Upheld - Modified or Discontinued 09/02/1999
282-98 Mainland Dairies Pty Ltd
Mainland Dairies - Cheez Bodz- animated little boy
Dismissed 09/02/1999
283-98 Mistral International
Mistral International - "Down under grill by Black & Decker"
Dismissed 09/02/1999
284-98 Bayer Australia Ltd
Bayer - cockroach
Dismissed 09/02/1999
September 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
282-99 Yamaha Motor Aust Pty Ltd
Yamaha Motors - Fazer - "Man reclining in a chair"
Dismissed 14/09/1999
286-99 Ford Motor Co of Aust Ltd
Ford - Falcon S - "Couple on beach - perfume 'Attraction'"
Dismissed 14/09/1999
August 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
283-06 CCH Publishers
CCH Publishers - Mid Year Books Order form - four 40 - 50 year old Caucasian males shown as representative of legal profession
Dismissed Print 08/08/2006
July 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
288-09 Hasbro Australia Ltd
Hasbro Australlia Ltd (288/09) TV Baby alive doll receives medicine from spoon and up nose
Dismissed 08/07/2009

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