1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 27/11/2021
E.g., 27/11/2021
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0221-10 Sportsbet
The history of sport is illustrated by cavemen playing soccer, using a massive stone and injuring themselves kicking it. The history of betting shows 17th Century Englishmen betting on a duel. The next scene introduces the internet and shows a man in front of a computer screen looking at a women in a bikini top holding a drill, then quickly changing the screen to show a spice rack when he realises he is being watched. Voiceover states that Sportsbet.com.au is the place to bet on sports on the internet.
Dismissed 26/05/2010
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
31-05 Kellogg (Aust) Pty Ltd
Kellogg - Coco Pops - monkey is street racing whilst uttering "Eat My Dust"
Dismissed 08/03/2005
May 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
113-02 IKEA
IKEA - mother pleased at child washing up till she sees what goes in the sink - includes laptop computer
Dismissed 14/05/2002
106-02 Nestle Australia Ltd
Nestle - Milky Bar Kid points gun at Dastardly Dick after he's been through booby traps
Dismissed 14/05/2002
June 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
116-04 Kellogg (Aust) Pty Ltd
Kellogg - Be Natural fruit & nut bar - priest steals from old lady on escalator
Dismissed 08/06/2004
October 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
319-03 Mazda Australia Pty Limited
Mazda - RX8 - car crosses lanes without indicating; does not have number plates.
Dismissed 14/10/2003
June 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
128-02 Super Cheap Auto Pty Ltd
Super Cheap Auto - 'Gee / Jeez that's cheap' comments, as store asst shows products
Dismissed 11/06/2002
May 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
130-07 Holden Ltd
Holden - Rodeo - draught horse hauling beer being replaced by Rodeo - he says the boss has found him a job at the factory - sometning to do with glue
Dismissed 08/05/2007
May 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
136-08 Service Central (Aust) Pty Ltd
Service Central - modified 56/08 - couple pouring chocolate over each other and rolling on carpet
Dismissed 19/05/2008
December 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
341-00 Freedom Furniture Ltd
Freedom Furniture - birth of Christ
Dismissed 12/12/2000
349-00 Dairy Farmers
Dairy Farmers - Dare - woman hits man at barbeque
Dismissed 12/12/2000
June 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
142-05 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Napisan Oxy Action Max - shows 3 women dressed up like Charlie's Angels who help a woman with a problem laundry stain
Dismissed 14/06/2005
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
344-09 Honda Australia Pty Ltd
Honda - Accord (344/09) TV new Honda Accord Euro exceeding speed limit
Dismissed 12/08/2009
October 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
355-08 Ricoh Australia Pty Ltd
Ricoh - queue of men dunking same teabag into their cup of hot water - cross to Ricoh copy machine "There's efficiency, and then there's Ricoh efficiency"
Dismissed 08/10/2008
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-10 Fairfax Digital
Fairfax Digital - RSVP (41/10) TV. Beautiful woman is told to "shut up it's 3 o'clock in the morning you bloody idiot when quoting Shakespeare
Dismissed 10/02/2010
December 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
421-03 Carlton Audio Visual
Carlton Audio Visual - Middle Eastern man with turban - 'Fanatics welcome'.
Dismissed Print 09/12/2003
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
432-99 Fury Ford
Fury Ford - - "Fair dinkum battlers"
Dismissed 17/03/2000
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
454-08 Telstra Corporation Ltd
Telstra Corp - New parents talk via video link on mobile phone from the maternity ward
Dismissed 26/11/2008
September 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0361-11 Auscarts Racing
The theme of the commercial was that at Auscarts you can drive the way you can’t drive on the road in a safe and secure environment. Essentially we are saying you have to drive safely on the road but not necessarily at Auscarts where you can have a bit of fun. It positions Auscarts as the safe place to go have fun on four wheels.
Dismissed Radio 28/09/2011
December 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
472-06 Medical Cosmetic Centre
Medical Cosmetic Centre - 2 ads - young blond woman wearing sports top and shorts reading a tape measure around her waist; 3 photos of young woman wearing short white evening dress
Dismissed Print 12/12/2006
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
50-00 Ashley & Martin
Ashley & Martin - 'Improve your roots'
Dismissed Radio 14/03/2000
December 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
508-08 Sunsuper
Sunsuper - states that children are a measure of success at age 35
Dismissed 10/12/2008
August 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
184-02 Burger King Aust Pty Ltd
Burger King - Chicken Burger - people clucking and twitching "Cluck like a chicken when you order and get $1 off'
Dismissed 12/08/2002
January 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
525-06 Officeworks Superstores Pty Ltd
Officeworks - ads using "Joy To The World" as backgound music to ads
Dismissed 16/01/2007
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
187-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z - trailer for DVD "The Run" - car speeds through streets of Prague.
Upheld - Modified or Discontinued Cinema 10/06/2003
November 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
192-98 InvestorWeb
InvestorWeb - "23rd Psalm"
Dismissed Print 10/11/1998
229-98 Mega Meats & Mega Fruit
Mega Meats & Mega Fruit
Dismissed 10/11/1998
July 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
196-07 Roofmart Pty Ltd
Roofmart - installers walking on roof trusses with no fall protection in place
Dismissed 10/07/2007
July 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
199-99 Dairy Farmers
Dairy Farmers - Ski Yoghurt - 'This is fire drill'.
Dismissed 13/07/1999
200-99 Conference of Australian Milk Authorities
Conference of Australian Milk Authorities "Woman leaving house"
Dismissed 13/07/1999
212-99 Nestle Australia Ltd
Nestle - Allens Anticol Force
Dismissed 13/07/1999
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
59-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Shift - range of vehicles.
Dismissed 11/03/2003
August 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
204-01 McDonald's Aust Ltd
McDonald's - Happy Meals - Action Man and Betty Spaghetti
Dismissed 14/08/2001
July 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
207-03 McDonald's Aust Ltd
McDonald's - Happy Meals - Piglet movie toys.
Dismissed 08/07/2003
226-03 Smith's Snackfood Co Ltd The
Smith's Snackfood - Doritos Dippas - girls refer to boyfriend's penis size by looking at his hand.
Dismissed 08/07/2003
June 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
65-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Twisties - "Club Me" & "Up to your elbows"
Dismissed 09/06/1998
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
70-09 Ford Dealer Advertising Fund
Ford - Classic Catches featuring Andrew Symonds and Mitchell Johnson at the kitchen table watching TV.
Dismissed 25/02/2009
June 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
216-06 Mobile Applications
Mobile Applications - Mobile Guru vmel82 - blonde woman in black bikini leaning back with hand on her crotch
Dismissed Print 13/06/2006
May 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
85-04 Ateco Automotive Pty Limited
Ateco - Alfa Romeo - visual & sound suggest speed - sold as "performance speed machine"
Dismissed 11/05/2004
April 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
93-02 Microsoft Pty Ltd
Microsoft - XBOX - "Dead or Alive 3"
Dismissed Outdoor 09/04/2002
September 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
240-05 Football Federation of Australia
Football Federation - players dipping soccer balls in paint then showing skill by kicking against a wall to create street art
Dismissed 13/09/2005
April 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
99-03 Holden Ltd
Holden - Barina - four-wheel drifts and sudden turns.
Dismissed 08/04/2003
July 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
261-06 Kao (Australia) Marketing Pty Ltd
Kao Marketing - BioZet - on a crowded bus, a female passenger is jerked towards an young male as the bus swerves - drawn to the softness of his jumper she caresses it and nestles her face into it as the young man looks bemused
Dismissed 11/07/2006
December 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
277-02 La Famiglia Fine Foods Pty Ltd
La Famiglia - Garlic Bread - grandmother steals last piece of bread with long tongue.
Dismissed 10/12/2002
285-02 S C Johnson & Son Pty Ltd
SC Johnson - Raid - toddlers playing with toys slapping each other and laughing as they try to kill insects buzzing round them
Dismissed 10/12/2002
September 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
290-03 Cardiff Toyota
Cardiff Toyota - man whips woman leaning into car.
Dismissed 09/09/2003
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0199-11 Steer Bar & Grill
Postcard ad. Double sided. One side features female legs with short skirt and high heels with the text: 'Find a great bit of skirt at Steer.' Reverse side features a meat tray and a cooked steak with text detailing steak varieties etc available at Steer.
Upheld - Modified or Discontinued Mail 22/06/2011
September 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
296-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Coca-Cola - "So where's the surf?"
Dismissed 14/09/1999
February 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
10-02 Meat & Livestock Australia Ltd
Meat & Livestock - 2 ads - (1)choir singing national anthem, with lamb chop bounces over words; (2) lamb chop on BBQ, national anthem, and voiceovers commenting on Aussies disagreeing on certain issues
Dismissed 12/02/2002
February 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
3-00 McDonald's Aust Ltd
McDonald's - Double Beef 'n' Bacon Burger - bugger
Dismissed 08/02/2000

Pages