1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 20/10/2021
E.g., 20/10/2021
December 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
317-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Fanta - "get an earful" - visual shows an ear sucking Fanta through a straw
Dismissed 07/12/2004
332-04 Inghams Enterprises Pty Limited
Inghams - Chicken Breast Fillets - Late Hubby - annoyed wife tips freshly cooked meal into rubbish bin
Dismissed 07/12/2004
July 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
155-01 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Jarrah Café Latte - transvestite
Dismissed 10/07/2001
February 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
17-04 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - couple committing adultery, husband comes home
Dismissed 17/02/2004
30-04 Celeste Corporation Pty Ltd
Celeste Corp - Jiffy Foods - "She's my Jiffy girl"
Dismissed Radio 17/02/2004
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
172-03 Kellogg (Aust) Pty Ltd
Kellogg - Nutri Grain - 'No matter how big he grows, he'll always be your baby boy'.
Dismissed 10/06/2003
December 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
346-05 BlueScope Steel
BlueScope Steel - Colorbond - Outhouse - man sitting on toilet, with door open so he can gaze at his new roof. Wife's friend and young daughter see him, so he reluctantly closes the door
Dismissed 13/12/2005
November 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
361-07 Rivers (Aust) Pty Ltd
Rivers - "What's got Helen screaming? Could it be that we asked her to pull her pants down?"
Dismissed Print 13/11/2007
February 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
37-08 KIA Automotive Australia
KIA - Sportage - woman in car doesn't want to answer her mobile so she holds it up to the ear of the driver to speak, when his phone rings she answers for him
Dismissed 13/02/2008
39-08 Blinck Mobile
Blinck Mobile - Naughty Games - Hot Strip Poker Text STRIP to 191198
Dismissed 13/02/2008
October 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
373-06 McMillan Criminal Lawyer
McMillan Criminal Lawyer - police barge into dingy low-income home and violently drag husband off - hysteria prevails
Upheld - Modified or Discontinued 10/10/2006
December 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
403-99 Rentlo
Rentlo - urinating in wardrobe
Dismissed 07/12/1999
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-00 Pizza Haven
Pizza Haven - panhandler-type with cattle prod
Dismissed 14/03/2000
60-00 Select Kitchens
Select Kitchens - 2 print ads
Dismissed Print 14/03/2000
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-09 Mitsubishi Motors Aust Ltd
Mitsubishi - 4WD avoids traffic by leaving the road and driving 'off-road'and splashes water and mud onto other drivers.
Dismissed TV - Pay 11/02/2009
November 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
427-06 Jamberoo Action Park
Jamberoo Action Park - young teenage girl shown on water slide wearing skimpy bikini exposing small breasts
Dismissed 14/11/2006
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
448-07 BSR Group
BSR Group - Betta Electrical - baby Jesus throwing gifts back at the wise men
Upheld - Modified or Discontinued 16/01/2008
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
47-07 AGL Energy Ltd
AGL - set your fridge between 3-5 degrees to save energy
Dismissed 13/03/2007
December 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
505-08 Toyota Motor Corp Aust Ltd
Toyota - Kluger - Internet ad with silhouette of children fighting in back seat of car - shows a slap
Dismissed Internet 10/12/2008
513-08 Yum Restaurants International
Yum Restaurants - Pizza Hut - three youths in car mucking around and distracting driver
Dismissed 10/12/2008
February 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
18-99 Toy & Hobby Agencies Pty Ltd
Toy & Hobby Agencies - "Little girl playing with doll"
Dismissed 09/02/1999
January 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
522-06 Decks By Design
Decks By Design - naked man (Steve Irwin lookalike) standing on a deck holding a large power drill in front of his genitals with the text "Is your deck too small?"
Dismissed Print 16/01/2007
July 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
189-07 Bob Jane Corporation
Bob Jane - two women leaning seductively over car as man asks another "are they yours where did you pick them up?" - girls then realise they're discussing the tyres
Dismissed 10/07/2007
June 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
195-06 Sunshine Toyota
Sunshine Toyota - late 40s men dressed as rappers with scantily-clad girls
Dismissed 13/06/2006
August 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
199-02 Kraft Foods Ltd
Kraft Foods - Toblerone - priest with cheeks bulging from chocolate - caption "What? Share them?'
Dismissed Print 12/08/2002
December 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
584-09 Wetdream Watertanks
Wetdream Watertanks Transport 584/09 Images of 2 women in bikinis, dripping wet and in sexual poses.
Upheld - Modified or Discontinued Transport 09/12/2009
July 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
200-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Dealer runout - allusions to suicide.
Dismissed 08/07/2003
November 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0455-10 Body Conquest
Image of a woman lying on her side on the beach with her back to the camera. She is visible from her lower back to her mid calves and is wearing red thong bikini bottoms. The text above her reads, "Like to look and feel a bit CHEEKY this Summer?" followed by details of how you can contact www.bodyconquest.com.au.
Dismissed Print 10/11/2010
August 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
206-05 H J Heinz Co Australia Ltd
H J Heinz - Baked Beans - young son asks father if he can have male friend for sleepover and father tells son how many ways baked beans can be eaten, son replies "Don't worry, I'm not gay"
Dismissed 09/08/2005
April 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
65-01 Ashley & Martin
Ashley & Martin - Amorous couple talking
Dismissed Radio 10/04/2001
July 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
72-98 Coca-Cola South Pacific Pty Ltd
Coca-Cola - burping woman at fridge
Dismissed 14/07/1998
March 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
80-08 Castrol Lubricants
Castrol - Magnatec - oil bottle falls out of Adam Gilchrist's ute and bounces over fences of several backyards leering at two young women in bikinis
Dismissed 12/03/2008
March 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
83-10 Booty Camp
Booty Camp 83/10 Print ad for outdoor fitness classes for women only.
Dismissed Print 10/03/2010
April 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
89-05 Mazda Australia Pty Limited
Mazda - Mazda 3 SP23 - "twins met in Sydney" - two vehicles driving alongside across road, anround bends and straight. Disclaimer "Closed course. Professional driver."
Dismissed 12/04/2005
July 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
239-08 Big Colour Visual Pty Ltd
Big Colour Visual - naked woman lying suggestively with a martini glass
Upheld - Modified or Discontinued Outdoor 09/07/2008
241-08 Advanced Medical Institute
AMI - Long Slow Sex - Please satisfy me
Dismissed Radio 09/07/2008
September 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
245-04 Keogh Institute for Medical Research
Keogh Institute - "Do you have premature ejaculation?"
Dismissed Print 14/09/2004
August 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
250-99 Volvo Car Aust Pty Ltd
Volvo - V70 Station Wagon - "Woman and children"
Dismissed 10/08/1999
December 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
271-98 S C Johnson & Son Pty Ltd
SC Johnson - Raid - no cockroaches
Dismissed 08/12/1998
September 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
278-03 Atari Australia Pty Ltd
Atari - "Tomb Raider 2" - Lara Croft pointing two large handguns.
Dismissed Transport 09/09/2003
November 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
283-02 Ford Motor Co of Aust Ltd
Ford - Falcon - vehicle driven through variety of traffic conditions, tunnel, water, steep streets, sharp corners 'Can't get enough of this / No boundaries'.
Dismissed 12/11/2002
August 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
118-98 H J Heinz Co Australia Ltd
H J Heinz - Tom Piper - steak and veg
Dismissed 11/08/1998
September 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
289-07 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Harpic - man hit in testes by broom handle he steps on
Dismissed 11/09/2007
March 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
13-98 Ventura International Pty Ltd
Ventura International - "How to host a Murder."
Dismissed 10/03/1998
15-98 Lexus Australia
Lexus Australia - "Don't worry Your Majesty."
Dismissed Print 10/03/1998
November 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
302-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Colt - small boy looking up in amazement at girl's long legs
Dismissed 09/11/2004
306-04 Norman Hotel
Norman Hotel - "the worst vegetarian restaurant and we're proud of it" - promoting their meat meals
Dismissed Radio 09/11/2004
May 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
138-99 Snack Brands Australia
Snack Brands - Thins - "Doctor/surgeon conducting a ward round"
Dismissed 11/05/1999
May 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
141-07 Global One Mobile Entertainment
Global One - Mobile Active - SMS Paris
Dismissed 08/05/2007
October 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
323-99 Kellogg (Aust) Pty Ltd
Kellogg - Nutri Grain - Iron Man Food' - man exercising in horror/fantasy setting
Dismissed 12/10/1999

Pages