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E.g., 25/09/2021
E.g., 25/09/2021
December 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
442-09 Fairfax Media
Fairfax Media - Domain.com (442/09)Radio solutions for housing market with call to "mental crisis centre"
Dismissed Real Estate Radio 14/10/2009
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
78-07 Dale Alcock Homes
Dale Alcock - mother filming child as brother jumps onto beanbag, catapulting the toddler into a wall, Mum says "what have you done to my wall, you are so lucky"
Dismissed Real Estate 13/03/2007
September 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0271-19 Traders in Purple
This website advertisement features information on Bathers Beachside apartments, including information on the location.
Dismissed Real Estate Internet 11/09/2019
August 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0340-17 Purplebricks
The family sit around the table in the backyard while the young husband is cooking, the father in law asks his son in law did they use purple bricks to sell their house because they have no fees, he said "no fees!! I'll be back," then goes and puts his head underwater in the esky for a long time.
Dismissed Real Estate TV - Free to Air 09/08/2017
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0034-18 Purplebricks
Two guys building sand castles for their kids and are talking about using agents to sell a house and one of them didn't use 'Purple bricks" and in his frustration proceeds to smash down both the sand castles, much to the kids disappointment.
Dismissed Real Estate TV - Free to Air 07/02/2018
April 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
63-01 Masterton Homes
Masterton Homes - Homosexual character 'Bree-arn'
Dismissed Real Estate Radio 10/04/2001
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
April 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
112-07 realestate.com.au
realestate.com.au - man hijacks woman's car and leaves her outside a house for sale "it was fate that led her to the house - as opposed to looking it up on our internet site"
Dismissed Real Estate 10/04/2007
June 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0255-18 Century 21 Medowie
This letter box dropped promotional material is a 20x10cm card featuring a photograph of 'youngish' man looking down the unbuckled and unzipped front of his trousers through a magnifying glass. The title text reads "We're extremely proud of our small vacancy rate". 
Dismissed Real Estate Promotional Material 06/06/2018
0263-18 Charli & Kate
I don’t know exactly what is was advertising, hair product. It showed attractive girls dancing around, showing a lot of cleavage. It’s very sexualised.
Dismissed Beauty Salon TV - Free to Air 06/06/2018
September 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0068-18 Ella Bache
Photo of naked women.I do not like to be confronted with a large poster of naked women whenever I go through town
Dismissed Beauty Salon Poster 21/02/2018
April 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0096-19 Amanda Johnston Body Waxing and Tanning Specialist
A very large poster of a photo of a woman naked from the waist up, (covering her breasts with her arm), is displayed out the front of the shop
Dismissed Beauty Salon Poster 03/04/2019
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0228-13 Essential Beauty Franchising
Essential Beauty are advertising for people to buy a franchise but they have also in the past advertised their products.
Dismissed Beauty Salon 10/07/2013
May 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020
October 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
March 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0107-20 Naked Tan
This television advertisement depicts a woman in a peach coloured bikini using an ourdoor shower at the beach. Voiceover states "Every 45seconds a woman is having a Naked Tan. Visit Naked Tan website and use code (REF) to receive a 25% discount."
Dismissed Beauty Salon TV - Free to Air 25/03/2020
March 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0061-21 Kot Nails
This billboard advertisement features an image of a woman receiving a beauty treatment, a part of a woman's face and hands including her manicured nails, text in english detailing what the business offers and text in Chinese which translates to "If you are not beautiful, how can you have a beautiful life?".
Dismissed Beauty Salon Billboard 24/03/2021
November 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0445-15 Body Bare Beauty
Naked woman squatting down from behind.
Dismissed Beauty Salon Billboard 25/11/2015
August 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0356-18 Essential Beauty Franchising
Female athlete advertising Essential Beauty hair removal services (waxing, IPL etc)
Dismissed Beauty Salon TV - Free to Air 08/08/2018
February 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0038-21 Brand Developers
This television advertisement is for magnetic eyelashes.
Dismissed Beauty Salon TV - Free to Air 24/02/2021
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
0029-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.The cars have breasts over the bonnet with just finger tips covering the nipple.
Dismissed Beauty Salon Transport 12/02/2014
January 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0586-17 Nova Entertainment
Female voice describing the cost of breast enlargement:"from as little as $6999".
Dismissed Beauty Salon Radio 24/01/2018
0575-17 MECCA Brands Pty Ltd
The poster which promotes the beauty product and which is displayed at eye height of a 6-year-old on a stand next to the product reads as follows: "I see a hot, man in your future." I sense he will come in to your life, soon.He used to meet babes online, but now he's out in the real world.It will start with a coffee date, like all good romances do.He'll keep you on your toes with his dirty jokes. But he'll work his smooth moves on you, too. You'll spend a lot of time in the bathroom together.
Dismissed Beauty Salon Poster 24/01/2018
0576-17 Southern Cross Austereo
The advertisement featured wolf whistles, revving of engines and cat calls, as well as lines of copy such as "Make the boys think you are really attractive with your long luscious locks" and something about walking into a bar and making the boys stop in their tracks.
Dismissed Beauty Salon Radio 24/01/2018
August 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0324-15 Go Transit
The whole-side-of-bus advertisement depicted an attractive underwear-clad lady in heavy makeup reclining suggestively, sized to fill the entire advertising space.
Dismissed Beauty Salon Transport 26/08/2015
April 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0088-21 Jack of all Fades
The front of this flyer features an image of a hand in a glove holding a tattoo gun, with text promoting the business. The back of the flyer features the text 'It's not just a haircut, it's an experience. A fresh fade gets you laid..." and an image of a bearded man.
Dismissed Beauty Salon Mail 28/04/2021
August 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0289-14 Sexy Scissors
Hair salon for men in Winellie, Darwin called Sexy Scissors with pictures of females dressed in sexy fantasy costumes.
Dismissed Beauty Salon TV - Free to Air 27/08/2014
July 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
0256-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games TV - Pay 27/07/2011
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0125-13 All Interactive Entertainment
The ad is for a new video game called Dead Island Riptide and it shows a segment of the game where a couple are being attacked by zombies and they commit suicide (create an explosion) in order to escape them. The final shot of the ad shows a man hanging by his neck from a tree.
Upheld - Modified or Discontinued Toys and Games TV - Pay 01/05/2013
November 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0459-16 Microsoft Pty Ltd
Ad showed cars racing at high speed, side by side on a winding road. One car on the wrong side of the road.
Dismissed Toys and Games TV - Free to Air 09/11/2016
May 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0200-18 Diandian Interactive
Pre-role ad was served promoting a Game called Guns Of Glory depicting a massacre of an army with violent sound effects.
Dismissed Toys and Games Internet - Social - Other 09/05/2018
November 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0221-15 Machine Zone
Game of War computer game.
Dismissed Toys and Games TV - Pay 10/06/2015
July 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0307-10 All Interactive Distribution
The advertisment starts with animated toy Bears having a party and having fun but naughty bear was not invited. He is shown gathering various weapons and begins to attack the other bears with knives, guns and a baseball bat. He violently beats and kills them.
Dismissed Toys and Games TV - Pay 14/07/2010
July 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0194-21 Hasbro Australia Ltd
This television advertisement depicts three boys playing with dinosaur themed Nerf guns.
Dismissed Toys and Games TV - Free to Air 14/07/2021
January 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0506-12 Ubisoft P/L
The advertisement was for the video game Far Cry. The rating of this game is MA 15+. It is distributed by the company Ubisoft.
Dismissed Toys and Games 16/01/2013
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0397-17 Candy Crush Saga
It's an ad promoting the mobile game Candy Crush Saga
Dismissed Toys and Games Radio 13/09/2017
April 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0166-16 Machine Zone
A cartoon character of Arnold Schwarzenegger using his mobile phone to blow up property
Dismissed Toys and Games TV - Free to Air 27/04/2016
May 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0175-15 Warner Home Entertainment
A masked character with no eyes
Dismissed Toys and Games Outdoor 13/05/2015
December 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0475-15 Bethesda
Scenes of a man with a gun & German Shepherd. Included extreme violence
Dismissed Toys and Games TV - Pay 09/12/2015
October 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0458-17 Crayola
Crayola silly scents - flavoured markers. The children sniff and the flavours come out of their noses.
Dismissed Toys and Games TV - Free to Air 25/10/2017
February 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0055-11 Mattel Pty Ltd
Based on a supposed real car advertisement that appears to have been vandalized to become a Hot Wheels advertisement. The Vehicle has been given outrageous upgrades courtesy of the graffiti, such as flames coming out the side of the sides of the vehicle, a racing stripe and an over-sized engine coming out of the bonnet. The graffiti artist has also concealed some words to convey the speed/attitude of the toy brand: "Never Slow Down".
Dismissed Toys and Games Outdoor 23/02/2011
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0157-13 Mattel Pty Ltd
Mattel Monster High dolls are shown with their names and close ups of their scary faces. Names include Scaris.
Dismissed Toys and Games 22/05/2013
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0117-19 Ubisoft P/L
Three heavily armed figures holding high powered military grade weapons are shown as though the viewer is standing behind them. The scene is urban; that is, not a battlefield. The figure on the right seems to be firing into the window of a parked car. Text at the top reads: "15 March".
Dismissed Toys and Games Transport 08/05/2019

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