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E.g., 20/06/2022
E.g., 20/06/2022
February 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
393-05 Atkinson Gore Group
Atkinson Gore Group - Varsity View Apartments - nude female with images superimposed on her body
Dismissed Real Estate Print 14/02/2006
46-06 Mirvac Group
Mirvac Group - apartment sale "a nice pair of assets" describing twin blocks
Dismissed Real Estate Outdoor 14/02/2006
December 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
394-99 Jones Lang LaSalle
Jones Lang LaSalle (Compton Centre)
Dismissed Real Estate Print 07/12/1999
October 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
396-08 First National Real Estate
First National Real Estate - male agent showing off his house to young couple
Dismissed Real Estate 08/10/2008
December 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
423-07 PRD Real Estate
PRD Real Estate - "bloody" used by real estate agend during ad
Dismissed Real Estate 11/12/2007
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
442-09 Fairfax Media
Fairfax Media - Domain.com (442/09)Radio solutions for housing market with call to "mental crisis centre"
Dismissed Real Estate Radio 14/10/2009
February 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
55-08 Housing Industry of Australia
Housing Industry of Australia - "Dob A Dumper" - warning not to dump rubblish in building site hoppers as there is now a fine
Dismissed Real Estate Radio 13/02/2008
December 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
551-09 Williamson Bros (Ravensthorpe Ridge)
Williamson Bros (Ravensthorpe Ridge) 551/09 TV. Male saying he will give a free firearm if you purchase a block of land
Upheld - Not Modified or Discontinued Real Estate 09/12/2009
April 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
63-01 Masterton Homes
Masterton Homes - Homosexual character 'Bree-arn'
Dismissed Real Estate Radio 10/04/2001
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
78-07 Dale Alcock Homes
Dale Alcock - mother filming child as brother jumps onto beanbag, catapulting the toddler into a wall, Mum says "what have you done to my wall, you are so lucky"
Dismissed Real Estate 13/03/2007
March 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
87-06 David Booth Real Estate Pty Ltd
David Booth Real Estate - sweeping shots of Evolution apartment block units with bikini-clad female by a swimming pool
Dismissed Real Estate 14/03/2006
May 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
95-01 Francis Street Apartments
Francis Street Apartments - Lumina - woman with plastic bag over head
Dismissed Real Estate Print 08/05/2001
July 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0202-19 LJ Hooker Mona Vale
It is a full page colour ad on the back page of the magazine with a naked child on the beach (from behind). It is for Mona vale LJ hooker describing “the bottom of the market has been and gone”
Dismissed Real Estate Print 10/07/2019
September 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0271-19 Traders in Purple
This website advertisement features information on Bathers Beachside apartments, including information on the location.
Dismissed Real Estate Internet 11/09/2019
December 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0391-19 Smart Homes for Living
This television advertisement talks about different 'kinds of smarts' being valued. It shows a man working late while a woman holds a baby, a woman crying to a female friend, a man cutting wood in a garage, a woman doing yoga, two women cooking together, a woman sewing, and a couple sitting with a sales rep with the father holding the baby.
Dismissed Real Estate TV - Free to Air 11/12/2019
August 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0247-20 McGrath Estate Agents
This television advertisement is for a property development and features the on screen text "No BS" and the voiceover "This is a no bulls -BLEEP- t ad for apartments"
Dismissed Real Estate TV - Free to Air 26/08/2020
January 2022
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0357-21 Lifestyle Communities
A man tells his removalist the benefits of his new home. The removalist then joins the man and his wife in the spa.
Dismissed Real Estate TV - Free to Air 19/01/2022
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0029-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.The cars have breasts over the bonnet with just finger tips covering the nipple.
Dismissed Beauty Salon Transport 12/02/2014
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0068-18 Ella Bache
Photo of naked women.I do not like to be confronted with a large poster of naked women whenever I go through town
Dismissed Beauty Salon Poster 21/02/2018
April 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0096-19 Amanda Johnston Body Waxing and Tanning Specialist
A very large poster of a photo of a woman naked from the waist up, (covering her breasts with her arm), is displayed out the front of the shop
Dismissed Beauty Salon Poster 03/04/2019
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0228-13 Essential Beauty Franchising
Essential Beauty are advertising for people to buy a franchise but they have also in the past advertised their products.
Dismissed Beauty Salon 10/07/2013
June 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0263-18 Charli & Kate
I don’t know exactly what is was advertising, hair product. It showed attractive girls dancing around, showing a lot of cleavage. It’s very sexualised.
Dismissed Beauty Salon TV - Free to Air 06/06/2018
August 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0289-14 Sexy Scissors
Hair salon for men in Winellie, Darwin called Sexy Scissors with pictures of females dressed in sexy fantasy costumes.
Dismissed Beauty Salon TV - Free to Air 27/08/2014
August 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0324-15 Go Transit
The whole-side-of-bus advertisement depicted an attractive underwear-clad lady in heavy makeup reclining suggestively, sized to fill the entire advertising space.
Dismissed Beauty Salon Transport 26/08/2015
August 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0356-18 Essential Beauty Franchising
Female athlete advertising Essential Beauty hair removal services (waxing, IPL etc)
Dismissed Beauty Salon TV - Free to Air 08/08/2018
October 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
September 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
November 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0445-15 Body Bare Beauty
Naked woman squatting down from behind.
Dismissed Beauty Salon Billboard 25/11/2015
December 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
January 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0575-17 MECCA Brands Pty Ltd
The poster which promotes the beauty product and which is displayed at eye height of a 6-year-old on a stand next to the product reads as follows: "I see a hot, man in your future." I sense he will come in to your life, soon.He used to meet babes online, but now he's out in the real world.It will start with a coffee date, like all good romances do.He'll keep you on your toes with his dirty jokes. But he'll work his smooth moves on you, too. You'll spend a lot of time in the bathroom together.
Dismissed Beauty Salon Poster 24/01/2018
0576-17 Southern Cross Austereo
The advertisement featured wolf whistles, revving of engines and cat calls, as well as lines of copy such as "Make the boys think you are really attractive with your long luscious locks" and something about walking into a bar and making the boys stop in their tracks.
Dismissed Beauty Salon Radio 24/01/2018
0586-17 Nova Entertainment
Female voice describing the cost of breast enlargement:"from as little as $6999".
Dismissed Beauty Salon Radio 24/01/2018
March 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0107-20 Naked Tan
This television advertisement depicts a woman in a peach coloured bikini using an ourdoor shower at the beach. Voiceover states "Every 45seconds a woman is having a Naked Tan. Visit Naked Tan website and use code (REF) to receive a 25% discount."
Dismissed Beauty Salon TV - Free to Air 25/03/2020
May 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020
February 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0038-21 Brand Developers
This television advertisement is for magnetic eyelashes.
Dismissed Beauty Salon TV - Free to Air 24/02/2021
March 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0061-21 Kot Nails
This billboard advertisement features an image of a woman receiving a beauty treatment, a part of a woman's face and hands including her manicured nails, text in english detailing what the business offers and text in Chinese which translates to "If you are not beautiful, how can you have a beautiful life?".
Dismissed Beauty Salon Billboard 24/03/2021
April 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0088-21 Jack of all Fades
The front of this flyer features an image of a hand in a glove holding a tattoo gun, with text promoting the business. The back of the flyer features the text 'It's not just a haircut, it's an experience. A fresh fade gets you laid..." and an image of a bearded man.
Dismissed Beauty Salon Mail 28/04/2021
February 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0026-17 Machine Zone
The video ad presents a fictitious scenario where two groups of women are engaged in a military battle (on their phones). Ad subtitle: 'You Have to Take a Look'. The main protagonist is portrayed as Mrs President, while others are portrayed as 'intel officers' and 'military personnel'. All characters are wearing revealing clothing, and no words are spoken by the characters. The ad concludes with the words 'Mobile Strike' superimposed over images of the characters' almost-bare bottoms, followed by a final Schwarzenegger-style voiceover.
Dismissed Toys and Games Internet - Social - Facebook 08/02/2017
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0044-18 ZURU Toys
The advert was for Water balloons that you fill multiple at one time.
Dismissed Toys and Games TV - Pay 07/02/2018
February 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0055-11 Mattel Pty Ltd
Based on a supposed real car advertisement that appears to have been vandalized to become a Hot Wheels advertisement. The Vehicle has been given outrageous upgrades courtesy of the graffiti, such as flames coming out the side of the sides of the vehicle, a racing stripe and an over-sized engine coming out of the bonnet. The graffiti artist has also concealed some words to convey the speed/attitude of the toy brand: "Never Slow Down".
Dismissed Toys and Games Outdoor 23/02/2011
April 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0096-13 Sussex Media
The "Bioshock" Television advertisement promotes an animated digital game for various game consoles. There is an image of a girl sitting on a horse with a noose around her neck.
Dismissed Toys and Games TV - Pay 10/04/2013
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0117-19 Ubisoft P/L
Three heavily armed figures holding high powered military grade weapons are shown as though the viewer is standing behind them. The scene is urban; that is, not a battlefield. The figure on the right seems to be firing into the window of a parked car. Text at the top reads: "15 March".
Dismissed Toys and Games Transport 08/05/2019
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0125-13 All Interactive Entertainment
The ad is for a new video game called Dead Island Riptide and it shows a segment of the game where a couple are being attacked by zombies and they commit suicide (create an explosion) in order to escape them. The final shot of the ad shows a man hanging by his neck from a tree.
Upheld - Modified or Discontinued Toys and Games TV - Pay 01/05/2013
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0133-10 Albury Hobby Centre
This television advertisment depicts an old man in a rocking chair reading a story to children sitting on floor who then start yawning and calling out that they are bored. The old man says "back in my day when we were bored", my mother would tell us to go and" spank the monkey"! The scene then cuts to the man enacting spanking a toy monkey. Tagline - there's no need to be bored go to the Albury Hobby Centre.
Dismissed Toys and Games 14/04/2010
April 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0136-17 Ubisoft P/L
The poster contains a computer generated image of a man sitting on top of a mountain with a back pack and hand gun. There is also another man with a larger gun looking to shoot something in the distance.
Dismissed Toys and Games Poster 12/04/2017
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0157-13 Mattel Pty Ltd
Mattel Monster High dolls are shown with their names and close ups of their scary faces. Names include Scaris.
Dismissed Toys and Games 22/05/2013
May 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0163-11 Funtastic Limited
Various youths are shown riding scooters which have chalk attached to the back of them so you can make marks whilst riding. The voiceover talks about the graffiti scooter and the text on screen reads "Stunts performed by professionals."
Dismissed Toys and Games 25/05/2011
April 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0166-16 Machine Zone
A cartoon character of Arnold Schwarzenegger using his mobile phone to blow up property
Dismissed Toys and Games TV - Free to Air 27/04/2016
May 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0173-12 Herald Sun
A young boy opens the Herald Sun 3D footy cards collector album and a football flies out of the album, bumps into the kid's face and ruffles his 3D glasses up a bit. A male voice over says, "Grab the new Official 2012 AFL Collector Cards in eye-popping 3D! for you and the kids, only with the Herald Sun, your home of AFL. It’s full on Footy!"
Dismissed Toys and Games 23/05/2012

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