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E.g., 20/06/2022
E.g., 20/06/2022
May 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0175-15 Warner Home Entertainment
A masked character with no eyes
Dismissed Toys and Games Outdoor 13/05/2015
May 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0200-18 Diandian Interactive
Pre-role ad was served promoting a Game called Guns Of Glory depicting a massacre of an army with violent sound effects.
Dismissed Toys and Games Internet - Social - Other 09/05/2018
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0221-15 Machine Zone
Game of War computer game.
Dismissed Toys and Games TV - Pay 10/06/2015
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0239-13 Sony Computer Entertainment Aust Pty Ltd
The product is a video game called "The Last of Us".
Dismissed Toys and Games 24/07/2013
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0248-16 Bethesda
The ad contained animated violence and weaponry and the written slogan on the screen "fight like hell" The ad was for a R18+ PlayStation game
Dismissed Toys and Games TV - Pay 08/06/2016
July 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0256-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games TV - Pay 27/07/2011
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
July 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0263-14 Woolworths Supermarkets
The ad has a take on Austin Powers with young kids dressed up as Mini Me and the like.A stuffed animal is shown in a chair ... which gets blown up.The lead role speaks like Mini Me and has the same aggressive characters as the Austin Powers movies. The other kids in view are also dressed and acting out in this manner.The purpose of the commercial is to sell toys ... okay?
Dismissed Toys and Games TV - Free to Air 23/07/2014
0274-14 Woolworths Supermarkets
The advert shows at the head one of our products on a black chair which is then subsequently blown up.
Dismissed Toys and Games Internet 23/07/2014
July 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0307-10 All Interactive Distribution
The advertisment starts with animated toy Bears having a party and having fun but naughty bear was not invited. He is shown gathering various weapons and begins to attack the other bears with knives, guns and a baseball bat. He violently beats and kills them.
Dismissed Toys and Games TV - Pay 14/07/2010
August 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0331-14 ZURU Toys
The advertisement is performed by Ann-Maree Biggar. It is advertising a toy called the 'TAMAGO'.
Dismissed Toys and Games TV - Free to Air 27/08/2014
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0397-17 Candy Crush Saga
It's an ad promoting the mobile game Candy Crush Saga
Dismissed Toys and Games Radio 13/09/2017
November 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0421-12 Bethesda
The advertisement has the figure of a creature (man like) with a skeleton face holding a sword with blood on the end.
Dismissed Toys and Games Transport 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
October 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0458-17 Crayola
Crayola silly scents - flavoured markers. The children sniff and the flavours come out of their noses.
Dismissed Toys and Games TV - Free to Air 25/10/2017
November 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0459-16 Microsoft Pty Ltd
Ad showed cars racing at high speed, side by side on a winding road. One car on the wrong side of the road.
Dismissed Toys and Games TV - Free to Air 09/11/2016
December 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0471-15 Sony Computer Entertainment Aust Pty Ltd
The playstation AU account promoted a tweet that showed a video for an R18+ game. The video shows a women being punched in the face and killed. There is no R18+ The twitter account has multiple tweets about this game showing other videos with no R18+ rating anywhere near it.
Dismissed Toys and Games Internet - Social - Other 09/12/2015
0475-15 Bethesda
Scenes of a man with a gun & German Shepherd. Included extreme violence
Dismissed Toys and Games TV - Pay 09/12/2015
December 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0483-12 Sussex Media
The advertisement is an image of the box art of the video game 'Borderlands 2', and seems to be the main advertising poster for the game. The background colour of the ad is yellow and orange, with the dominating central image being of a person (not a robot or 'animated character', because the person has human fingers and hands) wearing tan-coloured skin-tight clothing, a head covering of some sort and light-blue lit-up eye sockets.
Dismissed Toys and Games Outdoor 12/12/2012
December 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0488-10 Headstart International Pty Ltd
We see a real dog, wearing goggles, addressing some Rescue Pets puppies and telling them that they have to learn to swim. We then see these toy dogs in a swimming pool with a couple of young girls. A female voiceover says, "Always swim with an adult present".
Dismissed Toys and Games 08/12/2010
January 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0506-12 Ubisoft P/L
The advertisement was for the video game Far Cry. The rating of this game is MA 15+. It is distributed by the company Ubisoft.
Dismissed Toys and Games 16/01/2013
December 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
December 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
January 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0530-10 Ugames
A male voice over describes a board game called Smart Ass and we see a group of people playing the game, as well as an animated Donkey (Ass) on the screen.
Dismissed Toys and Games 19/01/2011
December 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0368-20 ZURU Inc.
This television advertisement for a robotic fish depicts children placing the fish into a glass coffee percolator jug, and a man seeing the fish in the jug.
Dismissed Toys and Games TV - Free to Air 16/12/2020
0371-20 Ubisoft
This television advertisement is for the video game Assassins Creed Valhalla.
Dismissed Toys and Games TV - Free to Air 16/12/2020
May 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0121-21 Spin Master
This television advertisement features a child (face not visible) colouring Orbeez, hydrated ‘grown’ water beads.
Dismissed Toys and Games TV - Free to Air 26/05/2021
July 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0194-21 Hasbro Australia Ltd
This television advertisement depicts three boys playing with dinosaur themed Nerf guns.
Dismissed Toys and Games TV - Free to Air 14/07/2021
October 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0269-21 Ubisoft P/L
This Pay TV advertisement features scenes of gameplay for the game titled Far Cry 6.
Dismissed Toys and Games TV - Pay 13/10/2021
0285-21 Activision Blizzard Pty Ltd
This television advertisement features a promotion for the game Diablo Resurrected.
Dismissed Toys and Games TV - On Demand 13/10/2021
February 2022
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0011-22 Rockstar Games
There are three versions of this TV on Demand advertisement featuring a promotion for the game 'Grand Theft Auto'.
Dismissed Toys and Games TV - On Demand 02/02/2022
February 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0025-15 Pharmabrands Labs
Advertisement begins with a healthy sized person scoffing food and a voice over says "are you disgusted with how much weight you've put on over the holiday season". It follows with some pictures of people eating food and the voice over says "do you wish you'd stop stop stopped". The advertisement then introduces Rapid Loss as a means of weight loss.
Dismissed Slimming TV - Pay 11/02/2015
March 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0058-16 Pharmacare Laboratories
Various pack shots of the 'Skinny' weight loss products with clips of skinny/very slim women dancing around (some of whom are sipping drinks from a straw) and male voices in the background singing 'I love em, I love em, I love em... skinny' repeated over and over.
Dismissed Slimming TV - Free to Air 09/03/2016
0066-16 Pharmacare Laboratories
Advertising a range of dieting supplements called Skinny from Slim Right - sold by Woolworths
Dismissed Slimming TV - Pay 09/03/2016
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0084-17 Weight Watchers
A collage of different people and scenarios. In one scene a woman chops some food and flicks it into a bowl with a large knife. The bowl is being held by a child.
Dismissed Slimming TV - Free to Air 08/03/2017
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
July 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0265-15 Mitchell's Quality Foods
And I quote "being thinner and healthier makes you a better mother".
Dismissed Slimming TV - Pay 08/07/2015
September 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0373-16 Hypoxi Head Office
Female voice over describes that she needs to lose weight in order to regain her self-confidence and look good in a bridesmaid dress.
Dismissed Slimming Radio 14/09/2016
January 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0563-14 Pharmabrand Labs
Weight loss product, women on a beach talking about losing weight.
Dismissed Slimming TV - Free to Air 28/01/2015
November 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
203-98 Gloria Marshall Australia
Gloria Marshall Australia - Young woman with her Mother.
Dismissed Slimming 10/11/1998
211-98 Gloria Marshall Australia
Gloria Marshall Australia - "Start re-shaping your love life"
Dismissed Slimming 10/11/1998
September 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
326-08 Weight Watchers
Weight Watchers - woman wearing pink lacy underpants with jeans around her thighs on ebay website "feel bullied by your clothes?"
Dismissed Slimming Internet 16/09/2008
October 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
372-06 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - woman tells us friends say she's not fat but wants to lose some weight so she joined JC - lost 7kg in 8 weeks
Dismissed Slimming 10/10/2006
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
414-08 Dr Tim's Success
Dr Tim's Success - young woman shown with cartoon bite marks in body - 'eats away your body fat'
Dismissed Slimming 12/11/2008
March 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
86-10 Pharmacare Laboratories
Pharmacare - Fat Blaster (86/10) TV. Womens torso to mid thigh in bikini bottons photoshopped to be even thinner
Dismissed Slimming 10/03/2010
April 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
88-99 Weight Watchers
Weight Watchers - "Woman smashing scales"
Dismissed Slimming 13/04/1999
August 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0253-19 Cosmetique
This radio advertisement features the voiceover “1, 2, skip a few, 99, 100. If you like taking shortcuts you might be interested in liposuction by Cosmetique, Australia’s leading cosmetic surgery clinic. Liposuction removes fat form various parts of the body including the tummy, hips, thighs, knees, ankles, upper arms and neck. Prices start from $1800. To book a consultation at your nearest Cosmetique clinic go to australiancosmetic.com”
Dismissed Slimming Radio 21/08/2019
November 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0358-19 WeightLoss Solutions Australia
This radio advertisement features the a woman stating "I've never been on a date but a friend, he's just invited me to drinks".
Dismissed Slimming Radio 13/11/2019
July 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
August 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0231-20 One to One Diet
This television advertisement features an animated woman standing on a stage singing into a microphone about a new diet.
Dismissed Slimming TV - Free to Air 12/08/2020

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