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E.g., 26/10/2020
E.g., 26/10/2020
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0084-17 Weight Watchers
A collage of different people and scenarios. In one scene a woman chops some food and flicks it into a bowl with a large knife. The bowl is being held by a child.
Dismissed Slimming TV - Free to Air 08/03/2017
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
October 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
372-06 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - woman tells us friends say she's not fat but wants to lose some weight so she joined JC - lost 7kg in 8 weeks
Dismissed Slimming 10/10/2006
August 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0231-20 One to One Diet
This television advertisement features an animated woman standing on a stage singing into a microphone about a new diet.
Dismissed Slimming TV - Free to Air 12/08/2020
March 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0058-16 Pharmacare Laboratories
Various pack shots of the 'Skinny' weight loss products with clips of skinny/very slim women dancing around (some of whom are sipping drinks from a straw) and male voices in the background singing 'I love em, I love em, I love em... skinny' repeated over and over.
Dismissed Slimming TV - Free to Air 09/03/2016
0066-16 Pharmacare Laboratories
Advertising a range of dieting supplements called Skinny from Slim Right - sold by Woolworths
Dismissed Slimming TV - Pay 09/03/2016
November 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
203-98 Gloria Marshall Australia
Gloria Marshall Australia - Young woman with her Mother.
Dismissed Slimming 10/11/1998
211-98 Gloria Marshall Australia
Gloria Marshall Australia - "Start re-shaping your love life"
Dismissed Slimming 10/11/1998
March 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
86-10 Pharmacare Laboratories
Pharmacare - Fat Blaster (86/10) TV. Womens torso to mid thigh in bikini bottons photoshopped to be even thinner
Dismissed Slimming 10/03/2010
August 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0253-19 Cosmetique
This radio advertisement features the voiceover “1, 2, skip a few, 99, 100. If you like taking shortcuts you might be interested in liposuction by Cosmetique, Australia’s leading cosmetic surgery clinic. Liposuction removes fat form various parts of the body including the tummy, hips, thighs, knees, ankles, upper arms and neck. Prices start from $1800. To book a consultation at your nearest Cosmetique clinic go to australiancosmetic.com”
Dismissed Slimming Radio 21/08/2019
September 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
326-08 Weight Watchers
Weight Watchers - woman wearing pink lacy underpants with jeans around her thighs on ebay website "feel bullied by your clothes?"
Dismissed Slimming Internet 16/09/2008
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
414-08 Dr Tim's Success
Dr Tim's Success - young woman shown with cartoon bite marks in body - 'eats away your body fat'
Dismissed Slimming 12/11/2008
April 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
88-99 Weight Watchers
Weight Watchers - "Woman smashing scales"
Dismissed Slimming 13/04/1999
July 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
September 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0373-16 Hypoxi Head Office
Female voice over describes that she needs to lose weight in order to regain her self-confidence and look good in a bridesmaid dress.
Dismissed Slimming Radio 14/09/2016
January 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0563-14 Pharmabrand Labs
Weight loss product, women on a beach talking about losing weight.
Dismissed Slimming TV - Free to Air 28/01/2015
February 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0025-15 Pharmabrands Labs
Advertisement begins with a healthy sized person scoffing food and a voice over says "are you disgusted with how much weight you've put on over the holiday season". It follows with some pictures of people eating food and the voice over says "do you wish you'd stop stop stopped". The advertisement then introduces Rapid Loss as a means of weight loss.
Dismissed Slimming TV - Pay 11/02/2015
July 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0265-15 Mitchell's Quality Foods
And I quote "being thinner and healthier makes you a better mother".
Dismissed Slimming TV - Pay 08/07/2015
November 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0358-19 WeightLoss Solutions Australia
This radio advertisement features the a woman stating "I've never been on a date but a friend, he's just invited me to drinks".
Dismissed Slimming Radio 13/11/2019
October 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0288-20 Chemist Warehouse
This television advertisement for Optifast features various scenes of a woman interspersed with a spokesman
Dismissed Slimming TV - Free to Air 07/10/2020
May 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
207-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) PAY TV 207/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
Dismissed Health Products TV - Pay 14/05/2009
May 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
September 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
222-01 Medical Benefits Fund of Australia Ltd
Medical Benefits Fund - bouncing bed and husband groping wife's bottom
Dismissed Health Products 11/09/2001
September 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
329-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panadol (329/09) people sneezing on each other
Dismissed Health Products 12/08/2009
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
November 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
January 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0507-12 Aspen Pharmacare
A Herron pain relief advertisement with 2 men, one small and one large causing each other pain so they could take the pain relief.
Dismissed Health Products 16/01/2013
January 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0512-10 Totally Natural Products
Female voiceover talks about an 'aphrodisiac formula which may help awaken your Sexual Mojo". She then goes on to say how Male Mojo could help you have the best sex of your life.
Dismissed Health Products Radio 19/01/2011
June 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0180-19 Specsavers Pty Ltd
It was two women talking, the first one said she wasn't going to work as she'd heard about the sale and was going to take a sick day to go to it. The second woman then said she would have to take a sick day so she can go to the sale as well.
Dismissed Health Products Radio 26/06/2019
July 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
January 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0571-17 Advanced Medical Institute
Ami oral strips for longer lasting sex. Merry sexmas
Dismissed Health Products Radio 24/01/2018
July 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
223-03 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons Condoms - women talk about sex using condoms.
Dismissed Health Products Radio 08/07/2003
July 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
August 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0243-19 Soul Press
This Instagram story featured an image of bottles of orange liquid with the text "These babies are your key to a healthy flu free winter" and "All stores fully stocked up on our immunity shots".
Upheld - Modified or Discontinued Health Products Internet - Social - Instagram 07/08/2019
July 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
September 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0402-18 Chemist Warehouse
A "Mother" orchestrates a symphony consisting of her "Family" coughing and treats them with the various Duro-Tuss formulations.
Dismissed Health Products TV - On Demand 26/09/2018
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013
July 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
192-00 Boots Healthcare Australia Pty Ltd
Boots - Strepsils
Dismissed Health Products 11/07/2000
February 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
11-05 Living Well Health Club
Living Well Health Club - banner depicts person in bed under sheet, but with bum showing, and red heart written on it in lipstick
Dismissed Health Products Outdoor 08/02/2005
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
121-03 St George Skin Cancer Clinic
St George Skin Cancer Clinic - 'Attention Product Recall'.
Dismissed Health Products Print 13/05/2003
June 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
April 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
97-09 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson 9709 - Nicorette newspaper ad with man asleep in bed with lit cigarette in his mouth.
Dismissed Health Products Print 08/04/2009
August 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0344-17 The Man Shake
A commercial for "Man Shake" - three men at a bar discussing the "shake". The commercial features Adam Macdougall.
Dismissed Health Products TV - Free to Air 09/08/2017
October 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
339-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - man acts as vacuum cleaner.
Dismissed Health Products 14/10/2003
October 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0443-16 OPSM Pty Ltd
To prevent children from being bullied responsible parents should buy their children OPSM glasses. The ad suggests that if a parent does not purchase "cool" OPSM glasses their child will be called "4 eyes"
Dismissed Health Products Internet 26/10/2016
June 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0202-12 Sanofi Aventis
The Cenovis Multi-vitamin advertisement depicts a busy, multi-tasking Mum having to manage multiple tasks at once to keep on top of life, the kids and the household. In one scene we see her reading a magazine whilst using an exercise bike and holding the lead of her dog which is running on a treadmill behind her.
Dismissed Health Products 13/06/2012

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