1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 22/10/2020
E.g., 22/10/2020
May 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0213-16 Specsavers Pty Ltd
Middle aged to elderly woman. Her son is visiting. She tells him how great her spec savers deal was. She appeases his concerns about money by saying- 'don't worry i'm not spending your inheritance', then glances out the window at her topless male stripper looking gardener and says- 'I'm leaving it to Derek.'
Dismissed Health Products TV - Free to Air 25/05/2016
July 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0229-14 Epworth Healthcare
Radio ad alluded to someone being shot and killed and falling to floor. Not suitable for children but on at nearly 3 in the afternoon.
Dismissed Health Products Radio 09/07/2014
June 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
137-01 Sancella Pty Ltd
Sancella - Libra Snakeskins - snake in handbag
Dismissed Health Products 12/06/2001
119-01 Network Foods Ltd
Network Foods - Lofthouse's Fisherman's Friend - 'The Best Suck in Town'
Dismissed Health Products Outdoor 12/06/2001
August 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0272-13 Advanced Medical Institute
This type of advertisement on a massive billboard is highly inappropriate, distasteful and embarrassing. It is morally unethical and contains the type of message normally reserved for late night adult tv. I had hoped that this style of advert on s major road and viewed by thousands daily was a thing of the past!
Upheld - Modified or Discontinued Health Products Billboard 14/08/2013
July 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
166-02 Renouf Personal Training Centre
Renouf Personal Training Centre - 'Circuit Training' - rear view of woman in bra top and g-string, and separate image of muscled male torso.
Dismissed Health Products Outdoor 09/07/2002
October 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
339-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - man acts as vacuum cleaner.
Dismissed Health Products 14/10/2003
351-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - flowers - two men in convertible with no seat belts - one man leans out of car to smell flowers on roadside.
Upheld - Modified or Discontinued Health Products 14/10/2003
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
March 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
52-10 Energizer Australia Pty Ltd
Energizer - Banana Boat (52/10) TV. Stay in sun longer with this sunscreen
Dismissed Health Products 10/03/2010
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0145-13 Advanced Medical Institute
"Having sex without an erection is like having a torch without batteries - it doesn't matter where you point it, it still won't work".
Dismissed Health Products Radio 22/05/2013
July 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
244-06 Wyeth Consumer Healthcare Pty Ltd
Wyeth - Advil - Actress Rebecca Gibney trying to prepare meal for guests describes little pains (kids playing noisely) and big pains (as her husband interacts with them) - also admits a pain herself
Dismissed Health Products 11/07/2006
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0192-13 Advanced Medical Institute
As part of the "Yellow Envelope" mailout there was one advertiser that had a small little yellow envelope which had "Adults Only" in black writing.Inside the yellow envelope there was a fold out pamphlet that was titled "FOR LONGER LASTING SEX" and the aim of the pamphlet advertising a cure for premature ejaculation.
Dismissed Health Products Mail 12/06/2013
April 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0129-20 Chemist Warehouse
This Pay TV advertisement features four women in swimwear on the beach and surrounds exercising and playing games on the beach as well as dancing and drinking the advertised product. The words New Me, New You appear on screen with the final shot of the product and the Chemist Warehouse logo at the end.
Dismissed Health Products TV - Pay 08/04/2020
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0234-15 Victorian Hearing
A woman has a picture of a prawn behind her ear with the tag line "Hearing aids are UGLY"
Upheld - Modified or Discontinued Health Products Internet - Social - Other 10/06/2015
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
152-03 Herron Pharmaceuticals Pty Ltd
Herron Pharmaceuticals - Capseals - seven speakers, all Anglo-white.
Dismissed Health Products 13/05/2003
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
35-10 Peregrine Corp (Smokemart & Gift Box)
Peregrine (35/10) Print. Harden the f*ck up
Dismissed Health Products Print 10/02/2010
January 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0020-19 Specsavers Pty Ltd
Male subject attaching basketball ring to a car garage door instead of above it.
Dismissed Health Products TV - Free to Air 23/01/2019
0550-18 Insight Timer
Insight Timer, a global meditation app posts regular feel-good quotes on Instagram to inspire users. https://www.instagram.com/p/Bq1ZtQuBjU_/  
Dismissed Health Products Internet - Social - Instagram 23/01/2019
December 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
514-08 Totally Natural Products
Totally Natural Products - Erectomax -
Dismissed Health Products Radio 10/12/2008
December 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
587-09 Sanofi Aventis
Sanofi-aventis -mersyndol analgesic (587/09) - migraine sufferers encouraged to see chemist for strong medication
Dismissed Health Products 09/12/2009
August 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
245-07 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Nicorette (TV) - "Quitting is hard, just cut smoking down a little with gum" - driver of golf cart to another
Dismissed Health Products 14/08/2007
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0201-10 Well Naturally
AntiOx branded fruit juices, snack bars and block chocolate products advertised on the "Our Products" section of the Well Naturally website (www.wellnaturally.com.au).
Dismissed Health Products Internet 26/05/2010
November 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
272-01 Pfizer Australia Pty Ltd
Pfizer - erectile dysfunction campaign
Dismissed Health Products Print 13/11/2001
269-01 Bayer Australia Ltd
Bayer - Pluravit - man's head in sandpit
Dismissed Health Products 13/11/2001
October 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
283-05 Sanofi Aventis
Sanofi Aventis - Telfast - man in office falls & appears to be a heart attack, as fellow workers stand by one pours vase water over him. Man finally decides to help but then stops as he needs a hay fever tablet bcs of the flowers from the vase
Dismissed Health Products 11/10/2005
298-05 Bayer Australia Ltd
Bayer - Berocca - man running down steps and along rail platform trying to outrun train
Upheld - Modified or Discontinued Health Products 11/10/2005
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0022-14 Johnson & Johnson Pacific Pty Ltd
Ad for Nicorette depicting people smoking.
Dismissed Health Products 12/02/2014
July 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
210-03 Wyeth Consumer Healthcare Pty Ltd
Wyeth - Dimetapp - child climbs into toy box and shuts lid.
Dismissed Health Products 08/07/2003
December 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0479-15 House of Smiles
The advertisement presents a driver travelling with a passenger who warns the driver of a speed camera up ahead. The driver in the advertisement is heard to speed up the vehicle and says "smile" (inferring good dental work) so they can be captured by the flashing speed camera.
Upheld - Modified or Discontinued Health Products Radio 09/12/2015
May 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
108-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Energy" man rolls towards woman in bed - she says "Again?" - and turns toward him with a smile - then movements simulating sex
Dismissed Health Products 11/05/2004
June 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
122-04 Advanced Medical Institute
AMI - Stronga Longa Donga
Dismissed Health Products Outdoor 08/06/2004
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0268-16 GlaxoSmithKline Consumer Healthcare Australia
Advertising Panadol for children
Dismissed Health Products TV - Free to Air 22/06/2016
July 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
160-01 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons condoms - 3 full, vertical condoms
Dismissed Health Products Outdoor 10/07/2001
161-01 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast Decongestant- man picking his nose and woman looking on
Dismissed Health Products Print 10/07/2001
August 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0292-13 Blackmores Ltd
A Blackmores commercial asking for people to commit to visiting their website (blackmores.com.au) for their 'littlelesslittlemore' campaign.
Dismissed Health Products 28/08/2013
September 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0303-13 Pfizer Australia Pty Ltd
Nerve pain advertisement This is the link to the specific advertisement https://www.morethanmedication.com.au/Health-Topics/Nerve-Pain/nerve-pain-feels-different/?utm_source=Exponential%20AU&utm_medium=&utm_content=Homepage_Health%20100%%20Sponsorship_&utm_campaign=lyrica
Dismissed Health Products Internet 11/09/2013
March 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
54-06 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - volunteer fire-fighter advises us he takes Panadol to relieve back pain
Dismissed Health Products 14/03/2006
April 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0138-15 Pfizer Australia Pty Ltd
Depicts a brain smoking a cigarette
Dismissed Health Products TV - Pay 29/04/2015
May 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0203-16 Galderma
The ad shows a picture of half a man's face, his skin seems slightly reddened. To the left of the picture is a text: 'My job prospects shouldn't be decided by the colour of my skin. HELP END THE DISCRIMINATION"Bottom right corner contains the name of the drug company, company information is located in the bottom left corner.
Dismissed Health Products Print 11/05/2016
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0238-13 Sanofi Aventis
Ad shows Bear Grylls demonstrating how much fish you need to eat to get the equivalent omega oils from fish. He goes into the water with a tree branch he has made into a spear. He catches a fish and the eats is raw; with the appearance that the fish is still basically alive.
Dismissed Health Products 24/07/2013
November 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
326-05 Pfizer Australia Pty Ltd
Pfizer - Zyrtec - female in café asks friend how she got rid of her boyfriend - replies she invited him to meet her parents and he was "off like a Zyrtec"
Dismissed Health Products 08/11/2005
August 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0340-10 Advanced Medical Institute
Black background with words in bold white lettering: "Want longer lasting sex? Talk to a Doctor at AMI about Nasal Delivery Technology. Call or SMS 'Try' 1800 20 40 90."
Dismissed Health Products Print 11/08/2010
March 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0078-16 Swisse Vitamins Pty Ltd
The ad suggests that the product (a "detox" pill) may be useful in people who like to indulge - this is described with a backdrop of a group of women toasting a glass of wine.
Dismissed Health Products TV - Free to Air 09/03/2016
May 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
206-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) TV 206/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
Dismissed Health Products 14/05/2009
November 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0478-10 Advanced Medical Institute
Radio ad with voiceover that describes how the doctors at Advanced Medical are famous for helping men to last longer in lovemaking. What you don’t know is how they could help you to get your partner to say, “yes” more often. After all, what’s the point of trying to fix your erectile problem if the love of your life is still saying no? To find out how to turn her “no” into a “yes”, call 1800 60 60 60, and find the key to having a satisfying bedroom partner. That’s 1800 60 60 60, 1800 60 60 60.
Dismissed Health Products Radio 24/11/2010
September 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
230-05 Beiersdorf Aust Ltd
Beiersdorf - Duo condoms - youth in chemist saying loudly "I need condoms" and "tonight's the night"
Dismissed Health Products Cinema 13/09/2005
May 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
121-05 Boots Healthcare Australia Pty Ltd
Boots - Clearasil for men - Brandpower ad where Sally Williams directs her conversation to "Mums with young sons.."
Dismissed Health Products 10/05/2005
August 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
298-06 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - Loofah - man pulls a piece of tape protruding from his mouth - it's attached to a loofah which he slowly extracts with gagging/vomiting noises "there are easier ways to clean your insides"
Dismissed Health Products 08/08/2006
February 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
16-04 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Ian Hewitson leaves young child on slide
Dismissed Health Products 17/02/2004

Pages