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E.g., 18/06/2022
E.g., 18/06/2022
October 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0288-20 Chemist Warehouse
This television advertisement for Optifast features various scenes of a woman interspersed with a spokesman
Dismissed Slimming TV - Free to Air 07/10/2020
December 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0362-20 Laser Clinics Australia
This advertisement appeared on the Spotify app. There are several versions with different layout, however all contain an image of a woman's midsection. She is wearing a white crop tops and pants and is grasping her skin. The accompanying text states "Freeze away the bits that won't budge".
Dismissed Slimming App 16/12/2020
February 2021
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0026-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - Free to Air 24/02/2021
0027-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - On Demand 24/02/2021
February 2022
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0020-22 Noom
This television advertisement depicts several scenes showing a man eating. A scene then shows him sitting on a couch reading from phone and saying "I was conditioned to finish my plate since childhood?"
Dismissed Slimming TV - Free to Air 02/02/2022
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0018-18 Reckitt Benckiser (Aust) Pty Ltd
In the add the woman drags her child in a pram up a staircase. This is not good behaviour and should not be shown as a thing somebody should be doing. It is dangerous and irresponsible as the pram could slip and the child could be hurt.
Dismissed Health Products TV - Free to Air 07/02/2018
January 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0020-19 Specsavers Pty Ltd
Male subject attaching basketball ring to a car garage door instead of above it.
Dismissed Health Products TV - Free to Air 23/01/2019
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0022-14 Johnson & Johnson Pacific Pty Ltd
Ad for Nicorette depicting people smoking.
Dismissed Health Products 12/02/2014
0049-14 Menarini
Very sensual/sexy scene; couple is kissing; man looks at wall photo of elderly lady. Couple later visit someone re premature ejaculation.
Dismissed Health Products 12/02/2014
March 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
0058-19 Molemap
The advertisement is brief, with narration asking the audience if they have ever been sunburnt or considered skin cancer. Moles are showed an question marks and the narrator suggests getting a mole map.
Dismissed Health Products TV - Free to Air 06/03/2019
March 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0067-11 My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
Dismissed Health Products Mail 09/03/2011
March 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0078-16 Swisse Vitamins Pty Ltd
The ad suggests that the product (a "detox" pill) may be useful in people who like to indulge - this is described with a backdrop of a group of women toasting a glass of wine.
Dismissed Health Products TV - Free to Air 09/03/2016
March 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0109-17 Reckitt Benckiser (Aust) Pty Ltd
ADVERT FOR PAIN RELIEF FOR CHILDREN
Dismissed Health Products TV - Free to Air 08/03/2017
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0119-17 Isherwood Medical Services
The advertisement describes in detail the types of vaginal problems that the advertiser could assist the audience with. The types of issues discussed were; "burning, or itching vaginas or pain during intercourse"...
Dismissed Health Products Radio 22/03/2017
0121-17 Chemist Warehouse
There are two ads one has a woman in a red dress sedatively wrapping herself around people that are ill with cold and flu symptoms. The other is a man in a suit jacket over his shoulder swanning into an office where people are sic again with flu symptoms taking the phone from them, sharing their food, and purposefully being within their space so that they cough and sneeze at him.
Dismissed Health Products TV - Free to Air 22/03/2017
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0130-19 Medownick Laser Clinic
There are a series of radio advertisements running for Medownick Laser Clinic where they reference a man losing / leaving his glasses behind somewhere, then go on to say there are better places to lose your glasses like Medownick Laser Clinic.One refers to a man who couldn’t find his glasses for a while and his female partner gives them back and says they were found in the back of a female friends car....Another is a shop announcement asking for the gentleman who left his glasses in the lingerie department to please collect them from lost property....
Dismissed Health Products Radio 22/05/2019
0133-19 Procter & Gamble Australia Pty Ltd
Describes the benefit of using Metamucil. Contains the phrase "the turd you deserve". 
Dismissed Health Products TV - Free to Air 22/05/2019
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0134-13 Pfizer Australia Pty Ltd
A mother and daughter are playing tennis against two male opponents.The mother hits the ball across the net, and the ball strikes the younger male opponent.The daughter says “Mum, you move so well”.
Dismissed Health Products TV - Pay 01/05/2013
April 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0138-15 Pfizer Australia Pty Ltd
Depicts a brain smoking a cigarette
Dismissed Health Products TV - Pay 29/04/2015
April 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0141-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 5 hours time he’ll be pulling levers on a 20 tonne crane”. An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” An image of two men under the influence of alcohol, enjoying a night out with friends.
Upheld - Modified or Discontinued Health Products Outdoor 11/04/2012
0142-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” At the bottom right hand corner it says, "Thank God for...bignightrecovery.com.au" and there is an image of a bottle of Big Night Recovery tablets.
Upheld - Modified or Discontinued Health Products Print 11/04/2012
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0145-13 Advanced Medical Institute
"Having sex without an erection is like having a torch without batteries - it doesn't matter where you point it, it still won't work".
Dismissed Health Products Radio 22/05/2013
0158-13 Advanced Medical Institute
The advertisement dealt with a couple where the woman wants to have sex with her husband or partner, and the man didn't want to because he suffered premature ejaculation. After using the sex aid he takes his clothes off and you see him clearly naked with his genitals covered by the kitchen sink and says something to the degree of "Once we are done those clothes will be out of fashion".
Dismissed Health Products Internet 22/05/2013
April 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0151-16 Boeringer-Ingelheim Pty Ltd
Antistax ad shows a woman standing on an elephant’s trunk.
Dismissed Health Products TV - Free to Air 13/04/2016
April 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0153-12 Reckitt Benckiser (Aust) Pty Ltd
A mum talks about how she wants her children to be healthy, happy and safe and so she used ‘Nurofen for children’ for her daughter's fever. We then see the mum holding her baby who is wearing a teething bead necklace.
Dismissed Health Products 24/04/2012
April 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
0165-18 The Proactiv Company
TV ad for Proactiv Skin Care
Dismissed Health Products TV - Free to Air 11/04/2018
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0162-10 Advanced Medical Institute
This radio advertisement commences with background song “I wanna do it like an animal”. Female “My bloke makes love like a rabbit.” Male “I’m always at it.” Female “Yeah and 10 seconds later you hop off.” Male “sorry”. Female “I want you to do it like a Tasmanian Devil”. Male “A Tasmanian Devil?”. Female “They can go for hours”. Male “No way”.
Dismissed Health Products Radio 28/04/2010
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013
0192-13 Advanced Medical Institute
As part of the "Yellow Envelope" mailout there was one advertiser that had a small little yellow envelope which had "Adults Only" in black writing.Inside the yellow envelope there was a fold out pamphlet that was titled "FOR LONGER LASTING SEX" and the aim of the pamphlet advertising a cure for premature ejaculation.
Dismissed Health Products Mail 12/06/2013
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0173-10 Brindabella Hearing
A man is watching television with his friends. Tracey enters and asks if they would like some dinner. The man mishears and replies that 'yes she does look thinner'. End tag with Brindabella Hearing Centre contact details.
Dismissed Health Products 12/05/2010
0180-10 Australian National Prescription Service
This print advertisement with large coloured copy ' Sex! Harder! Longer! Stonger!' Do you want longer lasting, better sex?" includes Q&A items on such things as erectile dysfunction and premature ejaculation. An image of a woman dressed in lingerie and helmet is posed beside the copy with ANPS logo and toll free number.
Upheld - Modified or Discontinued Health Products Print 12/05/2010
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0176-11 Queensland Association for Health Communities
The words "Rip & Roll" are written in large letters across the centre of the Billboard. Underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." To the left is a large image of a red condom in its wrapper, and to the right is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Billboard 08/06/2011
0177-11 Queensland Association for Health Communities
In the top left hand corner of the poster is a picutre of a red condom in a wrapper with the words "Rip & Roll" and underneath in smaller writing it reads, "A safe sex message from Health Communitues. 1800 155 141 qahc.org.au." The main part of the poster is a large image of two men: one man is embracing the other man from behind whilst holding a red condom wrapper in his right hand.
Dismissed Health Products Poster 08/06/2011
June 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0180-19 Specsavers Pty Ltd
It was two women talking, the first one said she wasn't going to work as she'd heard about the sale and was going to take a sick day to go to it. The second woman then said she would have to take a sick day so she can go to the sale as well.
Dismissed Health Products Radio 26/06/2019
April 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0197-18 Aqua Cleanse Pty Ltd
Big blue billboard. The billboard says 'It's okay to lose your shit sometimes because if you don't, you'll end up full of shit', but in place of the word 'shit' is the emoji for it.
Dismissed Health Products Billboard 24/04/2018
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0201-10 Well Naturally
AntiOx branded fruit juices, snack bars and block chocolate products advertised on the "Our Products" section of the Well Naturally website (www.wellnaturally.com.au).
Dismissed Health Products Internet 26/05/2010
June 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0202-12 Sanofi Aventis
The Cenovis Multi-vitamin advertisement depicts a busy, multi-tasking Mum having to manage multiple tasks at once to keep on top of life, the kids and the household. In one scene we see her reading a magazine whilst using an exercise bike and holding the lead of her dog which is running on a treadmill behind her.
Dismissed Health Products 13/06/2012
May 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0203-16 Galderma
The ad shows a picture of half a man's face, his skin seems slightly reddened. To the left of the picture is a text: 'My job prospects shouldn't be decided by the colour of my skin. HELP END THE DISCRIMINATION"Bottom right corner contains the name of the drug company, company information is located in the bottom left corner.
Dismissed Health Products Print 11/05/2016
May 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0213-16 Specsavers Pty Ltd
Middle aged to elderly woman. Her son is visiting. She tells him how great her spec savers deal was. She appeases his concerns about money by saying- 'don't worry i'm not spending your inheritance', then glances out the window at her topless male stripper looking gardener and says- 'I'm leaving it to Derek.'
Dismissed Health Products TV - Free to Air 25/05/2016
July 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0227-14 iNova Pharmaceuticals Australia Pty Ltd
The advertisement depicts two men embracing on a beach, intercut with a man in a business suit attempting to take liquid medicine via a spoon in an elevator.
Dismissed Health Products TV - Free to Air 09/07/2014
0229-14 Epworth Healthcare
Radio ad alluded to someone being shot and killed and falling to floor. Not suitable for children but on at nearly 3 in the afternoon.
Dismissed Health Products Radio 09/07/2014
0233-14 Johnson & Johnson Pacific Pty Ltd
A woman with cold/flu symptoms takes codral and soldiers on to a birthday party.
Dismissed Health Products TV - Free to Air 09/07/2014
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
0234-15 Victorian Hearing
A woman has a picture of a prawn behind her ear with the tag line "Hearing aids are UGLY"
Upheld - Modified or Discontinued Health Products Internet - Social - Other 10/06/2015
July 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0233-13 Bayer Australia Ltd
The commercial included camera footage/shot that directly exposes the infant's female anatomy as her nappy is changed on a change table and the nappy rash cream applied.
Dismissed Health Products 24/07/2013

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