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Ad Standards Community Panel Cases

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E.g., 09/08/2022
E.g., 09/08/2022
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-14 Dollar Shave Club
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
Upheld - Modified or Discontinued Finance/Investment 23/04/2014
0125-14 Tyres4U
Starring Vince Sorrenti ad claims to find the right tyres for your car
Upheld - Modified or Discontinued Automotive 23/04/2014
0127-14 BMW Group Australia Ltd
Advertisement for new BMW 2 series car.
Upheld - Modified or Discontinued Vehicle Cinema 23/04/2014
0136-14 Witchery
The advertisement is a web video with a still video frame image of a young girl.
Upheld - Modified or Discontinued Clothing Internet 23/04/2014
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-15 Signco Brisbane
It is a sign attached to a fence next to the footpath (facing the main road) advertising Signco Brisbane. It has a picture of Tigger standing with his back to Winnie the Pooh who is aiming a rifle at Tigger's back
Upheld - Modified or Discontinued Professional Services Poster 29/04/2015
0153-15 Club Shoop
Club Shoop Adult entertainment in Dandenong.Large billboards of female strippers scantily dressed advertising their strip venue.
Upheld - Modified or Discontinued Sex Industry Transport 29/04/2015
0154-15 Restore Australia
Stop halal Australia..
Upheld - Modified or Discontinued Community Awareness Mail 29/04/2015
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0116-18 Sportsbet
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
Upheld - Modified or Discontinued Gambling TV - Free to Air 21/03/2018
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0116-19 McDonald's Aust Ltd
The award provides a voucher for children to redeem a happy meal at McDonalds.
Upheld - Modified or Discontinued Food/Bev Venue Print 08/05/2019
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-17 Kellogg (Aust) Pty Ltd
The advertisement commences with a trolley containing Coco Pops at the checkout. The Coco Pops appear to ‘come to life’, forming a steering wheel which causes the trolley to travel through the supermarket to the milk aisle, whereby the Coco Pops come out of the box to form a ‘hand’ which puts milk into the trolley. The Coco Pops then steer the trolley back to the checkout where a woman puts both items onto the conveyer belt.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 12/04/2017
0137-17 Assure Cosmetic Centre
The half page print ad features a picture of a cow's udders, with the tag "Look familiar? Ladies, it's time to reclaim your breasts." It is featured on page 19 of the 7-13 March edition of the newspaper .
Upheld - Modified or Discontinued Professional Services Print 12/04/2017
0146-17 Thendro Pty Ltd
The billboard advertised "get nailed" piercings with the illustration of a crucified hand.
Upheld - Modified or Discontinued Professional Services Poster 12/04/2017
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-11 Liquor Alliance (VIC)
Young men are shown running through the streets at night placing stickers featuring the word "HUMP" on various signs, thus changing their intended meaning: Give Hump instead of Give Way, Express Hump instread of Express Post and so on. At the end of the advertisement the men are shown running in to a Thirsty Camel Bottleshop whilst laughing, and the voice over says, "Think Camel".
Upheld - Modified or Discontinued Alcohol 13/04/2011
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0123-15 Amaysim Australia PtyLtd
Description as per email promotion: "Here at amaysim, we know you're a bunch of mobile addicts. In fact, recent research found that the average Aussie would rather live without their TV than their phone. With so many of you using your mobiles for entertainment on the go, we wanted to give you more of it. That's why we've asked Aussies what absurd, funny and scary entertainment makes them happiest, so we can give it all to you - in a snappy two minute video."
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 15/04/2015
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0125-13 All Interactive Entertainment
The ad is for a new video game called Dead Island Riptide and it shows a segment of the game where a couple are being attacked by zombies and they commit suicide (create an explosion) in order to escape them. The final shot of the ad shows a man hanging by his neck from a tree.
Upheld - Modified or Discontinued Toys and Games TV - Pay 01/05/2013
0128-13 Mini Australia
Guy driving his mini paceman home sees his female partner/sister whatever and races her home. He wins.
Upheld - Modified or Discontinued Vehicle TV - Pay 01/05/2013
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0126-14 Unilever Australasia
The advertisement is depicting an image of a female cyclist using a bicycle without wearing a helmet. It is part of a collage of images promoting Rexona deodorants and features the text, "Australia's No.1 deodorant congratulating Coles on 100 years."  The fine print on the bottom left corner of the page reads, "Advertiser promotion".
Upheld - Modified or Discontinued Retail Print 14/05/2014
0141-14 St. George Scrap Metal
Billboard in Rockdale for St. George Metal Recovery with tagline:"They are definitely not the largest but I wouldn't sell my stuff to anyone else".www.2scrap.com.au
Upheld - Modified or Discontinued Hardware/Machinery Billboard 14/05/2014
0150-14 Valvoline (Aust) Pty Ltd
Men driving round in cars doing burn outs/doughnuts.
Upheld - Modified or Discontinued Automotive 14/05/2014
0154-14 Yum Restaurants International
Families of generally 4 persons consuming fast food.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 14/05/2014
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0130-17 Doug Moran National Portrait Prize
It is about 4m high by 8m long at street level on front of the Moran building at 13-15 Bridge St. It is advertising the Doug Moran National Portrait Prize.
Upheld - Modified or Discontinued Other Poster 22/03/2017
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0131-11 Scotch and Soda
Collage of images of models wearing Scotch and Soda clothing. In one image the female model is holding a cigarette. The text on the advertisement reads, "Scotch and Soda Amsterdam Couture. Autumn/Winter 2011. www.scotch-soda.com.
Upheld - Modified or Discontinued Clothing Poster 27/04/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0133-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. Whilst driving, the car parks sprinklers go off. The car parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle TV - Pay 11/04/2012
0141-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 5 hours time he’ll be pulling levers on a 20 tonne crane”. An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” An image of two men under the influence of alcohol, enjoying a night out with friends.
Upheld - Modified or Discontinued Health Products Outdoor 11/04/2012
0142-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” At the bottom right hand corner it says, "Thank God for...bignightrecovery.com.au" and there is an image of a bottle of Big Night Recovery tablets.
Upheld - Modified or Discontinued Health Products Print 11/04/2012
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0133-18 Trelly's Tackle World
The advertisement is referring to products that could help with "open season" (duck season). The man is wearing camouflage and says it's open season and behind him there are a series of pictures that run with a strike through them including the greens political party symbol, picture of Muslim fighters, suggesting that they are targets in open season.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 11/04/2018
0137-18 Sportsbet
A man is shaving around his genitals when his is interrupted by a vuce and 'apparently' injures himself.
Upheld - Modified or Discontinued Gambling TV - Pay 11/04/2018
0148-18 Hyundai Motor Company Australia Pty Ltd
Hyundai I20 - Shows a person sitting in a vehicle whilst being towed on the trailer of a truck on a road, which is illegal on an Australian road
Upheld - Modified or Discontinued Vehicle TV - Free to Air 11/04/2018
0153-18 Goldfingers Mens Club
The posters are always featuring one or two girls in extremely explicit and sexually suggestive poses such as one where a girl was sitting topless with a guitar between her legs, legs spread wide open and her finger in her mouth in abbey suggestive way.
Upheld - Modified or Discontinued Sex Industry Poster 11/04/2018
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0134-11 Dreams Gentlemen's Club
Billboard on the back of a truck featuring a yellow background and in black the text, "Dreams Gentlemen's Club. 1 Elizabeth Street, Melbourne. Australia's sexiest tabletop dancing venue. www.dreamsclub.com.au." To the right there is a photograph of a female which shows her from her neck to her knees. She is wearing black underwear and her thumbs are hooked in to the side of her underpants, pulling them down.
Upheld - Modified or Discontinued Sex Industry Transport 25/05/2011
0145-11 Supre Pty Ltd
Brunette girl wearing a pair of jeggings and beige high heeled shoes and no top. She is standing with her thumbs hooked in to the pockets of the jeggings and her long hair is covering her breasts. To the right of her there are 3 close up images of the features of the product. The text at the bottom reads, "It's all about Jeggings. supre.com.au."
Upheld - Modified or Discontinued Clothing Transport 25/05/2011
0152-11 Supre Pty Ltd
Brunette girl wearing a pair of jeggings and beige high heeled shoes and no top. She is standing with her thumbs hooked in to the pockets of the jeggings and her long hair is covering her breasts. To the right of her there are 3 close up images of the features of the product. The text at the bottom reads, "It's all about Jeggings. supre.com.au."
Upheld - Modified or Discontinued Clothing Poster 25/05/2011
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-16 AdultShop.com Ltd
A female voice describes the new and improved "womaniser" sex toy, stating that it no longer goes "rrrrrrr", but now makes simulated kissy noises, "using air pressure to pleasure". The ad then indicates that it is "like Channing Tatum kissing and sucking (me)...." to the point of ecstasy. The female concludes by saying, "At least, that is what it feels like to me" and giggles.
Upheld - Modified or Discontinued Sex Industry Radio 13/04/2016
0139-16 McCain Australia and New Zealand
The ad opens with one young man bailing up and dancing stupidly in front of a pizza delivery driver on a motor scooter. While the driver is distracted a second young man steals a pizza from the container behind the driver. Several young men then eat the stolen pizza and a McCain pizza. They are blindfolded. The ad ends with one of these young men punching one of his friends in the head (both blindfolded), for what appears to be the fun of doing so.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 13/04/2016
0142-16 Sir Walter Premium Lawn Turf
People are gathered at a back yard barbecue. One of the guests approaches the host with a handful of grass. The guest then proceeds to push the grass into the host's mouth and rub it in while all the other guests stand by and watch. The guest asks if it's Sir Walter and once the host has spit out the grass he shamefacedly says no. All guests drop their plates and rush out of the back yard.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/04/2016
0158-16 Grill'd
Posters that say "The Good SHIT" which is meant to be clever, because it's about ScHnITzel, but it is a poster with "SHIT" on it in a damn shopping centre food court, which has little enough class as it is.
Upheld - Modified or Discontinued Food/Bev Venue Poster 13/04/2016
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-11 Kraft Foods Ltd
The television commercial shows two brothers enjoying an Oreo and milk. The older brother is having innocent fun at his younger brother’s expense by watching the younger brother try to combine his cookie with milk – something he is unable to do as his cup of milk has a lid on it. Eventually the younger brother finds a solution to the puzzle by pouring the milk on top of the biscuit.
Upheld - Modified or Discontinued Food/Bev Groceries 11/05/2011
0150-11 General Pants Group
Image on the webpage for General Pants which features a topless woman with what looks like masking tape covering her nipples. A pair of male hands are reaching from behind her ready to remove her unzipped jeans. The word SEX is written in large letters behind them.
Upheld - Modified or Discontinued Clothing Internet 11/05/2011
0151-11 General Pants Group
A topless young woman with black Electrical tape across each nipple. There is man behind her but you can't see his face and he is in the process of removing her jeans. The word SEX appear above her head in huge bold type.
Upheld - Modified or Discontinued Clothing Poster 11/05/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0140-12 Nena & Pasadena
Short video on the Nena and Pasadena website which opens on a newspaper featuring a naked woman on one page. We then see a male model walking around a derelict building, smoking a cigarette and spraying graffiti on the walls. There are also close ups of the newspaper and we see a man and woman pictured on one page apparently engaged in oral sex.
Upheld - Modified or Discontinued Clothing Internet - Social - Other 24/04/2012
0149-12 HBF
Poster displayed in trains for the HBF 'Run for a Reason'. The heading reads, 'Don't just sit there" and underneath are three images of train passengers using train fittings to assist their exercises. The titles of the three images are: 1. Dips, 2. Mini Pull Ups, 3. Train Surfing and each image is accompanied by text describing how to perform the exercises.
Upheld - Modified or Discontinued Insurance Poster 24/04/2012
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0141-10 American Apparel Inc
This internet advertisement appears on the advertiser's own website. The particular image are a slideshow described as 'Liz, American Apparel Melbourne Retail Employee'. The slide show of images include images of the young woman wearing a number of advertised products in zebra stripe pattern, a red top and a yellow top. The woman is photographed in a bedroom scene. In one image her entire breast is exposed. In other images she is lying on a bed, sitting on a bed and standing with her back to the camera.
Upheld - Modified or Discontinued Clothing Internet 28/04/2010
0142-10 Charcoal Chicken
A woman is dressed in a corset, swim suit bottoms with a skirt attached, black stockings and chicken feet. The camera scrolls down the woman's body. Various words appear on the screen to coincide with the part of the woman being shown. Text states 'succulent wings', 'tender breasts', 'juicy thighs', 'nice legs' . As the camera reaches the woman's feet it reveals that the woman is wearing large costume chicken feet. The text concludes with the name and logo for the company 'Charcoal Chicken'.
Upheld - Modified or Discontinued Food/Bev Groceries 28/04/2010
0151-10 ACON Inc.
The print advertisement is a black and white photographic image of three men who appear to be naked. The image is overlaid by large block text in white and blue, which reads ‘BEFOREPLAY’, supported by accompanying text. The material features a SLIP IT ON campaign logo as well as the ACON organisational logo.
Upheld - Modified or Discontinued Community Awareness Print 28/04/2010
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0142-19 Honey Birdette
Lyndl: woman in red lace/sheer black bodysuit. 
Upheld - Modified or Discontinued Lingerie Poster 22/05/2019
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0144-13 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast during March and April 2013 on television. The advertisement begins with an animated sequence showing Coco Pops floating in a bowl of milk. The Coco Pops are having a pool party, and the voices of a large group of children giggling and laughing are heard in the background. The Coco Pops are playing a game of “Marco Polo”. They speak in young children’s voices and several Coco Pops are seen hiding, and peeking out playfully from behind a large spoon in the course of the game.
Upheld - Modified or Discontinued Food/Bev Groceries 22/05/2013
0149-13 Gleamous
A man talks about his continuous hot water system which his girlfriend cannot believe never runs out. He apparently has been using it for some time and then demonstrates to her by putting her hand under running hot water. He closes by saying she is now suing him.
Upheld - Modified or Discontinued House Goods Services Radio 22/05/2013
0155-13 Global Herbal Products
I was disgusted to see, a sexual enhancement product that is shown on a full wrapped surfside bus on the Gold Coast. This advertisement mentions sex, enhancement and has nudity, a girl topless, showing a small area of her breast while intimately cuddling a man.
Upheld - Modified or Discontinued Food/Bev Groceries Transport 22/05/2013
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-15 Tom Ford Beauty
It is a banner poster approx 1 metre high x 2 metres wide in the cosmetics area of Myer Bourke Street, displayed in a prominent position above head height in the central area. It shows a totally naked woman laying in a pool of water with her buttocks presented.
Upheld - Modified or Discontinued Toiletries Poster 13/05/2015

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