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E.g., 17/06/2022
E.g., 17/06/2022
March 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-00 ARN Communications Pty Ltd
ARN Communications - 2WS FM - 'You have an amazing mouth'
Dismissed Media 14/03/2000
45-00 Cancer Foundation of Western Australia Inc
Cancer Foundation of WA - National Skin Cancer Prevention Programme - 'Timebomb'
Dismissed Community Awareness 14/03/2000
March 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-01 Pizza Haven
Pizza Haven - Pan Bake Pizza - 'no oily residue'
Dismissed 13/03/2001
45-01 Wattyl Australia Group
Wattyl - Wattyl paint - fight scenario
Dismissed 13/03/2001
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-02 MasterCard Worldwide
MasterCard International - Priceless Promotional campaign - 'The Lord of the Rings'
Dismissed Finance/Investment 12/02/2002
March 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-08 Pacific Brands Holdings Pty Ltd
Pacific Brands - Dunlop Volleys - Mexican Hat Dance - man making flatulence noises with his hands to music
Dismissed Clothing 13/02/2008
45-08 Pacific Brands Holdings Pty Ltd
Pacific Brands - Dunlop Volleys - Pachelbel's Canon - man making flatulence noises with his hands to music
Dismissed Clothing 13/02/2008
February 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-09 NIB Health Funds Limited
NIB - man standing at the BBQ frying sausages and contemplating 'very little'
Dismissed Insurance 11/02/2009
February 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-10 Unilever Australasia
Unilever - Streets - Cornetto (44/10) TV. Teenage boy portrayed as 'cool' when eating a cornetto and 'uncool' when eating a no name icecream.
Dismissed Food/Bev Groceries 10/02/2010
January 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
440-07 Jungle Brolly
Jungle Brolly - Handshield - oven cleaner and hydrochloric acid poured on hands, a brick and aluminium foil
Dismissed Retail 16/01/2008
442-07 Global One Mobile Entertainment
Global One - My Happy Ending - SMS COME to 1970 6666 - amateur women "come" on your mobile
Upheld - Modified or Discontinued 16/01/2008
444-07 Rugby WA
Rugby WA - Sydneysider tells WA "Your Emirates Western Force has less support than my 12 year old daughter's training bra"
Upheld - Modified or Discontinued 16/01/2008
448-07 BSR Group
BSR Group - Betta Electrical - baby Jesus throwing gifts back at the wise men
Upheld - Modified or Discontinued 16/01/2008
449-07 Bridgestone Tyres Australia Ltd
Bridgestone - Turanza Tyres - father pacifies crying child by taking it on a drive
Dismissed 16/01/2008
450-07 Repco Ltd
Repco - old woman raised to Christmas dinner table on a trolley jack by a younger man
Dismissed Retail 16/01/2008
451-07 Global One Mobile Entertainment
Global One - Mobile Active - Home Babe Auditions SMS PEEP to 1994 9999 - scantily clad women lying on top of each other on a bed, and a closeup of a small bikini with the wearer's fingers moving around in a sexual way
Dismissed 16/01/2008
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
441-09 Toyota Motor Corp Aust Ltd
Toyota - Corolla (441/09) TV cheap service bills with "dwarf sitting in car to represent small $ bill
Dismissed 14/10/2009
447-09 MasterCard Worldwide
MasterCard Worldwide - (447/09) TV trash your hotel room and use Mastercasrd to pay for the damage
Dismissed Finance/Investment 14/10/2009
448-09 McDonald's Aust Ltd
McDonald's - (448/09) Maths on line TV 'some old hags just can't hide their age' written on whiteboard
Dismissed Food/Bev Groceries 14/10/2009
449-09 Angus & Coote Jewellers
Angus & Coote - (449/09)naked woman photographed from waist up on poster with long hair covering breasts
Dismissed 14/10/2009
February 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
440-99 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Mennen Lady Speed Stick
Dismissed Toiletries 08/02/2000
442-99 McDonald's Aust Ltd
McDonald's - McFlurry - schoolboy and mother
Dismissed 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
446-99 Time Life Aust Pty Ltd
Time Life - The Century of Warfare
Dismissed Entertainment 08/02/2000
447-99 Hog's Breath Cafe (Australia) Pty Ltd
Hog's Breath Café - breathalyser scenario - 'pigs'
Dismissed 08/02/2000
448-99 John Fairfax Publications Ltd
John Fairfax - Fairfax Online - "Naked man"
Dismissed 08/02/2000
November 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
441-06 Transport Accident Commission
Transport Accident Commission - Reconstruction - police officer at accident scene relates that if driver was going 5kph less whenwoman walks onto road her injuries may not be fatal - film is reversed and slowed to "reconstruct" the accident situation
Dismissed Community Awareness 14/11/2006
442-06 Jemella Group
Jemella Group - GHD hair products - "Gospel according to GHD various "Thou Shalt Not" rules - voodoo doll with pin, women fighting, woman "mourning" elderly husband at graveside - witchcraft, cursing, voodoo and accepting demonic forces
Dismissed Toiletries 14/11/2006
443-06 Fonterra Brands (Australia) Pty Ltd
Fonterra Brands - Bega - children swinging on rotary clothes hoist and saying they've been told not to do this - when called inside, their father tries it but the hoist collapses under his weight
Dismissed Food/Bev Groceries 14/11/2006
444-06 Westfield Group
Westfield - WhatsWhat - Metallics - woman wearing silver swimsuit and being dressed by stylist - as she turns her genital area can be seen clearly under too-tight swimsuit
Dismissed Retail 14/11/2006
445-06 Warner Music Aust Pty Ltd
Warner Music - Panic At the Disco album - "Haven't you ever heard of closing the God-damn doors"
Dismissed Retail 14/11/2006
447-06 Midalia Steel Pty Ltd
Midalia Steel - dog chases cat around steel warehouse finally cornering cat as it attempts to run out the door, by pressing button to close the door and trap the cat
Dismissed 14/11/2006
448-06 IAG Insurance
IAG - NRMA - mother relates saving money as every bit counts, having three "feral" kids; also that she saved enough money for a couple of good bottles of "red"
Dismissed Insurance 14/11/2006
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
December 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
442-08 Harvey Norman
Harvey Norman - TV - Cooking Sale with woman in apron in kitchen
Dismissed 10/12/2008
November 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
445-08 Transport Accident Commission
Transport Accident Commission - motorcycle accident victim ends up in hospital - shows graphic images
Dismissed Community Awareness 12/11/2008
446-08 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Nutella - Boy in field with toy plane - voiceover talks about only 'healthy' aspects of Nutella
Dismissed Food/Bev Groceries 12/11/2008
447-08 NSW Health Department
NSW Health Dept - TV -Live Life Well Campaign
Dismissed Community Awareness 12/11/2008
449-08 Suzuki Australia Pty Limited
Suzuki - Vitara - driven through various city, beach & rural scenes
Dismissed 12/11/2008
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
444-09 Hungry Jacks
Hungry Jacks - (444/09) TV - Let your hunger decide the size XL - XXXL burgers
Dismissed Food/Bev Groceries 28/10/2009
February 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
446-03 Domino's Pizza Australia Pty Ltd
Domino's - girls eating pizza like guys, burping and showing buttocks when opening fridge
Dismissed 17/02/2004
January 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
446-07 InsuranceLine Pty Ltd
Insuranceline - young family man with 2 small children pondering how they'd pay home off if he lost his income through accident or illness - "suicide benefits paid after 13 months membership"
Dismissed Insurance 21/01/2008
March 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-02 Queensland Transport
Queensland Transport - 'Excuses' - man driving 75kph in 60kph zone - woman holds dead child hit by speeding car "She doesn't want your excuses"
Dismissed Community Awareness 12/03/2002
March 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-04 Stuart Alexander & Co Pty Ltd
Stuart Alexander - Mentos Cool Chews - dog kisses man on mouth
Dismissed 09/03/2004
March 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-06 Lever Rexona
Lever Rexona - Lynxjet - female flight attendant uses a bra instead of life jacket during safety demo to male passengers
Dismissed Toiletries 14/02/2006
May 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-98 Streets Ice Cream
Unilever - Streets - Magnum - Ego - "Garden of Eden"
Dismissed 12/05/1998

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