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Ad Standards Community Panel Cases

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E.g., 29/01/2022
E.g., 29/01/2022
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0375-19 Honey Birdette
This poster advertisement features the caption 'Carter' and two women standing in black lingerie one facing forward and the other standing side-on and holding a black leather flogger over her shoulder.
Upheld - Modified or Discontinued Lingerie Poster 11/12/2019
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0505-15 Honey Birdette
An extremely sexualised image of a woman in lingerie and stockings, with Santa next to her having fainted on the ground.
Upheld - Modified or Discontinued Lingerie Poster 20/01/2016
0511-15 Patties Foods Pty Ltd
The TV advertisement promotes Patties Party Pies. The advertisement opens with a mother taking Party Pies out of the oven and calling, “Daniel, the Party Pies are ready”. Music similar to the Star Wars theme then begins as the family heads towards the kitchen in slow motion to eat the Party Pies, chanting to the song. Their son then appears dressed as an astronaut walking slowly down the stairs to the kitchen, as the parents continue chanting to the music and thumping the table. The boy sits at the table and takes off his helmet as the father passes him a party pie.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 20/01/2016
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-19 BelleLily
It was just a pop up ad with a a woman with her bum to the camera wearing knickers that didn’t cover much at all. They had a string up one cheek & a string up the other. It looked like porn. I screenshot it for this complaint I was so unimpressed.
Upheld - Modified or Discontinued Lingerie Internet 26/06/2019
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0529-18 Gun World Australia
It is a large billboard featuring a hand gun wrapped in Christmas paper under a Christmas tree with the slogan "Whats under your tree this Christmas" It also features a target with an outline of Australia.
Upheld - Modified or Discontinued Sport and Leisure Billboard 12/12/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0544-16 Honey Birdette
Girl in red bra in shop front window in shopping mall. Nipples visible through garments pointed out to me by my eight year old daughter.
Upheld - Modified or Discontinued Lingerie Poster 18/01/2017
August 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-21 Hommey
This Instagram Post dated 22/07/2021 is on the @sophiapafitis account and features a video. The caption on the post is "If you HAVE to be home this much, do it with @hommey [cloud emoji] #lockdown #gethommey #hommey". The video shows a woman receiving a delivery, opening the box and using the pillow product in various locations in the home.
Upheld - Modified or Discontinued House Goods Services Internet - Social - Instagram 11/08/2021
0224-21 Wisr
This television advertisement features a man (Billy) making breakfast in his kitchen. The man is standing behind a toaster with a fork in his hand. A voice over suggests he uses the “smart part” of his brain to make a “good decision”, rather than using a fork to retrieve the burnt crumpet.
Upheld - Modified or Discontinued Finance/Investment TV - Free to Air 11/08/2021
September 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0262-21 Hey Bud Skincare
This Instagram post on the @dibasabeti account features three images of a woman wearing a facemask with the caption, "Loving this cream. Use the code "dibasabeti for a discount ;)" The @heybudskincare account is tagged in the first image.
Upheld - Modified or Discontinued Health Products Internet - Social - Instagram 22/09/2021
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-09 Nando's Australia Pty Ltd
Nando's - (321/09) gatecrashed the Bruno movie opening outside State Theatre
Upheld - Modified or Discontinued Entertainment Internet 26/08/2009
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-10 Sexpo Pty Ltd
Image on bus includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Transport 25/06/2010
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-10 Kittens
This advertisement features a picture of a blonde woman in lingerie painted onto the side, front and back of a bus. The woman in the image is shown from the side, lying on her back, looking away and wearing only lingerie and high heels.
Upheld - Modified or Discontinued Sex Industry Outdoor 09/06/2010
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0284-11 Roger David Stores Pty Ltd
Image of a young girl with a union flag covered disc in her mouth. She is wearing a black sparkly singlet and is forming a heart with her hands in front of her chest. Below her are four images of a young man wearing different t-shirts. The text describes the New Love Club range now available at Roger David.
Upheld - Modified or Discontinued Clothing Internet 27/07/2011
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-09 EBBX
EBBX - Financial product on buses. Image of 3 women's bottoms with tag line "improve your bottom line"
Upheld - Modified or Discontinued Finance/Investment Transport 11/11/2009
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-02 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
Upheld - Modified or Discontinued Retail 12/02/2002
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
450-08 Wicked Campers
Wicked Campers - couple copulating drawn on vehicle roof - Reg No. ICOF 961
Upheld - Modified or Discontinued Travel Transport 12/11/2008
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-14 Oporto Franchising Pty Ltd
This ad portrays violence - Mexican drug cartel kidnapping and violence. One character is tied to a chair and has a sack bag over his head and another has a butcher's chopping knife while another is intimidating the victim.
Upheld - Modified or Discontinued Food/Bev Venue 26/03/2014
June 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
66-98 Paisley Park Hair
Paisley Park Hair - "Woman with gun"
Upheld - Modified or Discontinued Retail Print 09/06/1998
69-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures - 'Tour'
Upheld - Modified or Discontinued 09/06/1998
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-13 Sure Deal
Advertisement for Shisha pipes: “Keep your wallet (and your health) from going up in smoke with Tobacco free E-Shish pipes.Highlights:• Tobacco-Free, Nicotine-Free Fruity E-Shisha Pipes!• Check Out the Video Below!• Zero Tar or Toxins Make them a Great Smoking Alternative!• MASSIVE Sensation Across U.S.
Upheld - Modified or Discontinued Other Internet 27/03/2013
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-10 Unit
A topless woman wearing pink bikini bottoms is sat astride a BMX bike. She is wearing a baseball cap with the Unit logo. Her long blond hair and the handlebar of the bike are covering her nipples although the outline of her breasts is visible.
Upheld - Modified or Discontinued Clothing Poster 27/10/2010
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-15 Signco Brisbane
It is a sign attached to a fence next to the footpath (facing the main road) advertising Signco Brisbane. It has a picture of Tigger standing with his back to Winnie the Pooh who is aiming a rifle at Tigger's back
Upheld - Modified or Discontinued Professional Services Poster 29/04/2015
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0123-15 Amaysim Australia PtyLtd
Description as per email promotion: "Here at amaysim, we know you're a bunch of mobile addicts. In fact, recent research found that the average Aussie would rather live without their TV than their phone. With so many of you using your mobiles for entertainment on the go, we wanted to give you more of it. That's why we've asked Aussies what absurd, funny and scary entertainment makes them happiest, so we can give it all to you - in a snappy two minute video."
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 15/04/2015
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0457-18 Volkswagen Group Australia Pty Limited
Emphasises power and 4wd ability of VW Amarock - including a scene suggesting a car narrowly overtakes two trucks.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-19 Lack of Color
This internet advertisement is a product listing for a hat and depicts a woman next to a pool with a cigarette in her mouth.
Upheld - Modified or Discontinued Clothing Internet 09/10/2019
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0480-14 Federal Tyres Cairns
This is only the approximate time and date of the Advertisement, but has been played a number of times.It advertises Federal Tyres in Cairns, and at the end of the advertisement, the ad features the owner doing a massive burnout in the driveway of the tyre retail store of Federal Tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 28/01/2015
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0019-20 LTD Rentals
This television advertisement features a group of elderly people being herded towards a bus by a man on a horse with a whip.
Upheld - Modified or Discontinued Automotive TV - Free to Air 22/01/2020
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-20 PVH Brands
This Internet advertisement features two product listings of a woman in a green, pattered brief and bralette set. In the first listing the woman has her hands by her side, and in the second she has one hand on her hip.
Upheld - Modified or Discontinued Lingerie Internet 12/08/2020
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-17 Coca-Cola South Pacific
Coca Cola company implying the need to haved a coke when your stomach gives you a hunger message.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/11/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-11 Enhance Clinic
White sign with a naked lady in colour on it. She has a hand between her legs obscuring her private parts and the text describes the services on offer at Enhance Clinic.
Upheld - Modified or Discontinued Professional Services Billboard 08/06/2011
March 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0044-21 Volvo Car Australia
This television advertisement features various scenes of parents taking care of children, running around after them etc. The advertisement then shows a woman driving a car. She looks tired and seems to begin to fall asleep. The car is shown to edge towards the oncoming lane. The vehicle engages Lane Keeping Aid and automatically corrects itself back into her lane, avoiding an oncoming truck. The woman wakes up. Text on screen states "The car that looks after you, like you look after others".
Upheld - Modified or Discontinued Vehicle TV - Free to Air 10/03/2021
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
304-08 Henderson & Horning Property Consultants
Henderson & Horning - woman's legs in red fishnet stockings standing over a man
Upheld - Modified or Discontinued Real Estate Outdoor 13/08/2008
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-08 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Stalker - woman at bar says she disguises herself to stalk a man she broke up with 2 years ago, despite a restraining order
Upheld - Modified or Discontinued Alcohol 10/09/2008
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-17 Sportsbet
Ben Johnson promoting new Sportsbet app.
Upheld - Modified or Discontinued Gambling Internet 24/05/2017
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries TV - Pay 27/06/2012
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-09 Coca-Cola South Pacific Pty Ltd
Coca Cola Zero 137/09 - The break up, with pole dancers and sexy women.
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
403-09 General Pants Group
General Pants Internet 403/09 Images of female with her mouth sewn/stitched shut.
Upheld - Modified or Discontinued Clothing Internet 09/09/2009
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0340-16 City Chic
There are various women posing on beds and wearing underwear, some were sliding their hand up their thigh or down their chest. There is a horse statue, and seductive movements.
Upheld - Modified or Discontinued Clothing TV - Out of Home 14/09/2016
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0037-15 Subaru (Aust) Pty Ltd
All New Subaru Outback Value uses the term Corroborree.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/02/2015
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0371-15 Target Australia Pty Ltd
Catalogue Hip flask
Upheld - Modified or Discontinued Retail Mail 23/09/2015
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0069-17 Trelly's Tackle World Shepparton
Trelly's Tackle World was advertising an Australia Day sale with an offer of 'free pork kebabs' with the subtitle 'Halal or Haram?' underneath. This is suppose to happen on the 27th February 2017.
Upheld - Modified or Discontinued Retail Print 08/02/2017

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