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E.g., 17/06/2022
E.g., 17/06/2022
March 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
46-04 IKEA
IKEA - woman screaming in pain during childbirth
Dismissed 09/03/2004
February 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
5-07 Just Fitness
Just Fitness - woman standing on forklift pallet in warehouse
Upheld - Modified or Discontinued 13/02/2007
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
46-10 Super Cheap Auto Pty Ltd
Super Cheap Auto (46/10)TV. Bullying, pushing children out of way during Christmas advertisements
Dismissed 10/02/2010
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
460-08 Ultra Company
Ultra Company - Partner Tracker - SMS to fool your friends - show where partner is
Dismissed 26/11/2008
466-08 Advanced Medical Institute
AMI - Want longer lasting SEX? TVC
Dismissed 26/11/2008
473-08 Barkley's Advertising
Barkley's - Beaver - late night ad showing excessive nudity
Dismissed 26/11/2008
479-08 Sunshine Toyota
Sunshine Toyota - stereotypical portrayal of asian dress and accent
Dismissed 26/11/2008
December 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
464-06 Daikin Australia
Daikin - mother allows baby to lie down and feed himself from a baby bottle
Dismissed 12/12/2006
466-06 Mazda Australia Pty Limited
Mazda - Hot Property - "Zoom Zoom" - theme in all ads - dictionary definition of "zoom" is "to move quickly"
Dismissed 12/12/2006
470-06 Mix 102.3 Adelaide
Mix 106.5 - Dr Lai - breast augmentation if you feel embarrassed, unfeminine, unattractive for having small breasts
Dismissed Radio 12/12/2006
472-06 Medical Cosmetic Centre
Medical Cosmetic Centre - 2 ads - young blond woman wearing sports top and shorts reading a tape measure around her waist; 3 photos of young woman wearing short white evening dress
Dismissed Print 12/12/2006
479-06 Zodiac Group Australia Pty Ltd
Zodiac Group - young boy and girl playing pool game Marco Polo in a bath because their pool is not ready for swimming in
Dismissed 12/12/2006
483-06 IKEA
IKEA - woman getting receipt runs out of store shouting "start the car" - believing she's been undercharged and wanting a quick getaway before it's discovered
Dismissed 12/12/2006
485-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Easy Off Bam Grime & Soap Scum - shows only women doing housework
Dismissed 12/12/2006
486-06 Big Kart Track
Big Kart Track - "Every K is a thriller" - large green image of a speedometer highlighting 20 - 60kph with cartoon-style racing car and driver backed with chequered flags on orange background
Dismissed Outdoor 12/12/2006
497-06 Ford Motor Co of Aust Ltd
Ford - "Tonk a Pom" - backyard cricket - kid says "I tonked a Pom onto the neighbour's roof" - means to hit the Poms for a six
Dismissed 12/12/2006
500-06 Mattel Pty Ltd
Mattel - Sensei Shield Blaster - Asian man training kids in matial arts using super soaker water guns
Dismissed 12/12/2006
502-06 Hasbro Australia Ltd
Hasbro - Aqua Armies Super Soaker - young people using water squirters, soaking each other in water
Dismissed 12/12/2006
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
464-09 BConfidential
BConfidential - 464/09 - black and pink sign with woman on left hand side and words 'tell your wife that your be home late"
Dismissed Outdoor 14/10/2009
473-09 Bisazza Australia Pty Ltd
Bisazza - 473/09 Print - geisha tied with rope lying on floor
Upheld - Modified or Discontinued Print 14/10/2009
474-09 Telstra Corporation Ltd
Telstra - (474/09)TV - cyber bully -'Brad' with green face mask tries to stop his partner 'Emma' posting photo to internet
Upheld - Modified or Discontinued 14/10/2009
478-09 Ford Motor Co of Aust Ltd
Ford Hatchback TVC 478/09. Driver seeks assistance from man washing windscreens to push vehicle that is out of petrol
Dismissed 14/10/2009
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
47-00 Pizza Haven
Pizza Haven - attacks on rival pizza delivery drivers
Dismissed 14/03/2000
50-00 Ashley & Martin
Ashley & Martin - 'Improve your roots'
Dismissed Radio 14/03/2000
March 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
47-01 Cardiff Car City Pty Ltd
Cardiff Car City - Toyota's 70's prices
Dismissed 13/03/2001
49-01 Corpfit Holdings Pty Ltd
Corpfit Holdings - Genesis Health & Fitness
Dismissed Print 13/03/2001
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
47-05 99 Group Centre
99 Group Centre - Double AA - thieves photocopy painting - male thief takes wrong one - woman hits over the head with artwork
Dismissed 08/03/2005
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
47-07 AGL Energy Ltd
AGL - set your fridge between 3-5 degrees to save energy
Dismissed 13/03/2007
49-07 Jamba! GmbH
Jamba - Jamster Buxom Babes - woman's bikini-clad crotch with liquid dripping
Dismissed 13/03/2007
December 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
478-08 Toyota Motor Corp Aust Ltd
Toyota - Rav 4 - man looks into vacuum and his eye is sucked out of socket
Dismissed 10/12/2008
480-08 Daisy Pool Covers
Daisy Pool Covers - duck rolls on pool cover & stands on cover
Dismissed TV - Pay 10/12/2008
498-08 Hog's Breath Cafe (Australia) Pty Ltd
Hog's Breath Cafe - Bus with "Get stuffed" on side
Dismissed Transport 10/12/2008
May 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
48-98 The Olympic Club
Olympic Club (The) - "Young boy swinging on a basketball hoop"
Dismissed 12/05/1998
50-98 McDonald's Aust Ltd
McDonald's - "I'm mad about the boy"
Dismissed 12/05/1998
December 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
483-08 Mazda Australia Pty Limited
Mazda - BT-50 Ute - ute honks horn - unlawful use of horn
Dismissed 17/12/2008
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
487-09 Toyota Motor Corp Aust Ltd
Toyota - (487/09) - TV - middle agedman wearing red jumper around his shoulders/doesn't trim chest hair - Soft, made to Last
Dismissed 28/10/2009
488-09 Rheem Hot Water
Rheem Hot Water - 488/09 - TV Boy's mother finds her son's pornographic magazine collection
Dismissed 28/10/2009
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
50-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Patrol - Two vehicles chained together.
Dismissed 11/03/2003
March 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
49-08 Advanced Medical Institute
AMI - Valentine's Day - women are going to get great sex, "so if your doodle's been jumping the gun make the call to AMI"
Upheld - Modified or Discontinued Radio 12/03/2008
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
49-09 Toyota Motor Corp Aust Ltd
Toyota - Corolla driven in unsafe manner by guy with "kitten head" who assaults other kitten head drivers
Dismissed 11/02/2009
November 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
491-09 Hocking Communications
Hocking Communications -30Seconds Outdoor cleaner (491/09) TVC. Narrator promoting this outdoor cleaner lampooning the way Asians speak
Dismissed 25/11/2009
November 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
496-09 Advanced Medical Institute
AMI 496/09 TV. The letter I in the writing of AMI simulates an erection
Dismissed 11/11/2009
497-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benkiser 497/09 TV. Mortein outdoor spray being used by a woman with a face mask around her neck and not covering her face.
Dismissed 11/11/2009
504-09 Freedom Furniture Ltd
Freedom Furniture 504/09 Pay TV. Mum says Dad's GAY!
Dismissed TV - Pay 11/11/2009
February 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
5-01 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - 'Working Mum'
Dismissed 13/02/2001
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
5-08 F J Livens
F J Livens - plumber advertises with sexual innuendo
Dismissed Radio 16/01/2008
February 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
50-06 Honda Australia Pty Ltd
Honda - CRV - condition of country roads discussed at meeting - it's decided not to repair them as most of them own Honda CRV and suitable for all conditions
Dismissed 14/02/2006
January 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
503-06 Samsung Electronics Aust Pty Ltd
Samsung - LCD Flat Screen TV - advice to males to "let her change the lounge room" but "don't let her change the channel away from the cricket"
Dismissed 16/01/2007

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