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Ad Standards Community Panel Cases

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E.g., 20/10/2021
E.g., 20/10/2021
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-12 Subway Franchisee Advertising Fund
TV advertisement promoting the $7 Subway Footlong(R) Chicken Fillet Sub.
Upheld - Modified or Discontinued Food/Bev Groceries 13/06/2012
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-20 Hungry Jacks
This advertisement is a promotion on the Hungry Jacks app. It features the heading 'Vouchers' and promotions for a medium thickshake for $2.00 and a Whopper + Rebel Whopper for $8.95.
Upheld - Modified or Discontinued Food/Bev Venue App 22/01/2020
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0069-20 Domino's Pizza Enterprises Ltd
This television advertisement for Domino's pizza contains the phrases: Any large pizza from $15 each; Delivered; No minimum spend; No surprises
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 26/02/2020
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014
May 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-01 Holden Ltd
Holden - Commodore SS sedan - speed as an 'escape' for young male driver
Upheld - Modified or Discontinued 08/05/2001
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0147-20 Audible
This television advertisement depicts well-known chef Poh Ling Yeow in her kitchen, listening to Audible while cooking. Poh pauses the app and starts to talk to the audience about the benefits of Audible. She ventures over to the fridge where she finds Celeste Barber, a well-known comedian, waiting to question her on what she is cooking and listening to. After a brief conversation, Poh closes the door and continues her day while Celeste remains into the fridge. We end the ad with Celeste walking down the street, holding up her phone with the Audible app on screen.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 13/05/2020
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
113-06 RAA of South Australia
RAA - Insurance - man's residence described as "near the deli" and is mistaken for "New Dehli" in India
Upheld - Modified or Discontinued Insurance 11/04/2006
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0255-20 SOJO Pty Ltd
This Pay TV advertisement for Tradies deodorant depicts two men in a bathtub, one wearing a shower cap. One of the men washes his hair as the other pulls a boombox out of the water.
Upheld - Modified or Discontinued Toiletries TV - Pay 26/08/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
287-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (TV)-SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries 13/08/2008
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0143-21 ORTC Clothing
This Instagram advertisement features a post with three images posted by @myfriendelias. The caption for the images reads 'Fall breeze. Autumn leaves. Neutral tines and classic styles AW21 by @ortcclothingco, shot by @thesnapsmith.
Upheld - Modified or Discontinued Clothing Internet - Social - Instagram 16/06/2021
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
145-09 Jamba! GmbH
Jamba Jamster(145/09)Pay TV 'Jizz in my pants' ringtone
Upheld - Modified or Discontinued TV - Pay 22/04/2009
August 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0222-21 Go Bare Skin
This TikTok post on the leahjay_ account features Leah promoting the Go Bare laser hair removal device.
Upheld - Modified or Discontinued Health Products Internet - Social - Other 11/08/2021
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-10 Ashley Madison - Avid Life
This Billboard features the image of a young woman, appearing to be lying on her stomach looking to the right. The woman appears to be naked with her face and right shoulder most prominent. The words "LIFE IS SHORT. HAVE AN AFFAIR." are superimposed in the centre of the Billboard. Below those words is "while in Sydney". The Advertisers website "ashleymadison.com.au" is identified at the top of the Billboard.
Upheld - Modified or Discontinued Professional Services Billboard 14/07/2010
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-14 Advanced Medical Institute
It was an AMI Advertisement that I saw on Channel 7 that had 3 ladies yelling from a balcony that they can't take it any more and that they want longer lasting SEX.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/09/2014
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-16 Ultra Tune Australia
Ad for car servicing featuring two women in a car caught on a train track.
Upheld - Modified or Discontinued Automotive TV - Free to Air 10/02/2016
0029-16 Carlton and United Breweries
The advertisement was an image that showed a hand offering a beer to a kangaroo who was reaching out to hold it and the caption "Kangabrew"
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 10/02/2016
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
435-09 Paramount Pictures Australia
Paramount Pictures Australia - Radio. features excerpts from the "I love you man" movie
Upheld - Modified or Discontinued Entertainment Radio 23/09/2009
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
561-09 FOXTEL Management Pty Ltd
Foxtel - Comedy with balls - Bus shelters (561/09)- guy on ground looking up girl's skirt
Upheld - Modified or Discontinued Telecommunications TV - Pay 09/12/2009
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
20-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - teenagers surfing on photocopiers, BMX bike off pier and other sthrowing objects at each other
Upheld - Modified or Discontinued 17/02/2004
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0453-15 powershop.com.au
Illustration of electrical PowerPoint depicted as Japanese face and referencing movie Kill Bill.
Upheld - Modified or Discontinued House Goods Services Billboard 25/11/2015
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0131-11 Scotch and Soda
Collage of images of models wearing Scotch and Soda clothing. In one image the female model is holding a cigarette. The text on the advertisement reads, "Scotch and Soda Amsterdam Couture. Autumn/Winter 2011. www.scotch-soda.com.
Upheld - Modified or Discontinued Clothing Poster 27/04/2011
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0466-17 Youfoodz
A young boy around 7-8 years of age has a fork in his hand while dressed like a chef and repeatedly says "forking" during his speech, which is obviously meant to be "fucking". It is inappropriate and offensive that anyone would say that in a commercial - let alone a young child. Children watch The Block and this commercial has aired numerous times during The Block. It now has the word bleeped out.... but the intent is still there.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 25/10/2017
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
210-99 People's Truth Pty Ltd
People's Truth - (www.heartbalm.com.au)
Upheld - Modified or Discontinued Media Outdoor 13/07/1999
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0476-12 Sportsbet
SMS notification appearing while playing games on phone. The ad reads: ‘Bet Every Race, Every Day’.
Upheld - Modified or Discontinued Gambling SMS 12/12/2012
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0145-11 Supre Pty Ltd
Brunette girl wearing a pair of jeggings and beige high heeled shoes and no top. She is standing with her thumbs hooked in to the pockets of the jeggings and her long hair is covering her breasts. To the right of her there are 3 close up images of the features of the product. The text at the bottom reads, "It's all about Jeggings. supre.com.au."
Upheld - Modified or Discontinued Clothing Transport 25/05/2011
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
22-10 Crazy Domains
Crazy Domains - (22/10) TV. Male fantasy with Pamela Anderson
Upheld - Modified or Discontinued Telecommunications Internet 10/02/2010
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0494-10 Nissan Motor Co (Aust) Pty Ltd
Two families driving a Nissan X-TRAIL to their holiday destination. One family travels with surfboards to the beach, the other travels with a kayak and bikes to a campground.
Upheld - Modified or Discontinued Vehicle TV - Pay 08/12/2010
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-05 Geoff Walsh Engine Parts Pty Ltd
Geoff Walsh Engine Parts - "this plastic cup is f----d" - comment made after Q&A session where Geoff's answers are always "No worries" which is his well-known tagline
Upheld - Modified or Discontinued Retail Radio 13/09/2005
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0507-11 Icebreaker
A man stands in the foreground and behind him there are two almost naked women; their bottoms are naked and they are removing their bras/tops. The headline reads "Would You Believe? They Won't Smell You Coming. One Shirt, One Week, No Stink. Icebreaker.com"
Upheld - Modified or Discontinued Clothing Print 18/01/2012
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
238-09 Rivers (Aust) Pty Ltd
Rivers (238/09) Print - "Bi polar" fleece vest
Upheld - Modified or Discontinued Clothing Print 10/06/2009
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0556-17 Surfstitch
Young women on a beach in bikinis with their legs spread and close ups on g-stringed bikini bottoms.
Upheld - Modified or Discontinued Clothing TV - On Demand 19/12/2017
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0203-13 Nissan Motor Co (Aust) Pty Ltd
The ad showed a couple one of whom was pregnant timing their trip from home to the hospital in a car .The car gave the impression that it was speeding and when they arrived at the hospital the couple congratulated each other on the time they took as it was only a practice for the real event.
Upheld - Modified or Discontinued Vehicle TV - Pay 19/06/2013
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0075-20 Brisbane City Council
This billboard advertisement depicts a man riding a bike on a bridge. The man is wearing a bicycle helmet and a checked shirt.
Upheld - Modified or Discontinued Community Awareness Billboard 11/03/2020
June 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0183-20 BMW Group Australia
This television advertisement features the tagline "Joy to come" and depicts scenes including a man sitting in a dark room, a person viewed through a window as it rains, a man laying down using his phone, close up imagery of a vehicle, people hugging, a couple on a beach and in the water, people playing basketball, people sitting on the beach, a group of women laughing in a vehicle, a man and two children running through the woods, a vehicle parked on a cliff, and a person skareboarding down the centre of a road.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/06/2020
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0244-20 National Australia Bank
This Pay TV advertisement features scenes of people viewed from above, going about their day. Scenes include a man unloading a truck, a woman walking with coffees, two children walking with a football.
Upheld - Modified or Discontinued Finance/Investment TV - Pay 12/08/2020
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for a free serving of French fries (small) with any menu purchase at specified McDonalds: Shepparton South, Shepparton City, Shepparton North, Echuca and Mooroopna in Victoria. We understand the voucher was handed out upon a child’s admission to the SPC Ardmona KidsTown Adventure Playground (Playground) which is located between Shepparton and Mooroopna in Victoria. Pictures and branding from the Playground are also featured on the voucher.
Upheld - Modified or Discontinued Food/Bev Venue Print 09/07/2014
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-20 Ben & Jerry’s Chatswood
This voucher features the words, "This certifies that ______ is an A-MOO-ZING ACHIEVER. Well done! For your a-moo-zing achievement go to Ben and Jerry's Chatswood Scoop Shop to get a FREE scoop in a choc dipped cone." The voucher includes a picture of an ice-cream and a cow.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 21/10/2020
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0262-12 Key Factors
Image of a dog covered in wooden pegs. The text reads, "Feeling the pinch?" and goes on to describe the financial services provided by Key Factors.
Upheld - Modified or Discontinued Finance/Investment Print 08/08/2012
August 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0233-21 McDonald’s Australia Limited
This Instagram Post dated 28/07/2021 on the @southaussiewithcosi account features one image. The caption on the post states: "Verified @maccas_sa have been serving South Australians for 50 years. How cool is that? Tonight we are celebrating their birthday with delivery and my girls are wearing the @peteralexanderofficial limited edition maccas PJ’s". The images depicts a man, woman and two children in matching McDonalds pjyamas and holding bags stating McDelivery.
Upheld - Modified or Discontinued Other Internet - Social - Instagram 25/08/2021
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
32-09 Planbuild
Planbuild - Billboard of naked woman wearing a tool belt and holding a saw across her chest
Upheld - Modified or Discontinued Outdoor 11/02/2009
October 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-99 Hamilton Island Enterprises
Hamilton Island Enterprises - "Chronic Fatigue Syndrome"
Upheld - Modified or Discontinued Travel Outdoor 12/10/1999
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Carpark - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-09 Jetty Surf Pty Ltd
Jetty Surf - shows skate boarder riding a skate board on the roof of a taxi.
Upheld - Modified or Discontinued Print 25/02/2009
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0332-16 Alka Power
A website (linked to on the labelling of the bottled water).
Upheld - Modified or Discontinued Food/Bev Groceries Internet 14/09/2016
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-13 Domayne
The print advert is of two (apparently unsupervised) children sleeping beside a Christmas tree (with pillows/blanket) that has paper-wrapped gifts underneath and 15 lit candles.
Upheld - Modified or Discontinued Retail Print 16/01/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-14 Kellogg (Aust) Pty Ltd
Description of advertisementWe write to complain about the Kellogg “Coco’s Beats” website, http://cocopops.kelloggs.com.au/cocopops/. The website invites children, with their parents, to ”jam” to “beats”, using web cam and Coco Pops packaging to undertake musical activities. The website requires a specially marked box of Kellogg’s Coco Pops, which has a picture of licenced character “Coco” the monkey, sitting at a drum kit.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 12/02/2014

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