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E.g., 20/06/2022
E.g., 20/06/2022
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - flowers - two men in convertible with no seat belts - one man leans out of car to smell flowers on roadside.
Upheld - Modified or Discontinued Health Products 14/10/2003
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-07 THQ Asia Pacific Pty Ltd
THQ - Juiced 2 - computer game - cars driving dangerously round women in silver bikinis
Upheld - Modified or Discontinued 13/11/2007
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
390-07 BMW Group Australia Ltd
BMW - M3 Outdoor - "It's not how fast you go. It's how you go fast".
Upheld - Modified or Discontinued Outdoor 13/11/2007
391-07 BMW Group Australia Ltd
BMW - M3 - Internet - "Fast is not just about horsepower but how powerful your horses are. It's not how fast you go but how you go fast..."
Upheld - Modified or Discontinued Internet 13/11/2007
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
353-06 Borders
Borders - Fathers' Day 2006 - father "surfing" supermarket trolley down grassy slope on front cover
Upheld - Modified or Discontinued Retail Print 12/09/2006
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
354-00 Bayswater Car Rental Pty Ltd
Bayswater Car Rental - Aboriginal boy - 'half the rate'
Upheld - Modified or Discontinued Travel Print 12/12/2000
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
354-08 Tell The Truth Coalition
Tell The Truth - aborted foetuses 2nd pamphlet
Upheld - Modified or Discontinued Community Awareness Mail 10/09/2008
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
36-06 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Zero (TV) - young man surfing on the roof of a bus shouting through a megaphone, after leaning out of the windows to steal traffic cones - when bus stops suddenly, he is catapulted into into the sea
Upheld - Modified or Discontinued Food/Bev Groceries 14/02/2006
397-05 Bugal Pty Ltd
Bugal - Mobilemojo - 3970170 & 3979070 - lesbian acts
Upheld - Modified or Discontinued Telecommunications Print 14/02/2006
398-05 Bugal Pty Ltd
Bugal - Mobilemojo - 4703170 - "Smack the shit out of your children. They deserve it"
Upheld - Modified or Discontinued Telecommunications Print 14/02/2006
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-09 Jetty Surf Pty Ltd
Jetty Surf - shows skate boarder riding a skate board on the roof of a taxi.
Upheld - Modified or Discontinued Print 25/02/2009
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
372-09 Jamba! GmbH
Jamba Jamster - (372/09) PAY TV (Lust Mobile) wet & wild/Lusty Lena/filthy Latina in her back yard
Upheld - Modified or Discontinued TV - Pay 26/08/2009
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
373-06 McMillan Criminal Lawyer
McMillan Criminal Lawyer - police barge into dingy low-income home and violently drag husband off - hysteria prevails
Upheld - Modified or Discontinued 10/10/2006
386-06 Dendy Twin Sex Cinema
Dendy Twin Sex Cinemas - "Melbourne's most discreet private sex entertainment complex" - woman in short sequinned dress crouching with hand up her dress as if masturbating and mouth sucking finger of other hand
Upheld - Modified or Discontinued Entertainment Outdoor 10/10/2006
398-06 Maxxium Australia Pty Ltd
Maxxium - Galliano - Stunt Guy - what would you do to be a Galliano Stunt Guy and get on TV - would you share an ice bath with your mates? Would you lick your car clean?" man forcing himself to kiss elderly wrinkled lady and cringing
Upheld - Modified or Discontinued Alcohol 10/10/2006
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
375-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (Cinema)- SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries Cinema 08/10/2008
378-08 Levi Strauss (Aust) Pty Ltd
Levi Strauss - young couple about to have sex, woman strips off jeans showing underwear
Upheld - Modified or Discontinued Clothing TV - Pay 08/10/2008
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
387-09 Bet24/7
Bet 24/7 (387/09) TV - sexual innuendo ad for betting agency
Upheld - Modified or Discontinued Gambling 28/10/2009
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
39-05 Just Porn - XXX DVD/VHS Store
Just Porn - DVD's pictures picture women in sexually explicit poses, including two naked women apparently 'tongue' kissing, a naked woman holding her breasts with her mouth open and the words 'No cum dodging allowed'
Upheld - Modified or Discontinued Other Print 08/03/2005
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
392-09 Unilever Australasia
Unilever Rexona 392/09 TV ad featuring a man of "European" appearance putting another man in a garbage crusher (Rexona Invisible Ice)
Upheld - Modified or Discontinued Toiletries 09/09/2009
402-09 General Pants Group
General Pants Group Poster 402/09 Image of woman with her mount stitched/sewn up.
Upheld - Modified or Discontinued Clothing Print 09/09/2009
403-09 General Pants Group
General Pants Internet 403/09 Images of female with her mouth sewn/stitched shut.
Upheld - Modified or Discontinued Clothing Internet 09/09/2009
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
408-09 The Mercury (Newspaper)
The Mercury Newspaper Billboard. Back of naked man with information on his back running onto a sports field.
Upheld - Modified or Discontinued Media Outdoor 09/09/2009
411-09 Ian Jones Insurance Brokers Pty Ltd
Ian Jones Insurance Brokers 411/09 - Billboard with rear view of naked man with overwriting "Cover your ASSets"
Upheld - Modified or Discontinued Insurance Outdoor 09/09/2009
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
396-07 IAG Insurance
IAG - NRMA - idiots skylarking with shopping trolleys in nearly deserted carpark, as one careers towards a parked car, the car automatically moves out of the way, causing the boy riding in the trolley to smash against a brick wall
Upheld - Modified or Discontinued Insurance 11/12/2007
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-09 EBBX
EBBX - Financial product on buses. Image of 3 women's bottoms with tag line "improve your bottom line"
Upheld - Modified or Discontinued Finance/Investment Transport 11/11/2009
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-08 Buzzbee Toys
Buzzbee Toys - Steady Stream Water Warrior - boys spraying near computer equipment
Upheld - Modified or Discontinued 13/02/2008
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-09 Target Australia Pty Ltd
Target (40/09) TV - denim nation jeans - people getting in and out of a clothes dryer to dry jeans.
Upheld - Modified or Discontinued Clothing 11/02/2009
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
408-08 Jamba! GmbH
Jamba - Jamster - Achmed the dead terrorist - "Silence! I am going to kill you"
Upheld - Modified or Discontinued 12/11/2008
431-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - baby bath solution - baby's cot has bumpers
Upheld - Modified or Discontinued TV - Pay 12/11/2008
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
450-08 Wicked Campers
Wicked Campers - couple copulating drawn on vehicle roof - Reg No. ICOF 961
Upheld - Modified or Discontinued Travel Transport 12/11/2008
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
414-09 Advanced Medical Institute
AMI Print 414/09. Mail delivered in yellow envelope with pamphlet enclosed with text "Want longer lasting Sex" in large blue type.
Upheld - Modified or Discontinued Print 16/09/2009
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
418-09 Advanced Medical Institute
AMI - (418/09) TV SMS TRY
Upheld - Modified or Discontinued 23/09/2009
435-09 Paramount Pictures Australia
Paramount Pictures Australia - Radio. features excerpts from the "I love you man" movie
Upheld - Modified or Discontinued Entertainment Radio 23/09/2009
436-09 Brothers Ink Pty Ltd
Brothers Ink - Skinny Blonde Internet, staring competition and girl removes bikini top.
Upheld - Modified or Discontinued Alcohol Internet 23/09/2009
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
420-08 Jamba! GmbH
Jamba - Bubblemob - Simulated Lesbian Sex - "Diana fiddling with herself" and other images with explicit detail blocked out
Upheld - Modified or Discontinued TV - Pay 30/10/2008
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-09 Nautilus Marine Insurance Agency
Nautilus Marine Insurance Agency - (425/09)image of boat crammed full with illegal immigrants 'there's boat people and ... there's boat people'
Upheld - Modified or Discontinued Insurance 14/10/2009
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
426-07 Fosters Australia, Asia & Pacific
Fosters - Corona - 2 people on cycle near beach not wearing helmets - woman is sitting on back on top of carton of Corona beer
Upheld - Modified or Discontinued Alcohol Outdoor 16/01/2008
428-07 Goodyear Tyres
Goodyear Tyres - Dunlop - V8 Supercar footage followed by car weaving across road as in racing laps "what we learn on the track we take to the street"
Upheld - Modified or Discontinued 16/01/2008
429-07 Unilever Australasia
Unilever - Lipton Iced Tea - young people jumping of a bank into a river/lake
Upheld - Modified or Discontinued Food/Bev Groceries Cinema 16/01/2008
442-07 Global One Mobile Entertainment
Global One - My Happy Ending - SMS COME to 1970 6666 - amateur women "come" on your mobile
Upheld - Modified or Discontinued 16/01/2008
444-07 Rugby WA
Rugby WA - Sydneysider tells WA "Your Emirates Western Force has less support than my 12 year old daughter's training bra"
Upheld - Modified or Discontinued 16/01/2008
448-07 BSR Group
BSR Group - Betta Electrical - baby Jesus throwing gifts back at the wise men
Upheld - Modified or Discontinued 16/01/2008
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
441-99 Icon Clothing Pty Ltd
Icon Clothing - Lee Jeans - girl running thru cemetery to escape zombies
Upheld - Modified or Discontinued Clothing Cinema 08/02/2000
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
452-08 Statewide Steel
Statewide Steel - scantily clad girl and voice over uses rhyming slang 'stop holding your dick johnson'
Upheld - Modified or Discontinued Hardware/Machinery 26/11/2008

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