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E.g., 20/01/2021
E.g., 20/01/2021
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-10 Browne's Foods
We can hear girls giggling in the shower then a male voiceover says, "And now - two hot girls in the shower." The girls can then be heard saying the water is hot and that there are bubbles, before the voiceover continues with "That was awesome. Just like the great new taste of Brownes Choc Chill - now with added awesome."
Dismissed Food/Bev Groceries Radio 14/07/2010
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0312-10 Pole Perfect Dance Studio
Poster featuring images women performing various poses on a pole. The women are wearing underwear in some poses, gym clothing in others. There is also a picture of a fully clothed man wearing a t-shirt with a bow tie and shirt collars printed on it, and he has two woman either side of him wearing underwear, high heels and fishnet tights. The images are surrounded by text boxes describing the classes on offer at the Pole Perfect Dance Studio, along with details of parties they offer.
Dismissed Poster 28/07/2010
November 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-06 Diageo Australia Ltd
Diageo - Guinness - "Scarlet Johansson or Angelina Jolie?" or "Silicone - a work of genius or just a brilliant idea?"
Dismissed Alcohol Outdoor 14/11/2006
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-18 Moon Active
All ads were created in collaboration with Australian YouTube channel superwog1, known for comedic sketches of a sometimes offensive nature.One ad depicted a husband and wife in bed, both played by male actors, fighting over the husband playing a mobile game. The wife is aggressive and asking for a divorce, so the husband swears under his breath and presses a button in the game which makes the wife get electrocuted and disappear into smoke, something the husband is clearly happy about.
Dismissed Entertainment Internet - Social - Other 25/07/2018
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0319-15 Mitsubishi Motors Aust Ltd
One advert portrays a well dressed women fussing over a poodle telling a man to look after it. Three men in a car lower down on top of the dogs house, crushing it. The man excitedly asks the brand of the ute to which the driver replies "It's a Mitsy" and they drive off.
Dismissed Vehicle TV - Free to Air 12/08/2015
December 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
436-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Manual Sports Sedan - "Pilots Wanted - jet fighter aircraft flying and turning quickly before turning into Saab - car is left with tyre/jet skid marks behind it indicating it has been travelling at high speed
Dismissed Internet 12/12/2006
487-06 Australian Showgirls
Australian Showgirls - young blond woman wearing white bra, white g-string and white thigh-high stockings lying on her side facing camera
Dismissed Sex Industry Outdoor 12/12/2006
496-06 Suntory (Aust) Pty Ltd
Suntory - Frangelico Essenza - woman holding a hazelnut nut in her lips as it drips the Frangelico liqueur into a glass with ice and slices of lime
Dismissed Alcohol Outdoor 12/12/2006
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0323-16 Universal Pictures
The advertising was promoting the Jason Bourne movie and was on the side of a bus. The size of the advertisement was the full height and length of the bus. The advertisement depicted Jason Bourne's face and his arm outstretched holding a handgun. You could not see who he was aiming the gun at but his face was menacing as if he was about to pull the trigger.
Dismissed Entertainment Transport 10/08/2016
0327-16 Wesfarmers Kleenheat Pty Ltd
There are several different versions of this advertisement. In each, a man is telling us how we can save money. A man is standing on a road verge when a Giant holding a tree strikes him so hard that he flies through the air and lands flattened in a paddock. He gives a little 'twitch' and then lies still. The second man then says again "Just switch to Kleenheat Gas".
Dismissed House Goods Services TV - Free to Air 10/08/2016
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
446-09 Rollformers QLD
Rollformers QLD - (446/09) Billboard text "need more length" with scantily clad woman in suggestive pose
Dismissed Hardware/Machinery Outdoor 28/10/2009
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-15 Target Australia Pty Ltd
It a full sized billboard of about 5 ladies wearing bras shot from the waist up.
Dismissed Clothing Billboard 26/08/2015
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0009-11 Unit
Woman in black bikini and baseball cap sat astride a motorbike which is partly submerged in a swimming pool. The UNIT logo is on the bottom left of the advertisement.
Dismissed Clothing Poster 09/02/2011
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-15 Unicharm Australasia (VIC)
The advertisement for Sofy Befresh aims to promote their product by way of generalising the experience of those who menstruate. It shows that those who menstruate are at once fat, hostile and selfish. In the clip the person who has their period and is not using the Sofy Befresh product is mirrored by a their thinner and happier counterpart. Unicharm shows that a person on their period in an unfavourable context, and as such buys into common, negative assumptions about those who bleed and their disposition. This ultimately is fatphobic and shames those who bleed about their periods.
Dismissed Toiletries Internet 09/09/2015
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media Cinema 22/08/2012
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-17 Australian Insurance Holdings
Captian risky had crashed something into a lone tree in the outback and was hanging from a tree [ hanging upside down ] stuck in the tree. he was asking a lone kangaroo for help , but it showed the last long distance vision of him hanging in the tree which depicted a person had committed suicide and and was hanging there because of the crash.
Dismissed Insurance TV - Free to Air 08/02/2017
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-10 Scotty's Beach House
Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km"
Dismissed Billboard 25/08/2010
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-18 Hotels Combined
A man and woman are looking at booking a hotel with a pool. The man rips off his clothing to be standing in just a bikini.
Dismissed Travel TV - Free to Air 07/02/2018
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
July 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-15 St John Ambulance WA
 It depicts a child being burnt with a woman talking to the Ambulance trying to work out what to do.
Dismissed Community Awareness Radio 11/02/2015
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
501-08 BUPA Australia Health Pty Ltd
BUPA - HBA insurance - man dressed in green - stereotype of irish man
Dismissed Insurance 10/12/2008
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-18 H & R Block Tax Consultants
There is a man and a women sitting in chairs, in front of them and in the middle of the ad they have a full size statue of a naked man with it private parts fuzzed out. The man is talking nothing that makes a lot of sense and then you hear water leaking, which has the innuendo of the statue taking a leak.
Dismissed Finance/Investment TV - Free to Air 08/08/2018
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
179-09 Calvin Klein Underwear
Calvin Klein print double page image of five people partly naked in sexual poses.
Dismissed Clothing Print 14/05/2009
188-09 Simon de Winter
Simon de Winter (188/09) Kayser lingerie Billboard four women wearing lacy underwear covering their breasts/ headless bodies
Dismissed Clothing Outdoor 14/05/2009
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-13 Blairgrove Hotel Group
A glossy A6 flyer advertising free entry to Sefton Playhouse where $4.50 schooners of VB are available and you can 'Be entertained all day and night' with a 'Shower Show' @ 3.00, 6.00 & 9.00 everyday. The background of the text is an image of a woman in a bikini from the neck down to the upper legs.
Dismissed Entertainment Poster 30/01/2013
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-99 Australian College of Journalism
Australian College of Journalism - cartoon of woman
Dismissed Education Print 09/03/1999
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-18 Best & Less
Woman lying on side in bed with bra on and big cleavage on display, looks like she's about to fall out of her bra.
Dismissed Lingerie TV - Free to Air 22/08/2018
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-05 Kellogg (Aust) Pty Ltd
Kellogg - Just Right - man throwing a dart at a revolving globe of the world with no regard to where it lands. The dart hits the globe and is propelled towards a lamp and then into space.
Dismissed 12/07/2005
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
52-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA Club - Adelaide Cup 2007 (O/D) - woman holding horseshoes to look like handcuffs
Dismissed Outdoor 13/03/2007
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
Dismissed Hardware/Machinery TV - Free to Air 23/09/2015
0370-15 Pacific Brands Holdings Pty Ltd
Semi naked lady, center scene for whole duration
Dismissed Lingerie TV - Free to Air 23/09/2015
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
185-08 Peugeot Automobiles Australia
Peugeot Automobiles - two lady birds make car bounce
Dismissed 11/06/2008
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0041-11 Australian Pork Corporation
Australian Pork’s Get Some Pork on Your Fork – script one radio reminder establishes a lunch setting with four women aged around 35-40. The group of women discuss Jude’s relationship with Rob. Jude comments that the relationship is now going well as she ""porked him”. The advertisement then continues by delivering a health message, followed by a driver to pork.com.au for recipes, and finally ending with Australian Pork’s well known tagline “Get Some Pork on Your Fork”.
Dismissed Food/Bev Groceries Radio 23/02/2011
0045-11 Kellogg (Aust) Pty Ltd
Yellow background with image of box and bowl of Coco Pops. In one image, the Coco Pops have raised up out of the bowl to form large slides, and the accompanying text reads, "Splash into chocolatey fun" and in the other image the Coco Pops have formed a diving board and the text reads, "Spring into chocolatey fun."
Dismissed Food/Bev Groceries Billboard 23/02/2011
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
53-03 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Cold Power - torpedoes being fired from submarines.
Dismissed 11/03/2003
March 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
54-02 Peters & Brownes Group
Peters & Brownes - Connoisseur ice cream - man with naked torso - 'You'll never go back.'
Dismissed Outdoor 12/03/2002
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0374-14 KMart Australia Ltd
The K-mart ad that starts with a stool.
Dismissed Retail TV - Pay 24/09/2014
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
190-99 Kellogg (Aust) Pty Ltd
Kellogg - Special K - "99% fat free"
Dismissed Print 08/06/1999
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-19 ANZ Banking Group Ltd
A young person in a wheelchair was being chased/attacked scared for their well-being as they were being hunted down by a tiger.
Dismissed Finance/Investment TV - Free to Air 20/02/2019

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