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E.g., 20/01/2021
E.g., 20/01/2021
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-12 Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
Dismissed Vehicle 08/08/2012
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-09 Girls Gone Wild
Girls Gone Wild TV (249/09)for phone downloads with highly sexual content. Girl on girl action.
Upheld - Modified or Discontinued Sex Industry 08/07/2009
307-09 Virgin Blue Airlines Pty Ltd
Virgin Blue Airlines - (307/09) TV -female airline stewards dancing around the plane and owner Richard Branson (wait until we get it up'
Dismissed Travel 08/07/2009
October 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-02 SPC Ardmona Operations Limited
SPC Ardmona - Spaghetti - young girl playing with doll says "wee wee wee" ; young boy hums "bum bum bum" - mother says 'I'll wash your mouth out';
Dismissed 08/10/2002
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
255-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man shakes dandruff from hair onto photos to remind him of snow
Dismissed 14/09/2004
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
258-05 Unilever Australasia
Unilever - Continental - Pasta Sauce - actress Mena Suvari at dinner is told by boyfirend she's intelligent and beautiful but they have to break up bcs he expects more now, with Continental Pasta Sauce - explains "it's not me, it's you"
Dismissed 13/09/2005
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
260-98 Tontine Bedding
Tontine Bedding - "Tontine Bioguard - pillow"
Dismissed 08/12/1998
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
267-09 Youi Car Insurance
Youi - (267/09)- TV car insurance for people with mental illness (obsessive compulsive disorder)- woman folding paper for a prolonger period
Upheld - Modified or Discontinued Insurance 10/06/2009
September 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
273-00 Cunningham's Warehouse Sales Pty Ltd
Cunningham's - death cards
Dismissed Retail 05/09/2000
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
276-08 Holden Ltd
Holden - Colorado - loaded vehicle driven in dangerous manner
Dismissed 13/08/2008
303-08 Advanced Medical Institute
AMI - couple in rocket - rocket can't 'get up'
Dismissed 13/08/2008
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
279-05 Tetley Australia Pty Ltd
Tetley - tea bags - woman catching elephant droppings then has cup of tea
Dismissed 11/10/2005
281-05 Tricon Restaurants International
Tricon - KFC - Wicked Burger Meal - man driving car while eating chicken
Dismissed 11/10/2005
296-05 Vodafone Network Pty Ltd
Vodafone - Super Cap - man's friends call him "tight arse" bcs he will only text them, not ring direct
Dismissed Telecommunications 11/10/2005
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-11 Dodo Australia Pty Ltd
The ad shows a dance floor with an animated Dodo bird dancing with men and women to a song ("No Limit"). A voice over advertises an unlimited ADSL plan.
Dismissed Telecommunications 14/09/2011
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
29-10 Commonwealth Bank of Australia
Commonwealth Bank - (29/10) TV. Americans pitching an idea to bank executives
Dismissed Finance/Investment 10/02/2010
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
293-00 Dairy Farmers
Dairy Farmers - Oak - animated cartoon insects - cockroach
Dismissed 17/10/2000
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
299-06 Bank of South Australia
Bank of SA - Bunny - store owner sees competitor using giant bunny outside store - so he used his broom handle to trip the bunny up and a little girl starts crying
Upheld - Modified or Discontinued Finance/Investment 08/08/2006
September 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-10 Motor Accident Commission SA
A surgeon, pilot and bus driver are all shown about to perform their jobs after taking drugs, whilst a voice over talks about whether you would be happy for them to do this if they were operating on you, flying you or driving you - the message being that you wouldn't trust them so you shouldn't trust yourself to drive if you have been taking drugs. The final statement is "Don't drive on drugs"
Dismissed Community Awareness 08/09/2010
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
31-98 Time Life Aust Pty Ltd
Time Life - Survival in the Wild - Crocodiles
Dismissed Entertainment 14/04/1998
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
313-04 Simon de Winter
Simon de Winter - Kayser - "Brazilian" girl in red lace underwear
Dismissed Clothing 09/11/2004
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
316-05 Golden Circle Ltd
Golden Circle - Original Juice - in Florida it's illegal to be intimate with a porcupine. Prostitute asks porcupine "how's business?"
Dismissed 08/11/2005
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0075-13 Global Shop Direct
Schticky is a roller type of product which is advertised to adhere to fluff from clothes, hence attracts the fluff making the clothes appear fluff free. Available at globalshop.com.au.
Dismissed Retail 13/03/2013
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0087-14 Johnson & Johnson Pacific Pty Ltd
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
Dismissed Toiletries 09/04/2014
0095-14 Aldi Australia
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
Dismissed Retail 09/04/2014
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
331-03 Just Jeans Group
Just Jeans - Jay Jays - watermelons and fish being catapulted.
Dismissed Clothing 14/10/2003
335-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Pulsar-TV- 'The pricing department hasn't done a bloody thing'
Dismissed 14/10/2003
339-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - man acts as vacuum cleaner.
Dismissed Health Products 14/10/2003
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-12 SCA Hygiene Australasia
One woman wakes the other up to go to Boot Camp. The one in bed says she has her period. The first throws a packet of tampons at her and tells her to 'come on'.Next scene, they're sitting in a car, watching men at the boot camp, while drinking coffee.
Dismissed Toiletries 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-10 Australian Education Union
A teacher speaks about a number of students in her class, and their different needs in terms of education. The teacher makes the case that if the class size was smaller, then she would have more time to spend with each individual student, and that each student would then be better able to be educated according to his or her specific needs. For one of the students, the teacher comments, "Dominic is not engaged.
Dismissed Education 27/10/2010
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
341-06 Radio Rentals Ltd
Radio Rentals - No Credit Checks - female financial consultant tells applicant "You have an unpaid phone bill from 4 years ago. Let's talk about that".
Dismissed Finance/Investment 12/09/2006
345-06 Acreis Australia Pty Ltd
Acreis - Safari - man urinating behind a sign advising "Danger. Stay in your car" - while wife and kids sit in mud-stained Jeep hearing a lion roar in the background ""There are some things you only do once. Paying bills is another one"
Dismissed Finance/Investment 12/09/2006
352-06 Arnott's Biscuits Ltd
Arnott's - Shapes - cartoon sausages & chops on BBQ grill - one gets up to jump on diving board into pool, as he jumps higher he soars up and we see he actually jumps into a drink, spilling it over a guy at the BBQ
Dismissed Food/Bev Groceries 12/09/2006
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-05 Virgin Blue Airlines Pty Ltd
Virgin Blue - Velocity Credit Card - man reads letter and says "We finally have enough frequent flyer points to get two tickets to " then keels over with heart attack, then wife reads letter and also keels over. V/O "Don't wait - join Virgin Blue"
Dismissed Finance/Investment 13/12/2005
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0122-14 Horticulture Australia Limited
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
Dismissed Food/Bev Groceries 23/04/2014
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
363-00 John Danks & Son Pty Ltd
John Danks & Son's Home Hardware - helium gas
Dismissed 13/02/2001
375-00 None
Kemalda - Rodney Rude - 'Ya' Mums Bum' - 'You come too quick'
Dismissed Entertainment 13/02/2001
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
382-09 Bonds Industries Ltd
Bonds - (382/09) TV 'Racey Shapes'
Dismissed Clothing 16/09/2009
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0475-10 Ford Motor Co of Aust Ltd
A woman is driving a red Ford Fiesta over a bridge. She uses a touch screen on the dashboard to select music, which starts playing. We see large bubbles containing people floating around the outside of the car, then the driver says, "Lucas" and on the touch screen the following words are shown: "Phone Dialling Lucas". We then see a bubble with a man in it who has just answered his phone. The car stops and one of the bubbles lands on the ground with a pop.
Dismissed Vehicle 24/11/2010
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0144-10 Good Vibrations
A fully clothed woman is sitting on a hill with "Good Vibrations" written across the screen. A female voiceover lists various locations then shows a woman's hand picking up some car keys and a handbag, and the voiceover says "What are you waiting for, get into Good Vibrations". "Are you coming?" End image: Good Vibrations adult erotica. Adult toys, dvds, games, lingerie, magazines and novelties
Dismissed Sex Industry 28/04/2010
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
387-09 Bet24/7
Bet 24/7 (387/09) TV - sexual innuendo ad for betting agency
Upheld - Modified or Discontinued Gambling 28/10/2009
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-99 Australian Dairy Corporation
Australian Dairy Corporation - butter - father burns tree at barbeque
Dismissed 07/12/1999
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0497-10 Drug and Alcohol Office Western Australia
A glass of red wine is shown being spilt on to a white tablecloth. The wine shows the spread of alcohol through the body, forming bodily organs to eventually form a human body. The voiceover describes alcohol as a carcinogen, the parts of the body where alcohol causes cancer and then provides a recommendation on how to stay at low risk of alcohol caused cancer and other diseases.
Dismissed Community Awareness 08/12/2010
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011

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