Browse Case Reports
Results for March 2010
|100/10||10 March 2010||Klosters Ford|
Klosters Ford 100/10. Cinema ad with an elderly gentleman using the word F... (which is bleeped out)
|101/10||10 March 2010||Commonwealth Bank of Australia|
Commonwealth Bank 101/10. TV ad where staff demonstrate savings plans to children in a classroom
|103/10||10 March 2010||Pole Princess|
Pole Princess (103/10)Outdoor. Billboard depicts silhouette of a woman pole dancing "He'll never go on a buck's night again"
|104/10||10 March 2010||Demon Drinks|
Demon Energy Drinks 104/10. Website includes unsubstantiated claims about the drink providing a massive energy hit.
|105/10||10 March 2010||Fernwood Fitness Centres Aust Pty Ltd|
Fernwood 105/10 Internet. "Join for FOX sake" Banner on website
|107/10||24 March 2010||Lion Nathan Aust Pty Ltd|
This TVC commences with a man shown to be thinking out loud. The man is at a pool party wearing his jeans. He is presented with two equally unappealing swimwear options, one being see through white shorts and the other being striped, muti-coloured speedo style swimmers. He says 'the frank'n'beans or the fruit basket, hmmmmm, which one which one, try both. Bring it on nothing to see here.' The man must make a choice between the two if he wishes to swim. The decision will have an impact on his ‘man brand’. The conclusion to this situation is the man chooses to wear both swimwear items, thereby maintaining his dignity. He is then seen diving sideways into the pool. The conclusion to the ad is that by making this choice he was able to ‘Stay Premium’.
|109/10||24 March 2010||SCA Hygiene Australasia|
We open this commercial in a re-furbished Deco apartment. The interior is mainly white and we see a spattering of eclectic furniture, art and knick-knacks scattered around the place. A bloke in his mid to late twenties is sitting on the couch. His attention is then drawn to the packet of Libra Invisible pads that are sitting on the coffee table and he reaches out and grabs them. We then watch as he pulls one out of the packaging, unwraps it completely and inspects it. We then cut to the bloke staring at his reflection in a full length mirror, and see he has stuck the pads to his arms like wrist guards. His hands are crossed in front of his face and he starts flailing around as he blocks imaginary bullets that are flying towards him with his magic Libra Invisible wrist guards. Guy: Pchoooooww. Psch Psch Psch Psch Psch. Wonder Guy Man. Na na na na na na na na He then gets out a guitar and starts singing ….Wonder Boy Man is... He spins around and points his clenched, padded wrist at a small dog sitting on the floor, and blocks more bullets that are coming from it. The dog playfully barks in response. He continues to block imaginary bullet and make sound effects while jumping around the house. We then hear the sound of the front door opening and a girl’s voice. Before he has a chance to cover up what he’s been up to his girlfriend walks into the lounge room. Right behind her are her parents. The girl’s father stares at his daughter’s boyfriend, slightly dumbfounded. We then cut to the pack on the coffee table and a graphic appears.
|112/10||24 March 2010||Woolworths Supermarkets|
This television advertisement opens on a scene in a home with Mum and two young children playing in the family room. Words on screen identify the Mum as “Annette MacFarland, Fresh Food Mum”. While working in the kitchen, Annette says “I cannot be the only Mum whose kids do not like vegetables. Carrots? I don’t think so, but if I grate them and toss them with tomato and add a little grated cheese, they LOVE my orange pasta”. The final image shows a plate of “orange pasta” with “$2.77 per serve” written next to it.
|123/10||24 March 2010||Red Bull Aust Pty Ltd|
This television advertisement is animated. It depicts a boy feeding Red Bull to his pigs. The boy is then seen with his mother in the kitchen. He asks his mother if he can go to a strip club. The Mother replies 'when pigs fly' and looks out the window to see that the product has given the pigs wings and they are flying. The mother drops her plate in horror. The final scene depicts the boy at a strip club. Strip style music is playing. The boy is at the stage looking up at the stripper. The strippers legs are visible, wearing stockings, she removes a boa and throws it to the boy.
|52/10||10 March 2010||Energizer Australia Pty Ltd|
Energizer - Banana Boat (52/10) TV. Stay in sun longer with this sunscreen
|53/10||10 March 2010||Real Insurance|
Real Insurance (53/10) TV. Two girls stop to pick up attractive hitchhiker but drive off because he has dirty shoes
|55/10||10 March 2010||Retail Food Group|
Retail Food Group - Donut King 'Ice Age 3 combo' (55/10) Internet. Features scenes and characters on which toys are based.
|58/10||10 March 2010||Unilever Australasia|
Unilever Lynx (mynx)58/10. TV ad where man arrives with small maracas then leaves and uses deodorant to return with bigger maracas
|75/10||10 March 2010||Unilever Australasia|
Unilever - Streets Paddle Pops (75/10) TV. 'Lick a prize' promotion
|76/10||10 March 2010||Unilever Australasia|
Unilever - Streets Paddle pops (76/10) Internet. 'Lick a Prize Soak a Rama' promotion
|77/10||10 March 2010||Department of Health and Ageing|
Department of Health & Ageing 77/10 Transport. Large image of wound that has steel staples holding it together.
|78/10||10 March 2010||Eagle Boys Pizza|
Eagle Boys Pizza 78/10. TV ad shows family sweeping healthy food off table to make room for pizza
|80/10||10 March 2010||Cadbury Pty Ltd|
Cadbury Creme Egg TV 80/10. Shows chocolate eggs killing themselves in the blender - 'release the goo'
|83/10||10 March 2010||Booty Camp|
Booty Camp 83/10 Print ad for outdoor fitness classes for women only.
|84/10||10 March 2010||RACV Insurance|
RACV 84/10. TV ad promoting insurance as part of the "call Jason" campaign and has Jason in a call centre.
|86/10||10 March 2010||Pharmacare Laboratories|
Pharmacare - Fat Blaster (86/10) TV. Womens torso to mid thigh in bikini bottons photoshopped to be even thinner
|87/10||10 March 2010||Pepsico Australia Holdings Pty Ltd|
Pepsico - Pepsi Max (87/10) TV. "Asteroid end of world" fake newsflash
|90/10||10 March 2010||Unilever Australasia|
Unilever - Lynx (Musicstar) deodorant 90/10 Internet. Competition to win girl or webcam
|91/10||24 March 2010||B.A.T Trims|
This Internet advertisement is on the advertiser's own website. There is a banner across the website which features rolling images of tools and other equipment available. There are two images of women among the images of the tools. The first image depicts a woman on her knees using a tile cutter. The woman is wearing short shorts, a singlet top and enclosed shoes. The second image depicts a woman wearing a bikini standing holding a grout gun. She is against a tiled background.
|92/10||10 March 2010||Britex|
Britex TV (92/10) Vacuum cleaner salesman simulates sexual intercourse
|94/10||10 March 2010||Australian Pork Corporation|
Australian Pork Pay TV (94/10). Women porked her boyfriend and was going to pork him again tonight
|95/10||10 March 2010||Telstra Corporation Ltd|
Telstra -IQ Remote Control (95/10)TV. Easy to use particularly for older people in the community.
|96/10||10 March 2010||Telstra Corporation Ltd|
Sensis - whereis.com (96/10) Cinema. Maps list road traffic safety camera locations
|98/10||10 March 2010||Lion Nathan Aust Pty Ltd|
Lion Nathan - Tooheys 98/10. TV ad with one man assisting another with repairs and then helps him to urinate