Search Cases

Browse Case Reports

Year

Month

Results for March 2011

Ref#DateAdvertisement
0005/119 March 2011Sly Underwear
A tattooed man wearing underpants with a hand gun print, and holding a chain apparently connected to a collar around the neck of each of two underwear-clad women.
0034/1123 March 2011Cosmetic Culture
Voices of two women discussing the possibility of breast enlargement surgery. Then Dr Tim is heard suggesting to contact him to discuss.
0053/119 March 2011Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
0054/119 March 2011Yum Restaurants International
The advertisement features a female in her mid-twenties. She is sitting on a swing in the park and is opening up some dry crackers that she has brought from home to have as a snack. The alter ego of the mid-twenties female appears and says the pigeons want their lunch back and then suggests that she should get KFC popcorn chicken and gravy as a snack.
0056/119 March 2011Suzuki Australia Pty Limited
A man uses Parkour free running to navigate through the city to meet his girlfriend at the local coffee shop. She is driving her Swift through the city streets below and they are having a race to see who arrives at the agreed destination first.
0057/119 March 2011Layal Lingerie
Images of women wearing g-strings. Three photos show just the bottom or groin area of a woman, the fourth photo shows two women stood together with their arms covering their naked breasts. The accompanying text reads, "Layal Lingerie. Phone 9742 6680. Shop T38 Chullora Market Place, 355 Waterloo Rd Chullora."
0058/119 March 2011Nestle Australia Ltd
MILO cereal advertisement depicts a child eating a bowl of cereal in his home, taking his helmet and riding his bike onto the farms where grains are grown. The young boy passes the farmers saying thank you to them for growing the grains used to make MILO cereal.
0061/119 March 2011NSW Health Department
An animation depicting two young adults: one male and the other female. At the start of the TVC, they are momentarily positioned in the foreground and are facing each other. Shortly after, they approach each other and embrace. This image is held then starts to recede as the couple’s embrace changes. Simultaneously, the branch structure is revealed which carries the first couple to the background while the branching effect grows to reveal other images of couples in various embraces. The graphic animation continues to reveal a tree like structure branching out with images of people in an embrace of contact in some way. The voice over states, "When it comes to sexually transmissible infections… sleeping with one person is sleeping with many."
0062/119 March 2011Zinc Lifestyle & Gifts
Collage of images which include two female faces, hot air balloons, a man with a guitar and a young boy in a space suit holding what appears to be a large gun.
0063/119 March 2011Specialty Fashion Group (Katies)
Image of a man wearing a blue and white striped shirt with his arms in the air. Above him, in large red text, it reads, "Happy Husband Sale. Prices you won't have to lie about".
0064/119 March 2011Ramsay Healthcare Ltd
A series of bright advertisements for Mole Patrol. One has the words, "Bugger off mole", another has the words, "Skanky mole". They all feature the text, "Don't get done by the sun. The mole patrol is out there. www.buggeroffmole.com."
0065/119 March 2011Nine Network Australia Pty Ltd
A woman is cradling a young baby in her arms and in the background there is a scary looking clown holding a gun. The text reads, "Underbelly files. Special movie event. Tell them Lucifer was here. 9."
0066/119 March 2011Platinum Communications
A young professional woman (Susan) driving in traffic, speaking to her mother on the speakerphone. Susan is interrupted by the traffic and she assures her mother that she is still safe to talk on the phone as she is using a handsfree device. The announcer then describes the promotion and where and how to purchase the speakerphone. Susan's mother asks Susan a question relating to a family gathering and Susan is interrupted again by the traffic. Each time Susan is interupted she shouts at the person responsible. Her shouts are beeped out.
0067/119 March 2011My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
0069/119 March 2011Bardot Pty Ltd
A woman laying on a rug wearing jeans, shoes and jewelry. She is lying on her side and her right arm and the fluffy rug are covering her bosom.
0070/119 March 2011Australian Therapeutic Supplies
A woman turns up for an interview naked and explains that the advertisement for the job said that naked testers were required. The interviewer explains that the condoms are called naked and tells the woman she has the job.
0071/119 March 20113SR Shepparton Radio
A female voiceover talks about Rawhide which is a club where topless waitresses serve drinks on Fridays. The voiceover tells us that there is no cover charge between 5 and 7pm of Friday afternoons and advises that customers of Rawhide must be over 18. There is a warning that sexually explicit material and the sight of topless waitresses may offend.
0073/1123 March 2011Department of Health and Ageing
A middle-aged father is seen experiencing a ‘smoker’s cough’ in a range of settings. In the final scene his cough produces blood, with the voice-over referencing lung cancer.
0074/1123 March 2011Bonds Industries Ltd
Two girls pick up their girlfriend from work for a weekend away. The office worker gets changed into the Bonds 'bratank' product in the back of the car. Cut to the next morning- the hero gal wakes up and changes back into her bratank. She shares a tea and a laugh with her friend on the balcony of the holiday house.
0075/1123 March 2011Motor Accident Commission SA
The advertisment is filmed from the point of view of a rear passenger of a car. The driver's face appears to change so that it looks like he has blood on him. The driver glances away from the road for a second and then he hits something. SUPER: Creepers don’t just hurt themselves. Watch out for Creepers LOGO: MAC. Government of SA
0076/1123 March 2011Holden Ltd
At the very beginning of the advertisement we see a man participating in Base Jumping - he jumps off the side of a tall building wearing a parachute and helmet and is being filmed and supported by others. The voice over talks about the new Commodore Series two and we see footage of various Holden Commodores being driven in different locations.
0077/1123 March 2011Unilever Australasia
Scenes of a young man sleeping on a sofa. He starts feeling uncomfortable but he is smiling at the same time while large wet patches appear on his underarms. We then see him taking a can of Lynx Dry Deodorant from a bench and spraying his underarms.
0079/1123 March 2011Department of Health and Ageing
A middle-aged man holding a handkerchief containing blood and phlegm. The text on the advertisement reads ‘$16 a pack isn’t all smokers cough up. Coughing up blood can be the first sign of lung cancer.’
0080/1123 March 2011Myer/Grace Bros
The catalogue advertisement contains images of women in underwear and hosiery. Featured within the catalogue are underwear products ranged by Myer and educational information on how to find the perfect bra fitting and the type of bras available (ie. casual, maternity, sport, fuller figure, lace etc). Catalogue: MyIntimates catalogue, on sale Monday 14 February 2011 until Sunday 27 February 2011.
0081/119 March 2011Yum Restaurants International
The advertisement features a male in his mid-twenties. He is shown taking out last night's leftovers from the refrigerator and considering having this for lunch with his girlfriend who is sitting on the couch. The advertisement does not show exactly what the leftovers are, other than the food being in a plastic takeaway container. The alter ego of the mid-twenties male appears and suggests that as he is already “punching above his weight” he should put the leftovers down and go and get KFC for lunch.
0083/1123 March 2011Unilever Australasia
A lady and her husband and daughter talk about how she was diagnosed with high cholesterol but that after using Flora pro-activ her cholesterol levels dropped.
0086/1123 March 2011Sportsbet
An advertisement featuring Trent Barrett promoting the Million Dollar Tipping 2011 competition for members. Trent is continuously interrupted by a 'voice over' which at one point appears to say "shit loads" although the word "shit" is beeped out.
0087/1123 March 2011Action for Alice
Advertisement 1: Commercial using footage shot over the past few weeks, of damaged property and youths roaming the streets at night, and damaging property. Voiceover says, “Attorney General Delia Lawrie, Alice Springs have the right to expect the courts to apply the laws in line with the legislation. Gangs of youths from as young as 8 years old roam the streets at 3am damaging property and terrorising residents and tourists. Alice Springs needs delivery on your promise of family responsibility orders. We need a youth curfew to stop another generation of dysfunctional teenagers and young adults. We don’t need a court system that issues a slap on the wrist for serious offences. We don’t need you to patronise us with talk of “working tirelessly” when it’s obvious- the government has failed to do its job. Deliver what you promised and help give these kids some hope.” Advertisement 2: Updated TVC with image of Carl Hampton, and a couple of new shots of footage shot over the past few weeks, of damaged property and youths roaming the streets at night, and damaging property. The voiceover says, “To the Minister for Central Australia Carl Hampton, are you content to let the crime rate and dysfunction in Alice Springs escalate out of control? Are you happy to let kids as young as 8 roam the streets, ultimately creating another generation of lawless teenagers and young adults to contend with? If our criminals haven’t yet hit puberty, what can we expect from the future? Since Christmas, break-ins to five of the hundreds of businesses in Alice saw more than $50,000 worth of damage. The cost of the recent crime wave to personal freedoms and the business community in Alice Springs is unacceptable, and unsustainable. This situation will not be solved by pretending that bandaid solutions will be effective. Or is this the best we can expect from our elected leaders?” Advertisement 3: “Paul Henderson, Minster for Police. The residents of Alice Springs want action. The NT Government must comply with its most fundamental of obligations - enforcing law and order. We demand zero tolerance. Break the law - suffer the consequences. We demand the law is enforced in a fair and equal manner – not based on race not based on paternalism. We are entitled to feel secure in the knowledge that our families, houses, businesses and streets are safe. We demand that you stop fending off our concerns with spin and rhetoric and do the job you were elected to do. Anything less insults our intelligence and is a blatant denial of the reality that we live with every day.” Superimposed text states at various points throughout: zero tolerance, law and order, protect our community, give these kids a chance, give these kids a future. The accompanying footage shows various youths on the streets of Alice Springs after dark, and various members of the community in the streets during the day.
0088/1123 March 2011Action for Alice
Advertisement 1: Commercial using footage shot over the past few weeks, of damaged property and youths roaming the streets at night, and damaging property. Voiceover says, “Attorney General Delia Lawrie, Alice Springs have the right to expect the courts to apply the laws in line with the legislation. Gangs of youths from as young as 8 years old roam the streets at 3am damaging property and terrorising residents and tourists. Alice Springs needs delivery on your promise of family responsibility orders. We need a youth curfew to stop another generation of dysfunctional teenagers and young adults. We don’t need a court system that issues a slap on the wrist for serious offences. We don’t need you to patronise us with talk of “working tirelessly” when it’s obvious- the government has failed to do its job. Deliver what you promised and help give these kids some hope.” Advertisement 2: Updated TVC with image of Carl Hampton, and a couple of new shots of footage shot over the past few weeks, of damaged property and youths roaming the streets at night, and damaging property. The voiceover says, “To the Minister for Central Australia Carl Hampton, are you content to let the crime rate and dysfunction in Alice Springs escalate out of control? Are you happy to let kids as young as 8 roam the streets, ultimately creating another generation of lawless teenagers and young adults to contend with? If our criminals haven’t yet hit puberty, what can we expect from the future? Since Christmas, break-ins to five of the hundreds of businesses in Alice saw more than $50,000 worth of damage. The cost of the recent crime wave to personal freedoms and the business community in Alice Springs is unacceptable, and unsustainable. This situation will not be solved by pretending that bandaid solutions will be effective. Or is this the best we can expect from our elected leaders?” Advertisement 3: “Paul Henderson, Minster for Police. The residents of Alice Springs want action. The NT Government must comply with its most fundamental of obligations - enforcing law and order. We demand zero tolerance. Break the law - suffer the consequences. We demand the law is enforced in a fair and equal manner – not based on race not based on paternalism. We are entitled to feel secure in the knowledge that our families, houses, businesses and streets are safe. We demand that you stop fending off our concerns with spin and rhetoric and do the job you were elected to do. Anything less insults our intelligence and is a blatant denial of the reality that we live with every day.” Superimposed text states at various points throughout: zero tolerance, law and order, protect our community, give these kids a chance, give these kids a future. The accompanying footage shows various youths on the streets of Alice Springs after dark, and various members of the community in the streets during the day.
0098/111 April 2011Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
0099/111 April 2011Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
0107/111 April 2011How Good Is That
Text only Billboard which reads, "The casualty list of every ABORTION 1 dead 1 wounded".
0108/111 April 2011How Good Is That
Billboard featuring text which reads, "Abortion. Your taxes at work in the community. www.howgoodisthat.org."