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Results for August 2012

Ref#DateAdvertisement
0262/128 August 2012Key Factors
Image of a dog covered in wooden pegs. The text reads, "Feeling the pinch?" and goes on to describe the financial services provided by Key Factors.
0286/128 August 2012Kittens
Billboard overhead of venue depicts a woman lying on her back with her arms covering her breasts and she is wearing high heeled shoes. The text reads - Kittens - "Caulfield - 632 Glenhuntly Rd"
0294/128 August 2012Heart Foundation (WA Division)
There are three advertisements as part of the LiveLighter campaign launched in Western Australia on 24 June 2012. There is one 30 second advertisement (“Leftover pizza”) and there are two 15 second advertisements (“Unhealthy snacks” and “Walk to shops”). "Leftover pizza" shows a man grab leftover pizza, then grab a roll of fat around his belly and re-consider his choice. The camera zooms inside his stomach to show visceral "toxic" fat around his organs. "Unhealthy snacks" shows a woman pick up potato chips then change her mind when she thinks of "toxic fat" and put them back on the shelf. "Walk to shops" shows a woman about to pick up the car keys then change her mind when she thinks of "toxic fat" and walk instead.
0296/128 August 2012Nestle Australia Ltd
The advertisement portrays a scenario that reflects a child’s reluctance to follow their parent’s instructions and take the necessary precautions to ensure safety in active play. The mother and son have some dialogue back and forth relating to what gear he needs to wear. The mother offers him a milo as part of this which he eagerly agrees to have.
0298/128 August 2012Rogue Wolf
Features a husband & wife talking about their company, ‘Rogue Wolf’. At the end of the ad she prompts her husband to say a closing line, and after he delivers the line she says 'good boy'.
0299/128 August 2012Star Track
The advertisement shows how Star Track operates and we see parcels being sorted in a warehouse and trucks delivering the parcels. In one scene we see a young girl leaning out of the open window of a moving car to wave at someone. The tagline is 'Bigger. Better. Faster.”
0300/128 August 2012Homebuyers Centre VIC
TV advertisement featuring two home buyers who are currently renting. We help them 'escape the rent trap' by getting them out of their rented home and into a newly built home by Homebuyers Centre for as little as $3,000 deposit.
0301/128 August 2012Universal Pictures
The advertisement is a trailer for a new movie called TED. It features clips from the movie including one where an animated teddy bear, Ted, is gyrating on a conveyor belt of a supermarket check out.
0302/128 August 2012realestate.com.au
This advertisement appears on the side of a tram and shows images of different properties with women appearing to climb out of one property in order to move to another. The women are shown wearing different outfits, including towels, swimsuit and evening gown. The text reads, It's time to move. Realestate.com.au".
0303/128 August 2012Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
0304/128 August 2012Pepsico Australia Holdings Pty Ltd
The advertisement shows divers swimming amongst sharks in the ocean and a voiceover says, “In these shark infested waters a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”.
0308/128 August 2012Department of Health South Australia
The ‘Protect your loved ones’ television advertisement depicts a woman in her 50’s and three generations of her family. The voiceover says to image seeing your friends and family suffering and that the decision to not have a regular breast screen doesn't just affect you. The commercial then focuses on the woman who is upset and concerned for her family. It then cuts to an image of the whole family with their hands over their chest in support of the hero mother who has breast cancer. The final scene is the hero mother looking directly to camera.
0309/128 August 2012Crown Melbourne
The advertisement contains the images of five young adults, three women and two men at a bar with two women in the middle of the image dancing. There is a partial image of a fourth woman to the left of the image.
0310/128 August 2012Heart Foundation (WA Division)
There are three advertisements as part of the LiveLighter campaign launched in Western Australia on 24 June 2012. There is one 30 second advertisement (“Leftover pizza”) and there are two 15 second advertisements (“Unhealthy snacks” and “Walk to shops”). "Leftover pizza" shows a man grab leftover pizza, then grab a roll of fat around his belly and re-consider his choice. The camera zooms inside his stomach to show visceral "toxic" fat around his organs. "Unhealthy snacks" shows a woman pick up potato chips then change her mind when she thinks of "toxic fat" and put them back on the shelf. "Walk to shops" shows a woman about to pick up the car keys then change her mind when she thinks of "toxic fat" and walk instead.
0311/128 August 2012Nissan Motor Co (Aust) Pty Ltd
A woman opens a Nissan Murano without using a key and a voiceover asks, “What if cars didn’t need keys?” We see the woman driving the car whilst the voiceover asks other questions such as what if your handbag didn’t fall off the front seat when you brake and what if the seats were made from old water bottles. In one scene the voiceover asks, “What if you could go from 0 to 100 in 2.8 seconds?” and we see a car on a racetrack accelerating away and a disclaimer appears on screen which reads, “Professional driver. Closed course.”
0312/128 August 2012Cancer Institute of NSW
The commercial opens on an image of a surgeon in an operating theatre. The surgeon explains how toxic chemicals from smoking enter into a smoker's blood stream and travel to all parts of a smoker's body, resulting in gangrene. At the same time, a man on an operating table is seen being prepared to have his gangrenous foot amputated. Smokers are reminded to think about the health consequences of smoking every time they reach for their cigarette pack.
0313/128 August 2012Cancer Institute of NSW
The commercial opens on an image of a surgeon in an operating theatre. The surgeon explains how toxic chemicals from smoking enter into a smoker's blood stream and travel to all parts of a smoker's body, resulting in gangrene. At the same time, a man on an operating table is seen being prepared to have his gangrenous foot amputated. Smokers are reminded to think about the health consequences of smoking every time they reach for their cigarette pack.
0314/128 August 2012Carnival Australia
We open on two young brothers laughing hysterically on the sofa at home. We zoom into an Ipad screen to see that they are watching their dad. He has been buried in the sand and given seaweed hair and a mermaid body. The boys have put a crab near him, which is crawling menacingly toward his nose. They move the Ipad to one side, revealing dad, looking over their shoulders. The Dad says "We need some new memories". We cut back to the ipad revealing the P&O brand circles as graphics: Blue circle: P&O Cruises. This is how to holiday Yellow circle: Up to AUD $150* cashback per cabin * Conditions apply. See pocruises.com.au for details.
0315/128 August 2012Carnival Australia
We open on two middle-aged ladies laughing hysterically next to an open fridge door. We cut to what they’re laughing at. On the fridge door is a photo of one of the ladies’ husband. He’s standing on a beach wearing his swimwear, revealing tan lines. In the far distance, we see a P&O Cruise ship. At the top of the photo we see hints of P&O Cruisesbrand circle fridge magnets. A male hand shuts the fridge door, revealing the husband. The husband says 'we need some new memories'. We cut back to the fridge door as it shuts. We can see the fridge magnets clearly now holding the photo. They form the P&O Cruises brand circle lock up. To one side we can see a photo of the husband and wife on another holiday.
0316/128 August 2012Southern Cross Travel Insurance
We open on a typical wedding scene; the best man takes the microphone and starts his speech. The scene then turns to the ‘Starman’ character in the ad, who calls out that the bride is pregnant. The voiceover then says, "You can't get more direct than Southern Cross Travel Insurance".
0317/128 August 2012Yum Restaurants International
The TVC depicts a young man dancing in front of three young men sitting on a couch in front of a television in a lounge room. The three young men sitting on the lounge are enjoying eating products from the Pizza Hut Sticky Fingers range. The young man stops dancing and one of the men on the couch states, “No, its not enough.” The young man starts dancing again and a voice over states “Do whatever it takes to get your hands on Pizza Hut Sticky Fingers, wings, ribs and new chicken strips in a sticky barbecue sauce.” The final shot is of “Dougie” the Pizza Hut delivery boy walking away from the house, having just made a delivery.
0318/128 August 2012Sportsbet
The advertisement shows various scenes of people repeatedly tapping or poking something to simulate the use of a mobile phone for 'mobile betting'. In one scene a man taps the pump of a bottle of sun screen so that the cream spurts on the stomach of a bikini clad woman, in another scene spectators poke the helmet of a cricketer and in the final scene a man taps the window of a plane until it breaks and he is sucked out.
0319/128 August 2012Reckitt Benckiser (Aust) Pty Ltd
The Advertisement is for Durex Play Massage 2in1 Gel (the Product). The Advertisement features a couple aged in their late twenties on a bed in their bedroom. The scene opens in a hallway and moves to a bedroom where we can hear the noise of a creaky bed. The top of a man is seen over the top of the back of the bed. As we get closer, we can see that the man is using the Product to assist in massaging his partner’s back, which action is causing the bed to creak. The man is dressed in boxer shorts, whilst his partner is featured lying on her stomach, with her lower half covered with a sheet. The man pauses in his massage and uses the Product to quieten the creak, before resuming. The Advertisement closes with a Product shot.
0320/128 August 2012Universal Pictures
"Ted" movie advertisement on the side of buses featuring an image of a man and a teddy bear using urinals. The man has one hand on the wall to balance himself and the bear is holding a bottled drink. Both are viewed from behind. The text reads, "ted. in cinemas july 5".
0321/128 August 2012Kimberly-Clark Aust Pty Ltd
This ad follows a playful Labrador puppy as he sniffs his way through the day, approaching various people from behind. He sniffs his way over to a mum who’s kneeling on the floor of the living room, playing with her child, the puppy then joins in the game. We then cut to the puppy as he runs towards the kitchen where the plumber is on his knees, head under the sink. The puppy sniffs towards the plumber’s backside, and then runs out of the room. Cut to puppy running on a footpath towards the postman, who’s crouching down to pick up some letters he’s dropped. Then the puppy lets the postman give him a friendly pat. We then cut to the puppy exploring the garden. The puppy then approaches a man who is on his hands and knees, weeding the garden. The puppy sniffs his way up to the man’s backside, then turns and runs away. As the v/o speaks, we cut away to a roll of Kleenex Cottonelle, and then zoom in to a close-up profile shot of the narrower ripples. The camera pans back out from the roll of toilet tissue scene as the puppy comes in and pushes the roll of toilet tissue along the floor, right up to the plumber who smiles at the puppy. End on Kleenex Cottonelle pack shot with puppy.
0322/128 August 2012Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
0323/128 August 2012Lion
The Advertisement depicts a dairy farmer walking towards a table with two glasses displayed – one next to a generic milk carton and one next to a PURA milk carton. The dairy farmer states "Us dairy farmers know that not all milk's the same. Some contain something you can't see. They're diluted with a by-product called permeate". The dairy farmer then pours some of the generic milk into the first glass and holds it up to show that the milk comprises two components, one of which is depicted as a watery layer at the bottom of the glass. The dairy farmer then states "PURA fresh milk, on the other hand, isn't diluted with anything". He pours some of the PURA milk into the second glass and holds it up to show that there is no second component at the bottom of the glass. He then states "Every drop of PURA milk is milk. Pure, simple, permeate free. And that's the way milk should be".
0324/128 August 2012McDonald's Aust Ltd
Voiceover provides information about the McDonalds mighty footy trip. A group of children board a bus and head to the football stadium where they run out thrrough a banner onto the stadium grounds and are then seen in the crowd cheering.
0325/128 August 2012Kimberly-Clark Aust Pty Ltd
This ad follows a playful Labrador puppy as he sniffs his way through the day, approaching various people from behind. He sniffs his way over to a mum who’s kneeling on the floor of the living room, playing with her child, the puppy then joins in the game. We then cut to the puppy as he runs towards the kitchen where the plumber is on his knees, head under the sink. The puppy sniffs towards the plumber’s backside, and then runs out of the room. Cut to puppy running on a footpath towards the postman, who’s crouching down to pick up some letters he’s dropped. Then the puppy lets the postman give him a friendly pat. We then cut to the puppy exploring the garden. The puppy then approaches a man who is on his hands and knees, weeding the garden. The puppy sniffs his way up to the man’s backside, then turns and runs away. As the v/o speaks, we cut away to a roll of Kleenex Cottonelle, and then zoom in to a close-up profile shot of the narrower ripples. The camera pans back out from the roll of toilet tissue scene as the puppy comes in and pushes the roll of toilet tissue along the floor, right up to the plumber who smiles at the puppy. End on Kleenex Cottonelle pack shot with puppy.
0326/128 August 2012Universal Pictures
Promotion for the movie, TED, which was printed in the movie listings in a cinema magazine. A teddy bear is facing away from the reader with its pants half way down. The slogan reads, ‘He's cracking up Australia.'
0327/128 August 2012Sexpo Pty Ltd
Billboard advertisement featuring a crowd scene on the left and a close up image of a man and woman embracing on the right. The word 'Sexpo' is written in the centre of the advertisement along with details of the August show in Brisbane.
0328/128 August 2012Colonial Hotel
Silhouette of a chicken and the text, "Schnitz N' TITS. It's back!!" in large font. The chicken has two stars on its chest suggesting they are covering something.The contact details for Colonial Hotel are printed underneath.
0329/128 August 2012Australian Psychic Expo
A woman and girl are standing facing the camera. The girl is wearing a summer dress the top of which has two triangles of fabric covering her chest. The woman says that the Australian Psychic Expo is back and the girl adds that it is going to be fantabulous. On screen throughout the commercial are the time, date and location of the event, along with website and contact details.
0330/128 August 2012Peugeot Automobiles Australia
We see a business man on the phone at work and staring out his office window. He sees a Peugeot 4008 parked in the street and begins to fantasise that's he's driving the car on an open road. Cut back to reality, and our businessman is back in his office and back to the responsibilities of his job. We then see a young couple in a cafe having coffee. The man becomes distracted by a Peugeot 4008 parked outside in the street, and begins to fantasise that he and his date are instead on a weekend getaway, driving along the coast and acting like teenagers in love. The man's fantasy comes to an abrupt end and we see the couple seated back at the cafe. The line 'New Peugeot 4008. Escape in Style' comes up on screen, and we see the Peugeot 4008 drive off into the city.
0331/1222 August 2012Sexpo Pty Ltd
A couple are in bed and they throw the covers off and say they are coming to the Sexpo in Brisbane. We then see clips of the various performers at the Sexpo as well as crowd shots and some presenters on stage. The voiceover describes who will be there and some of the activities available. In the final scene the voiceover says there are limited edition vibrating medals available and we see a picture of a medal.
0332/1222 August 2012Shamic Sheetmetal
Television advertisement for Coonara wood heaters that shows images of the different wood heaters available to buy whilst a voice over talks about how they will heat your house cleanly and efficiently.
0335/1222 August 2012Nestle Australia Ltd
A young, male labourer entertains his male colleagues while they are on their lunch break by demonstrating some tricks with bricks including juggling them and then throwing them so they land on the wall their older male colleague is building. We then see a shot of a KitKat Chunky 3 bar whilst a voiceover describes the product.
0336/1222 August 2012Transport Accident Commission
We open with Sgt Peter Bellion of the Major Collision Unit taking us through a reconstruction of a serious crash. In slow motion he shows us the force of a girl being hit by a car at 32km. She is thrown over 6 metres into the air and suffers serious head injuries. Then we replay the accident but slow the vehicle down by 5km to 60km. At impact the car would only be travelling 5km an hour. She would only have a bruised leg and the Major Collision Unit would never have been called.
0337/1222 August 2012Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart. In a series of vignettes, we follow the elder couple as they become increasingly concerned by changes occurring in their village; They notice several women wearing their hair and clothing in a very different and more modern way; They see a beautiful modern macaroon tower rather than a traditional apple pie being placed on a kitchen window sill. Finally we cut to the elder couple as they catch out a group of women laughing at one who parades about with her leg sticking out of a slit in her full-length dress. The female elder grabs the magazine and throws it into a stream. SUPER: It starts with a New Idea.
0338/1222 August 2012McDonald's Aust Ltd
Mac Pack Website - www.macpack.com.au - which features three sportsmen (the Mac Pack) promoting sport and healthy lifestyles to children. There are details on competitions, tips on healthy lifestyles, bios of the sportsmen and images of children on a sports field.
0339/1222 August 2012McDonald's Aust Ltd
We open on Happy and the Ice Age Characters building a snowman. After Happy stomps on the floor the snowman’s head falls off and lands on Scrat. Scrat’s acorn pops up in the air and Happy Catches it. Happy and Sid put Scrat back on top of the snowman and laugh. A voice over says “Be the hero of the herd with your McDonald’s Happy Meal. Get a delicious seared chicken snackwrap, crisp apple slices and Calciyum milk” and we see these products on the screen.
0340/1222 August 2012Suzuki Australia Pty Limited
Press advertisement which shows images of a Hayabusa Motorcycle and a Kizashi Motor Vehicle. The images are side by side and at the bottom it says, "Two machines. One sporty DNA." In the centre of the advertisement is an image of a smart phone with a scan code and a screenshot of a car.
0341/1222 August 2012Commonwealth Bank of Australia
We open on C, A and N at a swimming pool talking to James Magnussen. The letter C tells James to imagine that the stadium is full of cheering Australians and whilst he does this the letter T tells him he is hallucinating and that his goggles must be too tight. The letter N tells the letter T to watch it or else he will end up at the bottom of the pool. The letter T then shuffles out of view. We then see the Commonwealth Bank logo followed by the super: Official Bank of the Australian Olympic Team.
0342/1222 August 2012Witchery
Image of three young girls aged between 10 and 14 years old. They are wearing Witchery summer clothing from the Witchery8fourteen range and are looking directly at the camera. The image appeared in an emailed version of the Witchery8fourteen brochure sent to Witchery subscribers.
0343/128 August 2012Pepsico Australia Holdings Pty Ltd
The voiceover describes how a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”. The volunteer is seen holding onto the shark and riding it through the water.
0344/1222 August 2012Mazzucchellis
The advertisement is one element of a promotional campaign valid from 21 July to 22 August, 2012 (‘August’) and was seen in a catalogue. The image features a man embracing a woman from behind. They are both lying down and whilst the man is looking at the woman, the woman is looking at the camera. Both are clothed and wearing rings. The text reads, “Love. Vera Wang. Exclusively available at Mazzucchelli’s…”
0346/1222 August 2012Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart. In a series of vignettes, we follow the elder couple as they become increasingly concerned by changes occurring in their village; They notice several women wearing their hair and clothing in a very different and more modern way; They see a beautiful modern macaroon tower rather than a traditional apple pie being placed on a kitchen window sill. Finally we cut to the elder couple as they catch out a group of women laughing at one who parades about with her leg sticking out of a slit in her full-length dress. The female elder grabs the magazine and throws it into a stream. SUPER: It starts with a New Idea.
0347/1222 August 2012Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart. In a series of vignettes, we follow the elder couple as they become increasingly concerned by changes occurring in their village; They notice several women wearing their hair and clothing in a very different and more modern way; They see a beautiful modern macaroon tower rather than a traditional apple pie being placed on a kitchen window sill. Finally we cut to the elder couple as they catch out a group of women laughing at one who parades about with her leg sticking out of a slit in her full-length dress. The female elder grabs the magazine and throws it into a stream. SUPER: It starts with a New Idea.
0348/1222 August 2012Commonwealth Bank of Australia
The letters C, A and N are on an athletics field with Kim Mickle who is warming up ready to throw her javelin. The letter N says that she is throwing a javelin into Olympic History and the letter T appears and says she has no chance and that she will be beaten by a Czech girl. The letter A suggests the letter T goes and stands at the 72m line (the world record) whilst Kim throughs the javelin. We see the letter T running as Kim takes a run up ready to throw. The Commonwealth Bank logo appears on screen followed by the super: Official Bank of the Australian Olympic Team.
0349/1222 August 2012Commonwealth Bank of Australia
We open on Jodie Schulz in training hitting hockey balls into goal on a hockey ground. C, A, and N are standing by the goal cheering her on. Next we see T walk into shot and start addressing the group, making scary sounds and taunting Jodie pretending to be the Dutch goal-keeper. C, A, and T knock the goal net over and trap T in there before walking away with Jodie. The Commonwealth Bank logo appears on screen followed by the super: Official Bank of the Australian Olympic Team.
0350/1222 August 2012Advanced Medical Institute
Writing on the side of a car which reads, "Want Longer Lasting Sex. Call or SMS Oral Strip to 1800 511 511". The car is yellow and the writing is in bold red and black text.
0351/1222 August 2012Heart Foundation (WA Division)
The full page print advertisement in The West Australian on the weekend of 4-5 August includes an image of toxic fat around vital organs of a moderately overweight Australian. The headline is: “Do you want medals with that?” The body copy is: “Our athletes aren’t fuelled by burgers and sugary drinks and our kids shouldn’t be either. Too much junk food causes toxic fat, which can lead to heart disease, stroke, type 2 diabetes and cancer. Two out of three WA adults and up to 90,000 WA kids are currently overweight or obese. Sport, whether live or on TV, should not accept sponsorship from junk food companies. Help get junk food out of WA sport by visiting livelighter.com.au/junkfreesport today.