Browse Case Reports
Results for January 2012
|0001/12||18 January 2012||SCA Hygiene Australasia|
The advertisement in question depicts a drag queen and a woman in the bathroom of a nightclub or bar taking part in a friendly duel. The woman touches up her mascara and the drag queen does the same, she then touches up her lip gloss and the drag queen does the same, she then fixes her bra, the drag queen does the same, she then trumps the drag queen by pulling out her Libra tampon and giving the drag queen a cheeky smile. The drag queen knows he can no longer win the duel and walks out of the bathroom. The voice over at the end of the advertisement states ‘Libra Gets Girls’. The core message for the ad is that Libra understands women and their personal hygiene needs. The bathroom duel is therefore a humorous and cheeky demonstration aimed at conveying our ‘Libra Gets Girls’ message.
|0002/12||18 January 2012||SCA Hygiene Australasia|
The advertisement in question depicts a drag queen and a woman in the bathroom of a nightclub or bar taking part in a friendly duel. The woman touches up her mascara and the drag queen does the same, she then touches up her lip gloss and the drag queen does the same, she then fixes her bra, the drag queen does the same, she then trumps the drag queen by pulling out her Libra tampon and giving the drag queen a cheeky smile. The drag queen knows he can no longer win the duel and walks out of the bathroom. The voice over at the end of the advertisement states ‘Libra Gets Girls’.
|0436/11||18 January 2012||Jabal Halal|
If you have had enough of buying imported and overpriced meat and chicken from the big guys it is time to make the change to Jabal Halal markets – I did and here’s some good reasons for you to do the same. Their beef is grain fed, free range and delivered daily. Their chicken is hormone free, cage free and grain fed. Their goat meat is ‘genuine farm organic.’ And their prices are so good you will be amazed. Really really fresh…that’s a promise from Jabal Halal Markets.
|0460/11||18 January 2012||CQ Field Mining Services|
A woman in a bikini walks in to shot and takes off her sunglasses and smiles at the camera. A female voice over then says that now they have your attention CQ Field Mining Services are hiring. Details of the jobs available are shown on screen and include Diesel Fitters, Boiler Makers and Safety Officers. The contact details are P: 4952 6557 or email [email protected]
|0466/11||18 January 2012||Dada & Co|
Rows of women wearing metallic body paint or armour so they appear robotic. They have what appear to be control sticks protruding from their backs, their heads are bowed and their eyes are closed, except for the women in the foreground who is looking up with blue eyes open.
|0473/11||4 January 2012||Speedo Australia|
National Bus Back/Tram campaign in Melbourne, Sydney, Brisbane, Adelaide and Perth, advertising Speedo swimwear on model and Speedo Ambassador Rachael Finch. Rachel is kneeling down on a sandy beach wearing a bikini.
|0474/11||4 January 2012||Bronzed Brazilian|
Shopfront signage includes an image of a man and woman back-to-back. Their naked bodies are touching and the side of the woman's breast is visible.
|0477/11||4 January 2012||SABA|
A male and a female model each wearing bright coloured jeans and white shirts. The accompanying text reads, "SABA...Give a gift of style this Christmas".
|0478/11||4 January 2012||Pleasure State|
Close up image of a woman wearing a bra. There are three different images with the following taglines: "Another Cup" "Go from A to C" and "Double Standards".
|0480/11||4 January 2012||Surf Dive n Ski|
Swimwear 2011 catalogue for Surf Dive 'n' Ski featuring various images of women wearing swimwear.
|0483/11||4 January 2012||Coles|
Curtis Stone promotes Australian Christmas foods including Crystal Bay prawns "fresh from the waters of tropical North Queensland" and we see lots of people sat around a festive dinner table as well as close-ups of the various foods Curtis describes.
|0484/11||18 January 2012||Jingle Bells|
Image of a woman lying on her back with her legs raised in the air. She has her eyes closed and her mouth open. She is wearing latex over the knee high heeled boots, a black corset style top and a black tulle skirt. The text reads, "Jingle Bells. Were [sic] very very naughty but very very nice....14 Sleigh Place, Wetherill Park 9757 1110."
|0485/11||4 January 2012||Grosvenor Hotel|
A lingerie clad woman is lying on a table with her back arched and a telephone cord running from between her legs up her stomach. The text reads, "Call Me" and describes the functions the Grosvenor Hotel can cater for, such as Hen parties, Divorce parties and birthdays.
|0486/11||4 January 2012||Liquor Barons|
The ad shows a glass of beer that soon gets wings and a halo above it and a voiceover describing how beer has evolved over time and compares how the English stored their beer in 'Firkins' and kept it warm and flat but how Australians like their beer cold. That's why when the fridge breaks down, you’ll hear them shout…"FIRKIN HELL!”
|0487/11||4 January 2012||Wicked Campers|
Wicked Camper van with the words "Fuck Google Ask Me" painted on the back, along with contact details for Wicked: 1800 246 869 or wickedcampers.com.
|0488/11||4 January 2012||iSelect Pty Ltd|
Mr. iSelect is sat in a hot tub in his office with a suited man. The suited man is searching for health insurance on his laptop whilst Mr. iSelect talks about how iSelect does all the hard work for you. In the final scenes, Mr iSelect goes under the water and emerges with two ice cream cones.
|0489/11||4 January 2012||Surf Dive n Ski|
Woman lying on her side resting her head on her hand. She is wearing a bikini and the text reads, "Surf Dive 'n' Ski".
|0490/11||18 January 2012||Beach Burrito Company|
Day of the dead graphics featuring a skeleton draped in a blue hooded cloak with its hands clasped as if in prayer and four smaller skeletons at its feet playing musical instruments. There are roses in the background and two bird like skulls. www.beachburritocompany.com.
|0491/11||4 January 2012||Sexpo Pty Ltd|
Image of a man and woman smiling. Accompanying text reads, "The People's Show. Sexpo. Let's Go! November 24 - 27 Melbourne Exhibition Centre".
|0492/11||18 January 2012||Sanitarium Health Food Company|
Tim Cahill’s career statistics are listed as we hear a game announcer stating GOAL in the background. Tim then announces the number of weet-bix that he does and asks the question ‘how many Weet-Bix do you? Brett Lee’s career statistics are listed as we hear generic commentary of Brett taking a wicket in the background. Brett then announces the number of weet-bix that he does and asks the question ‘how many Weet-Bix do you?
|0493/11||18 January 2012||Bonds Industries Ltd|
The Poster included an image that directly correlated to the Bonds 12days of Christmas TVC. The scene was from day 8- '8 maids a milking' in which 8 men slide (like Risky Business) across the floor in their undies and socks whilst holding a carton of milk. The gentleman in the poster is wearing the new Lo Rise Guyfront trunk undies.
|0494/11||4 January 2012||Coca-Cola South Pacific Pty Ltd|
The share a coke with Alex advertisement features a range of shots of people called Alex in different situations. In one scene we see a female Alex appearing as though she is about to strike a kangaroo.
|0495/11||18 January 2012||Totally Natural Products|
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
|0496/11||4 January 2012||Brakemart |
Radio advertisement featuring a man exclaiming as he nearly runs over a dog. The expletives are beeped out and the tagline is that Brakemart is so good "you'll swear by them".
|0497/11||18 January 2012||Queensland Theatre Company|
A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, "Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au."
|0498/11||18 January 2012||Guess - Busbrand Pty Ltd|
A man wearing jeans and an open shirt is leaning back and a woman in front of him has her left leg raised as though to wrap around his torso. The woman is wearing a grey/blue off the shoulder dress and is looking directly at the camera. The text reads "Guess" in large red letters at the bottom of the image and in the top right hand corner is the Guess logo.
|0500/11||18 January 2012||Bonds Industries Ltd|
This is a Bonds/ Australian take on the 12days of Christmas carol. Each day is given its own interpretation e.g. 12 drummers drumming is 12 kids playing on a large kids' drum kit, 7 swans a swimming is 7 sychronised swimmers, 2 turtle doves is two babies floating in Bonds newbies suits.
|0501/11||4 January 2012||Battery World|
Cartoon advertisement which shows silhouette images of three men on camels delivering gold, frankincense and myrrh with the unseen recipient exclaiming that they have not remembered to bring batteries.
|0502/11||18 January 2012||Sanitarium Health Food Company|
The ‘Statistics ‘campaign highlights the individual sports stars career achievements and links this to the right preparation through healthy eating habits. The number of weet-bix that Tim Cahill and Brett Lee eat is supered up as we see them enjoying a healthy start to the day. They then ask the question of ‘how many ( weet-Bix ) do you do‘?
|0503/11||18 January 2012||Bras n' Things|
Images of women wearing different styles of lingerie including a Christmas themed red and white slip and matching santa hat.
|0504/11||18 January 2012||Reckitt Benckiser (Aust) Pty Ltd|
Image of a toddler holding a brown pot and a red plastic spoon and covered in what appears to be chocolate. The text at the top reads, "The first choice for first-time stains." and the text underneath reads, "Trust pink. Forget stains" and there is a picture of a bottle of Vanish Napisan.
|0505/11||18 January 2012||Universal Music Aust Ltd|
This television advertisement is for the online music retail store www.givemusic.com and features audio excerpts of the artist LMFAO's song "Sexy and I know it" and accompanying visual excerpts from the song's music video clip.
|0506/11||18 January 2012||Brass Monkey Hotel|
A billboard with an image of a male wearing a khaki army hat, a singlet and sunglasses with a cigar in his mouth and a blonde female wearing an army hat and a short khaki top. There are fireworks in the background. The slogan on the billboard says: “G.I Joe Army Hoes NYE Party Entertainment by the Attic, Featuring Local DJ’s”.
|0507/11||18 January 2012||Icebreaker|
A man stands in the foreground and behind him there are two almost naked women; their bottoms are naked and they are removing their bras/tops. The headline reads "Would You Believe? They Won't Smell You Coming. One Shirt, One Week, No Stink. Icebreaker.com"
|0508/11||18 January 2012||CFA|
The scene opens on a black screen where viewers cannot see anything. But they can hear a range of panicked voices, a family scrambling to prepare themselves for the horror of the approaching bushfire. The father is telling himself that they have cleaned up, that they're prepared. But this is drowned out by the mother's scared voice saying 'We shouldn't be here'. As the chaos continues, smoke appears on screen and then fades in and out as the family furiously tries to stop the smoke getting into the house. You then hear the son yelling to his father that he forgot to put the sprinklers on. More smoke appears on screen. As son runs out the front door ignoring his mother pleas to not go outside, all sound cuts out with a final roar of fire. The black vision on screen begins to clear and viewers are left with a startling image of a family home burnt to the ground by bushfire. As it fades to black again, the words 'Don't risk your life on a split second decision' appear on the screen.
|0509/11||18 January 2012||Fosters Australia, Asia & Pacific|
A photo of a yak in a field. The area around his genitalia is pixilated and the text reads, "Fat Yak Pale Ale".
|0510/11||18 January 2012||McDonald's Aust Ltd|
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
|0511/11||18 January 2012||Oporto Franchising Pty Ltd|
In-store point of sale to communicate the ability to ‘upsize chips & drink’ on meal deals. The text reads, "Upsize from a Single Fillet meal. 600ml drink and regular chips only $1.80 + 620 Kj."
|0512/11||18 January 2012||The Adult Warehouse|
The advertisement in question is a brief 15 second bit with details of the My Adult Warehouse website with test graphics on a cloud filled background. There is a voice-over highlighting the benefits and features of the website and its services whilst the animated text scrolls through the said features.
|0513/11||18 January 2012||Windsor Smith Pty Ltd|
The advertisement shows a young woman putting on red lipstick and getting ready to go out. She is wearing a bra and long skirt. The ad features four shoes along with the Lipstik logo, website info, shoe style names and colours and price. The background of the ad is bright yellow.