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Results for September 2012

Ref#DateAdvertisement
0219/1212 September 2012West Brew T/As Brewcraft
A male voice over talks about the Brewcaft sale where you can buy brewing materials up to 60% off. There is a woman in the advertisement using the products and at the end the voice over says that the barmaid is not included in the sale.
0345/1212 September 2012Parfums Christian Dior
We see the model Daphne Groeneveld on the beach and walking through the streets of Saint Tropez, and then dancing in a bar. She is in good spirits throughout and looks somewhat reminiscent of the French actress Brigitte Bardot. In one scene she is leaning over a juke box and she flicks up her red skirt and we see her black underpants. She then dances on a table top whilst men sit and admire her and her skirt again flies up so we see her underpants.
0353/1212 September 2012ShearEwe
Image of a woman wearing a pink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
0354/1212 September 2012Target Australia Pty Ltd
The advertisement opens with a woman wearing peach coloured underpants who turns and walks away from the camera. We then see various women wearing various styles of underwear whilst a voiceover describes the Target range of underwear for all women.
0355/1212 September 2012Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
0356/1212 September 2012Lotteries NSW
The advertisement called "Mr Fast Car", depicts a well-dressed male in a suit leaning on a Rolls Royce car in an opulent setting, he has one hand on the car and one on his hip. The camera pans around the man and after a short time the hand on his hip reaches down towards his groin area implying that he is going to scratch it, however prior to scratching the groin area the screen cuts to a product shot of a $15 Royal Edition ticket. The voice over cuts in saying “Why not enjoy a premium scratch, you could win a million dollars instantly. Instant Scratch Its Royal Edition”.
0357/1212 September 2012Nestle Australia Ltd
A young child is shown in the busy family home getting ready for his school day and emptying a sachet of Uncle Tobys Quick Oats in to a bowl before placing it in the microwave for 90 seconds. He then sits at the table and his mum places the bowl in front of him.
0358/1212 September 2012Goodman Fielder Limited
The advertisement shows a parent who is discussing the benefits gained by not having an adult child living at home anymore. He indicates that he spent his first week’s savings on a ‘hooker’. We see a woman in a short skirt putting on heels, and a hookah (a Middle Eastern pipe-like instrument used for smoking flavoured tobacco).
0359/1212 September 2012Bendon Ltd
Image of two women wearing bras and underpants and smiling at the camera. In one image they are facing the camera with their arms around one another. In another image they are facing each other and one girl is using her phone to take a picture of them both. The word 'Besties' appears at the top of both images.
0361/1212 September 2012Bonds Industries Ltd
The print ad shows two female models posing ‘in character’ wearing Bonds underwear. One woman represents the ‘The No Shows’ dance tribe. She is posing side on, arm out in front of her with her head turned towards the viewers. The other woman represents the ‘The Tails dance tribe. She is replying to the other models dance move, posing in the opposite direction with her face turned back facing the other model. The copy at the bottom of the print ad sits next to a QR code and reads “Explore your shape’. The QR code directs you to shop for your shape on the Bonds website.
0362/1212 September 2012Ignite Travel Group
A 'My Holiday Centre' commercial promoting holiday packages to Fiji staying at either the Sheraton Fiji Resort or The Westin. The commercial provides footage of the destination and properties plus includes graphics and voiceover detailing the package inclusions. In one scene we see a woman lying on her stomach as she receives a massage.
0363/1212 September 2012Bonds Industries Ltd
Various groups of male and female models are shown dancing and wearing different styles of Bonds underwear. The final text on screen reads, "Shop your shape".
0364/1212 September 2012Bonds Industries Ltd
Various groups of male and female models are shown dancing and wearing different styles of Bonds underwear. The final text on screen reads, "Shop your shape".
0365/1226 September 2012David Jones Ltd
Complainant's description: "A model wearing nothing more than bras and knickers."
0366/1212 September 2012Cairns Bed and Bar
The billboard is an advertisement for The Attic Lounge Bar encouraging people to come to the venue and book their functions with the venue. The billboard reads left to right "We want you to come…the Attic lounge bar". The image on the billboard depicts two young women sitting on an armchair holding cocktails. They are both wearing short black dresses and black high heels. Behind the bar is a bartender popping a bottle of champagne.
0367/1212 September 2012Sportsbet
The Advertisement shows a young woman sitting outside reading from a book. The tale she is telling promotes Sportsbet.com.au and betting on sports and racing and does so by a parody of a recent serious Commonwealth Bank advertisement about the effect of the word ’cant’ on athletes. Sportsbet is seeking to draw attention to the word ’punt’ in the context of its on-line betting services.
0368/1212 September 2012Yum Restaurants International
The Advertisement opens with a man inside a KFC store having just purchased a boxed meal and is accompanied by a male voiceover which says “KFC presents man versus the world” and the super “Man vs The World”. As the man walks to exit the KFC store he is confronted with a dilemma; he cannot open the door with his hands because they are full holding and eating from the boxed meal. The man therefore pulls the door open using his foot. We then see men ten pin bowling, ‘high fiving’ each other, using a spanner to fix a car, rubbing sticks to light a camp fire, pitching a tent, undoing a partner’s bra and handling a chainsaw to create a superhero sculpture. In all these scenes the man uses his feet to perform the tasks as he is using his hands to hold a KFC Five Stars Box and eat a burger. We then see a close-up image of KFC’s Five Stars Box meal and the voiceover says “Man one, world zero. KFC’s new Five Stars Box. It’s not a mouthful, it’s an armful”. The Advertisement ends with KFC’s “So Good” trade mark.
0369/1212 September 2012Ontilt Events
White vans with information about the services provided by Ontilt Events. There is an image of people playing cards at a table accompanied by the text, "Please visit OntiltEvents. com for a venue near you" and an image of a topless woman with one arm above her head and the text, "WA's sexiest party poker dealers" across her chest. Other text reads, "Play free poker" and "Australia's most FUN, CREATIVE and ENTERTAINING poker events". On the back of the van there is a contact number: "Enquiries 0431 272 789".
0370/1212 September 2012Dick Smith Electronics
Dick Smith catalogue, available online, entitled "Dick's Big Package" contains images of the electronics available to buy at Dick Smiths. At the top of each page is a question followed by the reply, "Dick Does". The questions include, "Who has a big package with your name on it?" "Who dominates in the hardware department?" and "Who gives you more bangs for your bucks?" The catalogue is dated as on sale from the 14 to the 27 August 2012.
0371/1212 September 2012Dick Smith Electronics
Dick Smith catalogue entitled "Dick's Big Package" contains images of the electronics available to buy at Dick Smiths. At the top of each page is a question followed by the reply, "Dick Does". The questions include, "Who has a big package with your name on it?" "Who dominates in the hardware department?" and "Who gives you more bangs for your bucks?" The catalogue is dated as on sale from the 14 to the 27 August 2012.
0372/1212 September 2012Wicked Campers
White Wicked Campers van with purple text, registration 029 MYZ (QLD)- 'Ben Dover I'm British.'
0373/1212 September 2012Wicked Campers
Blue Wicked Campers van with white text, registration 632 RKY (QLD) - 'It's better to be black than gay cos you don't have to tell your parents'.
0374/1212 September 2012Kimberly-Clark Aust Pty Ltd
This ad follows a playful Labrador puppy as he sniffs his way through the day, approaching various people from behind. He sniffs his way over to a mum who's kneeling on the floor of the living room, playing with her child, the puppy then joins in the game. We then cut to the puppy as he runs towards the kitchen where the plumber is on his knees, head under the sink. The puppy sniffs towards the plumber’s backside, and then runs out of the room. Cut to puppy running on a footpath towards the postman, who’s crouching down to pick up some letters he’s dropped. Then the puppy lets the postman give him a friendly pat. We then cut to the puppy exploring the garden. The puppy then approaches a man who is on his hands and knees, weeding the garden. The puppy sniffs his way up to the man’s backside, then turns and runs away. As the v/o speaks, we cut away to a roll of Kleenex Cottonelle, and then zoom in to a close-up profile shot of the narrower ripples. The camera pans back out from the roll of toilet tissue scene as the puppy comes in and pushes the roll of toilet tissue along the floor, right up to the plumber who smiles at the puppy. End on Kleenex Cottonelle pack shot with puppy.
0375/1212 September 2012Wicked Campers
Camper Van, registration number UMN 904. Slogan on the back reads, 'If God was a woman would sperm taste like chocolate?'
0376/1212 September 2012Bendon Ltd
The Facebook page for Loveable Besties features an image of two female models wearing loveable underwear. They have their arms around each other and the accompanying text reads, "Take selfies with Besties to win weekly loveable prizes". Underneath are pictures submitted to the Facebook page of women with their besties. All images feature fully clothed adults and consist mainly of head shots. At the bottom of the page the conditions of entry are stated, one of which is that you need parental consent to enter the competition if you are under 18 years of age.
0377/1226 September 2012Woolworths Supermarkets
A Woolworths employeeis standing on the loading bay watching a truck backing in and she has a ball point pen in her mouth mainly the cap covering the ink point of the pen is in her mouth.
0378/1212 September 2012McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
0379/1212 September 2012Pacific Magazines
One image is of two female women and one man sitting at a table wearing Amish clothing. One woman is smiling and touching a plate which has a macaroon tower on it. The other woman and the man look disapproving. The second image is of three women and one man standing in line wearing Amish clothing. One of the women has a slit in her skirt and she is exposing her leg from the upper thigh to her ankle. In both versions the text, “It starts with a New Idea” is written at the bottom of the page next to an image of the magazine, New Idea.
0382/1212 September 2012McDonald's Aust Ltd
A billboard advertising a new lamb product at McDonald's - The Serious Lamb Burger. It depicts an image of the burger and the text reads, “Mary had a little lamb fries and a coke” on red background.
0384/1226 September 2012Tamanie Jewellers
Image of a woman with her ring finger extended and in a speech ballon next to her are the words "Where's my ring?". On the right are the details of the jeweller.
0385/1226 September 2012Roseleigh Manor
Poster style advertisement on the advertiser's website which features a cast ensemble photograph for "sinderz. Who said Fairy Tales were for children". There are eight adults in the photograph wearing fancy dress costume and the text below reads, "Join us on a journey to the town of Wetwank, where you will be Entertained by the delightful sisters, Orgasma and Clit – Toris. Where Dick, Dez and Prince Big Thing battle it out for the hand (and everything else) Of the vaguely virginal Sinderz."
0386/1226 September 2012Roseleigh Manor
Poster style advertisement on the advertiser's website which features a cast ensemble photograph for "sinderz. Who said Fairy Tales were for children". There are eight adults in the photograph wearing fancy dress costume and the text below reads, "Join us on a journey to the town of Wetwank, where you will be Entertained by the delightful sisters, Orgasma and Clit – Toris. Where Dick, Dez and Prince Big Thing battle it out for the hand (and everything else) Of the vaguely virginal Sinderz."
0387/1226 September 2012SBS Corporation
The advertisement is for the television program Go Back To Where You Came From and features Angry Anderson in front of a background depicting a rocky and rough coastline. He has his arms folded and a frown on his face. The text reads "I don’t accept the boat people at all"
0388/1226 September 2012Yum Restaurants International

Facebook page for Pizza Hut featuring an image of a man measuring a mini-skirted woman's legs.  User comments on the image were invited and included sexual references.

0389/1226 September 2012MSD Australia
The advertisement features a woman slumped over a shopping trolley seemingly deflated and without a body with children looking at her and a passer by turning to look also. The text in the back ground reads “feeling let down by your hayfever treatment?”