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Results for July 2012
| Ref# | Date | Advertisement |
|---|---|---|
| 0234/12 | 11 July 2012 | Coldrock Management Pty Ltd Cold Rock website whch features information about the products and their birthday club. |
| 0243/12 | 25 July 2012 | Samsonite A female, dressed as a Hawaiian girl leading an Asian male by the hand across the beach carrying the American Tourister luggage, with the tagline “The World is Calling”. The American Tourister brand logo is featured near the set of luggage in assorted colours. The campaign tagline (The World is Calling) is featured on the right hand side above the website details. |
| 0248/12 | 11 July 2012 | Star City The ad depicts a lounge singer playing a moving piano, taking the viewer on a tour of The Star casino. As the piano moves throughout the various entertainment venues at The Star, the lead character sings a tongue-in-cheek lounge version of the popular 1990s rock song 'Welcome to the Jungle' by Guns N' Roses. In the background various other stories are taking place - for example a motorbike being lifted from the pool and an ostrich in the penthouse suite. |
| 0250/12 | 11 July 2012 | Eskanders Betstar Pty Ltd We hear a man eating and then trying to guess which animal was responsible for what he has just eaten. The voiceover says “think you know your shit?" (the word Shit is beeped out) followed by, "then bet on it at Betstar.com.au". |
| 0251/12 | 11 July 2012 | Holden Ltd The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground. |
| 0252/12 | 11 July 2012 | Holden Ltd The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground. |
| 0254/12 | 11 July 2012 | Lingerie Football League A voiceover talks about the forthcoming Lingerie Football All Star Game being played in Brisbane on 2nd June and we see footage of the women playing lingerie football as well as shots of women in their playing attire but not playing the game. |
| 0255/12 | 11 July 2012 | Nova Advertisement for stage show puppetry of the penis. The voiceover describes the stage show experience and details of the venue. |
| 0256/12 | 11 July 2012 | Hostage X Nightclub |
| 0257/12 | 11 July 2012 | GIO Australia Two men are hoisting a BBQ into the air, whilts having a conversation about a new car. The central character imagines into the future what could happen if his friend let go of the rope. The BBQ bottle falls out of the BBQ whilst it is in the air. The BBQ bottle falls to the ground, bounces into air and through the sunroof of a new car. The vehicle explodes. The central character drives away in car. |
| 0258/12 | 11 July 2012 | Stuart Alexander & Co Pty Ltd A silver convertible, with three males inside, attracts the attention of three women walking on the street. Until... a blue convertible car pulls up with a young male driving. The man eats a piece of Mentos gum and then transforms his car into three cars stacked on top of each other. The three women join him in the transformed three stack car and drive off with one in a spa, another playing music. The screen then ends with a pack shot of Mentos® 3D gum product and the tag line “Triple Awesomeness”. |
| 0260/12 | 11 July 2012 | Barbeques Galore Radio advertisement for camping equipment featuring a female voiceover asking, "Hey girls are you going down this Finke?" before going on to describe the camping equipment available at BBQs Galore and Alice Camping. |
| 0261/12 | 11 July 2012 | Yum Restaurants International The Advertisement depicts a rural Australian setting. A sequence of shots follows with two KFC staff members driving along in a van. The Advertisement cuts to a close up of an Australian farmer on his farm where canola plants are grown. The Advertisement then shows the KFC staff members arriving in the van and greeting the farmer at his homestead on the farm. We then see scenes of a group at an outdoor dining table at the homestead eating pieces of KFC chicken. The Advertisement then shows the van leaving the farm and closes with the voiceover "It's all part of the Goodification" and KFC's "So Good" and "The Goodification" trade marks. |
| 0263/12 | 11 July 2012 | Kraft Foods Ltd We see close-up photography and hear sound effects to make the viewer believe they are seeing and hearing a love scene. There is a close up on two pale shapes that look a lot like two bodies in a romantic scene. We then see what we think is a bed-spring bouncing up and down accompanied by the sound of the springs squeaking. It then cuts to a close-up of a woman’s lips speaking a man’s name. It all turns out to be a production line for the confectionery. |
| 0264/12 | 11 July 2012 | Worksense A male worker is pictured in a mining/outback setting dressed in safety workwear, accompanied by a bulldog. They are standing in front of earth moving equipment. The text reads, "Hot as hell, middle of nowhere and me best mate’s a bitch. Worksense. Workwear and Safety. Built for the toughest country. www.worksense.com.au" |
| 0265/12 | 11 July 2012 | Baiada Poultry Pty Ltd We see a man in a barn surrounded by chickens. The voiceover says, "This is Roy. He looks after breeding at Steggles and he's a Steggler for the right pedigree." We then see Roy holding and stroking a chicken followed by the Steggles logo. |
| 0266/12 | 11 July 2012 | Reckitt Benckiser (Aust) Pty Ltd The advertisement opens in a hallway and moves to a bedroom where we can hear the noise of a creaky bed. The top of a man is seen over the top of the back of the bed. As we get closer, we can see that the man is using Durex Massage 2 in 1 gel to assist in massaging his partner’s back. The man is dressed in boxer shorts, whilst his partner is featured lying on her stomach, with her lower half covered with a sheet. The man pauses in his massage and uses the gel to quieten the creaking bed, before resuming. The Advertisement closes with a Product shot. |
| 0267/12 | 11 July 2012 | Commonwealth Bank of Australia James Magnussen is seen training in Sydney - he is jogging along a track by the sea. Suddenly three men dressed up as the letters C, A & N run up behind him. Side by side they form the word CAN and cheer him along as he runs. Then a man dressed as the letter T appears spouting phrases of discouragement (in a humorous fashion). T walks backward during a conversation between the letters and then stumbles off a low ledge into the ocean. |
| 0268/12 | 11 July 2012 | Kellogg (Aust) Pty Ltd The advertisement contains two main elements: a representation of milk being poured on to a bowl of Kellogg’s Just Right; and an image of the well-known Three Sisters rock formation in the Blue Mountains of New South Wales, Australia. Alongside the first “Just Right” image is an arrow and the words “This is Just Right” and alongside the other, the words “and this is just a few rocks”. The text below both images reads “Another great Aussie understatement”. |
| 0269/12 | 11 July 2012 | Car Safe Image of a man riding a bicycle with a female passenger sat behind him. They are wearing helmets and the text reads, "Imagine life without your car...always remove valuables when parked." At the bottom of the advertisement it reads, " Carsafe.com.au. Help stop car theft. A message from Car-Safe and your local council." |
| 0271/12 | 11 July 2012 | Fosters Australia, Asia & Pacific Facebook page for VB which features questions posted by the advertiser and comments from members of the community. The comments include coarse language and sexual references. |
| 0272/12 | 11 July 2012 | Diageo Australia Ltd The complaint refers to the official Smirnoff Facebook Page and the various comments and photographs uploaded by Smirnoff and members of the community. |
| 0273/12 | 11 July 2012 | Love and Rockets.tv Purple background with the word ‘Sweetest’ typeset to look like flowing honey. The side view of the bottom half of a female torso with the section from midriff to upper thigh completely covered with yellow honey-like graphic. The woman's legs are bare and she is wearing strappy black high-heeled shoes. The accompanying text reads, "Brisbane's sweetest adult club. On Caxton St www.honeybs.tv. HoneyBs". |
| 0280/12 | 25 July 2012 | Nestle Australia Ltd The Advertisement shows children actively playing in a common backyard setting with the super “Boost the Calcium of Milk by nearly 70%” Voice over makes statements such as “Active play is very important for building strong bones. But are your kids getting enough calcium in their diet? Milk is a great source, and I love mine with MILO because it boosts the Calcium of Milk by nearly 70%. Find out more about MILO and the MILO play movement on Facebook.” The Advertisement references a Nestlé commissioned State of Play study. |
| 0281/12 | 25 July 2012 | Holden Ltd The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground. The advertisement has been modified to include the following disclaimer when the tow chain is being used: "Rated shackle and chain used for safe recovery." |
| 0282/12 | 25 July 2012 | Coles There are two near identical versions of the same television advertisement, one which was broadcast in metropolitan Sydney and the other broadcast in metropolitan Melbourne. Advertisement 1 The focus of Advertisement 1 is a mock press conference where the comedian and actor Dawn French introduces a "save $100 guarantee" that Coles Car Insurance is offering when customers who are over 30 and live in Sydney switch from a comprehensive NRMA, AAMI or GIO policy to Coles comprehensive car insurance. The advertisement also highlights a flybuys extra points promotion that customers will receive if they take out a Coles Car Insurance policy. Throughout the advertisement, Dawn French is also seen driving around a park in a mini cartoon-like car and at the end she drives past two male joggers and calls out to them, “Stop looking at my bum!” Advertisement 2 Advertisement 2 (also 30 second duration) is identical to Advertisement 1, save that it refers to a $100 Savings guarantee available in Melbourne, and NRMA is replaced with RACV. |
| 0283/12 | 11 July 2012 | Exchange Hotel Image of a topless woman lying on her stomach on the top of a bar. She is wearing black knickers and black high heeled shoes. The text reads, " The Exchange Hotel. Cold beer. Hot Girls" and goes on to describe the functions held at the hotel. |
| 0284/12 | 25 July 2012 | Bosch The Advertisement is for Bosch’s ActiveWater Dishwasher. The Advertisement features a comparison between the energy and water usage of hand washing as compared to the Product. The advertisement makes two claims in relation to energy and water usage. 1. hand washing uses nearly 8,000 litres more than the Product over a period of 1 year; and 2. every dishwasher in the Product range can save hundreds of dollars in utility bills by using up to 60% less energy than hand washing. |
| 0285/12 | 25 July 2012 | Bosch The Advertisement is for Bosch’s ActiveWater Dishwasher. The Advertisement features a comparison between the energy and water usage of hand washing as compared to the Product. The advertisement makes two claims in relation to energy and water usage. 1. hand washing uses nearly 8,000 litres more than the Product over a period of 1 year; and 2. every dishwasher in the Product range can save hundreds of dollars in utility bills by using up to 60% less energy than hand washing. |
| 0287/12 | 25 July 2012 | Toyota Motor Corp Aust Ltd The television commercial features world famous driver Keiichi Tsuchiya who maps out the ultimate track for this car by driving it on a temporary proving ground. He leaves behind an imprint of what he believes is the ultimate track for the 86 based on his experience in driving and creating race tracks. |
| 0288/12 | 25 July 2012 | The Investors Club A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au. |
| 0289/12 | 25 July 2012 | Queensland Theatre Company A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, ""Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au."" |
| 0290/12 | 25 July 2012 | Reckitt Benckiser (Aust) Pty Ltd The Advertisement is a print ad for Reckitt Benckiser’s Strepsils throat lozenges in the Australian Woman’s Weekly. The Advertisement features a picture of a slice of bread on a plate. The bread appears to be fairy bread. Upon closer examination it is apparent the bread is covered in dressmaker pins with multi-coloured heads. The Advertisement features the tagline ‘Swallowing doesn’t have to feel like this!’ together with a picture of each of the Products, a description of their listed indications and mandatory warning statements. |
| 0291/12 | 25 July 2012 | The Stag Hotel The ad promotes our Thursday night Ribs night, our customer base is 20-30year olds. There is an attractive lady holding the aplate of ribs with the text 'Great Rack' |
| 0292/12 | 25 July 2012 | The Stag Hotel Ad is promoting Bulmers Cider by the Jug and has an image of two females from the back. Likened to Adam and Eve, Eve with the Apple! |
| 0293/12 | 25 July 2012 | Unilever Australasia Advertisement depicts an infomercial style scenario with a presenter and guest appearance by Sophie Monk who is a tennis player. She goes on to show how the Lynx product can clean a variety of dirty balls. Members from the audience partake in the challenge of getting their balls cleaned. |
| 0295/12 | 25 July 2012 | Unilever Australasia Advertisement depicts an infomercial style scenario with a presenter and guest appearance by Sophie Monk who is a tennis player. She goes on to show how the lynx product can clean a variety of dirty balls. Members from the audience partake in the challenge of getting their balls cleaned. |
| 0297/12 | 25 July 2012 | A List Entertainment Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information. |
| 0305/12 | 25 July 2012 | Johnson & Johnson Pacific Pty Ltd The advertisement opens on an out of focus image of a woman aged mid 20’s walking in the distance for approximately one second before she moves behind white flowers which cover her chest and lower body, with a backdrop that is mainly white. The woman talks about how amazing our bodies are and she tells us that the discharge in between periods is the body’s way of keeping the vagina healthy and the damp less than fresh feeling is why Carefree has designed acti-fresh liners. She then talks about Carefree acti-fresh product’s qualities, which have an absorbent core to lock away wetness and odour, helping the product user to feel clean, dry and fresh every day. A pack shot of Carefree acti-fresh liners is then shown, the Advertisement offers a free sample available online and the woman closes with the words “Know yourself. Know Carefree”. |
| 0306/12 | 25 July 2012 | Johnson & Johnson Pacific Pty Ltd The advertisement opens on an out of focus image of a woman aged mid 20’s walking in the distance for approximately one second before she moves behind white flowers which cover her chest and lower body, with a backdrop that is mainly white. The woman talks about how amazing our bodies are and she tells us that the discharge in between periods is the body’s way of keeping the vagina healthy and the damp less than fresh feeling is why Carefree has designed acti-fresh liners. She then talks about Carefree acti-fresh product’s qualities, which have an absorbent core to lock away wetness and odour, helping the product user to feel clean, dry and fresh every day. A pack shot of Carefree acti-fresh liners is then shown, the Advertisement offers a free sample available online and the woman closes with the words “Know yourself. Know Carefree”. |
| 0307/12 | 25 July 2012 | Johnson & Johnson Pacific Pty Ltd The advertisement opens on an out of focus image of a woman aged mid 20’s walking in the distance for approximately one second before she moves behind white flowers which cover her chest and lower body, with a backdrop that is mainly white. The woman talks about how amazing our bodies are and she tells us that the discharge in between periods is the body’s way of keeping the vagina healthy and the damp less than fresh feeling is why Carefree has designed acti-fresh liners. She then talks about Carefree acti-fresh product’s qualities, which have an absorbent core to lock away wetness and odour, helping the product user to feel clean, dry and fresh every day. A pack shot of Carefree acti-fresh liners is then shown, the Advertisement offers a free sample available online and the woman closes with the words “Know yourself. Know Carefree”. |