Browse Case Reports
Results for April 2014
|0059/14||9 April 2014||Surf Life Saving Australia|
A beach scene with general public sitting on the sand, lifesavers in background, red and yellow flags with swimmer in the surf.
|0075/14||9 April 2014||Lion |
Yogo Alley website which advertises Yogo dairy desserts and includes 25 games.
|0079/14||9 April 2014||Hungry Jacks|
|0082/14||9 April 2014||Mars Confectionery|
The advertisement pictured two young women demonstrating signs of guilt for eating single Malteser chocolates.
|0087/14||9 April 2014||Johnson & Johnson Pacific Pty Ltd|
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
|0088/14||9 April 2014||Transport Accident Commission|
Scenes of a man in a night club taking some kind of pill. he then drives and hits a pedestrian.
|0089/14||9 April 2014||Unilever Australasia|
The Paddle Pop Dino Terra website: http://www.paddlepop.com.au/ features a range of games, videos and activities featuring the recognisable Paddle Pop Lion. The games involve the Lion taking on challenges at the “Ice Temple”, “Floating Islands” and “Secret Pyramid”. Some games are available for download from the app store, to be played on tablets, rated in the I-tunes store for children aged 9+. When visitors to the site first arrive they are greeted by an animated erupting volcano and surrounding jungle scene labelled with the words “Paddle Pop DinoTerra”, as music plays. The Paddle Pop Lion is shown with a speech bubble that says “welcome to Dino Terra! Play games, watch movies and get your own dinosaurs!”
Dinosaurs fly through the sky screeching as the Paddle Pop lion swings through the jungle, performing summersaults and karate moves with a flaming stick as he faces a variety of animated foes. One character says “do you want to rule the world with three dinosaur crystals?” then Paddle Pop Lion says “I have to follow the shadow master into the past!” A variety of fantastic mythical characters with cartoon-like faces that seem to live in the jungle are shown.
|0090/14||9 April 2014||Wicked Campers|
White car with the Wicked Campers internet address across the rear windscreen and the text, "I was in fuckin' Nirvana dude. Dave Grohl" written on the side panel
|0091/14||9 April 2014||Wicked Campers|
Red car with the Wicked Campers slogan and the text, "God I'm Fucking Awesome" written on the side panel.
|0092/14||9 April 2014||Wicked Campers|
Red Wicked Campers van with a cartoon image of two men and the text, "Shut the f#ck up Donny" on the side panel.
|0093/14||9 April 2014||FOXTEL Management Pty Ltd|
There was a family in a car and I think the advertisement was in relation to entertainment called PRESTO.
|0095/14||9 April 2014||Aldi Australia|
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
|0096/14||9 April 2014||Lion |
4 men are on an island and the ad plays on stereotypes that include playing stupid tricks on one another (hazing/apprentice tricks) such as moving people while they are sleeping, excluding people when hit a hole in one.
|0097/14||9 April 2014||Nestle Australia Ltd|
The Milo website: www.milo.com.au provides games and activities directed to children through its “Play-o-pedia” area of its website. The homepage reads “Play-o-pedia! Games-o-fun for everyone.” It features a “random play idea” generator and a list of games including “crazy circuits”, “hop scoop and a jump” and “scavenger hunt challenge”.
|0098/14||9 April 2014||Sportingbet Australia Pty Ltd|
It is a paintball multi-gun assault on sporting identity Shane Warne.
|0101/14||9 April 2014||Fyna Foods Australia|
The Wizz Fizz Australia website: http://www.wizzfizz.com.au/ is a rich, colourful animated online platform that promotes Wizz Fizz confectionary items to young children using characters, cartoon monsters, “comps and promos” and games. Cute and zany monsters with one, two and three-eyes populate the screen in garish pink, green and orange cartoons. The home page reads “Wizz Fizz - It’s all about fun, excitement and adventure”. The homepage invites children to “Play the Wizz Muncher”, download the iPhone app, and join the Wizz Fizz Club. The Wizz Fizz Club section of the site invites children to fill in their details to receive further marketing communications from Wizz Fizz including “exclusive members’ competitions” and “access fun games and downloads”.
|0102/14||9 April 2014||Hudson's circus|
Advertising circus performance coming to Loganholme Qld
|0103/14||9 April 2014||The Body Shop|
Window sized poster advertising large bottle of shower gel. The bottle is tucked into and is sticking out and upwards of the centre front of a man's shower towel, which is low-slung on his hips after a shower. Words in big print are 'WAKE UP TO A BIG ONE EVERY MORNING' or something similar.
|0104/14||9 April 2014||The Negotiator|
The advertisement, which is located on two vehicles that are always parked in front of a church and adjacent to a primary school reads something along the lines of "Get your attention?" and below has a picture of a woman in a bikini standing in a provocative way, it is a sexually suggestive advertisement suggesting that this particular company is good at getting attention through sexually suggestive imaging.
|0105/14||9 April 2014||Aussiebum|
There is a man with no shirt and red underpants lying back in a suggestive pose. He appears to have an erection or at least emphasised genitals in a pornographic way.
|0106/14||9 April 2014||Johnson & Johnson Pacific Pty Ltd|
A young girl typing onto her computer words to the effect " How do I know to put it in the right hole".
|0107/14||9 April 2014||Johnson & Johnson Pacific Pty Ltd|
Various women and girls in the ad discussing period flooding,(covering her dress with a shawl) putting tampons up there....( a young girl reading what to do and displaying a tampon) a photo of a young gymnasts in a group of gymnasts highlighting her period pad showing for everyone to see (making a comment about being on her grandfathers shelf for ever).
|0108/14||9 April 2014||Target Australia Pty Ltd|
Gok Wan was advertising bras and refers to women's breasts as assets.
|0109/14||23 April 2014||Capri Body Fashions|
A group of Women walking down a street in their underwear
|0110/14||23 April 2014||RAMS Home Loans Pty Ltd|
A puppet-ram talks to a workman with a ute, about financial issues. This man also has another workman working with him. The original guy has a discussion with the 'ram' about financial issues.
|0111/14||23 April 2014||ANZ Banking Group Ltd|
A picture of a very skimpily dressed roller skater with her hands high in the air.
|0114/14||23 April 2014||Pacific Brands Holdings Pty Ltd|
Bonds - Three girls running running and jiggling in bras and underpants.
|0115/14||23 April 2014||Dollar Shave Club|
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
|0116/14||23 April 2014||Pacific Brands Holdings Pty Ltd|
Man talking about bum cracks instead of a house he bought. He has a dog and is doing his shoes up. There is a lady behind him.
|0117/14||23 April 2014||Smith's Snackfood Co Ltd The|
Smith's MAXX: The One up Man Chip. Set in a pub, men sing a refrain as they show off a skill/asset/object/woman, only for other men to sing the refrain louder and more powerfully showing that their skill/asset/object/women are greater. This symbolizes the tag line of the ad (the one up man chip) as it is a play on one-upmanship.
|0118/14||23 April 2014||San Remo|
A couple getting intimate on a kitchen bench top
|0119/14||23 April 2014||Yum Restaurants International|
A series of scenes with men sitting in silence together while the voice over states that 'silence isn't awkward for guys because they don't need to talk.'
|0120/14||23 April 2014||Mars Confectionery|
Several builders are shown on a worksite calling out 'empowering statements' to female passerby's. They call out phrases such as
'oi, that colour really works for you, have a productive day'.
The men chant 'What don't we want?''Misogyny', 'What do we want?' 'Gender Equality'
The screen shows the statement
"You're not you when you're hungry"
|0121/14||23 April 2014||Primo Smallgoods|
A naked man is lying on top of a floor of bacon with more bacon falling on to him, while he is writhing in pleasure.
|0122/14||23 April 2014||Horticulture Australia Limited|
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.
At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
|0123/14||23 April 2014||Paddo Bowls|
Full page advertisement on P32 of the Good Weekend Magazine in Sydney Morning Herald on 29 March 2014. The lower portion of the advertisement reads "bowls without the olds"
|0124/14||23 April 2014||Bayswater Car Rental Pty Ltd|
The advert says they do not have "birds" (women) working for them! Advert has a man asking for birds!
|0125/14||23 April 2014||Tyres4U|
Starring Vince Sorrenti ad claims to find the right tyres for your car
|0127/14||23 April 2014||BMW Group Australia Ltd|
Advertisement for new BMW 2 series car.
|0128/14||9 April 2014||Johnson & Johnson Pacific Pty Ltd|
|0129/14||9 April 2014||Regal Marine Pty Ltd|
It was advertising fishing products.
|0130/14||23 April 2014||Bras n' Things|
Floor to ceiling poster depicting 2 naked blonde women posed sitting. Pink comfort bra floating in-between with writing underneath. On either side there are separate posters, again floor to ceiling depicting 2 other women wearing bras and underwear posing.
|0131/14||23 April 2014||My Plates|
It's about a Ferrari with plain number plates and the car is speaking to us about his owner being a shocky accountant, pimp and a drug dealer. The car is speaking in an Italian actsent
|0132/14||23 April 2014||Mayo Hardware|
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
|0133/14||23 April 2014||Mars Confectionery|
A man falls of a motor bike, the camera zooms in and we see an angry middle aged man, made to look ugly. He is given a Snickers bar and turns into a good looking young man. The caption - You are not yourself when you are hungry.
|0134/14||23 April 2014||Unilever Australasia|
Images of male military soldiers on a beach in full army fatigues accompanied by women in bikinis. with the slogan - "make love, not war"
|0135/14||23 April 2014||Beiersdorf Aust Ltd|
Nivea are currently promoting a new range to their line, being body wash.
|0136/14||23 April 2014||Witchery|
The advertisement is a web video with a still video frame image of a young girl.
|0137/14||23 April 2014||Quit Victoria|
Advertisement to quit smoking re: Lung Cancer, where a female is seen lying on a bed with a Dr performing a bronchoscopy type procedure to show Lung Cancer