Browse Case Reports
Results for October 2014
|0385/14||8 October 2014||Pacific Brands Holdings Pty Ltd|
Bonds Boobicon "Big Boobs" adverts on the station
|0386/14||8 October 2014||Honey Birdette|
I have a photo depicting a young woman sexually posing in lingerie. The woman is wearing a red bra and knickers and the text SGT Pepper - Earn your stripes is written underneath the image.
|0387/14||8 October 2014||Mentholatum Australsia Pty Ltd|
A young, thin woman is holding a piece of chocolate, with a caption underneath stating 'Treat your tummy'
|0388/14||8 October 2014||Worx|
A man uses a power saw to cut various different materials. A range of stores that sell the product is given at the end of the advertisement. The man is holding a piece of wood with his hand which would be very dangerous if he slips with the saw.
|0389/14||8 October 2014||AAMI|
A man, holding a lunch container, in an office walks up to co-worker. We see that the lunch belongs to someone else. The man shrugs his shoulders and eats it anyway. At the end of the ad they show the lady looking for her missing lunch.
|0390/14||8 October 2014||General Pants Group|
The advertisement had images of women in swimwear with the tagline "Wet Dreams" posted across the front.
|0391/14||8 October 2014||Pacific Brands Holdings Pty Ltd|
Three posters on the tram shelters describing and depicting different sizes of women's breasts.
|0392/14||8 October 2014||Pacific Brands Holdings Pty Ltd|
It was a series of posters in a bus that read, in big letters, 'BIG BOOBS', 'NEW BOOBS', 'MAMA BOOBS'.
|0393/14||8 October 2014||General Pants Group|
Girls dressed in swimmers with the words "Wet Dreams".
|0394/14||8 October 2014||General Pants Group|
Girls dressed in swimmers with the words "Wet Dreams".
|0396/14||8 October 2014||Bank of South Australia|
A couple are going through a house with the view of buying it. The couple repeat the expression
"oh my God". I find this expression offensive and belittling to Christians.
|0397/14||8 October 2014||AAMI|
A man sitting in a bath with a big dog.
|0399/14||8 October 2014||Unilever Australasia|
The advertisement depicts a group of three young children running towards a castle. Subsequently each child begins to eat a Dragon Pop Icy Pole. One of the children then turns into the Paddle Pop lion and he and another animated character (each holding an icy pole) win a battle against a villainous character. Both of these characters are from the Magilika film (see below).
|0400/14||8 October 2014||Go Health Clubs|
Back picture of woman (just her bottom) in skimpy briefs (almost g-string) with the words 'suns out, buns out'
I have taken a photo of billboard so I am able to forward it if you wish
|0402/14||8 October 2014||Southern Cable Services|
A man says to an employee "That's all right then". He then yells "Gary! Gary!" A voiceover says that to stop this happening to you, contact the company and "dial before you dig".
|0403/14||8 October 2014||Kimberly-Clark Aust Pty Ltd|
The advert has women dressed as cowgirls and walking with their legs open...one into a bar and another across a street
|0404/14||8 October 2014||Myer Pty Ltd|
Myer Festival for Dad Fathers Day catalogue page 13 Mont Blanc fragrance advertisement. "The scent is classic, demanding, timeless and never consensual".
|0405/14||8 October 2014||Sportsbet|
The advertisement declares that it is finals season now and as their special it is "Bet-Tember" at Sportsbet
|0406/14||8 October 2014||Hungry Jacks|
Just a simple ad talking about a new burger that has a hash brown on it. Uses images of a block of cheese getting sliced. They use processed cheese slices. Misleading
|0407/14||22 October 2014||Coles|
Curtis Stone was advertising for Coles fresh spring apples
|0408/14||8 October 2014||Isuzu|
Large four wheel drive vehicle, D Max, being driven through a variety of terrains.
|0409/14||8 October 2014||L'Oreal Australia Pty Ltd|
A baby lies in its cot, and it's tired mother tends to him. She uses Garnier BB cream to feel better about her tired appearance.
|0410/14||8 October 2014||Builders Academy Australia|
Builder seen using nail guns without safety lock.
|0411/14||8 October 2014||Builders Academy Australia|
Advertisement depicts a builder demonstrating his skills after completing a Builders Academy training course. Includes throwing a chisel, jumping off a building and firing a nail gun freely in the open
|0412/14||8 October 2014||Honda Australia Pty Ltd|
The ad shows the several ways in which the Honda CRV is superior to competitors, including having a reversing camera
|0413/14||8 October 2014||Mazda Australia Pty Limited|
The SUV is being used to pick children up and drive them, and it shows the features, including blind spot monitoring
|0414/14||8 October 2014||Urban Purveyor Group|
Video titled "Bavarian beauties training for Octoberfest Australia"
|0415/14||22 October 2014||Nikon|
There is a photo of a (likely) 5 year old girl sitting in a hammock, smiling, with her bare legs at the front of the photo (dominating the picture), where, because she has a short pink dress on, you can see up to her crotch (though her legs are blurred). And then the caption says 'I'm easy to use'
|0416/14||22 October 2014||Lexus Australia|
I am appalled by the image used in the Lexus advertisement, as enclosed.
This is currently running, and I cut this one out of The Age of Saturday 6th September 2014. Presumably it is to be seen in many other places.
I generally find the objectification of women, so widely used in advertising, offensive. But this ad takes it to new extremes, not only in the excessive representation of the female in a doll-like manner with massive amounts of makeup, beyond all regular use, but particularly the direct sexual implication in the manner of her mouth represented as an orifice.
|0417/14||22 October 2014||Krystal Adult World|
Advertisement covers a purple van with a large (oversize) image of a woman wearing very little and holding a whip.
|0418/14||22 October 2014||JCDecaux Australia Pty Ltd|
The ad shows a pigeon stuffed and trapped in a bottle unable to move or remove itself.
It is called thepigeonproject.com and branded JCDecaux
I took a pic of the ad, but there is no place on this site to attach an image. It would be a good idea if this site had the capacity to do that.
|0419/14||22 October 2014||Bras n' Things|
A huge poster of two women in bikini underwear and bra
|0421/14||22 October 2014||City of Holdfast Bay|
The ad showed a split screen with things to do around the Glenelg area in the day on the left hand side and at night on the right hand side. It had words with the images saying things like see view etc and at the end said something about visiting (?) the City of Holdfast Bay.
|0422/14||22 October 2014||Hopscotch|
The advertisement showed two hands showing the sex sign. One hand had the thumb touching the forefinger, making a circle, depicting the vagina. The other hand had the forefinger depicting the penis going into the vagina. There was an arrow indicating that the finger depicting the penis to go back and forth.
|0423/14||22 October 2014||People's Choice Credit Union|
There is a male painting a wall yellow with a paint roller. He gets more and more worked up and his accent becomes Scottish (emulating a film character). He hold up the paint roller like it is a sword. He then hits his females partner on the face with the roller.
|0424/14||22 October 2014||Expedia|
Advertisement is about being able to change your bookings on short notice or on a whim, allowing for flexible travel plans. Advert uses "vintage" style footage cut with images of different hotels and destinations.
|0425/14||22 October 2014||Mt Barker|
It is a dish of cooked drumstick with green leafs. Above the dish, the main slogan for the product is "not made in China".
|0426/14||22 October 2014||Tom Waterhouse|
Look Better, Dress Better, Live Better, Bet Better.
|0428/14||22 October 2014||Australian Rotary Health|
Starts off with two cartoon eyes, then spotlight lights up potato looking man, then a few other cartoon characters, and a hat falls onto the potato man and they start jumping around like idiots.
|0429/14||22 October 2014||Subway Franchisee Advertising Fund|
In the ad a man lines up some people and questions them about their food. They answer army style. If the answer is no then he throws away the food they have.
|0430/14||22 October 2014||Menulog|
Menu Log titled: "The last Supper".
|0431/14||22 October 2014||iiNet |
It's an ad for iiNet NBN broadband services which begins with a statement to the effect of "Did you know that Australia's internet speeds are slower than those in Romania?"
|0432/14||22 October 2014||True Value Solar|
The television commercial features two males discussing electrical supply; one of the men is Mark Thompson, coach of the Essendon Football Club, who indicates he has installed solar panels as an electricity saving measure. Towards the end of the commercial, he proceeds to lay full length, face down, in an illuminated sun bed watched by the second man. I believe True Value Solar to be a sponsor of the Essendon Football Club.
|0433/14||22 October 2014||Brown Forman Australia|
Young men drinking. Spurts of alcohol. Edit's to young woman's face being drenched..
|0434/14||22 October 2014||Warner Village Theme Parks|
|0435/14||22 October 2014||Warner Village Theme Parks|
|0436/14||22 October 2014||Jalna Dairy Foods|
A woman is blindfolded and fed yogurt by a little girl then a man.
|0438/14||22 October 2014||Coalition for the Protection of Racehorses|
Billboard pictures a horse lying on its side and the text reads: "is the party really worth it." The website is horseracingkills.com