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Ad Standards Community Panel Cases

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E.g., 06/07/2022
E.g., 06/07/2022
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0031-13 Enfield furnishers
The advertisement portrays a person with thick lenses on heavy black framed glasses, a pointy hat and large funny ears supposedly depicting a "crazy person".
Dismissed House Goods Services 30/01/2013
February 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0033-12 Assistance Dogs Australia Ltd
John Cleese voice over describes the antics of assistance dog puppies to create awareness and to raise funds for the charity Assistance Dogs Australia. In one scene he refers to a puppy as a "...little bastard".
Dismissed Other 22/02/2012
0036-12 Mens Clinic International
The advertisement features images of couples looking unhappy and the of them embracing and the voice over says if your sex life is suffering you should contact the Men's Clinic to receive a free consultation.
Dismissed Professional Services 22/02/2012
0040-12 Super Retail Group
Scenes of a family camping scene at a bush campsite. Dad is ‘showing off’ the new air bed. Mum asks "Where’s the awesome foot pump". We then see Mum hit Dad with what looks like a hairbrush.
Dismissed 22/02/2012
0041-12 Toyota Motor Corp Aust Ltd
We see a cliff dive in reverse, as well as scenes of a Toyota Camry Atara driving along the cliff tops. At the end of the advertisement you see it is the cliff diver who was driving the car on his way to dive off the cliff and the male voiceover says, "New Camry Atara. Inspires confidence".
Dismissed Vehicle 22/02/2012
0045-12 Radio Rentals South Australia
The advertisement opens on a Rastafarian character lying on a hammock in front of the Radio Rentals logo and the words “We won’t be beaten”. Reggae style music plays as he begins to talk. The character proceeds to describe the various brands of air-conditioners that are available for purchase and finance options. The advertisement closes with the character on his hammock and the Radio Rentals logo and tag line.
Dismissed House Goods Services 22/02/2012
0046-12 Smith's Snackfood Co Ltd The
The new Smith’s advertisements feature Australian comedian Stephen Curry, who says, “You see this chip? It’s more than just a chip”. We then see him hand a packet to a young woman on the beach and say that the chips can "turn a nine in to a nine with a packet of Smith's".
Dismissed Food/Bev Groceries 22/02/2012
0049-12 Food Safety Information Council
‘The Girlfriend’ Community Service Announcement is based around a barbeque theme where a “mate” has got food poisoning due to poor food handling. The male character is attempting to talk his way out of taking the blame for causing food poisoning despite it clearly being his fault but due to the mate bringing his model girlfriend and distracting him.
Dismissed Community Awareness 22/02/2012
0050-12 Australian National Preventive Health Agency
The television advertisement ‘Bronchoscopy’ opens with the sound of heavy wheezing breathing of a patient with an airway obstructed by a tumour. A doctor appears on screen explaining “Sometimes you can hear lung cancer in smokers before you see it.” The next scene shows a tube (baronchoscope) inserted down the sedated patient’s throat as the doctor continues “That whistling noise, it’s the air racing around…the lung cancer almost completely blocking an airway”.
Dismissed Community Awareness 22/02/2012
0052-12 Department of Transport and Main Roads
The 45-second advertisement, Better buckle up – driver, tells the story of a male driver who crashes his car in an urban area at between 50km/h and 60 km/h. It graphically demonstrates what happens to a person’s internal organs when they are not held back by a seatbelt, and the deadly consequences.
Dismissed Community Awareness 22/02/2012
0053-12 Brand Developers
The advertisement is for a hand held home improvement product called The Renovator and has many demonstrations on how to use this product.
Dismissed Hardware/Machinery 22/02/2012
0058-12 Michael Hill Jewellers Ltd
The Advertisement features two products, a sterling silver pendant with one half carat of diamonds priced at $299 and a white gold ring with one carat of diamonds priced at $999. In the opening scene a woman is lying on a bed wearing the pendant and a man leans over her and kisses her. In another scene the man and woman are stood up facing each other in an embrace.
Dismissed Retail 22/02/2012
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
0040-11 Johnson & Johnson Pacific Pty Ltd
A couple, dressed in pyjamas, are in bed, speaking about how they spend their intimate time together. The man alludes to the individual benefits of using K-Y® Yours + Mine™ for him and for her. The woman then comments on the special reaction that occurs when the two products are combined. An analogy of the pleasure experienced when the products combine is expressed via black and white footage of a couple conducting a ballroom dancing jump. The couple is then shown in the bed, covered in bed sheets.
Dismissed Sex Industry 23/02/2011
0042-11 Essential Beauty Franchising
The advertisement portrays an animated storybook using still vision of a character we have named Mary Huff. The content is written using spoonerism to describe Mary’s dilemma. The narrator describes how Mary had a personal problem and sought the services of Essential Beauty to remedy this problem, and they ‘faxed her wanny’.
Dismissed Professional Services 23/02/2011
0046-11 McDonald's Aust Ltd
This television commercial shows children imagining what they would do if they had money to help their local community. The first child imagines a grotty area being revitalised, graffiti gone and a new playground installled. The second child imagines renovating the local swimming pool so that her mum can teach swimming lessons, and the last child imagines building some seating at the local cricket pitch so his grandparents can watch him play.
Dismissed Food/Bev Groceries 23/02/2011
0052-11 Chicken Treat
The “Double Take” advertisement opens with Chicken Treat’s standard visual sequence depicting the animated family home and streetscape. It is accompanied by the key slogan and brand vision “Home of WA’s Favourite Chicken”. Chicken Treat’s iconic “Chicken Character” is depicted - which is consistent with all of the brand’s television and other marketing communications for over a decade. The voice over states “Introducing a deal so good you won’t believe your eyes.
Dismissed Food/Bev Groceries 23/02/2011
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-13 Afters
The advertisement was talking of after sex comfort liners to wear.
Dismissed Sex Industry 13/02/2013
0038-13 Man with a Van
The ad depicts a woman opening her door to some overweight unattractive moving men and not being pleased with this fact. The men are then bending over revealing their plumbers crack while doing their job with the woman watching in disgust.
Dismissed Professional Services 13/02/2013
0040-13 Liquor Alliance (VIC)
Advertisement for their "hump" club.
Dismissed Alcohol 13/02/2013
0041-13 Jamberoo Action Park
"Get Bitten By the Funnel Web" Jamberoo Recreation Park fun water ride for children.
Dismissed 13/02/2013
0042-13 Subway Franchisee Advertising Fund
Subways new $5 breakfast sub.
Dismissed Food/Bev Groceries 13/02/2013
February 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-14 Momentum Energy
A man tries to turn on his TV with the remote. He tries many positions and locations while his wife looks on from the kitchen. The camera zooms to her face showing her smirking. He finishes up under the TV with cabled being tangled around him.
Dismissed House Goods Services 26/02/2014
0038-14 Brumby's Bakeries Ltd
I am complaining about the Brumbies advertisement at about 5 .15pm on Friday, January 17, 2014 during the 5pm News. The statement was made that 1 slice of their grain bread had more protein than an egg.
Dismissed Food/Bev Groceries 26/02/2014
0040-14 National Australia Bank Ltd
Youths driving classic car, lose control and drive over a cliff. Return car to normal and laugh at what they had done.
Dismissed Finance/Investment 26/02/2014
0044-14 Mondelez Australia Pty Ltd
Outdoor summer clothes males & females good looking, eastern european appearances and one asian male lying near swimming pool.All about 30's age.Sitting at outdoor table male jumps up on table and starts performing and squirting two sauces on salads as females make suggestive faces. A lot of pouting with lips. "If beautiful is boring then go up to the next level".Eating hamburgers with a "Smiling Face" made by the sauce.
Dismissed Food/Bev Groceries 26/02/2014
0046-14 Hungry Jacks
A maori gentleman orders a meal at the counter from a hungry jacks employee
Dismissed Food/Bev Venue 26/02/2014
0051-14 booking.com
Set in a forest with males and a female wearing black protective weapons vests shooting at each other with black high powered weapons holding the weapons in both hands and shooting and targetting each other and red blood spurting all over their black vests. Team manager sitting in branch of tree and standing on the ground firing at his colleagues using high powered weapons. One female shot in chest. Then at the end a picture of a Hotel/Motel in the background in the country saying "he will book the night for you"
Dismissed Travel 26/02/2014
0052-14 Beiersdorf Aust Ltd
The advertisement was for Nivea Deoderant for women and men.
Dismissed Toiletries 26/02/2014
0055-14 Yum Restaurants International
It is a KFC advertisement relating to buying a deal from $5.00 and also for a friend. At the end of the advertisement a persons work station in filled up with what appears to be styro phone beads and he has to cut his way into his booth, and his workmates laugh.
Dismissed Food/Bev Venue 26/02/2014
0056-14 FOXTEL Management Pty Ltd
Fox football advertisement for aust rules football coverage.
Dismissed Entertainment 26/02/2014
0057-14 Chrysler Australia Pty Ltd
The father appears to be reversing his new jeep into driveway and the little boy, who only looks about 3 years of age is sitting on a box or something with no other adult watching, on the edge of driveway.
Dismissed Vehicle 26/02/2014
0058-14 Cancer Institute of NSW
There is a picture of an attractive woman and the line is, I used to be a smoker, I’m going to give you some tips on getting ready' in a croaky voice, then you see a very thin bald woman who moves her hand and there is a hole in her throat from some sort of smoking related condition. I couldn't watch the rest I had to cover my eyes as it was too distressing.
Dismissed Community Awareness 26/02/2014
February 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0041-14 Hammonds Paints
Two females & two males sitting outside discussing the pros and cons of their (actor husbands) painting jobs.
Dismissed House Goods Services 12/02/2014
0048-14 Hotels Combined
This complaint is about the Hotels combined advertisement. It shows a man acting like a mental patient, climbing walls, slipping out from under the bed and rambling like a madman about his hotel savings.At the end of his ridiculous behaviour his wife or girlfriend chimes in and says, "Why don't you just go to Hotels combined?".
Dismissed Travel 12/02/2014
0049-14 Menarini
Very sensual/sexy scene; couple is kissing; man looks at wall photo of elderly lady. Couple later visit someone re premature ejaculation.
Dismissed Health Products 12/02/2014
0050-14 Queensland Health
As a transwoman I find the sun mum as completely jarring, insensitive and just plain offensive.
Dismissed Community Awareness 12/02/2014
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0043-13 Hollard Financial Services
Discussion of the need for life insurance, shows family at a swimming pool and a toddler enters the pool with a flotation device strapped around her waist.
Dismissed Insurance 27/02/2013
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
0056-13 Australian National Preventive Health Agency
Quit smoking advert: graphic images of pried open eyes.
Dismissed Community Awareness 27/02/2013
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
0059-13 BCF
Advertising eskys and different fishing rods and reels.
Dismissed Retail 27/02/2013
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0051-12 Kulkyne Kampers
The advertisement says you can catch yabbies better if you use the Kulkyne pyramid net and shows a fishermen catching yabbies in the net and then emptying them in to buckets.
Dismissed 14/03/2012
March 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
0054-11 Yum Restaurants International
The advertisement features a female in her mid-twenties. She is sitting on a swing in the park and is opening up some dry crackers that she has brought from home to have as a snack. The alter ego of the mid-twenties female appears and says the pigeons want their lunch back and then suggests that she should get KFC popcorn chicken and gravy as a snack.
Dismissed Food/Bev Groceries 09/03/2011
0056-11 Suzuki Australia Pty Limited
A man uses Parkour free running to navigate through the city to meet his girlfriend at the local coffee shop. She is driving her Swift through the city streets below and they are having a race to see who arrives at the agreed destination first.
Dismissed Vehicle 09/03/2011
0058-11 Nestle Australia Ltd
MILO cereal advertisement depicts a child eating a bowl of cereal in his home, taking his helmet and riding his bike onto the farms where grains are grown. The young boy passes the farmers saying thank you to them for growing the grains used to make MILO cereal.
Dismissed Food/Bev Groceries 09/03/2011
0061-11 NSW Health Department
An animation depicting two young adults: one male and the other female. At the start of the TVC, they are momentarily positioned in the foreground and are facing each other. Shortly after, they approach each other and embrace. This image is held then starts to recede as the couple’s embrace changes. Simultaneously, the branch structure is revealed which carries the first couple to the background while the branching effect grows to reveal other images of couples in various embraces.
Dismissed Community Awareness 09/03/2011
March 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0060-14 Southern Cross Austereo
The three hosts were talking about winning prizes and what would you do if you one, the female host said upgrade and then the two male hosts turned into topless male models.
Dismissed Media 12/03/2014

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