Browse Case Reports
Results for March 2018
|0065/18||21 March 2018||Universal Pictures|
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
|0072/18||7 March 2018||Swarovski International (Aust) Pty Ltd|
The ad shows men giving men a ring and a woman giving a woman a ring and a man giving a woman q ring. The man giving a man a ring gives him a passionate kiss.
This is unacceptable behavior on television advertising.
Gorcing young people and yes teens stay up to 11pm to see this is wrong. It gives them the idea that being gay and givibg open displays of affection is acceptableit is not.
It also elevates the idea that their relationship is deeper than a man and a womans. Get is off television now.
Same sex marriage may have won the postal vote but 90 % of families voted no snd do not agree with gay unions. We dint need this disgusting activity shoved onto our children
|0079/18||7 March 2018||Alice Springs Towing and Transport|
We live in NSW near Lismore but are unable to get local free to air. We have installed satellite dish and get IMPAJA free to air.Throughout the televising of the Australian Open, an advertisement for an outback transport company (NT) occurred on numerous occasions during the daytime.
|0080/18||7 March 2018||Bras n' Things|
It was basically the beginning of a bedroom scene.
|0081/18||7 March 2018||Bras n' Things|
Huge TV screen in store where I took my 8 yo and 14 yo daughters. huge images of woman and male caressing each other in bed.
|0082/18||7 March 2018||Sanitarium Health Food Company|
Ad for Weetbix minis with the tag line "toss them and catch them" and a video of a surfer tossing and catching weetbix minis in his mouth.
|0083/18||7 March 2018||Honey Birdette|
Sexually objectifying image sof a woman in red, fetish gear with suspenders, in another photo giving porno treatment to a strawberry.
|0085/18||7 March 2018||Mr Wongs Hydraulics|
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
|0089/18||7 March 2018||Sexyland |
Describing products to buy for self and partner to celebrate Valentine’s Day.
|0090/18||21 March 2018||Wicked Campers|
Slogan on the back of wicked campervan: Oral sex: it’s a great last minute gift. Picture on the side of van of a clown smoking a glass drug pipe.
|0091/18||7 March 2018||Lottoland|
A tweet promoting gambling / online lottery.
Sea Eagles fans, there’s less than 24 hours to bet on @LottolandAU's US Power Special Jackpot..
Your chance to win! - http://bit.ly/MWSE2BKZJwb
|0092/18||21 March 2018||Brake & Auto parts Mackay|
Throughout the ad, the word [email protected]#k is used 3 times and although it is bleeped over, it is blatantly obvious what the person is saying.
|0093/18||7 March 2018||Sanitarium Health Food Company|
"Weet-Bix™ Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. Weet-Bix™ Cholesterol Lowering is the only cereal product on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol."
|0094/18||7 March 2018||FOXTEL Management Pty Ltd|
Ad for Foxtel sport subscription.
|0096/18||7 March 2018||AAMI|
The new AAMI advertisement is set on a construction site where a younger apprentice is given a hammer to take care of, he uses the hammer and it falls into concrete, everyone is looking at it then the AAMI girl walks over and pulls it out of the concrete and raises it in the air, this is a take-on the Marvel comic character THOR and his hammer (Thor being the only one who can pull the hammer and his characteristic holding it in the air).
|0097/18||7 March 2018||The Smith Family|
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive. She then turns around and kisses her daughter who gets out of the vehicle. The next footage is taken from the side of the woman as she watches the child, still depressed, walks slowly past her window on the footpath, then towards the camera. As the car is driven away, we see the text advertising the Smith Family.
|0098/18||7 March 2018||Jaguar Land Rover Australia Pty Ltd|
|0099/18||7 March 2018||Carlton and United Breweries|
Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs.
The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further.
|0100/18||7 March 2018||Carlton and United Breweries|
Find the hidden bottle of ginger ale in a 6 pack and win $500
|0101/18||7 March 2018||Carlton and United Breweries|
|0103/18||7 March 2018||Stan|
We love watching the cricket over summer as a family. My 15 year old, 11 year old and 8 year old all love sitting and watching with us.
I am however concerned and disappointed with some of the ads that are shown in the breaks. Three that I will use as examples.
Firstly, the 'Romper Stamper' ad, with the frightening faces in masks and violence, was excessive.
|0104/18||7 March 2018||General Mills Australia Pty Ltd|
It shows a range of women with ridiculously exaggerated facial expressions being completely unable to control their cravings for a food bar/snack & then being satisfied & happy after they eat it.
|0105/18||7 March 2018||Nando's Australia Pty Ltd|
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
|0106/18||21 March 2018||Hungry Jacks|
TV commercial Free drink and Fries with ANY whopper.
|0107/18||21 March 2018||Hungry Jacks|
Description of the advertisement
The advertisement is for a Hungry Jack’s Frozen Coke. The advertisement appeared as a post that was received by Instagram users in the week of 30 January 2018. The advertisement is attached to an email sent separately to the Advertising Standards Board.
The advertisement is an animation. It depicts a frozen coke being transformed into a rocket after sprouting fins and rocket engines The rocket frozen coke then rises from the ground with the help of rocket engines and launches spraying bubbles of frozen coke and the rocket drink then shoots across the screen several times. The visual is accompanied by the sound of a jet engine taking off together with popping bubbles which increases in volume as the rocket takes off and shoots across the screen. The tagline under the post reads “Blast off into refreshment with Hungry Jack’s Frozen Coke. Land on a Large for just $1.”
|0108/18||7 March 2018||Suncorp|
Advertisement promoting GIO car insurance.
|0109/18||7 March 2018||The Greater Union Organisation Pty Ltd |
Cinebuzz email to members on 30 January regarding 50 Shades Of Grey upcoming final film release.
|0110/18||21 March 2018||CGU Insurance|
They are advertising business insurance packages for new migrants
|0111/18||21 March 2018||Spark Networks Services GmbH|
First kiss but in a sexual manner.
|0112/18||21 March 2018||Turnstyles Exhibitions and Events|
A car is being driven down a road. A woman in the passenger’s seat stands with her torso protruding out of the open sunroof. Operatic music plays.
|0113/18||21 March 2018||iSelect Pty Ltd|
Choosing ISelect as a product due to rising costs of Health Insurance.
|0114/18||21 March 2018||iSelect Pty Ltd|
Woman finds out her could have been cheaper so violently bashes a piñata in front of horrified children.
|0115/18||21 March 2018||Yum Restaurants International|
Ad for KFC 24 Nuggets for $10 with Honey Mustard Dipping Sauce.
|0116/18||21 March 2018||Sportsbet|
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
|0120/18||21 March 2018||Bras n' Things|
3) A woman wearing harness- and BDSM-style fetish-style lingerie (indicated by the straps and loops) who looks as though she is in a Chinese brothel (based on the racial steroptype that is presented through red Chinese lanterns, that it is Chinese New year, that this kind of advertising trades in stereotypes that are not only always sex-based)
|0121/18||21 March 2018||Bras n' Things|
2) A poster of a woman wearing maroon underwear with her legs spread apart in a clearly sexual pose.
|0122/18||21 March 2018||Bras n' Things|
A poster of a woman wearing fetish-style white lingerie with suspenders.
|0124/18||21 March 2018||McDonald's Aust Ltd|
Selling shaker chips and suggesting to go to the beach and eat them. Then when joined by seagulls to go and get your water cannon from the car and ruffle their feathers
|0125/18||21 March 2018||Wallet Wizard|
A specific Ad by 'Wallet Wizard' that depicts a woman whom has spilt water a mans laptop, then in an attempt to 'dry' the laptop has put it in the clothes dryer. The man comes home and questions the women exclaiming 'where will you get me the money for a new laptop' therefore needing the service of 'Wallet Wizard' in order to obtain the money needed for the new laptop.
|0126/18||21 March 2018||Nutricia Australia Pty Limited|
In the advert a small toddler crawls through a pet flap on the front door of a house - the impression is that the milk drink gives him the strength / initiative to do that action - it totally ignores the safety aspect of crawling thro' the door and out onto a road way - very irresponsible of the manufacturer!!!!
|0127/18||21 March 2018||Universal Pictures|
128 second video trailer advertising an upcoming feature film due for release in Australian cinemas on 29/03/2018 entitled “Blockers”. In the opening scene of the advertisement a male adult who is nursing an infant enters a bedroom where an adult female is sitting up in bed working on a laptop computer, the scene cuts forward a few seconds and it seems the infant is no longer present in the room. The male, using North American English, informs the female that while he was doing the washing he located some female undergarments. The male then bengins dancing slowly with one of the undergarments in front of his face, he proceeds to place the undergarment into his mouth, pulling it further into his mouth using his teeth in a fashion akin to mastication of food for ingestion. The female watches the male do this for a few seconds before informing him that the undergarment belongs to his daughter, the male then expells the undergarment from his mouth and runs out of the room. Later in the trailer the male’s daughter is revealed to be a denarian in her final year or high school.
|0128/18||21 March 2018||Honey Birdette|
A poster of a woman wearing harness- and choker-style fetish lingerie with suspenders in a highly sexualised posed with her rear-end pushed out behind her in what is referred to as 'presenting' when talking of animals. The image can be seen at
|0129/18||21 March 2018||Hanes Brands Inc|
Men and women sexualised in desert scene in underwear working
|0130/18||21 March 2018||Danz Worx|
Approx 3 metre banner advertising Dance classes for children, with a large photograph of a small girl aged approx 8 yrs, in full frontal splits, legs open to front of camera, in blue leotard, plus details of school contact
|0131/18||21 March 2018||NEDS|
NEDS offering Odds on NFL games
|0132/18||21 March 2018||Purplebricks |
The ad shows a woman finding out she sold her property and paid commission on the sale. Had she used Purple Bricks she wouldn't have paid commission. She is using a whipper snipper and violently cuts the flowers and the head off a gnome.