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Ad Standards Community Panel Cases

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E.g., 19/08/2022
E.g., 19/08/2022
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-14 Johnson & Johnson Pacific Pty Ltd
Ad for Nicorette depicting people smoking.
Dismissed Health Products 12/02/2014
0023-14 Coles
Banner on cover and full page ad for RSPCA branded chicken meat.
Dismissed Food/Bev Groceries Print 12/02/2014
0025-14 Coles
Coles ad for chicken that is free range hosted by Curtis Stone.
Dismissed Food/Bev Groceries 12/02/2014
0026-14 Transport for NSW
Two men sitting in a bar discussing how to get home after drinking. A range of Plan B options are presented including catching public transport, being shot out of a canon, etc.
Dismissed Community Awareness Cinema 12/02/2014
0027-14 Reckitt Benckiser (Aust) Pty Ltd
A woman from behind in very tight jeans with a can of Mortein spray in her right hand. Between her legs is what appears to be a dead cockroach. In large script in the foreground are the words... " Shoot To Kill"
Dismissed House Goods Services Billboard 12/02/2014
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-15 Barracuda Boat Trailers
A woman wearing a pale pink bikini is advertising boat trailers.
Dismissed Sport and Leisure TV - Free to Air 11/02/2015
0023-15 Novus Auto Glass
Radio communication advertising the autoglass repair or replacement company known as "Novus autoglass" operating in the Southwest of WA. The advert continually states "If you're in xxxx, show us your crack; if you're in yyyy or zzzz, show us your crack, etc"
Dismissed Automotive Radio 11/02/2015
0024-15 Australian Insurance Holdings
A man dressed in racing car suit doing very foolish things. He is seen at the start climbing a very tall ladder and diving into a shallow pool.
Dismissed Insurance Cinema 11/02/2015
0025-15 Pharmabrands Labs
Advertisement begins with a healthy sized person scoffing food and a voice over says "are you disgusted with how much weight you've put on over the holiday season". It follows with some pictures of people eating food and the voice over says "do you wish you'd stop stop stopped". The advertisement then introduces Rapid Loss as a means of weight loss.
Dismissed Slimming TV - Pay 11/02/2015
0026-15 Unilever Australasia
I am disgusted with a commercial I just witnessed on 7Two for Lynx Hair Product showing two men kissing.  You may wish to advertise this product on SBS during a late night foreign film however it is completely unacceptable to put on at this hour on this channel during the tennis. 
Dismissed Toiletries TV - Free to Air 11/02/2015
0027-15 Matee Turkish Restaurant
A flyer advertising the restaurant and the fact that it delivers locally. The restaurant is Matee Turkish Restaurant and includes an image of a partially naked woman.
Dismissed Food/Bev Venue Print 11/02/2015
0028-15 St John Ambulance WA
 It depicts a child being burnt with a woman talking to the Ambulance trying to work out what to do.
Dismissed Community Awareness Radio 11/02/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-16 Ultra Tune Australia
Short ad for current specials. 2 women in black rubber suits play with tennis rackets and balls while tyre brands and prices flash up on screen.
Dismissed Automotive TV - Free to Air 10/02/2016
0023-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
0024-16 Ultra Tune Australia
Ad shows 2 attractive women fully dressed in skin tight rubber outfits with very low cleavages. They look seductively at the camera and dance around. The ad says "We're into rubber.".
Dismissed Automotive TV - Free to Air 10/02/2016
0025-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
0028-16 Yum Restaurants International
A person dressed as a chicken, riding a skateboard on a winding road.
Dismissed Food/Bev Venue TV - Free to Air 10/02/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-17 Reckitt Benckiser (Aust) Pty Ltd
There is also another ad that features an elderly man who uses mosquito coils.
Dismissed House Goods Services TV - Free to Air 08/02/2017
0026-17 Machine Zone
The video ad presents a fictitious scenario where two groups of women are engaged in a military battle (on their phones). Ad subtitle: 'You Have to Take a Look'. The main protagonist is portrayed as Mrs President, while others are portrayed as 'intel officers' and 'military personnel'. All characters are wearing revealing clothing, and no words are spoken by the characters. The ad concludes with the words 'Mobile Strike' superimposed over images of the characters' almost-bare bottoms, followed by a final Schwarzenegger-style voiceover.
Dismissed Toys and Games Internet - Social - Facebook 08/02/2017
0028-17 Yum Restaurants International
I find two commercials offensive. One shows  the salvaging of a ball that had been hit over a neighbour's fence.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-12 McDonald's Aust Ltd
A boy and girl are eating McDonald's Happy Meals in a McDonald's restaurant, while the chipmunks play tricks in the background. Using the opportunity of distraction, the girl steals her brother's apple slice while he is busy looking over his shoulder to see the chipmunks.
Dismissed Food/Bev Groceries 08/02/2012
0024-12 Reckitt Benckiser (Aust) Pty Ltd
This advertisement shows a number of classic outdoor Australian holiday scenes – camping in the bush, fishing, at a caravan park, and at the beach. At the same time, it depicts a number of holidayers singing an adaptation of "Summer Nights", dancing to the song and spraying the Aerogard product.
Dismissed House Goods Services TV - Pay 08/02/2012
0025-12 Pilot Pen Australia Pty Ltd
A man is following a hand written recipe for soup. The work ‘leek’ is misspelled ‘leak’. The man unzips his trousers and through sound effects we are lead to understand that he is urinating in the soup whilst wondering how his grandmother managed this. The voiceover says ‘Fix it with Frixion’ and we are shown how the word ‘leak’ is erased and replaced with ‘leek’.
Dismissed Other 08/02/2012
0026-12 Network Ten Pty Limited
The advertisements feature either Michelle Bridges or Tiffiny Hall, two of the trainers from the Network Ten television program, The Biggest Loser. Michelle sits naked except for her sneakers. She is posed in such a way as to obscure parts of her body. Tiffiny is in a similar pose but you can see she is wearing shorts as well as sneakers. The TEN logo is visible to the side of each image and below is the outline of two measurement rulers between which is the text, “LEARN TO LOVE YOURSELF” and “THE BIGGEST LOSER”.
Dismissed Entertainment Outdoor 08/02/2012
0029-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology Cinema 08/02/2012
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-17 BCF
It is set in the wilderness advertising for BCF (Boating Camping Fishing) with a catchy tune
Dismissed Retail TV - Pay 18/01/2017
0024-17 BCF
Ad for bcf. https://m.youtube.com/watch?v=Fu2mB2YIiZM
Dismissed Retail TV - Free to Air 18/01/2017
0025-17 BCF
BCF Club members receive an emailed catalogue on all their specials. The current one reads " The BCFing Boxing Day Sale."
Dismissed Retail Email 18/01/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-18 FOXTEL Management Pty Ltd
Chris Hemsworth appears to hear a childs' soft toy talking to him, and becomes aggressive and destroys the toy.
Dismissed Entertainment TV - Pay 07/02/2018
0024-18 Hotels Combined
A man and woman are looking at booking a hotel with a pool. The man rips off his clothing to be standing in just a bikini.
Dismissed Travel TV - Free to Air 07/02/2018
0025-18 Hotels Combined
An ad with four people talking about Hotels Combined and referencing the term "arse".
Dismissed Travel TV - Free to Air 07/02/2018
0026-18 Ultra Tune Australia
Three women are driving to a costume party, and hit a tiger. Mike Tyson then makes an appearance.
Dismissed Automotive TV - Free to Air 07/02/2018
0028-18 Lottoland
A television commercial made up to look as though it is a news story - and shown within a news bulletin. People are celebrating their win.
Dismissed Gambling TV - Free to Air 07/02/2018
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-19 McDonald's Aust Ltd
McDonald's advertising the new 36 flavour frozen fantas. 
Dismissed Food/Bev Venue TV - Free to Air 23/01/2019
0024-19 WR Engineering
The advertisement involves two men discussing how "she's still looking good after all these years" while overlooking a woman gardening. The woman then realises the men are discussing a garage door.
Dismissed Professional Services TV - Free to Air 23/01/2019
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-11 Meat & Livestock Australia Ltd
Sam Kekovich promotes the eating of lamb on Australia Day 2011. Sam is shown in front of various European backdrops and for each one he talks about how the eating of lamb is declining in these places, which is un-Australian. He refers to people as Cretins in one scene.
Dismissed Food/Bev Groceries 19/01/2011
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-13 Fosters Australia, Asia & Pacific
A man is shown with a "beard" made of clothes pegs.
Dismissed Alcohol Billboard 30/01/2013
0025-13 Fosters Australia, Asia & Pacific
The Billboard was a man buried up to his head in Chux Superwipes with a snorkel of toilet roll cores.
Dismissed Alcohol Billboard 30/01/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-14 D S Family Law
It features a man complaining that he hadn't seen his kids for three weeks and his wife is trying to claim his super.
Dismissed Professional Services Radio 26/02/2014
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0025-11 Mitsubishi Motors Aust Ltd
A man and a woman are unloading their bikes from their Mitsubishi Outlander inthe countryside and are joined by a male friend riding his bike. The car owner explains the features of his new car to the friend who has joined them, using first technical speak and then simpler language. The final shot is of the man and woman leaning against the car with the man saying, "Love that car."
Dismissed Vehicle 09/02/2011
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
0027-11 iSelect Pty Ltd
A fictitious office with actors portraying staff and an actor as an implied manager. The lead character poses questions to various staff specifically “are we a health fund”. The final interplay is with a female character where she interrupts to correct him with regard to her actual name.
Dismissed Insurance 09/02/2011
0029-11 Fosters Australia, Asia & Pacific
A male voice over reads out a letter which begins with, "Dear Tom.
Dismissed Alcohol 09/02/2011
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0025-19 Youfoodz
Youfoodz ad featuring people describing places where they have 'lost it'.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
0026-19 Santos Ltd
The advertisment promoted Santos’s environmental benefits of natural gas (CSG) compared to coal mines, alongside their involvement in the Tour Down Under.
Dismissed House Goods Services TV - Free to Air 06/02/2019
0027-19 BetterHelp
The advertisement depicts a women having a panic attack in her car and house. It ends with her chatting online with a 'counsellor' from betterhelp.com.
Dismissed Professional Services TV - Free to Air 06/02/2019
0028-19 Koala Sleep
Radio ad contained the phrase "Australian as...digging a hole in a dead dog's donger" 
Dismissed House Goods Services Radio 06/02/2019
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-13 Surf Dive n Ski
The Advertisement feature an image of two men and woman's back side in a bikini. The image focusses on the fact her bottom is fat and dimpled. The tagline says something like " life is better in boardies".
Dismissed Clothing Poster 10/04/2013
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-11 Brown Forman Australia
Image of raised arms waving in the air, with text to the right reading, "Raise your Jack. It's summer. Responsibility is always in season. Jack Daniels. A summer tradition." In the centre of the advertisement is a picture of a bottle of Jack Daniels.
Dismissed Alcohol Billboard 23/02/2011
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-13 Samsung Electronics Aust Pty Ltd
The ad shows all the features of the new Samsung Note 2.
Dismissed Telecommunications Internet - Social - Other 16/01/2013

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