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E.g., 19/08/2022
E.g., 19/08/2022
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0051-15 Universal Pictures
I saw a bus carrying school children (508 outside Rossmoyne High school) advertising the movie Fifty Shades of Grey, with nakedness and provocative language on it.
Dismissed Entertainment Transport 25/02/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0051-16 Trelly's Tackle World
Advertising fishing tackle for Australia Day.
Dismissed Sport and Leisure Print 09/03/2016
0058-16 Pharmacare Laboratories
Various pack shots of the 'Skinny' weight loss products with clips of skinny/very slim women dancing around (some of whom are sipping drinks from a straw) and male voices in the background singing 'I love em, I love em, I love em... skinny' repeated over and over.
Dismissed Slimming TV - Free to Air 09/03/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0051-18 BP Australia Pty Ltd
Using a mobile phone at a petrol station which some idiots will take for granted and use it for other stuff and blow them up
Dismissed Automotive TV - Free to Air 21/02/2018
0053-18 KIA Automotive Australia
Towards the end of the ad spot, the Apple CarPlay screen was shown whilst the car is driving, and the driver’s finger is seen swiping the screen whilst the car is moving.
Dismissed Automotive TV - Free to Air 21/02/2018
0054-18 KIA Automotive Australia
Kia Stinger being driving very quickly on a circuit deviating along a white curved line. It suggests the car holds to Road when driving quickly.
Dismissed Vehicle TV - Free to Air 21/02/2018
0055-18 Sexyland
A song advertising sexy land . My primary school age kids think it's a place for families and asked to go after they heard the song !!!!jingle makes it sound like a place for kids I have just spent an hour trying to research how to appropriately explain it. I'm very angry
Dismissed Sex Industry Radio 21/02/2018
0057-18 Meat & Livestock Australia Ltd
It’s the musical lamb ad, presumably their 2018 Australia Day ad. People in red and blue are singing and dancing.
Dismissed Food/Bev Groceries Cinema 21/02/2018
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-11 Chicken Treat
The “Double Take” advertisement opens with Chicken Treat’s standard visual sequence depicting the animated family home and streetscape. It is accompanied by the key slogan and brand vision “Home of WA’s Favourite Chicken”. Chicken Treat’s iconic “Chicken Character” is depicted - which is consistent with all of the brand’s television and other marketing communications for over a decade. The voice over states “Introducing a deal so good you won’t believe your eyes.
Dismissed Food/Bev Groceries 23/02/2011
0055-11 Mattel Pty Ltd
Based on a supposed real car advertisement that appears to have been vandalized to become a Hot Wheels advertisement. The Vehicle has been given outrageous upgrades courtesy of the graffiti, such as flames coming out the side of the sides of the vehicle, a racing stripe and an over-sized engine coming out of the bonnet. The graffiti artist has also concealed some words to convey the speed/attitude of the toy brand: "Never Slow Down".
Dismissed Toys and Games Outdoor 23/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-12 Department of Transport and Main Roads
The 45-second advertisement, Better buckle up – driver, tells the story of a male driver who crashes his car in an urban area at between 50km/h and 60 km/h. It graphically demonstrates what happens to a person’s internal organs when they are not held back by a seatbelt, and the deadly consequences.
Dismissed Community Awareness 22/02/2012
0053-12 Brand Developers
The advertisement is for a hand held home improvement product called The Renovator and has many demonstrations on how to use this product.
Dismissed Hardware/Machinery 22/02/2012
0055-12 Queensland Health
The poster advertisement shows images of two men displaying poor sun safety behaviour – one of a young man with extreme sunburn and one of a young man jogging in direct sunlight wearing a singlet, shorts and running shoes. The word “FAIL” is superimposed over the top of both images, and an accompanying heading states: “You don’t have to get sunburnt to get skin cancer in Queensland. UV rays can add up whenever you’re outside. Skin cancer. Anyone. Anytime. Anywhere.”
Dismissed Community Awareness Billboard 22/02/2012
0056-12 Love Heart
Electronic voice saying the words "love it...whip it...lick it...kiss it..." and so on.
Dismissed Sex Industry Radio 22/02/2012
0057-12 Coca-Cola South Pacific Pty Ltd
Close up image of a man and a woman about to kiss. The woman has her left hand on the man's right cheek and they both have their eyes closed. Under the image is a picture of a can of diet coke alongside the text, "one calorie burnt in a moment of passion."
Dismissed Food/Bev Groceries Poster 22/02/2012
0058-12 Michael Hill Jewellers Ltd
The Advertisement features two products, a sterling silver pendant with one half carat of diamonds priced at $299 and a white gold ring with one carat of diamonds priced at $999. In the opening scene a woman is lying on a bed wearing the pendant and a man leans over her and kisses her. In another scene the man and woman are stood up facing each other in an embrace.
Dismissed Retail 22/02/2012
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-14 Beiersdorf Aust Ltd
The advertisement was for Nivea Deoderant for women and men.
Dismissed Toiletries 26/02/2014
0053-14 Reckitt Benckiser (Aust) Pty Ltd
The advertisement talks about having intimiate times/sex on valentines day. It discusses a condom with two types of gel - one of them with a 'tingling' sensation for extra feeling.At the end of the advertisement, the phrase used is " If you love sex, love Durex".
Dismissed Toiletries Radio 26/02/2014
0054-14 Beiersdorf Aust Ltd
The advertisement is saying that Men are hard working, tired and smelling creatures that women don't have that problem.
Dismissed Toiletries Internet 26/02/2014
0055-14 Yum Restaurants International
It is a KFC advertisement relating to buying a deal from $5.00 and also for a friend. At the end of the advertisement a persons work station in filled up with what appears to be styro phone beads and he has to cut his way into his booth, and his workmates laugh.
Dismissed Food/Bev Venue 26/02/2014
0056-14 FOXTEL Management Pty Ltd
Fox football advertisement for aust rules football coverage.
Dismissed Entertainment 26/02/2014
0057-14 Chrysler Australia Pty Ltd
The father appears to be reversing his new jeep into driveway and the little boy, who only looks about 3 years of age is sitting on a box or something with no other adult watching, on the edge of driveway.
Dismissed Vehicle 26/02/2014
0058-14 Cancer Institute of NSW
There is a picture of an attractive woman and the line is, I used to be a smoker, I’m going to give you some tips on getting ready' in a croaky voice, then you see a very thin bald woman who moves her hand and there is a hole in her throat from some sort of smoking related condition. I couldn't watch the rest I had to cover my eyes as it was too distressing.
Dismissed Community Awareness 26/02/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-17 Universal Pictures
This is an ad for a movie called 'Split' that is about to begin in cinemas. It is the story of a man with spilt personalities who kidnaps, tortures, kiss young girls.
Dismissed Entertainment TV - Free to Air 08/02/2017
0053-17 Coles
A group of people are sharing alcohol around a BBQ, followed by Liquorland promotion for wolf blass.
Dismissed Alcohol TV - Free to Air 08/02/2017
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
0056-17 Mercedes-Benz Aust/Pacific P/L
The advertisement was promoting a Mercedes Benz sale
Dismissed Vehicle TV - Free to Air 08/02/2017
0057-17 McDonald's Aust Ltd
Inside an office a woman and man are behind the desk. The man is eating a brown bread sandwich, the woman is eating a strop and whipped butter covered set of pancakes. The woman looks very happy eating the pancakes, over the moon. The man looks at her and sad to the brown (healthy) sandwich.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-18 Pretty Little Thing
It is disgusting and offensive the advertisement is based on 'sexual lust' . polluting our society in particular children and youth . 
Dismissed Clothing TV - Free to Air 07/02/2018
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
0054-11 Yum Restaurants International
The advertisement features a female in her mid-twenties. She is sitting on a swing in the park and is opening up some dry crackers that she has brought from home to have as a snack. The alter ego of the mid-twenties female appears and says the pigeons want their lunch back and then suggests that she should get KFC popcorn chicken and gravy as a snack.
Dismissed Food/Bev Groceries 09/03/2011
0056-11 Suzuki Australia Pty Limited
A man uses Parkour free running to navigate through the city to meet his girlfriend at the local coffee shop. She is driving her Swift through the city streets below and they are having a race to see who arrives at the agreed destination first.
Dismissed Vehicle 09/03/2011
0058-11 Nestle Australia Ltd
MILO cereal advertisement depicts a child eating a bowl of cereal in his home, taking his helmet and riding his bike onto the farms where grains are grown. The young boy passes the farmers saying thank you to them for growing the grains used to make MILO cereal.
Dismissed Food/Bev Groceries 09/03/2011
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-15 Victorian Aids Council
The poster features a man wearing nothing, but a pair of white underpants that he is holding open at the top. There is a small dog in mid-air at his chest height. The tagline is "Go fetch! Testing is easy. Get tested, get treated, no drama!"
Dismissed Community Awareness Poster 11/03/2015
0054-15 Sportsbet
As a parody of 'fifty shades of grey' a woman and greyhound are represented as being in a sexual relationship.
Dismissed Gambling Internet - Social - Other 11/03/2015
0055-15 Sportsbet
Advertisement which depicts a women in a sexual/erotic relationship with a greyhound as a depiction of the 'Fifty Shades of Grey' movie.
Dismissed Gambling Internet 11/03/2015
0056-15 Ford Motor Co of Aust Ltd
Ford tv commercial advertising the plate run out sale
Dismissed Vehicle TV - Free to Air 11/03/2015
0057-15 Lion
The billboard shows an airborne 4WD on a dirt road, with the caption "Your Daily Commute" and the XXXX logo
Dismissed Alcohol Billboard 11/03/2015
0058-15 St. George Scrap Metal
The billboard contained two men hugging with the words 'Our Service Is Straight Up' - 'Brokescrap Mountain'.
Dismissed Hardware/Machinery Billboard 11/03/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-16 Barwon Heads Wine Store
Billboard advertising to sprint 200m to winestore. "... keep your fluids up!.. plenty of water in wine "Self promoting during International bike race being held
Dismissed Alcohol Internet - Social - Other 24/02/2016
0054-16 Seek.com.au
The billboard said something along the lines of whilst you are sitting in traffic on Parramatta Road we could be looking for your next dream job. I took we to mean you and seek.com.au. Next to the phrase there was a picture of a mobile phone with a sick icon and at two new alerts icon.
Dismissed Employment Billboard 24/02/2016
0055-16 The Iconic
The advertisement displays separate photos of a male and female in Iconic brand sportswear.
Dismissed Clothing Billboard 24/02/2016
0057-16 Penthouse Club Perth
Penthouse gentlemans club celebrating their 1st birthday, come and spend the evening with the hottest penthouse pets in nothing but their birthday suit
Dismissed Sex Industry Radio 24/02/2016
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-19 Wicked Campers
Wicked Camper Van with the slogan “waking up is the second hardest thing in the morning” on the back.Tasmanian vehicle registration is I 03 AG
Dismissed Travel Transport 06/03/2019
0055-19 Samsung Electronics Aust Pty Ltd
A part of the ad shows a couple using a smartphone as a sonography app. 
Dismissed Telecommunications TV - Free to Air 06/03/2019
0057-19 Table One Espresso
A woman is simulating having an orgasm while a man describes the product.
Dismissed Food/Bev Venue Radio 06/03/2019
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0055-13 SCA Hygiene Australasia
Libra tampons for comfortable removal.
Dismissed Toiletries Outdoor 27/02/2013
0056-13 Australian National Preventive Health Agency
Quit smoking advert: graphic images of pried open eyes.
Dismissed Community Awareness 27/02/2013
0057-13 Civic Video
Very large and indeed prominent lettering displayed on the window of the Civic Video Movie shop "Tight Ass Tuesday".
Dismissed Entertainment Outdoor 27/02/2013
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013

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