1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 10/08/2022
E.g., 10/08/2022
May 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
125-02 Macquarie Unversity - Sydney
Macquarie University - Postgraduate degrees - woman slumped over desk, with knife protruding from back. "There's another way to get the job you want"
Dismissed Print 14/05/2002
June 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
125-04 Kellogg (Aust) Pty Ltd
Kellogg - Sustain Select - telemarketer rings, so woman pretends to be answering machine to avoid taking call
Dismissed 08/06/2004
127-04 Muir Electrical Company
Muirs Electrical - Good Guys - boy smashes TV with cricket ball - family goes out and buys new TV
Dismissed 08/06/2004
128-04 Townsville 4WD Centre
Townsville 4WD Centre - female's shirt buttons undone revealing bra
Dismissed 08/06/2004
134-04 Epson Australia Pty Ltd
Epson - people crowded into jeep with surfboards - scene printed on Epson printer
Dismissed Transport 08/06/2004
September 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
125-98 McDonald's Aust Ltd
McDonald's - Basketball - "pick Brian-his Dad takes kids to Maccas after game"
Dismissed 08/09/1998
128-98 Omnicall Aust
Omnicall Aust - phone sex
Dismissed 08/09/1998
129-98 SportsVision Australia Pty Ltd
SportsVision Australia - "AFL games - 100% Jesus"
Dismissed 08/09/1998
130-98 Austcorp Pty Ltd
Austcorp - advert. for phone sex services.
Dismissed 08/09/1998
131-98 Australian Milk Marketing
Australian Milk Marketing - playing football with milk carton
Dismissed 08/09/1998
132-98 Sony Computer Entertainment Aust Pty Ltd
Sony Computer Entertainment - 'Point Blank'.
Dismissed 08/09/1998
June 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
126-02 Elgas Ltd
Elgas - hot water brochure - mother with towel approaching child playing with plastic ducks under the shower
Dismissed Print 11/06/2002
128-02 Super Cheap Auto Pty Ltd
Super Cheap Auto - 'Gee / Jeez that's cheap' comments, as store asst shows products
Dismissed 11/06/2002
134-02 Prestige Auto Traders Balmain
Prestige Auto Traders - baby boy apparently playing with genitalia but with logo obscuring view - 'Looking for a new toy?'
Dismissed Outdoor 11/06/2002
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
126-09 Fremantle Boat Show
Fremantle Boat Show - picture of young boy with his pants and underwear down at his ankles with caption - what kind of deals can you expect at the Boat Show
Dismissed Print 08/04/2009
130-09 Ultra Company
Ultra Company (130/09) Nude Viewer mobile phone program
Dismissed 08/04/2009
131-09 IAG Insurance
IAG(131/09) SCIC car insurance discount for women drivers
Dismissed Outdoor 08/04/2009
132-09 Advanced Medical Institute
AMI (132/09)aids for women who have trouble climaxing including graphic description & sound effects
Dismissed 08/04/2009
134-09 Colgate Palmolive Pty Ltd
Colgate Palmolive - Cuddly Fabric Softener using young children not even speaking in advertisement.
Dismissed 08/04/2009
June 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
126-99 Electronic Arts Inc.
Electronic Arts - 'Need for Speed'
Dismissed 08/06/1999
May 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-00 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton 4WD Ute - 'bugger'
Dismissed 09/05/2000
129-00 Ashbury Cosmetic Clinic
Ashbury Cosmetic Clinic
Dismissed Print 09/05/2000
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-01 IOF Australia Pty Ltd
IOF - naked woman and Georgia executive chair
Dismissed Print 12/06/2001
128-01 Coca-Cola South Pacific Pty Ltd
Coca-Cola - 'Youth Heartland Night Swim'
Dismissed 12/06/2001
131-01 Cerebos Foods
Cerebos - Fountain Squeezie Tomato Sauce - 'Burger' - girl squirts sauce in boy's mouth
Dismissed 12/06/2001
132-01 Janome Sewing Machine Company
Janome Sewing Machine Co. - Older woman physically abuses young salesman
Dismissed 12/06/2001
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
April 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-06 Jamba! GmbH
Jamba - Jamster - naked girls rubbing bodies, blonde in shower with water nozzle caressing breasts.
Upheld - Modified or Discontinued 11/04/2006
130-06 Ford Dealer Advertising Fund
Ford - Territory - mothers dressed like truckies in 4WDs outside school watch as Territory drives past
Dismissed 11/04/2006
131-06 Staedtler (Pacific) Pty Ltd
Staedtler - handwritten note on car windscreen "Just ran into your car and want to give the impression to the people watching that I'm leaving my details. Sorry"
Dismissed Print 11/04/2006
May 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-07 McDonald's Aust Ltd
McDonald's - China - children digging hole in sand at beach to get thru to a McDonald's in China
Dismissed 08/05/2007
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
130-07 Holden Ltd
Holden - Rodeo - draught horse hauling beer being replaced by Rodeo - he says the boss has found him a job at the factory - sometning to do with glue
Dismissed 08/05/2007
134-07 Pancake Parlour
Pancake Parlour - IT - "you don't have to say nothin' man - you just go the counter and you say to the bird I want IT"
Dismissed Radio 08/05/2007
May 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-08 Big Flower Super Nursery
Big Flower - (review of 82/00) - naked black woman holding bottle with sun decal coming out of top, surrounded by wares, including a flower pot balancing on her buttocks
Upheld - Modified or Discontinued Print 19/05/2008
132-08 Koala Glass
Koala Glass - (review 170/00) - koala throws away baseball bat which smashes a car windscreen
Dismissed 19/05/2008
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
127-99 Ford Motor Co of Aust Ltd
Ford - Fairlane - "Fishing trip"
Dismissed 11/05/1999
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
February 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
13-02 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - blindfolded man led towards "surprise" bbq. "I'm glad you didn't get me a chainsaw"
Dismissed 12/02/2002
February 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
13-06 Ford Dealer Advertising Fund
Ford Dealer Advertising Fund - woman just given birth dashes from delivery room with drip still attached, to get to a Ford sale
Dismissed 14/02/2006
February 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
13-08 Shell Company of Australia Ltd
Shell - V Power - F1 racing car speeding down streets all over world narrowly missing pedestrians and dogs, then rides up safety barrier
Dismissed Cinema 13/02/2008
March 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
13-98 Ventura International Pty Ltd
Ventura International - "How to host a Murder."
Dismissed 10/03/1998
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
130-01 McDonald's Aust Ltd
McDonald's - girl germs
Dismissed 14/06/2001
June 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
130-05 Granny's Pies and Cakes
Granny's Pies and Cakes - Granny is on a help line answering query about cake for woman's boyfriend's birthday - she lists products available and fonding the caller is 35, adds that she should be more worried about getting a bun in her oven
Dismissed Radio 14/06/2005
131-05 Kellogg (Aust) Pty Ltd
Kellogg - All Bran - Derryn Hinch is in a furniture store speaking to a couple asking if they are eating All Bran regularly. In the final shot he points to two stools and says "Nice stools"
Dismissed 14/06/2005
134-05 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Coca Cola - Live '05 Music festival - "music as it should be"
Dismissed 14/06/2005
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
131-03 Toyota Motor Corp Aust Ltd
Toyota - Hilux V6 - men fantasise about rescuing beer tanker driven by attractive woman.
Dismissed 13/05/2003
132-03 Toyota Motor Corp Aust Ltd
Toyota - Hilux - 'Bugger' - runaway vehicle - 'apprentice'.
Dismissed 13/05/2003
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
133-04 Sony Australia Pty Ltd
Sony - Wag campaign - black actors have prosthetic tails indicating bestial or sub-human traits - white actors have no tails
Dismissed 13/07/2004

Pages