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Ad Standards Community Panel Cases

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E.g., 18/08/2022
E.g., 18/08/2022
November 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
0471-16 Motor Accident Commission SA
The Motor Accident Commission of SA currently has a campaign running bringing community awareness to the benefits of speeding reduction. The campaign features a character, 'The Hairy Fairy', who can be seen on Facebook as well as still images on Facebook.
Dismissed Community Awareness Internet - Social - Facebook 09/11/2016
November 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0479-18 Gifting Life
Facebook advertisement for the promotion of organ donation which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Facebook 14/11/2018
0485-18 Coca-Cola South Pacific
Fanta's current campaign on their Facebook page is Halloween themed, specifically including a music video which has been designed to advertise their product and encourage including Fanta in trick or treating.
Dismissed Food/Bev Groceries Internet - Social - Facebook 14/11/2018
November 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
0493-16 BMW Group Australia
https://www.facebook.com/BMWAustralia/videos/10154056226852817/ The subject line is: "With looks that set hearts racing, the BMW M4 GTS boasts a 0 to 100 time of just 3.8 seconds." and the advert says "BMW Australia" "Sponsored".
Dismissed Vehicle Internet - Social - Facebook 23/11/2016
0503-16 Riot Stage Youth Theatre
A picture of a girl that looks about 12-13 years old, with 3 or 4 skinless hotdogs stuffed into her mouth, as the image for a show called "F." It's a production by the Riot Stage youth theatre as part of something called the Poppyseedfestival, & is being performed at Trades Hall in Melbourne.
Dismissed Entertainment Internet - Social - Facebook 23/11/2016
November 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0504-17 GK Gluten Free Foods
https://gfoats.com.au/faqs/Shared (14/10/17) from their Facebook page:https://www.facebook.com/gfoats.com.au/This is one of a number of misleading campaigns/advertisements/statements made on both their website and Facebook page. But in this one example, the website states under FAQs:"Q. Are these oats safe for Coeliacs?A.
Dismissed Food/Bev Groceries Internet - Social - Facebook 22/11/2017
December 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0515-16 NT Official
The CU in the NT campaign. The way their logo is positioned, clearly spells the word "CUNT." https://www.facebook.com/cuinthent/?fref=ts http://www.therebel.media/_cu_in_the_nt_is_this_the_worst_tourism_campaign_of_all_time
Upheld - Not Modified or Discontinued Tourist Attractions Internet - Social - Facebook 07/12/2016
0524-16 Simplot Aust Pty Ltd
It is the Ad for the John West Street Asian range. Specifically, https://youtu.be/Rd2r3O8Q8M0
Dismissed Food/Bev Groceries Internet - Social - Facebook 07/12/2016
0533-16 Motor Accident Commission SA
MAC of SA is running a campaign addressing speeding in cars on the roads, how dangerous it is and how it can affect others around you. It features a character, The Hairy Fairy. This campaign has both still images and video ads which can be seen on Facebook and other social media, as well as bus stops. https://www.mac.sa.gov.au/news/slow-down-before-things-get-hairy
Dismissed Community Awareness Internet - Social - Facebook 07/12/2016
December 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0534-17 Craveable Brands
Red rooster social media stating that flowers a rip off and that they are better value for money
Dismissed Food/Bev Groceries Internet - Social - Facebook 06/12/2017
December 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0555-17 Boost Juice Bars Australia
The advertisement is currently live on their Facebook page, the ad depicts a caucasian man in fruit-constructed traditional warrior garb amalgamated from Polynesian/TSI/indigenous cultures. The video on the banner of the page begins with this man acting aggressive in native dress, and then upon drinking a Boost - relaxing and sticking his tongue out, behaving idiotic and simple, correlating these identities.
Dismissed Food/Bev Groceries Internet - Social - Facebook 19/12/2017
January 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0581-16 Department of Premier and Cabinet (Victoria)
The propaganda I viewed shows a family at a park having a picnic. The dad playing "ball" with his son tells his son to kick the ball at his mum's head. He is encouraged to "kick it as hard as you can at your mum, alright". The ball hits the mum's head and the dad applauds and encourages this. I believe it's a state initiative. The video is called "Family Violence Has No Good days"- youtube.
Dismissed Community Awareness Internet - Social - Facebook 18/01/2017
August 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
September 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
September 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0299-19 Aussie Home Loans
This advertisment is set in a suburban salon. A conversation is depicted between a customer and a hairdresser mid-sentence where the hairdresser character asks about her client’s refinancing plans. The hairdresser gives bad advice. As the hairdresser gives the hair a spray to finish styling her customer’s hair, the advertisement transitions to an Aussie broker. The Aussie broker nods empathetically and gives a reassuring smile.
Dismissed Finance/Investment Internet - Social - Facebook 25/09/2019
0305-19 Foxtel
This Facebook advertisement for the Rugby World Cup is a cartoon style and depicts representations of various countries.
Dismissed Entertainment Internet - Social - Facebook 25/09/2019
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
October 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0357-19 Uber Eats
Facebook advertisement for Uber Eats promoting the McDonalds Monopoly promotion.
Dismissed Food/Bev Venue Internet - Social - Facebook 23/10/2019
November 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0385-19 Yum Restaurants International
This Facebook advertisement is a video - The ad opens with an image of the first product, ‘Colonel’s Dinner’ with the product name and price. A red screen then appears with the text "I’D TAP THAT". The screen changes to another image, ‘Family Burger Deal’ with the product name and price and the red screen appears again. Then the product ‘Burger Combo Deluxe’ with the product name and price.After this, copy appears reading "AMAZING OFFERS ARE JUST A TAP AWAY". The video then changes back to the red screen with the KFC App logo and the copy ‘COLONEL’S OFFERS.
Dismissed Food/Bev Venue Internet - Social - Facebook 27/11/2019
December 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0395-19 Hanes Brands Inc
This Facebook advertisement features the caption "It's the little moments that make the Christmas season so special. Shop Xmas Gifts..." The post includes an image of two men wearing boxers kissing.
Dismissed Lingerie Internet - Social - Facebook 11/12/2019
0416-19 Gelatissimo
This Facebook advertisement features three children dressed in Halloween costumes and the text "Free scoop for kids. Kids in costume get a free kids scoop on Thursday 31st October".
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/12/2019
February 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0052-20 RaffleTix
This Facebook advertisement features a photo of a woman in white underpants and a white crop-top leaning against a grey Mustang.
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 12/02/2020
March 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0082-20 Lust Liquor
This Facebook advertisement features an image of a alcohol bottle being held against a backdrop of a wave. Text states "Available in Perth soon".
Dismissed Alcohol Internet - Social - Facebook 11/03/2020
March 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0095-20 Woolworths Group Limited
This Facebook advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 25/03/2020
0106-20 Creative Content Australia
This Facebook ad depicts a young man in a police interview room with a detective and a police officer reporting that he has been hacked.
Dismissed Community Awareness Internet - Social - Facebook 25/03/2020
April 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0127-20 Grill'd
This Facebook advertisement features the text "Student Hack:Streaming leactures from Grill'd. Semesters back. And so is our student deal. Free drinks Monday to Wednesday. Only for Relish Members. Find out more:" and an image of a man standing next to an open locker with books, a burger and an alcoholic drink.
Dismissed Food/Bev Venue Internet - Social - Facebook 08/04/2020
0133-20 Thirsty Camel
This Facebook advertisement is a shared image with the text "People:*stocking up on toilet paper and water* Me: " and an image of a shopping trolley full of wine. The caption of the image is "Stocking up the bunker for the weekend...(series of emojis) and the Thirsty Camel logo is on the image.
Dismissed Alcohol Internet - Social - Facebook 08/04/2020
0115-20 Kayo Sports
This Facebook advertisement features a commuter seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/04/2020
April 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0145-20 Honey Birdette
This Facebook advertisement features a woman in black strappy lingerie standing near a seated woman in a flight attendant's uniform. The woman in lingerie is cupping the flight attendant's face, the flight attendant has a hand on the thigh of the woman in lingerie. The caption of the image is "LEATHERETTE LOVER. Have a mile-high affair in this sheer seductress. Shop the Jesse collection online."
Dismissed Sex Industry Internet - Social - Facebook 22/04/2020
May 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0168-20 Gem Puzzle Dom
This Facebook advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown. The caption for the advertisement is, "Only 1 % people can get 8000 scores".
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Facebook 27/05/2020
June 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0182-20 PointsBet Australia Pty Limited
This Facebook advertisement is an image divided into three, using a well-known meme depicting WWE founder Vince McMahon. The first section states "NRL games returning on Thu & Fri". The second section states "Getting paid out early if you're up at half time" with the text "T&Cs apply. First $150 staked. Excludes SA residents" in small text below. The third section states "Rolling those winnings into a 10-legger over the weekend".
Dismissed Gambling Internet - Social - Facebook 10/06/2020
0180-20 Honey Birdette
This Facebook advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Facebook 10/06/2020
July 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0197-20 Dreame
This Facebook advertisement features and excerpt of a story called 'Abused and Broken' available through the advertised app. The story's main characters are a teenage girl, Ember, who is a werewolf who is sexually and physically abused by her father and a teenage boy, Blaze, who is an Alpha werewolf. The story ends with the text: "Will Blaze, the Alpha of future come to save Ember and figure out that she is his mate? Continue to read on Abused and broken." The story is accompanied by an illustrated image of a girl embracing a large, black wolf in bed.
Dismissed Entertainment Internet - Social - Facebook 08/07/2020
0211-20 Southtrade International
This Facebook advertisement features an eight minute video of a live interview between host Lewie "Dunni" Dunn and Karl Stefanovic which is a content collaboration between Brown Cardigan and sponsor Fireball Whisky.
Dismissed Alcohol Internet - Social - Facebook 08/07/2020
November 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0332-20 APG & Co
This Facebook advertisement features a picture of a woman wearing a button-up shirt, blazer and jeans. The works 'Sportscraft' and 'October Collection' are superimposed over the image.
Dismissed Clothing Internet - Social - Facebook 11/11/2020
0335-20 Just Jeans
This Facebook advertisement features an image of a reclining man dressed in a shirt and denim shorts. The post has the caption, "Build his summer wardrobe with this seasons new range of shirts and shorts."
Dismissed Clothing Internet - Social - Facebook 11/11/2020
0340-20 Honey Birdette
This Facebook advertisement features of a woman's crotch in black bikini. She is holding a dripping icy pole in front of her crotch. The word "WET" is superimposed across the image. The caption to the advertisement reads, 'ready to get wet? Coming soon'.
Upheld - Not Modified or Discontinued Lingerie Internet - Social - Facebook 11/11/2020
December 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0355-20 Retail Food Group
This Facebook advertisement features an animated image with a purple background and the words 'After school treats just got more exciting!' and three decorated donuts - a llama, narwhal and unicorn. The three donuts wiggle.
Dismissed Food/Bev Venue Internet - Social - Facebook 16/12/2020
0360-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing the text" "Do you have any talents? Me:" and a man dressed in hard hat and high visibility jacket crouching on the ground. The shadow that he makes on the ground bears similarity to a penis and testicles.
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
0361-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing two construction workers and the text: BOSS: Know why I called you in here? ME: Because I accidently sent you a dick pic BOSS: (stops pouring 2 glasses of wine) Accidently?
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
January 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0385-20 Oyun.Se
This Facebook advertisement includes a series of images advertising a games website and different games. The cartoon images include: - a red cartoon bird with a target symbol - a yellow cartoon bird with red bandana and cigar - a person in a yellow dress bending over with her underwear visible. - a person in spotted underpants/bikini bending over with a red imprint of a hand across their buttocks.
Dismissed Entertainment Internet - Social - Facebook 20/01/2021
February 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0017-21 ContextLogic
This Facebook advertisement consisted of a series of product listings and images which could be scrolled through within the Facebook feed.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 10/02/2021
February 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0033-21 Hanes Brands Inc
This Facebook adertisement features 5 smaller cropped images of four babies and a dog making excited, surprised or sad expressions. In the centre read’s ‘BONDS, Entries Open, Every Baby Baby Search’. The post text states "Enter a pic in one of the 21 new ‘not-so-cutesy’ categories. Over 50k in prizes."
Dismissed Clothing Internet - Social - Facebook 24/02/2021
March 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0054-21 Amebae
This Facebook advertisement is advertising Incompetence Insurance.
Dismissed Insurance Internet - Social - Facebook 10/03/2021
0056-21 South East Auto Sales
Facebook page for Southeast Auto Sales featuring an image of young woman (sales rep) and an older man and woman (customers). Text states "Great way to wrap up a big week. Beautiful #Landcruiser Prado off to its new home. All your finance needs arranged onsite. DM Enquiries". User comments on the image included sexual references.
Upheld - Not Modified or Discontinued Automotive Internet - Social - Facebook 10/03/2021
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0070-21 Nine Network Australia Pty Ltd
This Facebook advertisement features an image of a woman lying on her stomach wearing a g-string while a man can be seen biting her exposed buttock.
Dismissed Media Internet - Social - Facebook 14/04/2021
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0093-21 Tom Waterhouse
This Facebook advertisement features Tom Waterhouse speaking to camera in a manner similar to known Ubereats advertisements.
Dismissed Gambling Internet - Social - Facebook 28/04/2021

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