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E.g., 25/09/2021
E.g., 25/09/2021
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0318-12 Sportsbet
The advertisement shows various scenes of people repeatedly tapping or poking something to simulate the use of a mobile phone for 'mobile betting'. In one scene a man taps the pump of a bottle of sun screen so that the cream spurts on the stomach of a bikini clad woman, in another scene spectators poke the helmet of a cricketer and in the final scene a man taps the window of a plane until it breaks and he is sucked out.
Dismissed Other TV - Pay 08/08/2012
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0326-13 ACON Inc.
Oh Yeah is printed in giant letters. Underneath is more text about ending HIV. Giant condoms over the O in Oh Yeah. The O is elongated and phallic shaped to accommodate the giant condom. The campaign appears on bus stops, other signage and banners around Sydney.
Dismissed Community Awareness Outdoor 25/09/2013
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
50-05 Swisse Vitamins Pty Ltd
Swisse Vitamins - Tanline - shows bottom half of a woman in a G-String
Dismissed Toiletries Outdoor 08/03/2005
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-15 ANZ Banking Group Ltd
Insinuating that Women are disadvantaged in the business world when compared to men.
Dismissed Finance/Investment TV - Free to Air 26/08/2015
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-15 Dept of Premier QLD
The mother goes to work as a nurse helping people and the workforce is kept alive
Dismissed Community Awareness TV - Free to Air 28/01/2015
0015-15 Sportsbet
A man was struggling with many bags of groceries when his neighbour asks him if he has made his bet, he then stops carrying the groceries in to make the bet, his wife then texts him to collect milk.
Dismissed Gambling TV - Free to Air 28/01/2015
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-17 McDonald's Aust Ltd
Advertisement for McDonald's snack box type product
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
463-09 Sara Lee Australia
Sarah Lee - Moccona - 463/09 Billboard naked women's back and buttocks adjoining mountain range
Dismissed Food/Bev Groceries Outdoor 14/10/2009
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-12 Witchery
Image of three young girls aged between 10 and 14 years old. They are wearing Witchery summer clothing from the Witchery8fourteen range and are looking directly at the camera. The image appeared in an emailed version of the Witchery8fourteen brochure sent to Witchery subscribers.
Dismissed Clothing Internet 22/08/2012
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0019-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology TV - Pay 08/02/2012
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
482-08 Rivers (Aust) Pty Ltd
Rivers - Pamplet #14-2008 "S**t has hit the fan"
Dismissed Clothing Print 10/12/2008
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0349-16 Real Life Insurance
Real Insurance Young couple in nursery discussing their future of themselves and the coming child
Dismissed Insurance TV - Pay 24/08/2016
0353-16 National Australia Bank Ltd
The ad has a young girl sitting in a bath tub. The ad says something like 'she has two big brothers. One day she will want her own room'.
Dismissed Finance/Investment Poster 24/08/2016
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
178-08 Advanced Medical Institute
AMI - woman speaking - this ad lasts 30 secs - use it or lose it - wouldn't that be nice
Dismissed Radio 19/05/2008
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0357-15 Stan
The entire back page of the paper was taken by this advertisement which features a a head shot of a blood-splattered female smiling while she holds what looks to be a bloodied brain or heart in her hand. The caption reads "it's funny and smart".
Dismissed Entertainment Print 23/09/2015
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-18 Yum Restaurants International
Family playing a game enjoying eating kfc
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
0043-18 The Local Shack
A young man sitting at a table, possibly on a first date, meets with somebody wearing a dress. The man asks if they want to play a game and the person in the dress is revealed to have a masculine sounding voice, to which the man is surprised.
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
January 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
187-07 Pubboy Group
Pubboy - "Drink 'em pretty at Pubboy"
Dismissed Other Outdoor 10/07/2007
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0365-13 Hungry Jacks
Train passing a rail crossing with a femail driver contemplating jumping over the train using a ramp in the scene.
Dismissed Food/Bev Venue 13/11/2013
0369-13 Betfair Australia
A man is in a pool room and by the beach talking about power and gambling. "when you have power, you can do whatever you want, with whoever you want."
Dismissed Gambling 13/11/2013
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-16 PVH Brands Australia Pty Ltd
Rafael Nadal is doing a strip tease. The camera cuts as he reveals time and time again, removing his underwear.
Dismissed Lingerie TV - Free to Air 24/02/2016
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
526-08 Lexus Australia
Lexus Australia - IS F - internet - speedometer exceeds 260km/h
Dismissed Internet 17/12/2008
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
19-10 Wicked Campers
Wicked Campers 19/10 Print advertisement in the Colours of Broome with 2 kangaroos copulating
Dismissed Travel Print 20/01/2010
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0047-15 Universal Pictures
My 4 and 6 year old children watch the Australian Open together with me, during daytime; yet every 5 minutes during the advertisement breaks I need to send them out /switch off due to 18+ material being promoted incl home and away, Fifty shades of grey - movie promotion. The advertisement is hugely tasteless and unnecessary for myself not mentioning for any young children; not mentioning disappointing during a public holiday and daytime while trying to encourage my children to enjoy the family tennis viewing!  
Dismissed Entertainment TV - Free to Air 25/02/2015
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-18 Roadshow Films
Says twice murders and also states « good for you » . It has two muppets pictures which most relate to kids programs. Depicts and desensitises children and community to murder! Just as Australia attempts to resolve violence and crime. Ridiculous USA movie title and advertising.
Dismissed Entertainment Billboard 12/09/2018
March 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0380-17 Subway Franchisee Advertising Fund
Advert appears to be aimed at teenagers. Content of advert is appropriate until the final scene where it shows a small banner containing the words 'better than Mothers nagging'.
Dismissed Food/Bev Venue TV - Free to Air 13/09/2017
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
574-09 Nestle Australia Ltd
Nestle - Milo (574/09) Food Focus describing nutritious ingredients and benfits of healthy snack
Dismissed Food/Bev Groceries 09/12/2009

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