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E.g., 28/01/2021
E.g., 28/01/2021
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-10 Aussie Boat Loans
On the left hand side of the Billboard there is a close up of a woman wearing a pink bikini. She has her arms raised above her head, which we cannot see, and she has a belly button piercing. The background is of a sandy beach and the sea, and the text on the right of the Billboard reads, "Boat loans should be this good... Apply on line now www.aussieboatloans.com.au. Aussie Boat Loans 'We'll beat the banks!' 1300 769 999."
Upheld - Modified or Discontinued Insurance Billboard 19/01/2011
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-15 Coca-Cola South Pacific
The Fanta “Fruit Slam 2” app is an interactive device marketing Fanta to children. The app opens with bottles filled with oranges and depicts the ‘Fanta crew’ (as cross promoted through the Fanta website and TV advertisement, the subject of separate complaints) drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
Upheld - Modified or Discontinued Food/Bev Groceries App 10/06/2015
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-06 Maxxium Australia Pty Ltd
Maxxium - Galliano - Stunt Guy - what would you do to be a Galliano Stunt Guy and get on TV - would you share an ice bath with your mates? Would you lick your car clean?" man forcing himself to kiss elderly wrinkled lady and cringing
Upheld - Modified or Discontinued Alcohol 10/10/2006
330-06 Blinck Mobile
Blinck Mobile - silent ringtones for kids - "Fool your parents and your teachers"
Upheld - Modified or Discontinued 10/10/2006
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-09 Government of Western Australia
Government of Western Australia - Rethink the Drink campaign. Drunk man bumps into pregnant lady who loses baby.
Upheld - Modified or Discontinued Community Awareness 08/04/2009
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
411-09 Ian Jones Insurance Brokers Pty Ltd
Ian Jones Insurance Brokers 411/09 - Billboard with rear view of naked man with overwriting "Cover your ASSets"
Upheld - Modified or Discontinued Insurance Outdoor 09/09/2009
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0261-15 L'Oreal Australia Pty Ltd
My complaint is specifically directed at the catch phrase "F n L" pronounced "effen ell" - and as EVERYONE knows that is "polite" for "f*cking hell*.
Upheld - Modified or Discontinued Toiletries TV - Free to Air 08/07/2015
0278-15 L'Oreal Australia Pty Ltd
A woman walks through an office, people in the office say "F'n'L" in reference to the product "Full n Lucious" - it sounds as though they are saying "effn Hell"
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/07/2015
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-18 Brand Collective
Advertising the Volley FO shoes. Advertisement says "We're fucking back" with a line through the word fucking. 
Upheld - Modified or Discontinued Clothing Email 20/06/2018
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-09 Adina Jewellers
Adina Jewellery - male with gift box at door is greeted with face slap female
Upheld - Modified or Discontinued Other 11/02/2009
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-18 Reckitt Benckiser (Aust) Pty Ltd
Advertising sexual lubricant. 
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/08/2018
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
August 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
235-00 PAN TV Ltd
PAN TV - World Movies - 'The Visitors' - decapitation
Upheld - Modified or Discontinued Entertainment Outdoor 08/08/2000
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-12 Advanced Medical Institute
Writing on the side of a car which reads, "Want Longer Lasting Sex. Call or SMS Oral Strip to 1800 511 511". The car is yellow and the writing is in bold red and black text.
Upheld - Modified or Discontinued Professional Services Transport 22/08/2012
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-18 Ultra Tune Australia
A group of women dressed for a night out walk through a dark street in Melbourne only to find the tyre on their car is flat. They are confronted by a gang of men, one of them holding a baseball bat. One of the men smashes the car headlight with the bat after asking in a threatening voice if they have "car trouble". Then actor Jean-Claude Van Damme comes to their rescue.
Upheld - Modified or Discontinued Automotive Internet - Social - Other 07/02/2018
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0410-14 Builders Academy Australia
Builder seen using nail guns without safety lock.
Upheld - Modified or Discontinued Education TV - Free to Air 08/10/2014
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-11 Eskanders Betstar Pty Ltd
The landing page for the betstar.com.au Facebook site (https://www.facebook.com/BETSTAR.COM.AU) from the 2nd September, 2011 until the 21st October, 2011. It features an image of a horse with a cricket bat, football, racquet, rugby ball and then a man all balanced on its back. The main text reads, "Like betting? Like Betstar" and in the descriptive text underneath it says, "Isn't the internet incredible? Not only does it help you stalk your ex. you can also have a punt....Or just get back to your stalking. It really is a victimless crime."
Upheld - Modified or Discontinued Other Internet 09/11/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0458-18 Universal Pictures
Advertisement for an upcoming horror movie Halloween.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 24/10/2018
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0463-11 Calvin Klein Perfume
Models dressed in casual clothing dancing under colourful lights to loud music. In some scenes we see an underwear clad woman straddling a man. Final shot is of two bottles of CK Shock perfume.
Upheld - Modified or Discontinued Toiletries 07/12/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-12 HBF
Poster displayed in trains for the HBF 'Run for a Reason'. The heading reads, 'Don't just sit there" and underneath are three images of train passengers using train fittings to assist their exercises. The titles of the three images are: 1. Dips, 2. Mini Pull Ups, 3. Train Surfing and each image is accompanied by text describing how to perform the exercises.
Upheld - Modified or Discontinued Insurance Poster 24/04/2012
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
336-09 Jungle Brolly
Jungle Brolly TVC 336/09 shows people using the hand shield product and then puring acid etc on to their hands.
Upheld - Modified or Discontinued 22/07/2009
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0490-16 Cairns tyre specialist
A large bikini cleavage close up followed by pictures of tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/11/2016
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-17 Grosvenor Hotel
Pizza or jugs? (Double meaning)
Upheld - Modified or Discontinued Food/Bev Venue Billboard 22/11/2017
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0215-13 Boost Tel Pty Ltd
Boost mobile ad: A person on a motorbike having to get petrol during a zombie apocalypse, who then turns on a radio with a baby crying, and then cuts down and shoots the zombies with an arrow, and drives over them.
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 10/07/2013
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
414-09 Advanced Medical Institute
AMI Print 414/09. Mail delivered in yellow envelope with pamphlet enclosed with text "Want longer lasting Sex" in large blue type.
Upheld - Modified or Discontinued Print 16/09/2009
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
123-10 Red Bull Aust Pty Ltd
This television advertisement is animated. It depicts a boy feeding Red Bull to his pigs. The boy is then seen with his mother in the kitchen. He asks his mother if he can go to a strip club. The Mother replies 'when pigs fly' and looks out the window to see that the product has given the pigs wings and they are flying. The mother drops her plate in horror. The final scene depicts the boy at a strip club. Strip style music is playing. The boy is at the stage looking up at the stripper. The strippers legs are visible, wearing stockings, she removes a boa and throws it to the boy.
Upheld - Modified or Discontinued Food/Bev Groceries 24/03/2010
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-17 Sportsbet
Sportsbet'a new android app
Upheld - Modified or Discontinued Gambling Radio 07/06/2017
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
441-99 Icon Clothing Pty Ltd
Icon Clothing - Lee Jeans - girl running thru cemetery to escape zombies
Upheld - Modified or Discontinued Clothing Cinema 08/02/2000
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0274-11 Emerald Star Hotel
Banner depicting the figure of a woman wearing a brief bikini. The woman is on all fours, with left breast partially showing, backside thrust up in the air facing the public view and legs slightly apart. There is a caption on the banner that says “Skimpy Girls here".
Upheld - Modified or Discontinued Other Outdoor 10/08/2011
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
511-08 Big Flower Super Nursery
Big Flower Super Nursery - Naked dark-skinned woman
Upheld - Modified or Discontinued Print 10/12/2008
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
223-09 Wicked Campers
Wicked Campers - 223/09 Aussie Culture
Upheld - Modified or Discontinued Travel Print 10/06/2009
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-17 Ferrero Australia Pty Ltd
It was an interactive game available on two of the touch-screen kiosks. Play button and then
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 13/09/2017
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-19 Tasmanian Bakeries
This television advertisement depicts a car doing multiple laps of a city block and shows a woman hanging out the window. Voiceover also states to "stick a pie in your national pie hole".
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 24/07/2019
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-13 Victorian Responsible Gambling Foundation
"Kid Bet" advert, portrays children betting on various sporting codes.
Upheld - Modified or Discontinued Community Awareness 13/11/2013
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Transport 25/09/2019
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-16 My Alibi
A woman pulling a g-string down
Upheld - Modified or Discontinued Sex Industry Outdoor 28/09/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0294-20 Domino's Pizza Enterprises Ltd
This voucher features a black background with balls, the heading 'Hot shot sports award' on the image of a prize ribbon and states that the child has won 'One free large traditional pizza'.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 07/10/2020
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-12 American Apparel Inc
ALL Women's wear within the website. Images of ladies lying on beds in provocative poses, one lady with a horse, another woman in a handstand pose, all wearing lingerie. The rear of women is visible with only a g-string on.
Upheld - Modified or Discontinued Clothing Internet 28/11/2012
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0474-12 KIA Automotive Australia
The ad showed a silver coloured new Kia motor car travelling through a built up area, and then onto an open road. There are young adults depicted as playing the car like it is a musical instrument.
Upheld - Modified or Discontinued Vehicle 12/12/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-14 Valvoline (Aust) Pty Ltd
Men driving round in cars doing burn outs/doughnuts.
Upheld - Modified or Discontinued Automotive 14/05/2014

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