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E.g., 17/01/2021
E.g., 17/01/2021
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-18 Windsor Smith Pty Ltd
Naked (light stockings only covering) legs cut off from the waist up with the model wearing a pair of boots.
Upheld - Modified or Discontinued Clothing Billboard 09/05/2018
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-13 Nissan Motor Co (Aust) Pty Ltd
The advertisement is a modified version of the original Pulsar Turbo Hatchback that appeared during the month of June 2013. The vehicle is being driven by what one assumes is the husband, with his pregnant wife in the passenger seat (the pregnancy is later revealed to be fake at the end of the advertisement). The vehicle is driven to the Emergency Department of a hospital in order to have a baby delivered.
Upheld - Modified or Discontinued Vehicle Internet 10/07/2013
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-17 Honey Birdette
The poster on the outside of the Myer centre shows 2 girls in lingerie with one of the girls with her nipple showing.
Upheld - Modified or Discontinued Lingerie Poster 26/07/2017
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
71-10 EB Games
EB Games 71/10. TV. Animated ad showing scenes from a game with a man chasing a female zombie with a gun
Upheld - Modified or Discontinued Entertainment 24/02/2010
74-10 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith-Kline 74/10. Nicabate Pre-Quit Print ad of kangaroo smoking a cigarette.
Upheld - Modified or Discontinued Health Products Print 24/02/2010
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-11 Mistletone Enterprises
An A2 size colour poster to promote the Melbourne concert by acclaimed Canadian electronic/art-rock band Holy Fuck at The Hi-Fi on Thursday, 3 February 2011. The band's name is in coloured bold capitals and takes up almost half of the poster.
Upheld - Modified or Discontinued Entertainment Poster 09/02/2011
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-16 Mitsubishi Electric Australia
Advertising Mitsubishi Electric appliances - assuming a fridge from the commercial.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 14/09/2016
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0370-13 aBillboard company
The advertsing company 'abillboard' is advertsiing spare billboards around Mackay. They are advertising it under the title 'exposure yourself' you can also view these images on their webiste: http://abillboard.com.au/
Upheld - Modified or Discontinued Professional Services Billboard 13/11/2013
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
90-09 Zig Zag Advertising
Zig Zag - Winning bid online auction TV ad. Girlfriend destroys gifts from boyfriend because they were inexpensive.
Upheld - Modified or Discontinued 08/04/2009
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-18 Honey Birdette
An approximately two meter tall poster on the window of Honey Birdette of a woman in black bondage style lingerie. Her nether regions are minimally covered and she is in a sexually suggestive pose with legs spread. She has a choker around her neck which is attached to the top of her bra by two straps. The writing next to her says "Do not disturb Georgia", I assume that is referring to her. I can provide a photo if required.
Upheld - Modified or Discontinued Lingerie Poster 21/02/2018
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0397-12 National Stroke Foundation
The advertisements show a man dressed in black in a basement. He is using a facsimile of a human brain to demonstrate what happens when someone has a stroke. He is depicted as a serial killer and pokes the brain with a scalpel and then he appears to strike the brain with a hammer. There were 2 advertisements on air during the time the complaints were received.
Upheld - Modified or Discontinued Community Awareness 10/10/2012
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-15 Vaporfresh
An advertisement for Vapefresh, a smokeless cigarette replacement with several different flavours. may be plugged into a USB charger, and electronic product.
Upheld - Modified or Discontinued Other TV - Free to Air 11/03/2015
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-12 Mossimo
Facebook and email campaign which encourages people to upload pictures of themselves or to check out Miss Universe Australia in her own Mossimo Peep Show.
Upheld - Modified or Discontinued Clothing Internet 14/03/2012
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
218-09 Thomas William Productions
Thomas William Productions (218/09) - Posters - several on Cnr or Hoxton Park Road/Hume Highway Liverpool + Marrickville + Kingsgrove with Virgin Mary with drawing of penis on forehead with tagline 'virgins wanted'
Upheld - Modified or Discontinued Entertainment Outdoor 10/06/2009
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-20 Fachat
This advertisement appears within the eBay app. It features three photos of a blonde girl in a white tank top that appear to have been taken by a webcam. The text beneath the images states “Fun face to face chat. Video chat with stranger. Meet new friends globally”.
Upheld - Modified or Discontinued Telecommunications App 12/02/2020
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-20 McDonald's Australia Limited
This television advertisement has two versions and depicts a little girl undertaking action to remedy her previous bad behaviour. I.e. pulling sticky arrows off pictures of her brothers; removing stickers from dining table; washing a pink dog in the kitchen sink. The advertisement ends with the family at McDonalds, and the little girl stealing one of her brother's chips.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 11/03/2020
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-19 Honey Birdette
Image features two women in black/animal print lingerie. Woman are facing one another, breasts are touching. Blonde woman has a hand on brunette woman’s hip. 
Upheld - Modified or Discontinued Lingerie Poster 17/04/2019
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-10 National Foods Limited
A male housemate is preparing a COON toastie when another male housemate grabs it off his plate and starts critiquing the toastie’s colour and appearance. He then bites into the toastie and continues to describe the toastie in a food critic tone ‘hmmm the flavour just dances across those taste buds’. He then jokingly slaps him on the face, and then runs off with the toastie. There is a third, female, housemate who watches this interaction whilst smiling.
Upheld - Modified or Discontinued Food/Bev Groceries 27/10/2010
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0228-20 Amazon Prime Video
This Instagram advertisement is promotion for Season 2 the adult series The Boys.
Upheld - Modified or Discontinued Entertainment Internet - Social - Instagram 26/08/2020
0255-20 SOJO Pty Ltd
This Pay TV advertisement for Tradies deodorant depicts two men in a bathtub, one wearing a shower cap. One of the men washes his hair as the other pulls a boombox out of the water.
Upheld - Modified or Discontinued Toiletries TV - Pay 26/08/2020
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0116-19 McDonald's Aust Ltd
The award provides a voucher for children to redeem a happy meal at McDonalds.
Upheld - Modified or Discontinued Food/Bev Venue Print 08/05/2019
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0513-14 Advanced Medical Institute
"do you want longing lasting sex" "Do you want to make her moan?"
Upheld - Modified or Discontinued Health Products Radio 10/12/2014
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
350-08 Wicked Campers
Wicked Campers - lick my cunt in Japanese
Upheld - Modified or Discontinued Travel Transport 10/09/2008
354-08 Tell The Truth Coalition
Tell The Truth - aborted foetuses 2nd pamphlet
Upheld - Modified or Discontinued Community Awareness Mail 10/09/2008
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-15 Coca-Cola South Pacific
The Fanta ‘My Fanta Tastes Like…’ ad is a fun cartoon fantasy featuring animated figures talking about “what their Fanta tastes like”. The opening scene features six characters sitting on a lawn drinking Fanta. The first character says her Fanta tastes like “an awesome ride” and a rollercoaster is visible in the background.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
373-06 McMillan Criminal Lawyer
McMillan Criminal Lawyer - police barge into dingy low-income home and violently drag husband off - hysteria prevails
Upheld - Modified or Discontinued 10/10/2006
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0239-12 ShearEwe
Image of a woman wearing a oink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Mail 27/06/2012
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0243-15 SindeRellas
Page 26 of The Mail (Mandurah).Full colour, half page advertisement showing the photograph of a naked female from the waist up, breasts covered, alluring pose. Next to her the title:"The ultimate in Luxury ADULT TOYS".Then a photograph of 6 colour vibrators of various styles, each approximately 6 cm in size.
Upheld - Modified or Discontinued Sex Industry Print 24/06/2015
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-11 Energy Watch
An Asian man with a strong accent asks a male householder if he would like to switch to his energy company and save money. The man is agreeing and we hear a whistle blowing and then a blonde woman appears and tells the householder that he should shop around for the best deal using Energy Watch to get the best deal. The householder's wife then drags him away by his ear.
Upheld - Modified or Discontinued House Goods Services 27/07/2011
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
448-07 BSR Group
BSR Group - Betta Electrical - baby Jesus throwing gifts back at the wise men
Upheld - Modified or Discontinued 16/01/2008
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
584-09 Wetdream Watertanks
Wetdream Watertanks Transport 584/09 Images of 2 women in bikinis, dripping wet and in sexual poses.
Upheld - Modified or Discontinued Transport 09/12/2009
August 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
203-05 Jeans West Corporation
Jeans West - boy hit by car, when doctors try to cut off his jeans, he revives
Upheld - Modified or Discontinued Clothing 09/08/2005
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance 08/02/2012
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0348-13 Club Eastside - Alice Springs
Shows footage of pokies and bar/alcohol with music playing then fades to 'club eastside' logo on white background.
Upheld - Modified or Discontinued Bars/Clubs 09/10/2013
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
239-08 Big Colour Visual Pty Ltd
Big Colour Visual - naked woman lying suggestively with a martini glass
Upheld - Modified or Discontinued Outdoor 09/07/2008
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-15 Solar Engineering
This company's advertising invites people to cut their ties to electrical energy companies by installing solar energy. Their advertisement shows a pair of scissors cutting a power cord.
Upheld - Modified or Discontinued House Goods Services Poster 28/10/2015
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-20 Sportsbet
This television advertisement features a scene similar to fencing at the Olympics, except the competitors are flicking towels are each other. The competitors are shown to be from China (C.H.Ting) and Australia (V.Rees). The voice over states: JB: Sudden death now in the Towel Flick. JB: Yesssss. The Aussie's got him a beauty. Nick: Look at that wrist action. The bloke's nearly as whipped as Prince Harry. JB: Another make it look easy moment, from Sportsbet.
Upheld - Modified or Discontinued Gambling TV - Free to Air 25/03/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0132-20 Kayo Sports
This TV On Demand advertisement features a commuter is seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Entertainment TV - On Demand 08/04/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
287-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (TV)-SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries 13/08/2008
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0447-16 Tabcorp
It was an ad about a man who leaves his family to go away for the weekend with friends, but then spends the whole day and night watching sports and using the TAB app on his phone set to the tune of "I Will Always Love You" by Bon Jovi. When he gets back the wife asks, "How was your weekend" and he smiles blissfully and says "great".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/11/2016
December 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0483-15 Strictly BMX
I received an email from Strictly BMX promoting drinking and promotional goods that promote drinking.
Upheld - Modified or Discontinued Clothing Internet 09/12/2015
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0488-11 iSelect Pty Ltd
Mr. iSelect is sat in a hot tub in his office with a suited man. The suited man is searching for health insurance on his laptop whilst Mr. iSelect talks about how iSelect does all the hard work for you. In the final scenes, Mr iSelect goes under the water and emerges with two ice cream cones.
Upheld - Modified or Discontinued Insurance 04/01/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0154-14 Yum Restaurants International
Families of generally 4 persons consuming fast food.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 14/05/2014
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0537-10 Sportscene
The advertisement is a montage of audio-visual footage advertising the pre-Christmas prices of various sporting goods for sale at Sportscene stores at Port Pirie and Port Augusta. The advertisement contains images of Sportscene employees demonstrating various sports equipment that is on sale including a brief scene of an employee throwing a dart at a dart board held by another. The employees shown in the image are clearly adults.
Upheld - Modified or Discontinued 19/01/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-12 Subway Franchisee Advertising Fund
TV advertisement promoting the $7 Subway Footlong(R) Chicken Fillet Sub.
Upheld - Modified or Discontinued Food/Bev Groceries 13/06/2012
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014
May 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-01 Holden Ltd
Holden - Commodore SS sedan - speed as an 'escape' for young male driver
Upheld - Modified or Discontinued 08/05/2001

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