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E.g., 21/01/2021
E.g., 21/01/2021
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0249-11 Aussie Christians
Billboard with the text 'Dear Aussie Muslims, Jesus said, "Before Abraham was, I am". Maybe he's more than a prophet.
Dismissed Other Billboard 13/07/2011
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
February 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
352-04 Eli Lilly Australia Pty Ltd
Eli Lilly - Erectile Dysfunction - "95% of erection problems can be cured" - couple ballroom dancing, and others in romantic situations
Dismissed Toiletries 08/02/2005
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0253-12 Salvation Army
The advertisement under complaint is a brochure inserted into various publications across Victoria/WA/TAS/SA/NT. The brochure tells the story of "Melinda and Lucy" who came to The Salvation Army for care and comfort. The brochure has an image of "Melinda and Lucy" on the front and back sitting on jumping hoppers in the garden. It is representative of the 1970's.
Dismissed Professional Services Mail 27/06/2012
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-00 Transport Accident Commission
Transport Accident Commission - Crash Course
Dismissed Community Awareness Cinema 09/05/2000
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
356-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna AWD - vehicle travels at high speed, becomes airborne, does 4-wheel drifts and sudden turns.
Dismissed 14/10/2003
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-18 Gnomes
The use of innuendo via the use of an actor with a NZ accent to describe his "coloured deck". Both actors look in the direction of the NZ actors groin after the second actor makes the statement of "nice deck". The reply, again with legs apart, is that it is a "coloured deck" and he then displays a big smile. Only blind freddy would not hear the word 'deck' as 'dick' due to the NZ accent.
Dismissed Hardware/Machinery TV - Free to Air 06/06/2018
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
370-99 ke Optical Group
ke Optical Group - Superga Eyewear
Dismissed Other Print 09/11/1999
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-17 AirAsia
Air Asia is advertising airfares to Malaysia for $129 through facebook feeds and directly through their 'au' website. It shows a startled monkey with the caption under it 'GTFO!'
Dismissed Travel Internet 07/06/2017
November 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0268-14 Transperth WA
Cartoon type advert trying to increase awareness of the requirement to I've down to the centre of the train, rather that crowd the doors.
Dismissed Travel Billboard 13/08/2014
0284-14 Apple
People exercising to apps with a soundtrack that's chorus was "go, you chicken fat, go" - JFK's fitness sing. Logos for Apple iPhone and Telstra.
Dismissed Mobile Phone or SMS TV - Pay 13/08/2014
0288-14 Advertising Standards Bureau
Rages on about advertising standards and sex ism - while continuously flashing Sexist images of half- naked women - in a style only present on those segments reserved for late night viewing. How hypocritical and ridiculous!
Dismissed Community Awareness TV - Pay 13/08/2014
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0272-12 Diageo Australia Ltd
The complaint refers to the official Smirnoff Facebook Page and the various comments and photographs uploaded by Smirnoff and members of the community.
Dismissed Alcohol Internet - Social - Other 11/07/2012
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
December 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
374-99 FNQ Broadcasters Townsville Pty Ltd
FNQ Broadcasters Townsville - Mix 106.3FM
Dismissed Media 07/12/1999
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-13 Stihl Pty Ltd
Young boy wearing safety goggles holding chainsaw- looks as if he used it to build his tree house.
Dismissed Hardware/Machinery Print 14/08/2013
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
379-07 Spearmint Rhino Gentlemans Club
Spearmint Rhino - woman's face half-concealed by wide-brimmed black hat
Dismissed Other Outdoor 19/11/2007
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0280-16 Gaura Venetian Plaster
Web home page
Dismissed House Goods Services Internet 13/07/2016
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
382-08 Icon Clothing Pty Ltd
Icon Clothing - Lee Riders - (transport) teenage boy and girl about to kiss, girl is lying on top of boy wearing jeans and bra
Dismissed Clothing Transport 08/10/2008
387-08 Advanced Medical Institute
AMI - Johnny Boot - "Hey Johnny don't go slow - put it up your nose and away you go" to sound of catchy pop song
Dismissed Radio 08/10/2008
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
410-09 The Boardroom of Melbourne
The Boardroom Transport vehicle with a picture of a woman offering intimate services.
Dismissed Sex Industry Transport 09/09/2009
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-11 World Mark Motor One
A male voice over introduces himself as Reginald and says he is a herpetologist used to read New Scientist and collect Star Trek figurines. His voice then becomes deeper as he says that since having Octane Tint put on his car he rents a penthouse, has a cocktail named after him and dates Swedish triplets. Another voice over then says, "Discover your dark side with Octane, the darkest legal tint. Tint a car protects best. Call one three tint."
Dismissed Other Radio 10/08/2011
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
397-06 Opera Queensland
Opera Qld - Lucia di Lammermoor - woman in white dress spattered with blood holding bloody knife over her head
Dismissed Entertainment Transport 10/10/2006
400-06 Di Bella Coffee
Di Bella Coffee - naked woman's torso with her hands gripping sides of brief underwear and stretching waistband. She is wearing navel jewellry and has a tattoo "Di Bella coffee" and logo on pubic bone
Dismissed Food/Bev Groceries Print 10/10/2006
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
171-05 Regent Cinemas
Regent Cinemas - man in an overcoat standing with this back to audience, he holds front of coat wide open. "Expose yourself to advertising"
Dismissed Entertainment Cinema 12/07/2005
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
406-03 Stiletto
Stiletto - 'Fancy a ruck?' - side view of lower part of naked woman.
Dismissed Other Transport 09/12/2003
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-17 Yum Restaurants International
Elderly people in wheelchairs out in some park with KFC.
Dismissed Food/Bev Venue TV - Free to Air 26/07/2017
0310-17 The Firm Gentlemens Club
Bottom half of a young girl in a g-string dancing around a pole. Advertising a gentlemans club in the city called the firm.
Dismissed Sex Industry TV - Free to Air 26/07/2017
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
422-07 Kingsbury Antenna & Home Theatre
Kingsbury Antenna - couple arguing because they can't get the TV reception right - man ends up smashing the TV set
Dismissed Radio 11/12/2007
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0314-16 Lif3 Global
Short advert. Small boy child main character. White/light airy domestic background. Commentary on family members. Selling product Lif3 mobile phone device
Dismissed Telecommunications TV - Free to Air 10/08/2016
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008

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